Startups

12 Things I Learned in 12 Months of Working on My Startup

Published

5 years ago

Feb 19, 2022

Image Credit: Unsplash

A few weeks ago I launched my startup. It took exactly 12 months from the initial idea until the moment I saw my app in the App Store. And these were some of the most challenging, fun and exciting 12 months of my whole life.

Before we dive deeper, a quick disclaimer. My startup it’s not a “standard” startup – I bootstrapped, I formed an LLC and not a corporation, and I don’t plan to sell it in a few years.

I have 15 years of experience working in a global technology and consulting company. So the good news is that I was familiar with the engineering side of things. The bad news, though, is that I had no idea about any other aspect of starting a business. So I had to learn it all (and I still am!)

Below I have tried to summarize some of the most important lessons that I wish someone had told me a year ago. Enjoy!

1 – Good ideas need space

I once was listening to an entrepreneurship podcast, and the podcast host said, “95% of my ideas came to me in the sauna.” And I thought to myself, “That is 100% true!” In December of 2020 I felt that I was ready to start my own business. The only problem was – I didn’t know what business I wanted to start.

I spent several weeks thinking about it and trying to come up with a good idea. Nothing was helping. And then I was laying on the tattoo table getting my tattoo done, staring at the ceiling and doing nothing, and this idea, this perfect idea, just popped into my head – and I’m not even kidding.

So next time you are trying to come up with an idea, or make an important decision – go get a tattoo. Joking! But seriously, slowing down and giving your thoughts room to breathe helps. Trust me.

2 – Choosing a brand name is harder than you think

Alright, now you have this awesome idea, let’s pick a name for your future company! Well, for me it definitely appeared to be harder than I thought.

It’s not just finding the name that is catchy, matches your brand and your vision and is not used anywhere yet (which is already pretty hard!). Have you also thought about the domain name? And how about social media accounts? Oh, and by the way, don’t forget the trademark!

I tried to come up with a name for my startup myself and failed, so I hired a professional to do that for me. And it was 100% worth it.

3 – You need a team from the start

It’s so tempting to do everything by yourself, especially if your budget is tight and/or if you are an expert in your area. Because of my technology background, many people asked me (and still do) if I am going to develop the app by myself.

But I knew from the very beginning that my time is much better spent being a visionary rather than an executor. So I found an agency for the design work, and then another one for development. And again, 100% worth it.

4 – Hold on to your vision

When you start, you have a strong vision in your mind. You know exactly what you want to achieve and why it’s important.

Then you begin to take small steps toward transforming your vision into the real product. Every step by itself seems to make sense. However, a few months into the process you might find yourself looking at the half baked product that looks nothing like your initial vision.

The danger here is that every step might in fact be a tiny deviation from your vision, but it’s so small you don’t notice it. However, these steps add up, and at some point deviation becomes noticeable.

In order to avoid this, or at least minimize the impact, make sure you step out from the tactics regularly and take a holistic look at what you are creating. And adjust if necessary.

5 – Pick your partners not just for the talent, but also for maturity

I found this design agency and fell in love with their work, so I hired them. And they really had very professional designers in house. The only problem was that all those designers left the agency within 3 months because the agency founder was treating them (and me, honestly) poorly.

Thankfully, we managed to finish the design, but it’s definitely a lesson learned for me.

6 – Your budget will increase

Whatever you plan for, add at least 25% for contingency. Whatever estimates you receive from your vendors, add 50% (or even 100%!)

It’s probably not what you want to hear, but it’s better to be prepared and to have this buffer ready for when it’s needed (and it will be needed, trust me), than try to urgently find more money while in the middle of the process.

“The value of an idea lies in the using of it.” – Thomas Edison

7 – Talk to your future users

Every interview matters. You don’t have to throw enormous budgets into the user research (absolutely do it if you have it though!), but you at least need to talk to some of those people who will potentially become your customers.

Does your product solve their problem? Do they even have a problem? It’s amazing how many insights you can get by talking to even just a few people.

8 – Cut your MVP. Then cut again

You have pictured this awesome product in your mind. But you go to your vendor, and they tell you that it will take hundreds of thousands of dollars and years of work to get your product out the door. Alright, it’s time to start cutting the scope for MVP (minimal viable product).

It’s not easy, and at first it will seem like every piece is essential. But if you dig deeper, you will find that core that absolutely has to stay there, and then you can cut everything else.

Oh, and by the way, be prepared to go through this process several times.

9 – Pivoting is your best friend

More “good” news for you here. It’s not just about cutting your scope, but also about changing it to reflect the actual people’s needs and the reality we live in. Or sometimes you might simply overlook something!

Remember – having to make changes is not a sign that your product is a failure. In fact, it’s the opposite – it gives your product a much higher chance of success, and it makes you a much smarter founder.

10 – Set your priority wisely

As a startup founder, you will constantly need to be wearing multiple hats. Finance and data privacy laws, product development and testing, marketing and PR, user acquisition and user retention – just to name a few of the things that will keep you up at night.

But remember – your capacity is not unlimited, so focus on one priority at a time. Feel free to switch between them weekly, but don’t try to multitask.

11 – Launch when you are ready, not when you have to

You will have the launch date in mind, and most likely this date will keep slipping. You will feel pressured to launch when you originally planned to launch. But don’t. Take as much time to finalize and test your product as needed.

Remember – you can only make the first impression once!

12 – Launch is just the beginning

If you think that, once you launch, the hardest part is done, think again. You can be creating as many hypophyses as you want, but it’s only when you start receiving real data and real feedback from your costumes, that you can finally prove (or disprove) your theories.

I cannot stress this enough – data is your best friend when it comes to making your startup successful. Spend the time and set up all the analytics tools you need in order to fully understand what’s going on with your business at any point in time. Funnels, conversion rates, retention, not to mention financials, – it might feel overwhelming (and trust me, it is at times!), but it is essential that you have it all figured out and ready to go, otherwise you will be blind. You should even consider choosing a colocation data center for your startup. This facility provides servers, storage and security for your computing hardware.

And it’s really hard to navigate the fun and challenging startup world being blind.

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Olena Mytruk

Olena Mytruk is a multi-passionate entrepreneur and the founder and CEO of Breverie, a female focused digital self development platform. Technologist by profession and creator by heart, Olena has been on her personal life-long self development journey that influenced all aspects of her life, including family, business, health and fitness. She strongly believes that every girl and woman on our planet has their own dreams, big or small, and that those dreams are worth pursuing. And in 2021 she founded Breverie with a sole mission to empower all females around the world to create their definition of happiness and to find the courage to follow their dreams. Connect with Olena on Instagram, or check out Breverie self development mobile app.

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Startups

How an LLC Can Help Shield Your Personal Assets

Published

3 weeks ago

Aug 1, 2026

Addicted2Success Editor

Image Credit: Addicted2success

You are a freelance designer, and your client sued you over a trademark mistake. If you believe that your personal savings are safe, then you may be wrong. You are operating as a default sole proprietor. You and your business are the exact same person. As a result, your personal bank account, your car, and even your home are legally up for grabs.

However, if you start an LLC, you can build a legal shield between your business liabilities and your personal life. These days, you can easily form an LLC online.

How Does This Legal Shield Work

When you start an LLC, your business gets a distinct legal identity. Now, your LLC can open its own bank accounts, sign contracts, take out loans, buy equipment, and be held responsible for its own actions. You are not liable. This boundary between you and your business is called the “corporate veil.”

Visualizing the Separation

Inside the Shield (Business Assets)

Everything your company owns is included in this shield. If your business faces a debt collector or a lawsuit, only your business assets are at risk, such as:

Money in the business bank account
Inventory and raw materials
Office equipment, computers, and company vehicles
Business intellectual property

Outside the Shield (Your Personal Assets)

You don’t have to worry about your personal assets, such as:

Your personal checking and savings accounts
Your home and personal real estate
Your family vehicles
Your retirement funds (401k, IRA) and personal investments

What LLC Protection Covers

Business Debts and Contracts

When your LLC signs a commercial lease, hires a contractor, or buys inventory on credit, these are the obligations of the LLC. Your creditors will come after the assets of the LLC if your business can’t pay.

Lawsuits

If your business is sued over a contract dispute, faulty service, or an operational issue, lawsuits will be filed against your business. All your personal assets are safe.

What LLC Protection Does Not Cover

Personal Torts

The term “tort” refers to an act that causes harm or injury to someone else. The LLC shields you from the mistakes of your employees and general business liabilities. However, it never protects you from your own personal actions. For example, if you personally commit fraud, you can be sued personally.

Personal Guarantees

Vendors often hesitate to lend money to new, growing businesses. Such businesses don’t have long credit histories. Lenders often require you to sign a personal guarantee.

How Owners Accidentally Destroy Their Protection

The legal shield provided by forming an LLC only works when you run your business properly. The corporate veil can be pierced when a court decides that your LLC is not legitimate and strips away your protection in a lawsuit. This usually happens when you make one of the following three mistakes.

Commingling Funds

Many small business owners often mix their personal money with their business money. You are commingling funds when you use your business debit card to buy your personal groceries or you deposit a client’s payment directly into your personal checking account. The legal wall crumbles when you don’t treat your business and personal finances as completely separate.

Missing an Operating Agreement

An operating agreement is the legal document that outlines:

How your LLC is run
Who owns what percentage
How profits are handled

If the creditor’s lawyer finds out that an operating agreement is missing, they may argue that your LLC is just a shell.

Falling Out of “Good Standing”

When you start an LLC, you must file annual reports and pay franchise taxes to keep it active. The state will place your business in “Administrative Dissolution” or bad standing if you miss any of these deadlines. You could lose your limited liability protection if you operate a business under an inactive or dissolved LLC.

Startups

Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups

Published

1 month ago

Jul 15, 2026

Addicted2Success Editor

Image Credit: Addicted2success

Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.

For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.

Why Minimum Viable Should Never Mean Minimally Safe

A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.

Set Safety Rules Before the Build

The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.

Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.

Test How People Really Use It

A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.

Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.

How Design and Manufacturing Risks Differ

Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.

Design Problems Start with the Plan

A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.

Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.

Manufacturing Problems Break the Plan

A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.

Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.

When Customer Feedback Signals More Than Dissatisfaction

Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.

Treat Complaints as Safety Data

One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.

Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.

Preserve the Product and the Record

After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.

Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.

Why Warnings Must Reflect Real Use

A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.

Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.

How Founders Can Preserve Speed without Cutting Safeguards

A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.

When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.