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5 Lifestyle Business Myths Debunked

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How awesome would it be to travel to cool countries while still making money? The first time I heard someone talk about “lifestyle business,” I thought they were lying.

Making money online seemed like a dream, but in the last three years, I have seen it’s possible.

For 12 years, I worked a physical job that I hated. I woke up at midnight to deliver bread and deal with angry customers at grocery stores. The first time I heard a podcast talking about lifestyle business, I was hooked. I wanted a lifestyle that involved travel and location independence, so my family could move to Maui, Hawaii.

When I put my toe in the water in 2011 by self-publishing my first book, I got a rude awakening with the all too common experience of not selling any books. I turned to the Internet for answers but all I got was myths and commonly-accepted hype.

Here are five lifestyle business myths I had to overcome to build my dream business and life:

 

1. The money is in the niche

One of the most common pieces of advice you get when building an online business is to “niche down.” You’re told the more you niche, the more money you can make. While industry-specific niches can be profitable—such as teaching Real Estate or how to become a flight attendant—theme specific niches need to be more general.

One of the best ways to build traffic to your online business is by writing for large authority websites such as the Huffington Post, or Entrepreneur Magazine. These sites have millions of visitors, being too specific won’t appeal to the wider audience. There is money in certain niches, but niching isn’t the only way to build.

 

2. Copying successful entrepreneurs work

Just because a strategy or way of running an online business worked for someone else, doesn’t mean it will work out for you. In fact, it’s very unlikely you can duplicate someone else’s success by copying. Your goal should be to model success and systems. Not copy them.

People buy from someone they know, like, and trust. That happens when people connect with you and that connection can’t come when you’re copying. Be you. Be original. What makes you who you are is what helps you and your business stand out.

“Instead of wondering when your next vacation is going to be, why not create a life you don’t have to escape from.” – Seth Godin

3. Become an expert

While there is some truth in becoming an expert, the way that it’s taught isn’t helpful. People connect with people, not “experts.” If they don’t like or respect you as a person, it doesn’t matter what you’ve accomplished. True experts focus on adding value to their audience, not pushing titles to impress people.

You become a real expert when you add value to your audience. When you continue to learn and hone your craft, when you build a loyal following and they connect with your message, then you become an “expert.

 

4. Create more products and courses

When you see entrepreneurs who haven’t been successful online, it’s because they’re focused too much on the products and courses. They’re always designing a new course and creating new products, but don’t have an audience to sell them too.

If you only have ten minutes, you should spend eight of those minutes building your audience, one-minute creating the offering, and one minute resting. Building an audience is the hard part and the step too many people don’t spend enough time on. Build your audience now—even if you don’t have anything to sell. Having an audience means you can always sell later.

 

5. You will make money quickly

One of the most dangerous myths is that you can build an online business and make money quickly. The people preaching this myth are probably trying to sell you their program or course. Before you buy into the myth, realize that this lifestyle takes time to build.

There are 900 million websites, 250 million blogs, and 150,000 podcasts. No matter what your business topic is, many others are also talking about the same thing. It takes time to stand out from the crowd and build a solid foundation. You only get what you put into this. If you hustle, you can build quicker, but it will still take time.

Brendon Burchard
Once I was able to see the truth, I was able to build my business. It was slow going at first, but I was able to eventually leave that job I hated. Today, I operate a six-figure-a-year business from my home base in Maui, Hawaii. The business supported our move here 14 months ago.

Waking up every day and experiencing the freedom to spend my days on the things that are important to me is priceless. I wasted so many years existing and have made my goal to live truly for the rest of my days. I hope you’ll join me.

Don’t accept these myths. Build a successful lifestyle business on the side and with focus.

Kimanzi Constable is an author of four books and a writer whose articles have been published in Forbes, Entrepreneur Magazine, Business Insider, SUCCESS Magazine, NBC, CBS, FOX, and 80 other publications and magazines. He is the co-founder of Results Global Impact Consulting and Senior Editor at The Good Men Project. Learn more and get a free guide at kconstable.com.

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Startups

I Formed the Company Before I Felt Ready. That Was the Point.

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Image Credit: Addicted2success

I used to think forming the company was something you did after the business felt real.

After the logo. After the site. After a month that looked good enough to screenshot. I treated the paperwork like a graduation. You earned it once the thing stopped looking like a side hustle.

That was a story I told myself so I could keep mixing personal and business money and call it being lean.

A lot of people run a real operation on a personal account for too long. Clients pay. Ads run. Refunds happen. A contractor needs a form. None of that is a hobby anymore. The only thing still unofficial is the name on the account.

I waited because waiting felt responsible. It was not. It was fear with a to-do list.

What I was actually avoiding

Filing an LLC is not complicated for a straightforward shop. That is not why people stall.

They stall because the filing makes the work visible. It says this is no longer a private experiment. There is a state record. There is an EIN. There is a bank that will ask questions. It is harder to quietly quit when the thing has a legal name.

I know that feeling. I have had offers live and still told myself I would “do the company stuff next quarter.” Next quarter is a kind way to say not today.

The cost of that delay is not dramatic on a Tuesday. It shows up when something goes wrong, or when a serious client wants to pay a company instead of a person, or when you look at a year of deposits and realize the whole thing sat on your social security number.

An LLC is not a personality upgrade. It does not make you a founder. It is a box. The box is useful. It keeps the work from living entirely on your personal name.

The company I still send people to

When someone is ready to stop stalling, I do not send them into twenty comparison tabs.

I send them to LegalZoom to form the LLC.

Not because it is the only formation company in America. Because it is the one most first-time operators already recognize, and because it will get a standard filing done without turning the week into a second job. If the structure is weird, if there are partners, if you are holding property or running something regulated, talk to an attorney. For a normal single-member LLC, that is the name I put on the table.

Incfile, ZenBusiness, Northwest, Bizee, and the rest will tell you they are cheaper or faster. Sometimes that is true. I am not running a shootout on this page. I am telling you how I end the stall. I point at a category leader and I get the entity stood up.

You can spend a month deciding who has the nicest dashboard. The month is the expensive part.

What waiting quietly costs

Every contract you sign as yourself. Every payout landing next to your rent. Every unpaid invoice that would be easier to chase from a company name.

None of that feels urgent until it does.

Personal credit still shows up when the business is young. Forming the LLC does not erase that. Lenders and processors will still look at you. What the filing does is stop the pretend version of the story, the one where you talk like a company and bank like a person.

I have watched people delay the paperwork and then spend the delay buying software, a new brand, a course on scaling. The container was still missing. They were decorating a house they had not put a roof on.

Keep the process boring on purpose

Use the state you actually operate in unless you have a real reason not to. “Delaware sounds serious” is not a reason if you are one person with a laptop and a Stripe account.

Get a name you can live with. File the LLC. Get the EIN. Open a business account. The next dollar of revenue goes there. Not some of it. The next dollar.

You do not need a holding company, a trademark package, and a custom operating agreement in the same afternoon unless your situation actually calls for them. That is shiny-object energy looking all legal. It feels like progress because it is expensive and official. It is often just another way to avoid the client work.

The point is a clean container so you can go back to the thing people pay you for.

After the filing

The articles arriving in the mail will not change your life. Tuesday will look like Tuesday.

What changes is the next decision. You can separate the money. You can send a proper invoice. You can hire without everything running through your personal checking. You can stop explaining to yourself why the business is “almost” official.

I used to wait for a feeling. The feeling never showed up first. The filing did. The feeling came later, quieter, when I stopped treating the work like a secret I might take back.

What belongs on this page and what does not

This market spends real money to rank for phrases like form an LLC. Formation companies watch entrepreneur sites that already name a category leader. That is why LegalZoom is on this page once, on purpose.

If you have a filing product, a registered-agent offer, or a founder story about incorporation that would actually help someone who is scared to file, I will read it. If the draft is a brochure with a keyword in the title, it does not go up.

The reader is trying to make a grown-up decision. Help them or stay off the domain.

If you are still “researching”

I know that season. I have lived in it. It looks like diligence from the outside. On the inside it is a loop. One more review. One more YouTube video. One more week until the timing feels clean.

The timing does not get clean. You get tired of carrying the business on your personal name, or you do not.

When I finally filed, nothing mystical happened. I just stopped hiding. The work already existed. The company caught up to it.

That was the point. Not the certificate. The moment I quit waiting to feel ready and put a legal name on what I was already doing.

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Startups

How an LLC Can Help Shield Your Personal Assets

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Image Credit: Addicted2success

You are a freelance designer, and your client sued you over a trademark mistake. If you believe that your personal savings are safe, then you may be wrong. You are operating as a default sole proprietor. You and your business are the exact same person. As a result, your personal bank account, your car, and even your home are legally up for grabs.

However, if you start an LLC, you can build a legal shield between your business liabilities and your personal life. These days, you can easily form an LLC online.

How Does This Legal Shield Work

When you start an LLC, your business gets a distinct legal identity. Now, your LLC can open its own bank accounts, sign contracts, take out loans, buy equipment, and be held responsible for its own actions. You are not liable. This boundary between you and your business is called the “corporate veil.”

Visualizing the Separation

Inside the Shield (Business Assets)

Everything your company owns is included in this shield. If your business faces a debt collector or a lawsuit, only your business assets are at risk, such as:

  • Money in the business bank account
  • Inventory and raw materials
  • Office equipment, computers, and company vehicles
  • Business intellectual property

Outside the Shield (Your Personal Assets)

You don’t have to worry about your personal assets, such as:

  • Your personal checking and savings accounts
  • Your home and personal real estate
  • Your family vehicles
  • Your retirement funds (401k, IRA) and personal investments

What LLC Protection Covers

Business Debts and Contracts

When your LLC signs a commercial lease, hires a contractor, or buys inventory on credit, these are the obligations of the LLC. Your creditors will come after the assets of the LLC if your business can’t pay.

Lawsuits

If your business is sued over a contract dispute, faulty service, or an operational issue, lawsuits will be filed against your business. All your personal assets are safe.

What LLC Protection Does Not Cover

Personal Torts

The term “tort” refers to an act that causes harm or injury to someone else. The LLC shields you from the mistakes of your employees and general business liabilities. However, it never protects you from your own personal actions. For example, if you personally commit fraud, you can be sued personally.

Personal Guarantees

Vendors often hesitate to lend money to new, growing businesses. Such businesses don’t have long credit histories. Lenders often require you to sign a personal guarantee.

How Owners Accidentally Destroy Their Protection

The legal shield provided by forming an LLC only works when you run your business properly. The corporate veil can be pierced when a court decides that your LLC is not legitimate and strips away your protection in a lawsuit. This usually happens when you make one of the following three mistakes.

Commingling Funds

Many small business owners often mix their personal money with their business money. You are commingling funds when you use your business debit card to buy your personal groceries or you deposit a client’s payment directly into your personal checking account. The legal wall crumbles when you don’t treat your business and personal finances as completely separate.

Missing an Operating Agreement

An operating agreement is the legal document that outlines:

  • How your LLC is run
  • Who owns what percentage
  • How profits are handled

If the creditor’s lawyer finds out that an operating agreement is missing, they may argue that your LLC is just a shell.

Falling Out of “Good Standing”

When you start an LLC, you must file annual reports and pay franchise taxes to keep it active. The state will place your business in “Administrative Dissolution” or bad standing if you miss any of these deadlines. You could lose your limited liability protection if you operate a business under an inactive or dissolved LLC.

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Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups

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Image Credit: Addicted2success

Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.

For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.

Why Minimum Viable Should Never Mean Minimally Safe

A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.

Set Safety Rules Before the Build

The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.

Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.

Test How People Really Use It

A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.

Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.

How Design and Manufacturing Risks Differ

Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.

Design Problems Start with the Plan

A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.

Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.

Manufacturing Problems Break the Plan

A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.

Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.

When Customer Feedback Signals More Than Dissatisfaction

Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.

Treat Complaints as Safety Data

One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.

Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.

Preserve the Product and the Record

After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.

Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.

Why Warnings Must Reflect Real Use

A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.

Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.

How Founders Can Preserve Speed without Cutting Safeguards

A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.

When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.

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Startups

How to Choose the Right Tools as Your Startup Scales

Choosing the wrong tools can slow your startup down. Here’s how to pick what actually fits your stage of growth.

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operational systems for startups

There’s a point in every growing business where things stop feeling simple. Not broken, just heavier. (more…)

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