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5 Ways Digital Disruption is Creating Massive Opportunities for Startups

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Recently I caught up with Roger Seow, who is the Head of Social Media & Digital Integration at a large financial institution, and has a career that spans many years and companies. He has made a name for himself as a thought leader, who changes the status quo through the use of digital disruption principles.

During our chat, we covered a lot of ground around where the opportunities lie and some strategies that startups can use.

This article is based on Roger’s advice from many years of experience and insight, and it will also clarify some really useful points around digital.

What is digital disruption in simple terms?

It’s the use of digital technologies such as social, mobile, analytics, and cloud computing to challenge the traditional status quo of doing things. This could be improvements or solving problems on an idea that hasn’t been thought about. For something to really be disruptive it needs to be able to scale or grow quickly. Digital Disruption is everywhere, not just with startups, and they are not immune to being disrupted themselves. It’s important to be aware that the landscape has changed.

The components, that make a successful startup, are that you’re agile, nimble, willing to experiment, have the ability to execute on trends and able to make mistakes. Digital disruption is something that just happens and it’s a means to an end. Startups by their very nature are already disruptive because you can do things quicker and cheaper than most businesses. Before discussing digital disruption, Roger always stresses that it’s important to understand the four key ingredients that make a successful startup.

– What problem are you trying to solve?

Most entrepreneurs look at their startup from an opportunity lens because they are serial optimists by nature. There is nothing wrong with that but you need to make sure you’re finding a problem that actually exists.  Will someone pay to have this problem solved? Is the problem large enough and is it something people care about? If your startup is able to address this then you’re well on the road to success.

– Find the right people to solve the problem

No one has a monopoly on all the skills that are required to make a successful startup.

When we talk about digital disruption it’s not just about coming up with a great idea. You need to be able to think what the future is going to look like with your solution, when it’s of scale. With this in mind, you need to think about what people you need along the journey that can perform such functions as marketing, legal, risk management, business strategy and product development. Ideally these people would have good business acumen, understand commerciality of your idea and know how to manage the startups reputation. Obviously you don’t need all of these people on day one, but you will need them on the journey.

– Have the correct structures in place

Structure has its purpose and sometimes it’s looked upon by startups in a negative way because it can potentially slow things down.

The temptation for a startup is to take shortcuts in getting something to market, but if you really want to be sustainable and successful, you need to be thinking of scale. In order to scale you need to have strong structures in place from day one.

“Try to build for scale not to scale.”

– Lastly, funding to execute

When you have thought about the first three ingredients, then you can think about how to approach the various ranges of funding in the market. Any person or firm, who is wanting to invest in your startup, will be wanting to see that you have a problem worth solving, the people to solve it and structures that will demonstrate financial discipline. When all of these are aligned then it’s a good time to look at investment. Successful capital raises are often done because of an understanding of these principles.

Now that you understand these four ingredients and what digital disruption is, let talk more about the opportunities that exist for you and your startup, thanks to our good friend digital disruption.

1. Large organisations can’t innovate as fast as your startup can

By virtue of their brand and time in business, one model your startup could consider would be to actively position yourself as very innovative for large, traditional, organisations. If you look at the recent trend in acquisitions, large organisations are seeing startups as attractive and buying them because they simply can’t innovate fast enough. One of the ways your startup could take advantage of this and prove your startups worth is to build some relationships with large organisations and then ask them to put forward a self-contained problem. Once you have their problem you could use your startup mentality and skills, to solve their problem and prove you can be a valuable partner to them.

Then what the large organisation brings to the table for your startup. is that they can help you grow to scale by exposing a number of their customers to you as a test. This partnership could be a win-win model because, in the eyes of the large organisations customers, they are seen to be innovative, without having to build everything themselves. From the startups point of you, you get to test and refine your product to a real customer base. This sets you up for success when you go to get funding and allows you to show them you have a track record and have incorporated the feedback from these customers, into your product.

You might be thinking to yourself, “I don’t know any large organisations”. Some ways, to find them, are to go to meetups, hackathon’s put on by large organisations and government-sponsored activities.

“Google staff gets 20% of their time to explore new ideas.”

It’s also important to understand that a lot of large organisations will be happy to talk to you because most of them know that no one has a monopoly of good ideas. Chose the right time to approach the “Gandalf’s” (Think, Lord of the Rings) of the large organisations, who can navigate you through the key decision makers and assist you to validate your idea further. Look to your mentors or angel investors to advise you when the right time, to engage large organisations is, because it’s different for every startup.

The other factors, to consider, is when to share your idea and how much of it to share, because your competitors might be listening. On the flip side, the question to ask yourself is, have you shared enough of your idea to gather excitement from the guide within the large organisation?

2. The Social Media wave has already hit

“80 – 90% of people today have a disbelief of what organisations say about themselves.”

There are a lot of costs involved in marketing, to tell your potential customers about your products, services and differentiation in the market. If you consider that a large part of people might be discounting that message, then you need to look at other ways to get your message through.

“Increasingly people are turning to Social Media and online ratings, to inform them prior to making a purchase decision.”

Like-minded people, on sites like Tripadvisor, are getting together and sharing their stories, talking about solutions and sharing their experience. Previously people would primarily trust big brands, but this new phenomenon of people buying from people is something that startups can take advantage of. One way you could take advantage of this, with your own startup, is to create these destination points on free social media platforms, and then invite the crowd into your product development cycle and marketing ideas. In the old days, when you wanted to test your idea, you had to run small focus groups in a room, whereas now you can run Google Hangouts with a crowd, and do a similar thing, but at a much larger scale.

As far as completing the transactional side of selling on social media, it’s best not to do this part on the platform because you run the risk of creating a conflict of interest, and having prospects think that you only engage them so you can get something from them.

Trying to complete a transaction on social media loses the purity of the benefits that you get such as things like unsolicited advocacy, community, peer to peer sharing and collaboration, which is what typically comes out of the medium.

The mindset, that you need to have when selling online, is that selling is a cycle. It starts with awareness of your startup, development of the idea, refinement, education, packaging etc, and then finally, the exchange of value – social media has a big part to play. Use social media for all the parts of the sales cycle, but not necessarily the final transactional element where credit card numbers are exchanged, as this could taint the whole social media message you are trying to put out there. The final exchange of value is best done on your website with a shopping cart.

3. Mobile first and the cloud (not the ones up in the sky)

When Roger attended Dreamforce  (an annual Salesforce event) in 2013, Yahoo CEO, Marissa Mayer, said that they want to be a mobile first company and she remembers when she first got the job, there were only 40 mobile engineers, they now have more than 4000.

The rise of smartphones worldwide and the demand for content to be consumed on them has created even more opportunities for startups, especially considering that many websites are still not mobile friendly.

Part of the further rise is in smartphone use, has been driven by Android becoming a serious player and other brands of smartphones starting to come on the market. This will only continue to grow as the market share starts to split further between the likes of Apple, Android, HTC, Sony etc. As the entrepreneur / founder it’s your job to set the vision for the startup, and it’s important to ride the wave that is already here. If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

One other result, that has come from digital disruption, is the cloud. I remember a few years ago when maintaining server was a real pain. You had to have a special room, adequate security, loads of expensive hardware (that always needed changing) and air con to keep the room cool. Now the cloud allows us to move infrastructure, which startups and businesses use to manage themselves, to experts, which will help them drive scale further as they grow. The cloud moves capability to where the expertise exists, as long as you get the security and privacy right, with the option you go for.

The opportunity here is that large organisations still can’t use this tool to its full capability yet, whereas you can. There is really no reason for a startup trying to stay lean, not to take advantage of this digital disruptor.

4. Payments and the opportunity

Digital disruption is also creating opportunities in the payments space, if you’re a startup that is interested in facilitating payments. The two forces, that consumers are driving, are simplicity and frictionless commerce. On the other hand, the same consumer also wants security and safety. Pay Pal has won the game so far because they have made it frictionless, by allowing users to login with their mobile number and a 4-digit pin, which you would be unlikely to forget.

On the other hand, they also cover the security aspect by covering fraud for 30 days. At the micro level, if you’re a startup wanting to succeed as a payments provider, you need to get these two things right. At a macro level, the other part to understand is that the exchange of value between the user and a startup is only a slither of the entire value chain. Roger believes that there is still opportunity as no one has cracked payments end to end yet. The challenge of course, is that there are only small amounts of margin in it, yet there are so many players in every transaction that want a slice.

Even if you do not want to be a payment provider, it’s still worth having some form of digital wallet on your site, to allow frictionless payments. Where applicable, your startup should also consider taking advantage of the new Apply Pay technology, that allows you to do real world, contactless transactions, with your smartphone. If you do all the other bits previously mentioned, and do them well, then the transactional side takes care of itself.

5. Content is king in the long term

The way that you market your startup can be still achieved by traditional advertising or SEO / pay per click, but it depends on what you are trying to achieve. Digital disruption has really made content an important part of any marketing strategy and you can take advantage of it. In order to do this successfully you need to get your messaging right and clearly communicate within your content,  what problem you are solving, and why your startup is in the best position to solve it. If your not good with content it’s definitely worth investing into some good copywriting.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

If you look at Amazon as an example, they didn’t start by being the world’s biggest retailer from day one, they started selling CDs and books, then they invited users to review their products, long before they expanded into everything else. Your marketing mix is really important. Depending on what your strategy is, this will determine where you should share your content. Are you trying to create awareness, increase traffic or create shares and likes? Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

If you want to continue reading up on the subject then Roger recommends reading Code Halos that talks about social, mobile, analytics and the cloud and how they are challenging businesses.

The book is available on the Amazon link below:

www.amazon.com/Code-Halos-Organizations-Changing-Business/dp/1118862074

If you’re interested in knowing more about Roger Seow then you can connect with him via LinkedIn au.linkedin.com/in/rogerseow

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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1 Comment

1 Comment

  1. Terry Woolford

    May 29, 2016 at 2:55 pm

    Great article Roger, a interesting and thought provoking read. By the very nature and speed of digital innovation it is always disruptive. Entrepreneurs shouldn’t just be thinking about wholly new applications but to how “digitize” traditional products and services. Think about Uber and now others – they digitized the taxi cab industry and revolutionized it. Essentially the same product delivered in a innovative way – convenient, and simple.

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Startups

8 Key Factors That Discourage Investors From Putting Money Into Your Startup

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Today’s ideas are tomorrow’s winning businesses. Ideas executed brilliantly and with proper investment bring your business success. That is how the world of business got the likes of Apple, Google, McDonald’s, Amazon and so on.

But why in spite of the brilliant and promising ideas at the core of their business, many startups fail to attract investors? Why do investors hesitate to put their money into some startups? Well, investors have reasons and only by deciphering these reasons we could get hold of some deterrent factors that hold them back.

Let us explain some of the vital factors that prevent investors from putting their money in the startups below:

1. Inefficiency or Absence of Leadership Qualities

Inefficiency is the most significant deterrent factor for pulling the success of most startups. This can also be referred to as the lack of leadership qualities. Investors always want to make sure that they don’t lose their money through a company that has an extraordinary business model but no efficient and skilled business leader to make it successful. When fetching investment from investors, you need to offer a clear prospect and detailed plan of how you are going to achieve the goals.

2. Lack of Trustworthiness

An investor puts his money on a venture purely on the basis of the credibility and trustworthiness of the business. This is why besides having a sound business plan with clear objectives, you need to establish the integrity in terms of the security of the investor’s money and how the fund is going to be invested to give results as per business plan.

If an investor has a feeling that the startup may not have enough customers to fulfil its financial liabilities or if it finds that the business is hiding some information, it may further push the trust of the investors down. Total transparency and establishing the faith of the business brand are crucial for finding investors in favor.

3. Lacking Experience in Business Management

You have a great business idea backed up by a sound business plan and solid trustworthiness based on your background, but you have zero experience in managing a business. This is a serious reason for an investor to deny making any investment in your business. An investor cannot put his money just to allow you trying and learning your management skills the harder and riskier way. Uncertainty is the single biggest turn-off factor for any investor and lack of managerial experience is synonymous to that.

4. Business Model is Not Sound Enough

You have a business idea, some efficient, competent and experienced professionals as leaders, the great stamp of trust and pretty much everything that make a company look promising. But what about your business strategy and business model? Are they sound enough to take on the market competition and challenges for business growth? Well, this is what investors are most interested in.

In most cases, a business model is what makes an investor think twice and even take a backward step from investing in a startup. After all, your business model and strategy will decide how your business and products will be able to withstand competition and become victorious.

5. Taking Investors for Granted

This is a big mistake on the part of many startups. Just by becoming confident in the potential and the soundness of the business model and prospect, a business can consider getting investors on board requires just a little effort and time. But in reality, getting investors on board is the toughest thing a business can think of.

This is why without proper and meticulous preparation, it would be foolish to approach investors for your business. Most investors receive hundreds of such emails and a similar number of approaches through other means and they coldly just let them pass. This is why you need to send them very detailed proposals backed by strong recommendations and referrals.

6. Targeting the Wrong Investor

Every business has a target customer base, right? Not all customers are interested in every product in the market. Similarly, not all investors are interested in your business. Investors based on their prior experience and industry exposure, put their money in businesses that they know like their own palm of their hand.

So, targeting an investor who has no interest in your business will only drain your energy and bring you unnecessary frustration. When you are seeking investors for your software startup, don’t approach someone investing in real estate business.

7. Non-Realistic Proposal for Funds

Investors normally come with huge experience of your industry and so they have a clear idea about the fund requirements for your business startup. Moreover, they already have invested in other ventures or have gone through many proposals. Naturally, they have every bit of estimate already in their mind. So, any proposal claiming a lofty and unrealistic amount will only face rejection.

This is why it would be wise to become meticulous about your estimation of the required fund and calculation of various cost factors. Have meticulous details about every facet of investment backed up by breakup of the costs. Only when you can convince them with correct estimation, investors can take interest in discussing the matter further.

8. Make Sure Your Product Solves a Customer Problem

Will any investor put money in building a simple calendar app now? No, simply because such an app idea has no value for the end users now. Will an investor put money in a product that has already been outdated and has no use? No, no investor has to even go through such a proposal for dismissing them.

Well, to fetch investment, your product must be thoroughly customer-centric. It not only has to solve a problem but has to deliver some competitive value in comparison to similar products in the market.

Obviously, finding an investor for a new business is not an easy task, considering the huge competition that businesses need to deal with. But, if your business idea is unique and you fill all those requirements correctly as mentioned above, finding investors may not be as tough as it sounds.

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5 Must Have Branding Tools for Your Startup

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Your brand is more than just the colors on your website. And for startups, it’s important to create a strong and memorable brand from the beginning if you want to stand out from the competition, scale your company, and find your ideal customers faster.

Here are 5 simple tools that will help your company avoid branding mistakes, take charge of your visual identity, and set a solid foundation for future growth:

1. Graphic Design Software

The word “design” doesn’t have to be overwhelming. Before deciding on your startup’s logo, colors, designs, and overall tone, consider working with a brand strategist who can translate the core ingredients of your startup into a visual identity that speaks to your target market.

Brand strategists have expertise in the psychology of colors, shapes, textures, and words, and they will work with you to make sure that your branding appeals to your target audience. Once you have those basics of your brand established, there are several tools that can help your company refresh and maintain your visual identity.

The absolute best graphic design tool for non-designers is Canva. While the free version has a lot of functionality, the paid plans offer more customization such as the ability to import your exact brand fonts and colors.

But if your company handles all of your design in-house, you will need something more advanced than Canva. In that situation, I would recommend Adobe Creative Cloud to startups who work on their designs in-house, as it includes top-notch design software like Photoshop, Illustrator, Lightroom, InDesign, and more.

“Branding is what people say about you when you are not in the room – Jeff Bezos

2. Visuals & Creative Imagery

Have you ever wondered where your competitors get those beautiful branded photographs that end up on their website? While it’s possible that they worked with a photographer, it’s also likely that much of their imagery comes from stock photos.

Here are my recommendations on the exact places to purchase stock imagery to improve your company’s branding:

  • Creative Market – A treasure trove of quality visual imagery where you can buy anything from stock photos, to branding mockups, to social media templates (Facebook cover photo, anyone?), to custom fonts… the options are nearly endless.
  • Adobe Stock – Beloved by designers, and the platform offers tiered pricing plans based on your image needs and download quantity.
  • Pixels – If you’re on a tight budget and just need to grab an image or two for a blog post, you may be able to find what you need on Pixels – which is great because all of the photos and videos on Pixels are free!

3. Social Media Scheduler

You’re a leader. You’re an entrepreneur. Your staff, board, funders, and admirers depend on you to make big decisions, lead the ship, and plot the vision towards your company’s future. You don’t have time to stare at a blank screen every day wondering what to post on Facebook.

By using a social media scheduling tool, you can sit down for a few hours, schedule batches of content, and schedule the dates and times when it will post to your accounts over the next couple of months. Then, once the content is posted, you only need to worry about responding to comments and engaging with your customers. 21st century efficiency at its finest.

Popular social media schedulers include Buffer and Hootsuite, both of which include free and paid plans. Not sure what exactly to post? Check out these social media ideas from influential businesses. And if the idea of writing and planning months of content still overwhelms you, our next tool will help you stay organized and on-brand.

4. Editorial Calendar

When it comes to your content, it’s time to step it up a notch and start thinking like a media outlet. Every piece of content that you put out as a company, whether it’s an e-mail blast, blog post, social media post, podcast, or video, needs to be aligned with your brand.

Each major magazine maintains an editorial calendar which outlines the overarching theme for each of the upcoming 12+ months. By establishing a monthly content theme in advance, they create a framework to generate and organize their ideas.

Consider creating an internal editorial calendar that will guide your startup’s content over the next 6-12 months. The software tool you use to maintain your editorial calendar isn’t that important — I like to use Trello, but you can also create a simple numbered list in Google Docs or Microsoft Excel. You may be surprised at how quickly the creative juices flow once you have an editorial calendar in place.

“Design is the silent ambassador of your brand.” – Paul Rand

5. In-Person Networking

Offline efforts count towards your branding too! And if you run your entire startup from behind your laptop screen, you miss out on ample opportunities to build your business offline and gain local referral partners.

If you’re new to in-person networking, start by visiting Meetup.com or Eventbrite.com where you can browse for events in your area. Think outside the box when it comes to selecting events to attend. For example: If you’re a chiropractor, it makes sense to attend local holistic health meetups. But you could also attend a travel event and meet digital nomads who don’t yet realize that a chiropractor can help them recover after long plane rides.

Remember that you’re not at the networking event to make instant sales, you’re looking for referral partners and connections. Don’t be the person who tries to shove your sales pitch down everyone’s throat upon meeting them.

As you can see, there are many simple online and offline resources that can help you spruce up your branding, reach new customers, and pique the interest of your target market. If you take branding one step at a time and start with the tools above, you will be well on your way to creating a brand that your customers will cherish and remember.

Have you used any of these branding tools before? Are there any additional tools that have helped your startup’s branding shine? Share your thoughts below!

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5 Ways to Deal With Startup Uncertainty

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Starting your own company may sound like a dream come true in your mind, on social media, and to all the people looking on in envy from their office jobs. But when the fantasy fades, you realize how much uncertainty you now have in your life. The inherent risk in any startup is that you are trading the certainty of a normal job for real growth and freedom. What people get from office jobs is much more than a steady pay check and free coffee. It’s a sense of certainty that their lives, work, and finances are in order.

You will have to give up certainty to fully take on the risks of this lifestyle. It will be roller-coaster and something you need to prepare for. Logically, it’s easy to know that. But emotionally, there are so many ups and downs in an entrepreneur’s life. Stress, frustration, and decreased motivation are inevitable.

Here are 5 ways you can deal with startup uncertainty:

1. Stick to a morning routine

There’s many ways to start a morning routine. What’s important is to have a stable, predictable routine. This centers your mind and gives you some order to your day. You manage your business and you can do whatever you want. No boss and no one telling you what to do, it can be mix of productive to outright messy days. By giving yourself some stability, you start the day off in a predictable way so that you can jump into work each day.

It’s as easy as taking your dog to the park, having a cup of coffee, and listening to a motivating audiobook for 20 minutes. You may need meditation to get into the state. Whatever it is that you need to get from a sleepy/hungover mindset to that of taking on the day.

“If you win the morning, you win the day.” – Tim Ferriss

2. Make time for high performance books

Speaking of audiobooks, everyone – especially entrepreneurs, need motivation. Get a few motivating books from other business leaders. This will do incredible things for your mindset and the way you think. Most of them help by keeping you excited for bigger goals. Look for classics from Jim Rohn and Tony Robbins. Or the newer motivational personalities like David Goggins and Rachel Hollis. You’ll be surprised at how much hearing someone’s hardships on their journey will help you on your own.

3. Schedule your week

It’s easy to get a packed calendar working an office job. Everyone else in the company seems to be demanding your time for one meeting or another. Pointless meetings are even the reason some people leave their jobs in the first place. The issue with having your own startup is that while the pointless meetings are gone, so too is any semblance of structure from a filled up calendar.

Spend one evening and fill the upcoming week as much as possible. I recommend Sunday afternoons to think about your goals. Plan big tasks every day throughout the week. That way you always know what you should be working on and stay on track.

4. Hit the gym

This one is actually part of my morning routine and it’s benefits can’t be overstated. Exercise helps fight off anxiety and stress. There’s no better way to funnel your business frustrations more than into the weights. By the time you’re done, your body and mind will be much more relaxed. A necessity when it comes to the tension of being an entrepreneur. Whether that’s staring at your laptop or making sales calls.

“Daily exercise is an insurance policy for future illness.” – Robin Sharma

5. Be grateful

Gratitude was one of the feel good things that I always used to skip whenever it was mentioned. I wanted cold, calculated strategy or tools I could use to build a business as fast as possible. Many brilliant minds in not only self help but also in business, speak about the need for gratitude.

Here’s why it helps me when the business is going through growing pains or everything seems like it is going wrong. I get filled with doubt and uncertainty and gratitude is the quickest way to relief.

Yes, starting your own business is a massive effort, but there is always some job out there. You decided to launch something of your own because you don’t want a baseline existence. You want to grow and build with the freedom someone can only give themselves.

That alone is enough to be grateful. But if you need more, how about that most people are too scared to do what you’re doing. Or that you are taking the time to believe in yourself and live a life of taking chances.

That speaks to your character and self-worth. Much more than the life of quiet misery so many people in the world allow to decide their entire lifestyle. Be grateful you have this opportunity and make the most of it.

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The Best Side Hustle You Can Start Today In Just 15 Minutes

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The best side hustle you can start in 15 minutes is blogging.

It can be writing, making videos or speaking about topics you love through a regular podcast show. All of these acts are a form of blogging.


15 minutes is not long

That’s why blogging is a good choice.

A video that’s less than 15 minutes is easy to make and will work well.

A short piece of writing can be written in under 15 minutes.

A 10-minute audio conversation on one single question will give people heaps of value and detail in one particular area.

Starting is not where the power lies. Doing this side hustle every single day is how you get what you’re really looking for.


Many successful people are doing this

Whether it’s Hollywood actors like Will Smith or writers like Tim Ferriss or musicians like Ariana Grande — everyone is doing it.

Why is everyone doing the side hustle of blogging?

  1. It’s how we connect with each other.
  2. It actually works.
  3. It’s a way to create an audience which can become a business.

I didn’t invent this side hustle

I just tried it for myself and saw how powerful it was.

It got me:

  • New clients for my 9–5
  • A new 4 day a week day job
  • Clients to coach via Skype
  • Features in major publications like CNBC
  • The opportunity to meet amazing human beings like LinkedIn influencer Michael Chapman

The side hustle of blogging gave me meaning for my life

Before this side hustle, I was washed up, uninspired, negative and pissed off with the world.

Spending 15 minutes to start the habit of blogging got me out of my head. It forced me to search all over the internet and find things to talk about. Pretty soon I was spending 2+ hours a night researching personal development and figuring out what I wanted to blog about.

Blogging led me to want to help the homeless, share my very private battle with mental illness, come to grips with my startup failures and share the lessons, and even overcome my fear of public speaking in the process.

Now I have a meaning for my life thanks to the side hustle of blogging. I reckon it can do the same to help you grow and get you to the next level. You can blog about whatever you want and then watch it grow from there.


Why is blogging the best side hustle?

It’s how you be creative.
It’s how you express yourself.
It’s how you grow.
It’s how you attract the right people into your life.

There are many side hustles you could choose. Blogging is one of many. In my opinion and based on my experience, it’s the best. There are so many avenues you can go down.

Attracting what you want in your life has a lot to do with what you’re putting out into the world”

Blogging is a fantastic way to put out more of what’s important to you, into the world. Like a magnet, blogging attracts more of what you put out into your life.


Oh and don’t forget the income

Investing, giving back and making an income are all possible through blogging too. Part of my monthly income comes from blogging.

This allows me to back causes that help those in need, invest in stocks that provide me with a passive income and have money to spend on the occasional treat such as dinner dates and drinks with my co-workers.

That money comes from:

  1. Ghostwriting for other people
  2. Posting on Medium.com
  3. Coaching clients via Skype
  4. Consulting to businesses on how they can create content that aligns with their brand

There aren’t too many side hustles that can do that for you

Seriously, blogging is a game-changer. It’s a habit you can start in 15 minutes and repeat daily without much effort. Choose your poison — writing, video or audio — and then get started.

Do it for around twelve months and then send me an email with what you experience. I already know, having challenged lots of people already to start this side hustle, that it will work. It just requires patience and the habit of doing it daily.

15 minutes to start today.

And then 15 minutes every day for the rest of your life.

Try it.

<<<>>>

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