Connect with us

Success Advice

4 Lessons I’ve Learned From Sending 3 Million Emails

Published

on

Image Credit: Unsplash

As an entrepreneur, the heart of your business lies in your email marketing efforts. Sixty-four percent of small businesses use email marketing to reach their customers. Each year this percent will grow because email marketing can turn a fledgling business into the leader of the pack. What you do with those emails matters. Whether you’re a branding coach that helps newly service-based women or you’re like me – an expert content freelancer helping others learn to make a business online –at the end of your email marketing efforts, you’ll hopefully come away with lessons for improvement. I learned these lessons from sending three million emails.

Why Email Matters

There are 36% of small businesses worldwide that aren’t using email marketing tactics to grow their business. With 59% Millennials and 67% Gen Z checking their emails on mobile, this means people of all ages are still reading emails and still using emails to make informed decisions. With a welcome email followed by a targeted funnel, your email marketing plan begins to shape. Learn from my lessons on nurture tactics you can use for your email marketing.

1. It Doesn’t Matter When You Send Your Emails

Send too many emails and ruin the chance of creating brand ambassadors. Send too few emails and your brand won’t exist in the eyes of your subscribers. What I learned from sending my emails every week at 11 am or doing A/B testing on whether to send it at 10 or 11 am., is that it doesn’t matter when you send your emails. Your open and click through rates should be relatively stable any time of the week.

If you’ve spent the time delivering valuable emails, when doesn’t matter. I often take a few weeks off during the summer and winter holidays. This hasn’t hurt my open rates when I email them four weeks later. Why? Because I provide value. This year I offered a 15-page free Business Plan template. After a four week hiatus, I had a 33% open rate and a 4.4% Click-through rate for 24,000 subscribers. If you have any number of subscribers on our list, treat them with value, and they will be excitedly waiting for your next newsletter.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

2. There is No Need For “Bro” Marketing Tactics

There could be a “bro” hiding in your business, and you wouldn’t even realize it! Bro marketing is a coined term that describes sleazy, manipulative, over-the-top marketing tactics. It’s the pop-ups everywhere on your website, the every hour email you send, the hyped-up scarcity tactics you use all the time, and more. Many entrepreneurs had a bro hiding and didn’t realize how toxic this strategy is for them and their business. Listen to me: No More Bros! 

Fortunately, I did not use “bro marketing” tactics or any email templates you see online that screamed dude marketing.  While everyone was throwing this down my throat in Facebook groups, I chose a very different approach: The Human Approach. I shared snippets of my life in my email (for example, this past summer there was a wasp that got stuck in between my 1940’s window panes – twice! It was a scary sitch) and then provided action tips that my subscribers could use that day to propel their freelance business even more. I also used simple language (what my subscribers say to me in replies), and I was tactful when it came to promoting my products. The Human Approach helped me build a six-figure business.

3. One Newsletter Can Change Everything

An unexpected business lesson I discovered was on how an email could change everything. There are a few lesson-generated emails that I can remember. The first one was an accendial $1k email. I used the AIDA (attention-interest-desire-action) principle without realizing it, and within hours I earned $1k. This shows how to cultivate a raving fan base that will patiently wait for your emails. 

The second business-changing email was when I opened up and told my subscribers a personal story about my health and stress. Any marketer would advise you not to get too personal, but that email generated hundreds of replies. I started to develop a closer connection with my subscribers simply from letting my guard down and taking it all in. 

The final email that changed my viewpoint on business was a promotional deal outside of my standard promotional campaigns. This email tanked and made me realize that too many deals hurts your overall conversion rates. My subscribers waited for my yearly deal and did not take my out of season deal. With your email, condition your subscribers to wait for your amazing deals. In your entrepreneurial journey, you may find that your emails aren’t connecting or that one line you mentioned in your Instagram Reel generated a hundred new followers. Take these little bits of highs and lows and use them to make better decisions next time around. 

4. Your True Subscribers Only Want You

I thought my subscribers only wanted the latest tips and resources to help them find clients for years. I also thought they didn’t care about my twins or what I do behind the scenes of my business. I was wrong! When I started sharing tidbits about my life, my subscribers suddenly became actual people and not random people on my list. This human element is missing in a lot of business emails I receive. Storytelling is a solid copywriting skill and by tapping into the emotions of your subscribers, you are better able to provide what they need the most. Don’t hide, just share your experiences and watch your conversions improve.

As an entrepreneur, it’s a standard practice to cultivate a strong email readership with raving fans. Traditional marketing tactics aren’t doing it anymore. Don’t waste your time on print media, or trying to serve en masse instead of your core avatar. Instead, focus on what will bring in the most significant ROI for your business. And, that one thing is email marketing. Luckily, 59% of B2B marketers know that email is the most effective revenue generator. What are you waiting for? Develop an email marketing campaign that is filled with intense value and storytelling that will make all your subscribers wait for your next newsletter.

Elna Cain writes insanely useful and valuable guides on content marketing and entrepreneurship. With two businesses under her belt, it's her passion to help people learn how to turn their writing into a profitable business. For more help grab her free Business Plan for freelancers.

Success Advice

3 Mistakes People Are Making When Setting Goals

Published

on

Image Credit: Unsplash

What goes wrong when goal setting?  (more…)

Continue Reading

Success Advice

Here’s Why You’re Not Living the Life of Your Dreams

Published

on

Image Credit: Unsplash

Imagine jumping out of your bed in the morning with a smile on your face, feeling happy and energetic. You can’t wait for the day to start. But such mornings are very rare for you, aren’t they? What’s not so rare for you is waking up every day with the same boring feeling. Not feeling so energetic for your day to start. Thinking “Oh, I have to go to the office again”. And then the whole day you don’t feel very good. (more…)

Continue Reading

Success Advice

The Hidden Secret All Successful People Have but Don’t Talk About

Published

on

Image Credit: Unsplash

When most of us think about success in life, we automatically fix our minds upon material items of money, cars, clothes, or power. Many successful people indeed have these items at their disposal. However, many of us get blinded by these symbols of success and misplace where successful people actually receive their source of prosperity, abundance, and wealth. (more…)

Continue Reading

Success Advice

3 Hidden Culprits of Burnout and How to Catch Them ASAP

Published

on

image credit: unsplash

Burnout is one of those words you associate with simply being tired, feeling fatigued, or needing a break. But what most people are unaware of is that it goes so much deeper. Some people suffer for years because they can’t get to the root cause of where their burnout is even coming from. (more…)

Continue Reading

Trending