Success Advice
7 Relationship-Building Tips from NY Times Bestselling Author Keith Ferrazzi
I recently had the pleasure of connecting with best selling author, entrepreneur, and speaker Keith Ferrazzi, one of the pre-eminent thought leaders and experts when it comes to professional relationship-building.
For those of you who don’t know Keith, he is the New York Times bestselling author of the modern-day classic Never Eat Alone, as well as the author of the bestselling book Who’s Got Your Back?, former CMO of Deloitte (where he was the youngest CMO of a Fortune 500 company), and former CMO of Starwood Hotels before he eventually broke out on his own to start Ferrazzi Greenlight.
These days, he’s helping some of the top companies around the world achieve hard results by teaching soft skills such as relationship building, change management, and supportive coaching, and he’s also making waves with his brand new book, Never Eat Alone: Expanded and Updated, which is available and brand-new as of this week!
Using lessons he’s shared with over half a million readers of the original version of Never Eat Alone, combined with the new insights he’s included in the expanded and updated version of the book, Keith has kindly shared with us 7 of his relationship-building tips that you can use to advance your career on and offline right now.
1) Be The King (Or Queen) Of Content
Those who are super-connectors in their professional and personal lives seek to provide value to others. Whether it’s through sharing lots of relevant industry content and being a learning resource to many like James Altucher, Gary Vaynerchuck, and other successful people have become, or it’s through transparency with your “trade-secrets” that have helped you achieve certain accolades to date, showing your humanity and being of service will result in more meaningful connections for you and your business.
2) Learn To Love The Fringe
In today’s day and age, connections you make online via social media are inherently less “close” than ones you make in-person. However, if managed and utilized properly, this can be a blessing in disguise, as a large, distant network can become an extremely value source of information and opportunities that wouldn’t have been as easily available even just a decade ago.
3) Join Conversations Before You Start Them
Good connectors know when it is valuable to listen and show genuine interest in other people rather than talk and expect others to go out of their way to hear them.
Don’t always jockey for attention, expecting everyone else to flock to you in order to discuss what’s on your mind; instead, join in the discussions others are having on and offline and show sincerity in their concerns and needs while contemplating how you can share knowledge or value in helping them.
4) Don’t Keep Score
If you want to build real connections, it’s never just about getting what you want. It’s about making sure you selflessly provide value to others so they achieve in what they aspire to do as well. There shouldn’t be a “favor trade”, and help shouldn’t be a bargaining chip. Helping others – without keeping score – should be something you want to do in order to make the people around you better and be of service, and as a byproduct, others will naturally be more inclined to help you in the future after you’ve helped them.
5) “Ping” Constantly
Always be reaching out to your network in small, casual, and friendly ways. Whether it’s through sharing a funny meme, an inspirational quote, or inviting someone to join a dinner party (or a workout, meet-up, etc.), constantly reaching out to your network will strengthen bonds you have already while keeping you top of mind with others so that, when an opportunity or potential introduction arises, they automatically think of including you in some way.
If you wait until you need something before getting back in touch, you’re in for a rude awakening.
6) The Best Online Filter Is Offline
The strongest social network relationships begin (or grow) with a face-to-face meeting.
The best connectors get out of their desk chairs and actually go out and meet people in the real world. Only then do they send the friend request or boost their online engagement with that person.
7) Never Eat Alone
I feel obliged to end with this tip from Keith given that it’s the name of his books, but it is also probably the most important one. Just like feeding yourself food, you need to feed your relationships by always keeping them top of mind and working daily to improve them. Making and cultivating relationships your connections can’t be something you only do when you manage to find a little free time. More than ever, it needs to be your #1 priority if you want to distance yourself from the crowd and get ahead in life.
Many, many thanks to Keith Ferrazzi for being kind enough to share these tips with us, and check out his new book, Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time, out this week!
Feature Image By: Techonomy Detroit
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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