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5 Ways Digital Disruption is Creating Massive Opportunities for Startups

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startup and digital disruption

Recently I caught up with Roger Seow, who is the Head of Social Media & Digital Integration at a large financial institution, and has a career that spans many years and companies. He has made a name for himself as a thought leader, who changes the status quo through the use of digital disruption principles.

During our chat, we covered a lot of ground around where the opportunities lie and some strategies that startups can use.

This article is based on Roger’s advice from many years of experience and insight, and it will also clarify some really useful points around digital.

What is digital disruption in simple terms?

It’s the use of digital technologies such as social, mobile, analytics, and cloud computing to challenge the traditional status quo of doing things. This could be improvements or solving problems on an idea that hasn’t been thought about. For something to really be disruptive it needs to be able to scale or grow quickly. Digital Disruption is everywhere, not just with startups, and they are not immune to being disrupted themselves. It’s important to be aware that the landscape has changed.

The components, that make a successful startup, are that you’re agile, nimble, willing to experiment, have the ability to execute on trends and able to make mistakes. Digital disruption is something that just happens and it’s a means to an end. Startups by their very nature are already disruptive because you can do things quicker and cheaper than most businesses. Before discussing digital disruption, Roger always stresses that it’s important to understand the four key ingredients that make a successful startup.

 

– What problem are you trying to solve?

Most entrepreneurs look at their startup from an opportunity lens because they are serial optimists by nature. There is nothing wrong with that but you need to make sure you’re finding a problem that actually exists.  Will someone pay to have this problem solved? Is the problem large enough and is it something people care about? If your startup is able to address this then you’re well on the road to success.

 

– Find the right people to solve the problem

No one has a monopoly on all the skills that are required to make a successful startup.

When we talk about digital disruption it’s not just about coming up with a great idea. You need to be able to think what the future is going to look like with your solution, when it’s of scale. With this in mind, you need to think about what people you need along the journey that can perform such functions as marketing, legal, risk management, business strategy and product development. Ideally these people would have good business acumen, understand commerciality of your idea and know how to manage the startups reputation. Obviously you don’t need all of these people on day one, but you will need them on the journey.

 

– Have the correct structures in place

Structure has its purpose and sometimes it’s looked upon by startups in a negative way because it can potentially slow things down.

The temptation for a startup is to take shortcuts in getting something to market, but if you really want to be sustainable and successful, you need to be thinking of scale. In order to scale you need to have strong structures in place from day one.

“Try to build for scale not to scale.”

 

– Lastly, funding to execute

When you have thought about the first three ingredients, then you can think about how to approach the various ranges of funding in the market. Any person or firm, who is wanting to invest in your startup, will be wanting to see that you have a problem worth solving, the people to solve it and structures that will demonstrate financial discipline. When all of these are aligned then it’s a good time to look at investment. Successful capital raises are often done because of an understanding of these principles.

Now that you understand these four ingredients and what digital disruption is, let talk more about the opportunities that exist for you and your startup, thanks to our good friend digital disruption.

 

1. Large organisations can’t innovate as fast as your startup can

By virtue of their brand and time in business, one model your startup could consider would be to actively position yourself as very innovative for large, traditional, organisations. If you look at the recent trend in acquisitions, large organisations are seeing startups as attractive and buying them because they simply can’t innovate fast enough. One of the ways your startup could take advantage of this and prove your startups worth is to build some relationships with large organisations and then ask them to put forward a self-contained problem. Once you have their problem you could use your startup mentality and skills, to solve their problem and prove you can be a valuable partner to them.

Then what the large organisation brings to the table for your startup. is that they can help you grow to scale by exposing a number of their customers to you as a test. This partnership could be a win-win model because, in the eyes of the large organisations customers, they are seen to be innovative, without having to build everything themselves. From the startups point of you, you get to test and refine your product to a real customer base. This sets you up for success when you go to get funding and allows you to show them you have a track record and have incorporated the feedback from these customers, into your product.

You might be thinking to yourself, “I don’t know any large organisations”. Some ways, to find them, are to go to meetups, hackathon’s put on by large organisations and government-sponsored activities.

“Google staff gets 20% of their time to explore new ideas.”

It’s also important to understand that a lot of large organisations will be happy to talk to you because most of them know that no one has a monopoly of good ideas. Chose the right time to approach the “Gandalf’s” (Think, Lord of the Rings) of the large organisations, who can navigate you through the key decision makers and assist you to validate your idea further. Look to your mentors or angel investors to advise you when the right time, to engage large organisations is, because it’s different for every startup.

The other factors, to consider, is when to share your idea and how much of it to share, because your competitors might be listening. On the flip side, the question to ask yourself is, have you shared enough of your idea to gather excitement from the guide within the large organisation?

 

2. The Social Media wave has already hit

“80 – 90% of people today have a disbelief of what organisations say about themselves.”

There are a lot of costs involved in marketing, to tell your potential customers about your products, services and differentiation in the market. If you consider that a large part of people might be discounting that message, then you need to look at other ways to get your message through.

“Increasingly people are turning to Social Media and online ratings, to inform them prior to making a purchase decision.”

Like-minded people, on sites like Tripadvisor, are getting together and sharing their stories, talking about solutions and sharing their experience. Previously people would primarily trust big brands, but this new phenomenon of people buying from people is something that startups can take advantage of. One way you could take advantage of this, with your own startup, is to create these destination points on free social media platforms, and then invite the crowd into your product development cycle and marketing ideas. In the old days, when you wanted to test your idea, you had to run small focus groups in a room, whereas now you can run Google Hangouts with a crowd, and do a similar thing, but at a much larger scale.

As far as completing the transactional side of selling on social media, it’s best not to do this part on the platform because you run the risk of creating a conflict of interest, and having prospects think that you only engage them so you can get something from them.

Trying to complete a transaction on social media loses the purity of the benefits that you get such as things like unsolicited advocacy, community, peer to peer sharing and collaboration, which is what typically comes out of the medium.

The mindset, that you need to have when selling online, is that selling is a cycle. It starts with awareness of your startup, development of the idea, refinement, education, packaging etc, and then finally, the exchange of value – social media has a big part to play. Use social media for all the parts of the sales cycle, but not necessarily the final transactional element where credit card numbers are exchanged, as this could taint the whole social media message you are trying to put out there. The final exchange of value is best done on your website with a shopping cart.

 

3. Mobile first and the cloud (not the ones up in the sky)

When Roger attended Dreamforce  (an annual Salesforce event) in 2013, Yahoo CEO, Marissa Mayer, said that they want to be a mobile first company and she remembers when she first got the job, there were only 40 mobile engineers, they now have more than 4000.

The rise of smartphones worldwide and the demand for content to be consumed on them has created even more opportunities for startups, especially considering that many websites are still not mobile friendly.


Dreamforce Event by Salesforce
 

Part of the further rise is in smartphone use, has been driven by Android becoming a serious player and other brands of smartphones starting to come on the market. This will only continue to grow as the market share starts to split further between the likes of Apple, Android, HTC, Sony etc. As the entrepreneur / founder it’s your job to set the vision for the startup, and it’s important to ride the wave that is already here. If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

If you’re at the stage where you want to pivot your business, a mobile first strategy is something to consider. More people in a household have smartphones than they do televisions or newspapers, and they can engage and interact whenever they want. As a startup, you want to create a really great mobile experience so that your users can consume and contribute with you, whenever they want, however they want.

One other result, that has come from digital disruption, is the cloud. I remember a few years ago when maintaining server was a real pain. You had to have a special room, adequate security, loads of expensive hardware (that always needed changing) and air con to keep the room cool. Now the cloud allows us to move infrastructure, which startups and businesses use to manage themselves, to experts, which will help them drive scale further as they grow. The cloud moves capability to where the expertise exists, as long as you get the security and privacy right, with the option you go for.

The opportunity here is that large organisations still can’t use this tool to its full capability yet, whereas you can. There is really no reason for a startup trying to stay lean, not to take advantage of this digital disruptor.

 

4. Payments and the opportunity

Digital disruption is also creating opportunities in the payments space, if you’re a startup that is interested in facilitating payments. The two forces, that consumers are driving, are simplicity and frictionless commerce. On the other hand, the same consumer also wants security and safety. Pay Pal has won the game so far because they have made it frictionless, by allowing users to login with their mobile number and a 4-digit pin, which you would be unlikely to forget.

On the other hand, they also cover the security aspect by covering fraud for 30 days. At the micro level, if you’re a startup wanting to succeed as a payments provider, you need to get these two things right. At a macro level, the other part to understand is that the exchange of value between the user and a startup is only a slither of the entire value chain. Roger believes that there is still opportunity as no one has cracked payments end to end yet. The challenge of course, is that there are only small amounts of margin in it, yet there are so many players in every transaction that want a slice.

Even if you do not want to be a payment provider, it’s still worth having some form of digital wallet on your site, to allow frictionless payments. Where applicable, your startup should also consider taking advantage of the new Apply Pay technology, that allows you to do real world, contactless transactions, with your smartphone. If you do all the other bits previously mentioned, and do them well, then the transactional side takes care of itself.

 

5. Content is king in the long term

The way that you market your startup can be still achieved by traditional advertising or SEO / pay per click, but it depends on what you are trying to achieve. Digital disruption has really made content an important part of any marketing strategy and you can take advantage of it. In order to do this successfully you need to get your messaging right and clearly communicate within your content,  what problem you are solving, and why your startup is in the best position to solve it. If your not good with content it’s definitely worth investing into some good copywriting.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

The content should also have the intent to build advocacy, remembering that people buy from people. Rogers opinion is that a lot of content out there just reads like a marketing brochure. Make it easily digestible and shareable so that your audience can see, feel, and understand what you do. For example, if you are trying to solve a financial problem don’t dilute your message by creating content that talks about cars or coffee. This strategy is a good way to start a niche and grow from there.

If you look at Amazon as an example, they didn’t start by being the world’s biggest retailer from day one, they started selling CDs and books, then they invited users to review their products, long before they expanded into everything else. Your marketing mix is really important. Depending on what your strategy is, this will determine where you should share your content. Are you trying to create awareness, increase traffic or create shares and likes? Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

Tailor your content to the channel you’re sharing the content on. Content will really help you create interest. One issue though is most marketers create interest around a specific point in time, but it’s really preferable to keep that interest going, which is very rare. The life of a tweet is 12-15 seconds. How do you keep the interest going? Ensure you have consistently new material to keep the conversation alive.

 

If you want to continue reading up on the subject then Roger recommends reading Code Halos that talks about social, mobile, analytics and the cloud and how they are challenging businesses.

The book is available on the Amazon link below:

www.amazon.com/Code-Halos-Organizations-Changing-Business/dp/1118862074

 

If you’re interested in knowing more about Roger Seow then you can connect with him via LinkedIn au.linkedin.com/in/rogerseow

Roger Seow A2S

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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1 Comment

1 Comment

  1. Terry Woolford

    May 29, 2016 at 2:55 pm

    Great article Roger, a interesting and thought provoking read. By the very nature and speed of digital innovation it is always disruptive. Entrepreneurs shouldn’t just be thinking about wholly new applications but to how “digitize” traditional products and services. Think about Uber and now others – they digitized the taxi cab industry and revolutionized it. Essentially the same product delivered in a innovative way – convenient, and simple.

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Startups

7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

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digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

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5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How To Make The Next Big Decision In Your Life.

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At regular intervals in your life, you have to make that challenging next big decision.

Life goes along just fine until one day you instinctively know that you have to make a giant change. This change comes about because we need to keep growing. Otherwise we die inside.

Making that next big decision has been something I’ve had to become an expert in over the last 12 months. I had to make the following big decisions:

– Am I always going to be a salesperson or can I go back to being a leader again?
– Is it possible to overcome my fear of public speaking so I can inspire people?
– Is traveling the world something I’m always going to be stopped from doing?
– Where is my love life going? Will I always be single or with someone who’s not right?

These have been very tough decisions to make.

I’ve had some epic failures trying to answer these questions. Here are some examples:

– I tried becoming more technical in my career. I hated it. I only enjoy high-level technical info.
– I gave a few speeches and sucked big time. My face was as red as a tomato.
– I went on a few overseas trips and fear nearly got the best of me.
– I made a bold move to go on lots of dates and find a girl that was right for me. Most of my attempts failed – except one.

Right now, the reason I’m writing this blog post is because I need to change my career. I’ve stopped learning. I’m starting to think I know everything in my field of expertise. I’ve become comfortable. I’m experiencing frustration because I’m surrounded by the wrong people.

These are all warning signs that it’s time to make the next big decision in your life.

 

Making the next big decision is playing on the offense.

Playing on the offense means that you are being proactive. It means you are skating to where the puck in Ice Hockey is going, not where it is right at this point in time.

The moment you start playing defense and protecting your position, you stop growing.

“Standing still is like being in the middle of a battlefield with no gun and no ammo and hoping not to get shot”

To stay on the offense, you have to recognize the signs I mentioned above and then make that big decision. When you’re forced to make that next big decision, that’s when you’re screwed. Being forced to make the decision means that you no longer have time on your side.

You end up settling for second best because you are in a hurry to make that big decision and you can’t proactively figure out what’s right for you. You don’t get the chance to speak with your network or your mentors and sense check what your next move is going to be.

 

Become comfortable with not having all the answers.

Making the next big decision will require you to be okay with not having all the answers. While you can do your research and speak to people who you trust about the decision, you won’t know the outcome until you try.

Maybe you’ll hate your next career move.
Maybe starting a business is the worst idea for you.
Maybe marrying that person will end in divorce.

It’s impossible to know the answers beforehand so you have to understand that things could go your way or they could end in disaster. This is a positive.

“You either get what you want, or you get to learn one of those life lessons that will help you become more self-aware and make you more resilient”

 

Not making that big decision is far worse.

You’ll know when you’ve reached the crossroad. Deep down you’ll know when it’s time to make that next gigantic step. Ignoring the signs is far worse than making that big decision and then having it all blow up in your face.

Failing to make that big decision ends up in regret.

“Regret slowly eats away at your confidence and your ability to be courageous”

Your head becomes full of white noise that drowns out the good ideas and clear thinking that will make you successful.

Go and meet people who are seventy years of age and older at a retirement village. Listen to their regrets and the decisions they wish they made. This will give you perspective. Continually dreaming about where that next big decision could lead is a waste of your energy.

Try something new for three months and then if it doesn’t work out it’s cool. There are thousands of opportunities and there is no one thing, no one person, no one idea, no one business that will give you everything you want.

 

Prepare and execute.

Big decisions creep up on you like a snake ready to bite you in the ass for disrupting its sunbaking session with your loud ass walking. If you don’t prepare, then you’ll get taken by surprise. Get good at writing lists on your phone.

Be prepared for the possible outcomes of your big decision and work out if there are more positives than negatives.

Once you are prepared, face into the decision and execute. Take the island and burn the boats behind you. Rip up your Plan B and execute like your life depends on it (well it does actually).

 

Be prepared to be blindsided.

That’s right. Surprises are going to happen. You can plan and still have the whole decision blow up in your face. Be prepared for stuff to come out of nowhere and risk everything you’ve put on the line.

I’m about to make my next career move and there are going to be things I can’t see. People are always going to tell you that working with them in their business is going to be amazing. They sell you the dream work-life balance, how great the people are, how you’re going to change the world.

It’s near impossible to know if they’re full of the brown stuff, but that’s okay. Trust your gut. If it all falls apart, then you get to make the next big decision far quicker than you expected.

In my case, I’ve had so many big decisions go wrong that I’ve become an expert in making big decisions and preparing for the myriad of outcomes that could transpire.

 

When would now be a good time?

That’s what I tell myself when I’m faced with a big decision. The best time to decide is right now. It will never be the right time. You’ll never have enough knowledge, you’ll never be perfect, you’ll never be ready, the economy will never be right.

So if there’s never a good time, then the best time has to be now. You can’t predict the future so you may as well focus on right now and take the wild bull that is your life by the horns.

Act with courage and now will always be a good time. Keep jumping at pretend shadows and you’ll never make a decision.

 

Failing to make decisions is what’s stopping you from moving forward.

If you feel you’re not where you want to be or you’re unhappy with any part of your life, it’s because you haven’t made the big decisions.

You’re fat? Change your diet and go to the gym.
You’re broke? Learn to control your spending.
You’re unhappy? Decide to stop focusing on yourself and focus on others.
You’re poor? Go on the Internet and find ways to make extra money.

There’s always an answer to your problems. The answer is always to make the next big decision with courage. The answer is always to believe in yourself. Everything will work out for the best. Trust me.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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  1. Terry Woolford

    May 29, 2016 at 2:55 pm

    Great article Roger, a interesting and thought provoking read. By the very nature and speed of digital innovation it is always disruptive. Entrepreneurs shouldn’t just be thinking about wholly new applications but to how “digitize” traditional products and services. Think about Uber and now others – they digitized the taxi cab industry and revolutionized it. Essentially the same product delivered in a innovative way – convenient, and simple.

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Startups

7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

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digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

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5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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