7 Essential Email Marketing Tips You Need to Implement Into Your Business...

7 Essential Email Marketing Tips You Need to Implement Into Your Business Today

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email marketing tips
Image Credit | Twenty20.com

While Email might seem like a fading beauty, this technological dinosaur continues to be the preferred method of communication for the digital age. The rise of smartphones and mobile devices has only added to emails popularity by putting constant communication right in the palm of our hands.

In fact, According to Custora, Email marketing was the biggest driver of Black Friday transactions last fall, with 25.1% of sales originating from email promotions.

With that in mind, here are some tips that are guaranteed to take your Email Marketing to a whole new level:

1. One Element, One Job

Most people try and do way too much with their emails, and you may be guilty of this as well. Follow the simple rule of making each element of your email do just one job, and your emails will become much more effective. The subject line of your email, for example, exists for one reason only: To get your email opened. Your subject line doesn’t need to explain what’s in the email. It doesn’t need to sell, or get clicks. It JUST needs to get your email opened.

That’s it’s job. The body copy of your email exists just for the purposes of getting clicks. That’s it. Each element has its proper place, and if you just make sure they do their job, you’ll see great results.

2. Keep It Short And Sweet

People are busy, and their attention span is limited…So always remember that you’re writing an email, not Homer’s Odyssey. Remember, the body of your email has one job: To get the reader to click. So say what you have to say, keep it short and sweet, and get them to click away from the inbox, and moving along the path towards where you want them.

“Good content is a commodity, great content is a scarcity.”

3. Train Your Subscribers To Click

Every email you write – Every single one – Should have a link in it that your readers can click on, and a call to action encouraging them to do so. If you’re selling something, obviously you would include a link, but if you are sharing content, or telling a story (which is fine, because people love stories) make sure to tell SOME of the story, then offer a link to read the conclusion on a web page or blog.

Link to videos, or other things the reader might find inspiring. Link to your help desk! Whatever it is, you want to train your readers to see your emails, open them, read them, and then CLICK.

4. Be Consistent

Consistency breeds familiarity, and familiarity breeds comfort and trust. And comfortable, trusting people buy stuff! Try opening and closing all your emails with the same introduction and the same sign off. Create a mailing calendar and try emailing the same days every week, or mailing at the same time everyday.

Much like bars offer a happy hour at the same time everyday, maybe you can send a “daily deal” email every afternoon or a weekly summary email. Whatever it is you decide to do, once you decide to do it, be CONSISTENT.

5. Personalize, {name}

Personalization fields are extremely powerful. Multiple studies have shown that the single most powerful word in any language is someone’s OWN name. And so of course, personalization fields that allow you to address your reader by name are incredibly effective. Campaign Monitor has reported that Marketers who use personalization in their subject lines see 26% more opens.

You can also use personalization fields to mention what time it is (no matter where someone is) what city or country someone is in. Even what they’ve bought in previous transactions!

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.” – David Baker

6. Segment Your Lists

Modern autoresponders are a miracle of analytical data and automation opportunities. You now have the ability to easily segment your lists, and you should. Separate your prospects from your buyers. Separate buyers by product or category, so you can follow up with smart emails that sell upgrades or related products! You can even separate people who opened and read previous emails from those who haven’t, so you can follow up with people who opened your emails, read them, and clicked, from those who didn’t.

7. Tell Stories

Storytelling is one of the oldest forms of communication known to man. Stories have been used throughout time to pass lore and culture down from generation to generation. And from a marketing standpoint, stories offer a glimpse into who you are, or what your business stands for and how it works.

This information might seem mundane to you, but an outsider will find it fascinating. And as a result, the ability to tell stories will dramatically improve your marketing. If you’re new to storytelling, start by finding friends or co-workers who are particularly fun or engaging. Pay attention to how they command a room through stories and anecdotes. Look for local storytelling events so you can attend, and listen in as master storytellers share their craft.

These 7 tips should drastically improve your email marketing. Start implementing them and be sure to share your results.

What other email marketing strategies would you add to this list? Leave your thoughts below!

Image courtesy of Twenty20.com

2 COMMENTS

  1. Lots great tips Erik, nice job.

    I especially like the segmentation idea I must try that out on my list.

    One of my biggest problems was knowing what to send my list. I spent all this time building it but wasn’t really sure what to send to them. In the end, I got paralysed by indecision and sent nothing.

    I went so long without sending an email that when I did people forgot they signed up and quickly unsubscribed and reported me for spam.

    I love to get your thoughts on which types of email work best for open rates, engagement and click-through rates.

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