When it comes to social media that’s geared toward the business world, LinkedIn is a working professional’s one-stop networking shop. With business networking at its heart, it’s no wonder that an array of business professionals use LinkedIn everyday to make important connections that help their companies grow.
So, what are some ways you can use LinkedIn to help promote your company, make lifelong connections, and build your business?
Make Your Profile Count
First impressions go a long way in the business world and the same is true for the world of LinkedIn too. So, take time to create a compelling and professional profile that truly speaks to your business. Your LinkedIn profile is the first thing visitors see when they land on your page, so don’t waste a golden opportunity to impress.
In addition, LinkedIn and SEO are essentially online business partners, which makes your profile that much more important. Why? Because LinkedIn is highly search engine optimized, so every time someone searches you or your LinkedIn business page, your profile is the first thing they see in the search results.
Get Your Heading and Title Right
If you don’t represent yourself in the most straightforward way possible, your business is going to have trouble growing. LinkedIn puts a lot of emphasis on your professional heading and title, so make sure the two elements work together to represent you and your business aspirations in the most complimentary way
In other words, skip the fancy corporate jargon and let visitors know exactly what it is you do. If you’re a digital marketing consultant, that’s all you have to say in the heading. Elaboration is fine and perfectly acceptable in the title, which is where you’ll tell others you’re also a social media expert and small business marketer.
Recommendations go a Long Way
Not only do recommendations prove to others that your business is a reputable one, they also directly help your LinkedIn presence grow. And, the best way to gather a strong backing of recommendations is to simply ask for them. But, with asking comes some technique, common sense, and a little LinkedIn business etiquette.
For recommendations, make sure you tailor your recommendation request to each person specifically and don’t ask for requests from LinkedIn subscribers that can’t directly speak to your work ethic. Likewise, recommending others in return is a great way to keep the mutually beneficial business cycle that’s LinkedIn going.
Make Worthwhile Connections
Making connections for connection sake will get you nowhere fast in the LinkedIn business world, so try to make business connections that count. LinkedIn includes a “People You May Already Know” tool that’s great for making meaningful connections, but use it sparingly and do a little research on your own.
Likewise, it’s important to keep up with the LinkedIn contacts you already have by updating your contact page and consistently updating your business page as well. Once your LinkedIn connections increase, you’ll have to search for laptop deals because your business will grow so fast you’ll need computers for all your new employees.
Get Your Employees Involved
Speaking of new employees, getting your business’s employees involved with LinkedIn is an effective way for your company to grow. Not only does it show the LinkedIn business world that your company is legitimate and successful, it also increases the exposure of your business.
Just keep in mind that your employees should follow the same profile protocol as your business itself. Make sure the titles, headings, and even profile pictures of your employees speak to the caliber of your business. And, while you’re at it, encourage employees to make their own connections to better everyone’s LinkedIn presence.
Join and Create Groups
Although LinkedIn is for the business-minded world, within LinkedIn are specific business groups for certain areas of focus within the business arena. And, joining a LinkedIn group is an effective way to build your business and its authority by making relevant, thought-provoking comments on discussion postings.
Likewise, taking the time to create your own business group will skyrocket your LinkedIn presence. Not only does it give your business the opportunity to start relevant discussions on topics important to your brand, it gives other like-minded connections the opportunity to join a specific business group that might otherwise not exist.
LinkedIn is a great tool for building your personal and professional world, so follow some of the tips above, keep making connections, and watch your business grow.
Do you already use LinkedIn and have other tips? Leave a comment below.
5 Women Who Revolutionized Tech and Made Millions
The Truth About Marketing Every First Time Founder Should Know
While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)
Lessons I Have Learned About Scaling a Business as a Startup Founder
When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow. (more…)
5 Hacks to Improve Your Writing Skills in English for ESL Learners
Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up.
In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.
Control Your Environment
Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.
You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.
Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.
Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language.
Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.
Writing Is The Answer
If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!
Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly.
Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.
Learn In a Group
It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.
The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.
Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently.
This will help you feel more confident in your skills and, consequently, speak and write better.
The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process.
A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few.
Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!
Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson.
Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!
Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!
The Killer Morning Routine to Boost Motivation
Defining Your Own Success: A Step by Step Guide
5 Characteristics of Athletes You Need for Business Success
5 Changes in Your Habits That Will Help You Thrive
The Biggest Man-Made Myth and What You Can Do About It
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
40 Rare Motivational and Inspirational Picture Quotes
72 Positive Thinking Quotes For More Inner Strength & Growth
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Life4 weeks ago
5 Ways to Rediscover Your Purpose in Life
- Success Advice3 weeks ago
How I Turned an Unpaid Internship Into a Business
- Success Advice4 weeks ago
5 Dos and Don’ts When Starting a Business With a Friend
- Entrepreneurs3 weeks ago
A 3 Step Process to Deal With Negative Emotions as an Entrepreneur
- Entrepreneurs4 weeks ago
5 Strategies for Building the Ultimate Company Culture
- Entrepreneurs2 weeks ago
What I Learned as a Young Entrepreneur and Why You Should Take Notes
- Motivation2 weeks ago
Why “No Pain, No Gain” Is More Powerful Than You Realize
- Success Advice2 weeks ago
4 Reinvention Strategies Leaders Can Learn From Legally Blonde