Connect with us

Startups

5 Ways Your Written Words Affect Your Business

Published

on

content creation

When someone wants to find out about you and your business, one of the initial impressions will come from the words being used. People will look at your website and search your name or business online for more information.

In this cut-and-paste type of creative world, it might look sexy and cool to simply ignore how much words can affect a person’s moods, intentions, feelings, and desire. A business wants to encourage people to “join the party” and get the most out of the services offered to them.

Yet if those words, read over and over again by some people, are not connecting with customers or fellow business owners, then you’ve got a problem.

Here are five ways that written words affect your business:

1. Brings More Leads

This is a little different from attracting customers, which comes up next. Leads are people who have had their interest piqued. Reading up on your business, they are willing to probably fill out an opt-in deal being offered.

Leads provide a starting point for businesses. These people will read your words, or whomever prepares words about your business. They want to know more about you and are willing to take a small risk in giving an email address.

Any lead which comes to you can definitely provide a lot of hope and energy. It creates some synergy, and you’d be surprised how many leads might write back and say how impressed they were with your business’ description.

2. Attracts More Customers

Look at the words you might have written up about your business. Are these words encouraging, powerful, and effective? If so, then you’re going to attract more customers. I know it might sound silly, yet people will take the time to read and comprehend just what you’re offering.

It also helps to provide continual content for them to read. Give them tips and advice which can motivate them on a regular basis. Once they get a grasp of what you offer and how you present it, then these customers will want to read more about you.

They will, without you directly saying so, become attracted to your services. Words carry weight, and should be carefully reviewed and refreshed on a regular basis.

“Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss

3. Keeps Clients Informed

If you are doing a solid job through continuous streams of content, then those clients are going to be informed. You really don’t want clients and customers left in the dark about upgrades, specials, or workshops.

Providing them with powerful writing and articulating their needs and “pain points” effectively is going to help them hang around. In this social media and online driven world, it matters when you release a new blog post and/or put up fresh information on your social platforms.

This keeps clients as part of the family instead of making them feel like outsiders. It’s all due to the power of the words.

4. Turns People Off

It’s understandable when you want to leave a solid impression on people who visit your social platforms, be it a website, Facebook, Twitter, or LinkedIn. Yet writing stuff and posting it unconsciously will definitely turn people off.

You might not care, in a sense, because you’re not trying to “save the world.” All you want to do is weed out who will or who won’t do business with you. There is an extra ramification, though, and it’s this: Others will see what has been written about your company or yourself, and they’ll make a snap judgment about you.

It might not come off in a general sense of being mean-spirited. Yet those people might tell their friends or fellow business owners about you, leaving a bad stain upon your hard work and effort.

Be careful about what is written and you might not turn so many people off. You will not be able to reach the world and have them sign up to work with you. There’s a lot of competition out there. Words can help discern who will be a quality customer, or who will just be an imposter.

5. Whets Their Appetite

Consider this: You are watching a great TV show and it ends, for this week, with a cliffhanger. For example, “Will John marry Jane? Will Fred lose his best buddy?” and other questions will be offered as teasers for next week’s show.

This leaves viewers wanting more. While these words are being spoken using video, they convey a meaning which is important to this conversation.You always want to leave customers wanting more. Whether it’s additional services, an upsell, or a tease to an upcoming blog post, they will be waiting for it. This keeps your business “tribe” hooked.

The words you use around your business can definitely bring them back time and time again. Why? Because you’ve developed a level of trust. You’ve cultivated the relationship. You’ve used words through sales pages or blog posts to enhance their desire for working with you. Keep their desire to work with you alive, and they’ll come back over and over again.

“Men are rich only as they give. He who gives great service gets great rewards.” – Elbert Hubbard

May you find these five suggestions important words and thoughts to remember when reviewing or setting up your business’ content.

Online writing, done properly, matters. Just as much as an e-book, brochure, or other business collateral. Words have the power to uplift or tear down. They also can send your business soaring or send it reeling. Choose your words carefully. Let them be an asset every day to ensure prosperity, abundance, and success.

How has your writing affected your business? Leave your thoughts below!

Image courtesy of Twenty20.com

I am a writer, author, and storyteller who helps businesses learn to communicate better with their words for a bigger impact. With more than 30-plus years in the communications industry, I’ve coached writers and reporters on improving their content and stories under deadline conditions. I’ve used my copywriting and content writing skills to help entrepreneurs improve their email sequences, social media posts, and website content. I’ve worked for major corporations like The Hearst Corp., GateHouse Media, Digital First Media, and Southern Newspapers. Awards for my work include being part of a first-place Texas Associated Press Managing Editors team effort for news coverage of major flooding in Laredo, Texas, and a 2009 Print Media Award from Workforce Solutions of South Texas for my business reporting work.

Advertisement
3 Comments

3 Comments

  1. Parameswar Das

    May 6, 2017 at 2:43 pm

    This is very good piece of information, really appreciate for sharing. . thnx…

  2. Joe Rutland

    Apr 29, 2017 at 3:00 am

    Exactly right, Kristen. It takes some time to adjust and re-tool copy, yet it is so worthwhile for the client and yourself. Thanks for reading and commenting!

  3. Kristen

    Apr 28, 2017 at 5:29 pm

    Language definitely has an impact on how well you do … by re-tooling my copy, I’ve enjoyed much better results this year over last!

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

The Problem Is Not Your Website Or Your Product.

Published

on

spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.

I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.

People would call their office, get put on hold, listen to the on hold message and hang up.

This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.

I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.

I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.

That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.


Your Google Reviews say you’re an piece of work.

I looked up their Google Reviews and their customers said they were assholes.

They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.

All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.


Your clients tell you every day that you suck.

I asked the plastic surgery what their clients said.

Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.

The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.

That wasn’t it.


You abuse your staff and they consistently leave.

I spoke with many staff that worked for this business.

Every single one of them hated the company and were not afraid to say what they thought of the business owner.

The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.

They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.

“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.

I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.

The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.

It was free noses and boobs in return for daily abuse.

The problem still wasn’t the website all the product.


You don’t solve real problems; you solve your own problem.

A good business solves a problem.

That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.

This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.

Only solving your own problem is not just selfish but bad business.

Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.

Solving only your problem will make you poor.

The problem still wasn’t their website or product.


Creating more problems.

Everything this business owner sold created more problems.

They’d film videos to purposely make people feel like their body wasn’t perfect.

They’d write articles suggesting that everyone needs botox to feel young.

They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.

Not only was their business not solving a real problem; it was also creating more problems every day that it existed.

If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.


The heart of the problem.

It’s the business owner.

The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.

The problem is the business has no heart because the business owner has no heart.

You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.

Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.

Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.

Being respectful, kind and valuable is the final answer to the problem with your business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Entrepreneurs

18 Must Read Business Books for Emerging Entrepreneurs and Startups

Published

on

business books

Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year. (more…)

Continue Reading

Startups

Everyone Wants Sales Leads But No One Wants To Sell

Published

on

Sales leads are the lifeblood of any business.

Without leads, your business doesn’t make money. That’s why many businesses treat leads like the most valuable resource in existence. Leads are a topic that never goes away and you can never have enough.

Sales leads are the cause of so many disputes in business.

We have it all wrong, though.

Having something to sell is the real answer.


Knowing what you’re selling.

Many companies don’t know what they are selling.

They think they’re selling products or services that magically turn into revenue and light up your accounting software with lots of green, shiny graphs.

Until you know what you’re selling, sales leads won’t help. Getting more sales leads, increasing your Adwords spend, buying more Facebook ads, doing more networking events, printing more t-shirts and producing more ‘content’ for your blog will not help.

You’re not getting enough leads or closing the leads you have because you’re not sure what you’re selling.


Are you selling to humans?

Go and Google ten company websites. Pick any ten.

You’ll notice one thing: more than half the websites don’t sound like they are selling to humans.

There’s no human language, very little content created by the people that work at the company, zero compassion and not a lot of humility.

Most websites are designed to sell to robots that can’t stop looking at their smartphone. That’s not us. We’re human despite our phones changing the way we live.

Humans look for thoughtful businesses.
Humans look for solutions to problems that are not being solved.
Humans like a business to stand for something human.


How you sell matters.

Selling like you’re in the office with The Wolf Of Wall Street Jordan Belfort will not help you sell.

How you sell matters just as much as what you sell.

The process you put a client through has to be simple, thoughtful and in their best interests (not yours).

That last point is crucial. Many businesses exist to serve the board or shareholders, but they do very little to help people like you and I live a better life and do our best work.

The values of your company and what you stand for effect the leads. Before anyone ever becomes a lead in your sales funnel they are a person or a group of persons (a business) with a problem.

Many people never make it into your sales funnel because how you sell what you do is wrong.

Paying for more leads is not nearly as powerful as changing how you sell to the leads you have.


Loving the people who do the selling.

Leads are only half the puzzle.

The bigger question is who is selling to the leads? Does your business treat those people who call your leads well? Do the people who call your leads even care or are they after nothing more than a pay cheque?

These are the unanswered questions that get lost in conversations about why your business needs more leads.

More leads won’t help if your salespeople burn them or don’t know how to convert each lead into a customer that becomes a raving fan and introduces more people (leads) for free.


Treat one lead really well.

I had a sales guy that used to work for me. He treated one lead in Queensland, Australia really well. He spoke to him every day. He knew a lot about the persons family. He even went to the leads barbecue.

That lead was so impressed that he referred several hundred (that we could track) leads to our business. Treating one lead really well is far more powerful than buying more leads who don’t care about what you do.

Digital marketing has become a drug that every business thinks they need.

If only the business world knew the power of one lead.


The good cause factor.

Your business may do something simple like mow lawns.

That may not sound like a life-changing business that can take this lead advice I’m giving onboard. “My business is simple,” you say to me.

Well, I’d challenge that. Any business can have what I call the ‘Good Cause Factor.”

Let be give you an example. The local butcher down the road from me has a BBQ every Saturday afternoon where they invite the community to come and eat some food for free. Everyone is welcome including the few homeless people in the area that never buy any meat from their business.

People stand out the front of that butcher and talk about things that are happening in the community. This Saturday ritual has become a place where business ideas have flourished, homeless issues have been discussed and people who were lonely and possibly suicidal, decided to live for a bit longer.

The last part is the most interesting. In my community here in suburban Melbourne, there is a large group of people that suffer from mental illness. When I went through my own battle with mental illness, I went to the local town hall where people gathered who suffered from the same condition.

It was that event every Wednesday that helped me become a different person.The loneliness and the isolation I felt were cured by the simple act of connecting with other people and having the guts to talk about the demons I was facing.

These same people go to our local butcher on Saturday and eat at the free BBQ. The butcher is thoughtful and they know that they are doing something far more important than selling meat; they’re selling connection to the community, and a possible solution for isolation and loneliness that leads to mental illness.

So back to the point of this post, the community butcher is selling a good cause — an X Factor as some people would call it.

What your business does with its resources to help a worthy cause that affects humans like you and I is just as important as sales funnels, lead generation and your product roadmap.

Link your business to a worthy cause no matter how simple it is.


Lead quality.

I lose my mind when people talk about lead quality.

The quality of leads comes down to the quality of people talking to those leads and what you have to offerEven the coldest lead can buy from you if you know how to find their problem — which they may not know they have — and use your product or service to enhance their life.

Quality of leads is a myth. All leads are equal.

No matter what stage of the sales funnel someone is in, they can be converted by the right business, with the right message and the right intentions to serve rather than take.


More leads are not the answer.

I know you want more leads. We all do.

I’m telling you to think much wider and deeper than that. If all we had to do was get more leads and we’d become the next Bill Gates, we’d be all billionaires.

I could go and set up a business that does nothing more than generate leads and call my business the ‘Billionaire Factory.’ One, two, lead, wham, bam and now you’re rich.

Refine your business down to helping one lead.
Make that lead believe in you.

Rinse, repeat.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Startups

5 Digital Marketing Habits Geared for Success in 2019

Published

on

digital marketing

The digital marketing landscape is in constant flux. New social platforms are born daily, while others fizzle out, and search engine algorithms are updated hundreds of times a year. What worked last year may not work this year. The reasons you need a digital marketing strategy remain similar each year, but to be successful in 2019, you should practice the 5 digital marketing habits below. (more…)

Continue Reading

Trending