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5 Ways Your Written Words Affect Your Business

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content creation

When someone wants to find out about you and your business, one of the initial impressions will come from the words being used. People will look at your website and search your name or business online for more information.

In this cut-and-paste type of creative world, it might look sexy and cool to simply ignore how much words can affect a person’s moods, intentions, feelings, and desire. A business wants to encourage people to “join the party” and get the most out of the services offered to them.

Yet if those words, read over and over again by some people, are not connecting with customers or fellow business owners, then you’ve got a problem.

Here are five ways that written words affect your business:

1. Brings More Leads

This is a little different from attracting customers, which comes up next. Leads are people who have had their interest piqued. Reading up on your business, they are willing to probably fill out an opt-in deal being offered.

Leads provide a starting point for businesses. These people will read your words, or whomever prepares words about your business. They want to know more about you and are willing to take a small risk in giving an email address.

Any lead which comes to you can definitely provide a lot of hope and energy. It creates some synergy, and you’d be surprised how many leads might write back and say how impressed they were with your business’ description.

2. Attracts More Customers

Look at the words you might have written up about your business. Are these words encouraging, powerful, and effective? If so, then you’re going to attract more customers. I know it might sound silly, yet people will take the time to read and comprehend just what you’re offering.

It also helps to provide continual content for them to read. Give them tips and advice which can motivate them on a regular basis. Once they get a grasp of what you offer and how you present it, then these customers will want to read more about you.

They will, without you directly saying so, become attracted to your services. Words carry weight, and should be carefully reviewed and refreshed on a regular basis.

“Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss

3. Keeps Clients Informed

If you are doing a solid job through continuous streams of content, then those clients are going to be informed. You really don’t want clients and customers left in the dark about upgrades, specials, or workshops.

Providing them with powerful writing and articulating their needs and “pain points” effectively is going to help them hang around. In this social media and online driven world, it matters when you release a new blog post and/or put up fresh information on your social platforms.

This keeps clients as part of the family instead of making them feel like outsiders. It’s all due to the power of the words.

4. Turns People Off

It’s understandable when you want to leave a solid impression on people who visit your social platforms, be it a website, Facebook, Twitter, or LinkedIn. Yet writing stuff and posting it unconsciously will definitely turn people off.

You might not care, in a sense, because you’re not trying to “save the world.” All you want to do is weed out who will or who won’t do business with you. There is an extra ramification, though, and it’s this: Others will see what has been written about your company or yourself, and they’ll make a snap judgment about you.

It might not come off in a general sense of being mean-spirited. Yet those people might tell their friends or fellow business owners about you, leaving a bad stain upon your hard work and effort.

Be careful about what is written and you might not turn so many people off. You will not be able to reach the world and have them sign up to work with you. There’s a lot of competition out there. Words can help discern who will be a quality customer, or who will just be an imposter.

5. Whets Their Appetite

Consider this: You are watching a great TV show and it ends, for this week, with a cliffhanger. For example, “Will John marry Jane? Will Fred lose his best buddy?” and other questions will be offered as teasers for next week’s show.

This leaves viewers wanting more. While these words are being spoken using video, they convey a meaning which is important to this conversation.You always want to leave customers wanting more. Whether it’s additional services, an upsell, or a tease to an upcoming blog post, they will be waiting for it. This keeps your business “tribe” hooked.

The words you use around your business can definitely bring them back time and time again. Why? Because you’ve developed a level of trust. You’ve cultivated the relationship. You’ve used words through sales pages or blog posts to enhance their desire for working with you. Keep their desire to work with you alive, and they’ll come back over and over again.

“Men are rich only as they give. He who gives great service gets great rewards.” – Elbert Hubbard

May you find these five suggestions important words and thoughts to remember when reviewing or setting up your business’ content.

Online writing, done properly, matters. Just as much as an e-book, brochure, or other business collateral. Words have the power to uplift or tear down. They also can send your business soaring or send it reeling. Choose your words carefully. Let them be an asset every day to ensure prosperity, abundance, and success.

How has your writing affected your business? Leave your thoughts below!

Image courtesy of Twenty20.com

I am a writer, author, and storyteller who helps businesses learn to communicate better with their words for a bigger impact. With more than 30-plus years in the communications industry, I’ve coached writers and reporters on improving their content and stories under deadline conditions. I’ve used my copywriting and content writing skills to help entrepreneurs improve their email sequences, social media posts, and website content. I’ve worked for major corporations like The Hearst Corp., GateHouse Media, Digital First Media, and Southern Newspapers. Awards for my work include being part of a first-place Texas Associated Press Managing Editors team effort for news coverage of major flooding in Laredo, Texas, and a 2009 Print Media Award from Workforce Solutions of South Texas for my business reporting work.

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3 Comments

3 Comments

  1. Parameswar Das

    May 6, 2017 at 2:43 pm

    This is very good piece of information, really appreciate for sharing. . thnx…

  2. Joe Rutland

    Apr 29, 2017 at 3:00 am

    Exactly right, Kristen. It takes some time to adjust and re-tool copy, yet it is so worthwhile for the client and yourself. Thanks for reading and commenting!

  3. Kristen

    Apr 28, 2017 at 5:29 pm

    Language definitely has an impact on how well you do … by re-tooling my copy, I’ve enjoyed much better results this year over last!

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