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Why You Should Use Pinterest to Grow Your Business

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pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

Iva Ursano is a retired hairstylist turned freelancer from Northern Ontario Canada living a life of freedom, peace, and joy in sunny Guatemala. Her two main goals in life are to inspire people around the world with her blogs and to feed hungry little bellies in the poor town she now calls home. Follow her here on Pinterest  >> or head on over to her website and sign up for weekly in your face inspiration!

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2 Comments

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  1. Avatar

    Daniel Riley

    Jul 17, 2018 at 5:21 am

    Really great article! Pinterest is definitely something I am going to be pouring a lot of time into over the coming months. Do you have any recommendations of people / sites / boards to follow? I am also in the Personal Development field! Thanks in advance, Dan

    • Avatar

      Iva Ursano

      Jul 17, 2018 at 7:38 am

      Hey Dan thanx for your comment and glad you liked the article. I’ve only followed a few PD people that happen to be in the same circle as me on FB. So many still are on not on Pinterest!Who you follow, or even the amount of followers you have holds very little importance to be honest. You want to consistently be putting out good quality information. 🙂 I hope that answers your question. Cheers.!

      You can go to my website and check out my Pinterest Beginner’s Guide Book for tons more info! 😉

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Startups

5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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Startups

Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

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remote work for students

Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

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Startups

5 Ideas on Starting a Business in College

Phil Collins

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Getting your own business is a very responsible yet liberating undertaking. By starting a business while still in college, you can be sure to have an income when you graduate or to at least get some life-saving skills and experience that will help you land whatever job you like later on.

Although starting a business can be quite intimidating, there are lots of resources online that will help you go through the process easier. In the meantime, here are some valuable ideas that will help you make sure your business turns out to be a success.

Develop a Business Proposal

Before starting a business, you need a working idea, something that you can sell to your potential customer. Having an idea is, unfortunately, not enough for success here. It is important to make sure that there is an audience, a group of people that actually needs the product you want to create, and will be interested in buying it. You can even define a “Buyer Persona,” which is basically a description of your target customer, what they are like, what triggers them, what their interests and needs are.

Business proposals can be different, depending on how big a business you want to start. In case you are thinking about looking for some investors, your business proposal should be a solid description of your business idea, convincing enough for people to understand that they will get their money back and gain some profit when your product goes live. In case you don’t need investors, your business proposal can be more of a business plan outlining the main facets of your business idea and the things you need to do to make it work.

Get Some Help

As a person new to the business world, you might need some helpers and advisors to keep everything under control. When it comes to your studies, there might come the point where you need to choose between your business and your degree. To manage the problem, you can reach out to a professional academic writer from essayservice and ask them to take care of your assignments while you focus on developing your business.

 

 

Additionally, you might need to reach out or hire some business or tax advisors, or at least request a consultation with them. Starting a legal business will require you to be good at paperwork, which means some preparation is in place. With a business advisor by your side, you can be sure not to miss any important steps when developing and marketing your business. If you define your company as a start-up, it is possible that some business advisors will be willing to help you out for free, given that they get interested in your business idea and want to get profit out of it too.

Create a Website

Whatever business you choose, whether you deliver services or products, you need to have a website. Luckily, you can make do with little investments here: you don’t need to hire an IT guy or a Web Designer as there are lots of tools where you can create a great website from scratch. You might just have to pay for your domain if you want it to be unique. One of such sources is Wix; it is a free website builder.

Why do you need a website, you might wonder? Well, the days when people learn about businesses from newspapers and leaflets are long gone. Now everyone will go online, look your business up, and expect to see some clear definition of what it is you do and what value you can bring. In case you want to open a shop, your website will function as an online shop. In case it is a service you are offering, your website will give your potential customer enough information about your service and will hopefully convince them to reach out to you and order the service.

Work on Social Media Channels

Having social media channels is as essential as having a website in 2020. While a website is a place where people can order and buy your products or services, social media is a sort of a platform that will lead them up to your website.

With the help of social media channels like LinkedIn, Instagram, Facebook, and Twitter, you can find the right people, give them a brief description of your business, and get them to visit your website and learn more about what they can get there.

 

 

Social media is what can also help you develop a strong online presence and customer loyalty. Online presence means that your business gets regular online exposure. People see posts and notifications about it daily and thus remember and highlight it. When it comes to customer loyalty, social media can help you engage your potential customers, get their interest, and devotion to the product and the very idea of your product. They basically need to feel “at home” with your business, like it is something very close and personal to them.

Try Again Until You Make It

The reason why many businesses fail lies in the fact that people tend to give up if they fail, simple as that. However, the truth is that failure is part of the process. It is a sort of a learning curve you need to go through before you make your business into what it should actually be like. That’s why you should never expect to succeed on your first try or get disappointed if you fail several times in a row. Maybe it is just the universe testing how serious you are about achieving your goal.

Every company has this “success story,” where they tell everything about their ups and downs, their insights, and takeouts. It is good to read those stories to get some inspiration and do a reality check on what building a business actually looks like. If your determination and motivation are strong enough, your business will definitely succeed, no matter how many tries it takes to get there.

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How to Launch Your Startup in 7 Easy Steps

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Image Credit: Unsplash

We all want to manifest success in our lives. It fuels our desires to attain something. People perceive success differently as we have different desires. Some go after enriching themselves with material things to get financial freedom. Others study further to advance to the next level in their academic career. (more…)

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