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5 Ways Digital Disruption is Creating Massive Opportunities for Startups

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startup and digital disruption

Recently I caught up with Roger Seow, who is the Head of Social Media & Digital Integration at a large financial institution, and has a career that spans many years and companies. He has made a name for himself as a thought leader, who changes the status quo through the use of digital disruption principles.

During our chat, we covered a lot of ground around where the opportunities lie and some strategies that startups can use.

This article is based on Roger’s advice from many years of experience and insight, and it will also clarify some really useful points around digital.

What is digital disruption in simple terms?

It’s the use of digital technologies such as social, mobile, analytics, and cloud computing to challenge the traditional status quo of doing things. This could be improvements or solving problems on an idea that hasn’t been thought about. For something to really be disruptive it needs to be able to scale or grow quickly. Digital Disruption is everywhere, not just with startups, and they are not immune to being disrupted themselves. It’s important to be aware that the landscape has changed.

The components, that make a successful startup, are that you’re agile, nimble, willing to experiment, have the ability to execute on trends and able to make mistakes. Digital disruption is something that just happens and it’s a means to an end. Startups by their very nature are already disruptive because you can do things quicker and cheaper than most businesses. Before discussing digital disruption, Roger always stresses that it’s important to understand the four key ingredients that make a successful startup.

 

– What problem are you trying to solve?

Most entrepreneurs look at their startup from an opportunity lens because they are serial optimists by nature. There is nothing wrong with that but you need to make sure you’re finding a problem that actually exists.  Will someone pay to have this problem solved? Is the problem large enough and is it something people care about? If your startup is able to address this then you’re well on the road to success.

 

– Find the right people to solve the problem

No one has a monopoly on all the skills that are required to make a successful startup.

When we talk about digital disruption it’s not just about coming up with a great idea. You need to be able to think what the future is going to look like with your solution, when it’s of scale. With this in mind, you need to think about what people you need along the journey that can perform such functions as marketing, legal, risk management, business strategy and product development. Ideally these people would have good business acumen, understand commerciality of your idea and know how to manage the startups reputation. Obviously you don’t need all of these people on day one, but you will need them on the journey.

 

– Have the correct structures in place

Structure has its purpose and sometimes it’s looked upon by startups in a negative way because it can potentially slow things down.

The temptation for a startup is to take shortcuts in getting something to market, but if you really want to be sustainable and successful, you need to be thinking of scale. In order to scale you need to have strong structures in place from day one.

“Try to build for scale not to scale.”

 

– Lastly, funding to execute

When you have thought about the first three ingredients, then you can think about how to approach the various ranges of funding in the market. Any person or firm, who is wanting to invest in your startup, will be wanting to see that you have a problem worth solving, the people to solve it and structures that will demonstrate financial discipline. When all of these are aligned then it’s a good time to look at investment. Successful capital raises are often done because of an understanding of these principles.

Now that you understand these four ingredients and what digital disruption is, let talk more about the opportunities that exist for you and your startup, thanks to our good friend digital disruption.

 

1. Large organisations can’t innovate as fast as your startup can

By virtue of their brand and time in business, one model your startup could consider would be to actively position yourself as very innovative for large, traditional, organisations. If you look at the recent trend in acquisitions, large organisations are seeing startups as attractive and buying them because they simply can’t innovate fast enough. One of the ways your startup could take advantage of this and prove your startups worth is to build some relationships with large organisations and then ask them to put forward a self-contained problem. Once you have their problem you could use your startup mentality and skills, to solve their problem and prove you can be a valuable partner to them.

Then what the large organisation brings to the table for your startup. is that they can help you grow to scale by exposing a number of their customers to you as a test. This partnership could be a win-win model because, in the eyes of the large organisations customers, they are seen to be innovative, without having to build everything themselves. From the startups point of you, you get to test and refine your product to a real customer base. This sets you up for success when you go to get funding and allows you to show them you have a track record and have incorporated the feedback from these customers, into your product.

You might be thinking to yourself, “I don’t know any large organisations”. Some ways, to find them, are to go to meetups, hackathon’s put on by large organisations and government-sponsored activities.

“Google staff gets 20% of their time to explore new ideas.”

It’s also important to understand that a lot of large organisations will be happy to talk to you because most of them know that no one has a monopoly of good ideas. Chose the right time to approach the “Gandalf’s” (Think, Lord of the Rings) of the large organisations, who can navigate you through the key decision makers and assist you to validate your idea further. Look to your mentors or angel investors to advise you when the right time, to engage large organisations is, because it’s different for every startup.

The other factors, to consider, is when to share your idea and how much of it to share, because your competitors might be listening. On the flip side, the question to ask yourself is, have you shared enough of your idea to gather excitement from the guide within the large organisation?

 

2. The Social Media wave has already hit

“80 – 90% of people today have a disbelief of what organisations say about themselves.”

There are a lot of costs involved in marketing, to tell your potential customers about your products, services and differentiation in the market. If you consider that a large part of people might be discounting that message, then you need to look at other ways to get your message through.

“Increasingly people are turning to Social Media and online ratings, to inform them prior to making a purchase decision.”

Like-minded people, on sites like Tripadvisor, are getting together and sharing their stories, talking about solutions and sharing their experience. Previously people would primarily trust big brands, but this new phenomenon of people buying from people is something that startups can take advantage of. One way you could take advantage of this, with your own startup, is to create these destination points on free social media platforms, and then invite the crowd into your product development cycle and marketing ideas. In the old days, when you wanted to test your idea, you had to run small focus groups in a room, whereas now you can run Google Hangouts with a crowd, and do a similar thing, but at a much larger scale.

As far as completing the transactional side of selling on social media, it’s best not to do this part on the platform because you run the risk of creating a conflict of interest, and having prospects think that you only engage them so you can get something from them.

Trying to complete a transaction on social media loses the purity of the benefits that you get such as things like unsolicited advocacy, community, peer to peer sharing and collaboration, which is what typically comes out of the medium.

The mindset, that you need to have when selling online, is that selling is a cycle. It starts with awareness of your startup, development of the idea, refinement, education, packaging etc, and then finally, the exchange of value – social media has a big part to play. Use social media for all the parts of the sales cycle, but not necessarily the final transactional element where credit card numbers are exchanged, as this could taint the whole social media message you are trying to put out there. The final exchange of value is best done on your website with a shopping cart.

 

3. Mobile first and the cloud (not the ones up in the sky)

When Roger attended Dreamforce  (an annual Salesforce event) in 2013, Yahoo CEO, Marissa Mayer, said that they want to be a mobile first company and she remembers when she first got the job, there were only 40 mobile engineers, they now have more than 4000.

The rise of smartphones worldwide and the demand for content to be consumed on them has created even more opportunities for startups, especially considering that many websites are still not mobile friendly.


Dreamforce Event by Salesforce
 

Part of the further rise is in smartphone use, has been driven by Android becoming a serious player and other brands of smartphones starting to come on the market. This will only continue to grow as the market share starts to split further between the likes of Apple, Android, HTC, Sony etc. As the entrepreneur / founder it’s your job to set the vision for the startup, and it’s important to ride the wave that is already here. If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

One other result, that has come from digital disruption, is the cloud. I remember a few years ago when maintaining server was a real pain. You had to have a special room, adequate security, loads of expensive hardware (that always needed changing) and air con to keep the room cool. Now the cloud allows us to move infrastructure, which startups and businesses use to manage themselves, to experts, which will help them drive scale further as they grow. The cloud moves capability to where the expertise exists, as long as you get the security and privacy right, with the option you go for.

The opportunity here is that large organisations still can’t use this tool to its full capability yet, whereas you can. There is really no reason for a startup trying to stay lean, not to take advantage of this digital disruptor.

 

4. Payments and the opportunity

Digital disruption is also creating opportunities in the payments space, if you’re a startup that is interested in facilitating payments. The two forces, that consumers are driving, are simplicity and frictionless commerce. On the other hand, the same consumer also wants security and safety. Pay Pal has won the game so far because they have made it frictionless, by allowing users to login with their mobile number and a 4-digit pin, which you would be unlikely to forget.

On the other hand, they also cover the security aspect by covering fraud for 30 days. At the micro level, if you’re a startup wanting to succeed as a payments provider, you need to get these two things right. At a macro level, the other part to understand is that the exchange of value between the user and a startup is only a slither of the entire value chain. Roger believes that there is still opportunity as no one has cracked payments end to end yet. The challenge of course, is that there are only small amounts of margin in it, yet there are so many players in every transaction that want a slice.

Even if you do not want to be a payment provider, it’s still worth having some form of digital wallet on your site, to allow frictionless payments. Where applicable, your startup should also consider taking advantage of the new Apply Pay technology, that allows you to do real world, contactless transactions, with your smartphone. If you do all the other bits previously mentioned, and do them well, then the transactional side takes care of itself.

 

5. Content is king in the long term

The way that you market your startup can be still achieved by traditional advertising or SEO / pay per click, but it depends on what you are trying to achieve. Digital disruption has really made content an important part of any marketing strategy and you can take advantage of it. In order to do this successfully you need to get your messaging right and clearly communicate within your content,  what problem you are solving, and why your startup is in the best position to solve it. If your not good with content it’s definitely worth investing into some good copywriting.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

If you look at Amazon as an example, they didn’t start by being the world’s biggest retailer from day one, they started selling CDs and books, then they invited users to review their products, long before they expanded into everything else. Your marketing mix is really important. Depending on what your strategy is, this will determine where you should share your content. Are you trying to create awareness, increase traffic or create shares and likes? Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

 

If you want to continue reading up on the subject then Roger recommends reading Code Halos that talks about social, mobile, analytics and the cloud and how they are challenging businesses.

The book is available on the Amazon link below:

www.amazon.com/Code-Halos-Organizations-Changing-Business/dp/1118862074

 

If you’re interested in knowing more about Roger Seow then you can connect with him via LinkedIn au.linkedin.com/in/rogerseow

Roger Seow A2S

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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1 Comment

1 Comment

  1. Terry Woolford

    May 29, 2016 at 2:55 pm

    Great article Roger, a interesting and thought provoking read. By the very nature and speed of digital innovation it is always disruptive. Entrepreneurs shouldn’t just be thinking about wholly new applications but to how “digitize” traditional products and services. Think about Uber and now others – they digitized the taxi cab industry and revolutionized it. Essentially the same product delivered in a innovative way – convenient, and simple.

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Startups

Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How Your Mindset Plays an Important Role in Scaling Your Business

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business mindset

You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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5 Ways to Realize Your Authentic Self

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authenticity

I was a scared kid throughout my younger years. Overly-cautious and wildly unsure were just a few of my characteristics as I headed into adulthood. Unfortunately for me, I wasn’t present to many of the decisions I made in my youth in regards to navigating life thus I was blindly going along with it. (more…)

Dan Whalen is a franchise operator with College Hunks Hauling Junk & Moving, personal development writer, and NLP master practitioner. He has a background in business management and team leadership spanning nearly a decade, and has a deeply-rooted passion for helping people experience fulfilling lives. You can find him on Twitter at @DanielJWhalen.

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  1. Terry Woolford

    May 29, 2016 at 2:55 pm

    Great article Roger, a interesting and thought provoking read. By the very nature and speed of digital innovation it is always disruptive. Entrepreneurs shouldn’t just be thinking about wholly new applications but to how “digitize” traditional products and services. Think about Uber and now others – they digitized the taxi cab industry and revolutionized it. Essentially the same product delivered in a innovative way – convenient, and simple.

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How Your Mindset Plays an Important Role in Scaling Your Business

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business mindset

You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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