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4 Lessons I’ve Learned From Sending 3 Million Emails



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As an entrepreneur, the heart of your business lies in your email marketing efforts. Sixty-four percent of small businesses use email marketing to reach their customers. Each year this percent will grow because email marketing can turn a fledgling business into the leader of the pack. What you do with those emails matters. Whether you’re a branding coach that helps newly service-based women or you’re like me – an expert content freelancer helping others learn to make a business online –at the end of your email marketing efforts, you’ll hopefully come away with lessons for improvement. I learned these lessons from sending three million emails.

Why Email Matters

There are 36% of small businesses worldwide that aren’t using email marketing tactics to grow their business. With 59% Millennials and 67% Gen Z checking their emails on mobile, this means people of all ages are still reading emails and still using emails to make informed decisions. With a welcome email followed by a targeted funnel, your email marketing plan begins to shape. Learn from my lessons on nurture tactics you can use for your email marketing.

1. It Doesn’t Matter When You Send Your Emails

Send too many emails and ruin the chance of creating brand ambassadors. Send too few emails and your brand won’t exist in the eyes of your subscribers. What I learned from sending my emails every week at 11 am or doing A/B testing on whether to send it at 10 or 11 am., is that it doesn’t matter when you send your emails. Your open and click through rates should be relatively stable any time of the week.

If you’ve spent the time delivering valuable emails, when doesn’t matter. I often take a few weeks off during the summer and winter holidays. This hasn’t hurt my open rates when I email them four weeks later. Why? Because I provide value. This year I offered a 15-page free Business Plan template. After a four week hiatus, I had a 33% open rate and a 4.4% Click-through rate for 24,000 subscribers. If you have any number of subscribers on our list, treat them with value, and they will be excitedly waiting for your next newsletter.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

2. There is No Need For “Bro” Marketing Tactics

There could be a “bro” hiding in your business, and you wouldn’t even realize it! Bro marketing is a coined term that describes sleazy, manipulative, over-the-top marketing tactics. It’s the pop-ups everywhere on your website, the every hour email you send, the hyped-up scarcity tactics you use all the time, and more. Many entrepreneurs had a bro hiding and didn’t realize how toxic this strategy is for them and their business. Listen to me: No More Bros! 

Fortunately, I did not use “bro marketing” tactics or any email templates you see online that screamed dude marketing.  While everyone was throwing this down my throat in Facebook groups, I chose a very different approach: The Human Approach. I shared snippets of my life in my email (for example, this past summer there was a wasp that got stuck in between my 1940’s window panes – twice! It was a scary sitch) and then provided action tips that my subscribers could use that day to propel their freelance business even more. I also used simple language (what my subscribers say to me in replies), and I was tactful when it came to promoting my products. The Human Approach helped me build a six-figure business.

3. One Newsletter Can Change Everything

An unexpected business lesson I discovered was on how an email could change everything. There are a few lesson-generated emails that I can remember. The first one was an accendial $1k email. I used the AIDA (attention-interest-desire-action) principle without realizing it, and within hours I earned $1k. This shows how to cultivate a raving fan base that will patiently wait for your emails. 

The second business-changing email was when I opened up and told my subscribers a personal story about my health and stress. Any marketer would advise you not to get too personal, but that email generated hundreds of replies. I started to develop a closer connection with my subscribers simply from letting my guard down and taking it all in. 

The final email that changed my viewpoint on business was a promotional deal outside of my standard promotional campaigns. This email tanked and made me realize that too many deals hurts your overall conversion rates. My subscribers waited for my yearly deal and did not take my out of season deal. With your email, condition your subscribers to wait for your amazing deals. In your entrepreneurial journey, you may find that your emails aren’t connecting or that one line you mentioned in your Instagram Reel generated a hundred new followers. Take these little bits of highs and lows and use them to make better decisions next time around. 

4. Your True Subscribers Only Want You

I thought my subscribers only wanted the latest tips and resources to help them find clients for years. I also thought they didn’t care about my twins or what I do behind the scenes of my business. I was wrong! When I started sharing tidbits about my life, my subscribers suddenly became actual people and not random people on my list. This human element is missing in a lot of business emails I receive. Storytelling is a solid copywriting skill and by tapping into the emotions of your subscribers, you are better able to provide what they need the most. Don’t hide, just share your experiences and watch your conversions improve.

As an entrepreneur, it’s a standard practice to cultivate a strong email readership with raving fans. Traditional marketing tactics aren’t doing it anymore. Don’t waste your time on print media, or trying to serve en masse instead of your core avatar. Instead, focus on what will bring in the most significant ROI for your business. And, that one thing is email marketing. Luckily, 59% of B2B marketers know that email is the most effective revenue generator. What are you waiting for? Develop an email marketing campaign that is filled with intense value and storytelling that will make all your subscribers wait for your next newsletter.

Elna Cain writes insanely useful and valuable guides on content marketing and entrepreneurship. With two businesses under her belt, it's her passion to help people learn how to turn their writing into a profitable business. For more help grab her free Business Plan for freelancers.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work



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Crafting a landing page that converts is both an art and a science



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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



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