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5 Ways Your Written Words Affect Your Business

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content creation

When someone wants to find out about you and your business, one of the initial impressions will come from the words being used. People will look at your website and search your name or business online for more information.

In this cut-and-paste type of creative world, it might look sexy and cool to simply ignore how much words can affect a person’s moods, intentions, feelings, and desire. A business wants to encourage people to “join the party” and get the most out of the services offered to them.

Yet if those words, read over and over again by some people, are not connecting with customers or fellow business owners, then you’ve got a problem.

Here are five ways that written words affect your business:

1. Brings More Leads

This is a little different from attracting customers, which comes up next. Leads are people who have had their interest piqued. Reading up on your business, they are willing to probably fill out an opt-in deal being offered.

Leads provide a starting point for businesses. These people will read your words, or whomever prepares words about your business. They want to know more about you and are willing to take a small risk in giving an email address.

Any lead which comes to you can definitely provide a lot of hope and energy. It creates some synergy, and you’d be surprised how many leads might write back and say how impressed they were with your business’ description.

2. Attracts More Customers

Look at the words you might have written up about your business. Are these words encouraging, powerful, and effective? If so, then you’re going to attract more customers. I know it might sound silly, yet people will take the time to read and comprehend just what you’re offering.

It also helps to provide continual content for them to read. Give them tips and advice which can motivate them on a regular basis. Once they get a grasp of what you offer and how you present it, then these customers will want to read more about you.

They will, without you directly saying so, become attracted to your services. Words carry weight, and should be carefully reviewed and refreshed on a regular basis.

“Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss

3. Keeps Clients Informed

If you are doing a solid job through continuous streams of content, then those clients are going to be informed. You really don’t want clients and customers left in the dark about upgrades, specials, or workshops.

Providing them with powerful writing and articulating their needs and “pain points” effectively is going to help them hang around. In this social media and online driven world, it matters when you release a new blog post and/or put up fresh information on your social platforms.

This keeps clients as part of the family instead of making them feel like outsiders. It’s all due to the power of the words.

4. Turns People Off

It’s understandable when you want to leave a solid impression on people who visit your social platforms, be it a website, Facebook, Twitter, or LinkedIn. Yet writing stuff and posting it unconsciously will definitely turn people off.

You might not care, in a sense, because you’re not trying to “save the world.” All you want to do is weed out who will or who won’t do business with you. There is an extra ramification, though, and it’s this: Others will see what has been written about your company or yourself, and they’ll make a snap judgment about you.

It might not come off in a general sense of being mean-spirited. Yet those people might tell their friends or fellow business owners about you, leaving a bad stain upon your hard work and effort.

Be careful about what is written and you might not turn so many people off. You will not be able to reach the world and have them sign up to work with you. There’s a lot of competition out there. Words can help discern who will be a quality customer, or who will just be an imposter.

5. Whets Their Appetite

Consider this: You are watching a great TV show and it ends, for this week, with a cliffhanger. For example, “Will John marry Jane? Will Fred lose his best buddy?” and other questions will be offered as teasers for next week’s show.

This leaves viewers wanting more. While these words are being spoken using video, they convey a meaning which is important to this conversation.You always want to leave customers wanting more. Whether it’s additional services, an upsell, or a tease to an upcoming blog post, they will be waiting for it. This keeps your business “tribe” hooked.

The words you use around your business can definitely bring them back time and time again. Why? Because you’ve developed a level of trust. You’ve cultivated the relationship. You’ve used words through sales pages or blog posts to enhance their desire for working with you. Keep their desire to work with you alive, and they’ll come back over and over again.

“Men are rich only as they give. He who gives great service gets great rewards.” – Elbert Hubbard

May you find these five suggestions important words and thoughts to remember when reviewing or setting up your business’ content.

Online writing, done properly, matters. Just as much as an e-book, brochure, or other business collateral. Words have the power to uplift or tear down. They also can send your business soaring or send it reeling. Choose your words carefully. Let them be an asset every day to ensure prosperity, abundance, and success.

How has your writing affected your business? Leave your thoughts below!

Image courtesy of Twenty20.com

Joe Rutland is a spiritual teacher, intuitive, empath, and channeler. He’s written for large-scale publications like Addicted2Success,  Entrepreneur, The Good Men Project, Thrive Global, and Elite Daily. Rutland’s work helps people all over the world connect to the love and healing already within themselves. Visit his website at www.thejesuschats.com and follow him on Instagram at www.instagram.com/joerutland.

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Startups

How to Avoid Startup Clichés and Buzzwords When Pitching Investors

Using jargon can make you sound like you’re trying to fill space instead of providing meaningful data

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How to pitch investors better

Entrepreneurs frequently seek startup funding through a variety of channels. Yet, none seem as challenging as successfully pitching to experienced investors. After all, investors are pressed for time and eager for opportunities. These characteristics make it challenging to motivate them, especially if you’re bombarding them with a pitch full of jargon. (more…)

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Startups

From Idea to Empire: 5 Power Moves for Your Startup to Thrive in Today’s Market

As an entrepreneur, I’ve learned that understanding market dynamics and choosing the right business model are crucial

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How to thrive in the startup market in 2024

As an entrepreneur, I’ve learned that understanding market dynamics and choosing the right business model are crucial.

A few months into the startup, I was quick to gauge why it is necessary to go beyond the nuances of operational efficiency and the art of sustaining a business amid growing competition.

Collaboration is key.

The HR and the recruiting teams work with departments to foster a culture of collaboration, but what’s indispensable to business performance is the sync between the marketing and sales teams. What we’d consider as entrepreneurs is the need to ensure seamless collaboration to predict and achieve business goals together. In turn, this will help secure long-term recurring revenue for the business.

Besides, entrepreneurs need to focus on revenue as they gear up to take their startup from $0 to $1 million. The journey is filled with critical decisions, from identifying your target customer base to choosing the right funding strategy.

So, what next?

Read on… because here are five practical, results-driven strategies that you as a founder can implement to make a mark in their industry.

#1. Embrace the Lean Methodology

What is lean methodology?

It is all about pivoting resources to create more value for customers with fewer resources. 

This principle encourages you to be more agile and allow rapid iteration based on customer feedback rather than spending years perfecting a product before it hits the market.

Want to implement it?

Here’s what you can do.

Build “Measure-Learn” Loop: What I did was develop a minimum viable product (MVP), a simple version of the product. You can do the same since it allows you to start the learning process as quickly as possible. After launching MVP, measure how customers use it and learn from their behaviors and feedback.

Here’s what I can recommend here:

  • Identify the core features that solve your customers’ primary needs and focus solely on those to develop your MVP.
  • Know the feedback channels where early users can communicate their experiences, suggestions, and complaints.
  • Analyze user behavior and feedback to make informed product development and iteration decisions.

#2. Focus on Customer Development

Let’s talk about taking our startup to the next level. 

It’s not just about getting customers – it’s about really getting to know them. We need to dive into their world, understand their struggles, and see how our product or service can make a difference in their lives. 

It’s like we’re detectives, piecing together the puzzle of our business hypothesis by actually chatting with our customers

What would you ideally do here?

Understand Customer Segments: I’d say, start dividing your target market into segments and develop a deep understanding of each segment’s demographics, behaviors, needs, and pain points. The idea is to get into their shoes and really feel what they feel.

Ensure your Product Clicks: When starting up, think of what you offer and consider whether it clicks with what our customers need. My thought was “Does my product solve their problems? Does it make their day better?” Put yourself through a tough grilling session to show customers the value proposition and ensure that the product’s promise matches what our customers are looking for.

I’d recommend the following actions here:

  • Talk to them – through surveys, interviews, or even casual chats. The goal? To gather real, raw insights about what they need and expect.
  • Use the collected data to create detailed profiles for each type of customer. This way, everyone on our team really understood we were serving. I think this should help your startup as well.
  • Try out different versions of our product with a few customer groups. It’s all about feedback here – understanding if you’re hitting the mark or if we need to pivot.

#3. Foster a Data-Driven Culture

The digital world is highly data driven since it fuels key decisions in a startup. 

I believe it’s essential for us to build a data-driven culture. This means, you’ll move from making decisions based on hunches or assumptions. Instead, the focus should be on data analytics and insights to guide our strategies and improve our outcomes.

What can you do?

Use Data Analytics Tools: You should be using these tools to gather, analyze, and interpret data related to customer behavior, market trends, and our business operations. Here, consider the adoption of pipeline forecasting that leverages AI to find patterns in marketing data. 

In turn, you’ll get areas for improvement since it can analyze historical data and predict the outcome for you to plan your.

Action Items:

  • Pinpoint key performance indicators (KPIs) that align with your business objectives and ensure they are measurable and actionable.
  • Next, you can consider training your team to understand and use data analytics tools. This might involve workshops or bringing in experts to build a data-savvy workforce.
  • Once everything is in place, regularly review data reports and dashboards. This gives us a clear picture of a startup’s health and helps adjust your strategies and predict future trends.

#4. Strengthen Your Financial Acumen

A good grip on financial skills is important to steer your business towards growth and making sure it stays on track. For this, you’ll have to understand the money side of things, which helps you manage your cash flow. Think of figuring out smart investment moves and sizing up any risks that come your way.

Here’s a tip on how you can get savvy with your finances.

Maintain Rigorous Financial Discipline: I’m really focused on cultivating a strong company culture, one that truly resonates with our mission. So, I’d suggest fostering open communication and encouraging a sense of ownership and collaboration among everyone in the team.

Action Items:

  • Get to know your financial statements inside out – I’m talking about the income statement, balance sheet, and cash flow statement. These are like the vital signs for your business’s financial health
  • Use financial forecasting that helps predict your future money moves. With this, you will have a heads-up on upcoming revenues, expenses, and how much cash you’ll need. Also, research on the available financial forecasting tools that can make predictions spot-on.
  • Don’t go at it alone. Regularly touch base with financial advisors or mentors. With them by your side, you’ll have a fresh perspective on your financial strategies to ensure you’re on the right path to hit your business goals.

5. Prioritize Team Building and Leadership Development

It is crucial to focus on building a solid team and developing strong leaders. This means putting our resources into the people who are going to propel our company forward. 

What you’ll aim for here?

Creating a culture where everyone collaborates and every team member has the chance to emerge as a leader.

What I would do:

Cultivate a Strong Company Culture: This culture should mirror our mission and foster open communication. It’s important that it encourages everyone to feel a sense of ownership and work together.

Invest in Leadership and Team Development: As founders, we’ll have to make way for opportunities for teams to enhance their skills, face new challenges, and grow in their careers.

Some concrete steps that you should consider taking:

  • Begin with clearly communicating your startup’s vision, mission, and values so that every team member is on the same page.
  • Conduct regular team-building activities and workshops to boost skills and strengthen a sense of unity and collaboration.
  • How about starting a mentorship program within our organization? The more experienced team members could guide and support the growth of newer or less experienced folks.
  • Alas… encourage feedback at all levels. We should keep striving to create an environment where open, honest communication is the norm and everyone feels safe to speak up.

I know it’s one thing to get your head around these ideas and quite another to actually make them a part of your everyday business life. But that’s where the real magic happens, right? It’s all in the doing. 

As a startup founder, this means more than just being a big dreamer. How about rolling up your sleeves to be the planner who pays attention to the smallest details. Ultimately, these tips and more tactics around it will help carve a leader in you who listens and cares and the learner who’s always ready to adapt

So, as you’re either starting out or moving forward on this entrepreneurial adventure, keep these practical tips right there.

May these be your guiding lights, helping you steer through the wild and exciting world of building a startup that’s not just a dream, but a thriving reality.

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12 Things I Learned in 12 Months of Working on My Startup

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A few weeks ago I launched my startup. It took exactly 12 months from the initial idea until the moment I saw my app in the App Store. And these were some of the most challenging, fun and exciting 12 months of my whole life. (more…)

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8 Actionable Ways to Get Your Startup’s First 100 Customers

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Image Credit: Unsplash

What’s the one thing that every business wants? Is it money, fame, or endless resources? The answer is quite simple—customers. Having customers is the sure-shot way of ensuring that your business stays afloat in the long run. No matter how good your product or services are, without people buying what you sell, you won’t reach anywhere. However, establishing a customer base is one of the most challenging things a business has to do, especially if you are just starting. (more…)

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