Startups
5 Ways Your Written Words Affect Your Business
When someone wants to find out about you and your business, one of the initial impressions will come from the words being used. People will look at your website and search your name or business online for more information.
In this cut-and-paste type of creative world, it might look sexy and cool to simply ignore how much words can affect a person’s moods, intentions, feelings, and desire. A business wants to encourage people to “join the party” and get the most out of the services offered to them.
Yet if those words, read over and over again by some people, are not connecting with customers or fellow business owners, then you’ve got a problem.
Here are five ways that written words affect your business:
1. Brings More Leads
This is a little different from attracting customers, which comes up next. Leads are people who have had their interest piqued. Reading up on your business, they are willing to probably fill out an opt-in deal being offered.
Leads provide a starting point for businesses. These people will read your words, or whomever prepares words about your business. They want to know more about you and are willing to take a small risk in giving an email address.
Any lead which comes to you can definitely provide a lot of hope and energy. It creates some synergy, and you’d be surprised how many leads might write back and say how impressed they were with your business’ description.
2. Attracts More Customers
Look at the words you might have written up about your business. Are these words encouraging, powerful, and effective? If so, then you’re going to attract more customers. I know it might sound silly, yet people will take the time to read and comprehend just what you’re offering.
It also helps to provide continual content for them to read. Give them tips and advice which can motivate them on a regular basis. Once they get a grasp of what you offer and how you present it, then these customers will want to read more about you.
They will, without you directly saying so, become attracted to your services. Words carry weight, and should be carefully reviewed and refreshed on a regular basis.
“Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss
3. Keeps Clients Informed
If you are doing a solid job through continuous streams of content, then those clients are going to be informed. You really don’t want clients and customers left in the dark about upgrades, specials, or workshops.
Providing them with powerful writing and articulating their needs and “pain points” effectively is going to help them hang around. In this social media and online driven world, it matters when you release a new blog post and/or put up fresh information on your social platforms.
This keeps clients as part of the family instead of making them feel like outsiders. It’s all due to the power of the words.
4. Turns People Off
It’s understandable when you want to leave a solid impression on people who visit your social platforms, be it a website, Facebook, Twitter, or LinkedIn. Yet writing stuff and posting it unconsciously will definitely turn people off.
You might not care, in a sense, because you’re not trying to “save the world.” All you want to do is weed out who will or who won’t do business with you. There is an extra ramification, though, and it’s this: Others will see what has been written about your company or yourself, and they’ll make a snap judgment about you.
It might not come off in a general sense of being mean-spirited. Yet those people might tell their friends or fellow business owners about you, leaving a bad stain upon your hard work and effort.
Be careful about what is written and you might not turn so many people off. You will not be able to reach the world and have them sign up to work with you. There’s a lot of competition out there. Words can help discern who will be a quality customer, or who will just be an imposter.
5. Whets Their Appetite
Consider this: You are watching a great TV show and it ends, for this week, with a cliffhanger. For example, “Will John marry Jane? Will Fred lose his best buddy?” and other questions will be offered as teasers for next week’s show.
This leaves viewers wanting more. While these words are being spoken using video, they convey a meaning which is important to this conversation.You always want to leave customers wanting more. Whether it’s additional services, an upsell, or a tease to an upcoming blog post, they will be waiting for it. This keeps your business “tribe” hooked.
The words you use around your business can definitely bring them back time and time again. Why? Because you’ve developed a level of trust. You’ve cultivated the relationship. You’ve used words through sales pages or blog posts to enhance their desire for working with you. Keep their desire to work with you alive, and they’ll come back over and over again.
“Men are rich only as they give. He who gives great service gets great rewards.” – Elbert Hubbard
May you find these five suggestions important words and thoughts to remember when reviewing or setting up your business’ content.
Online writing, done properly, matters. Just as much as an e-book, brochure, or other business collateral. Words have the power to uplift or tear down. They also can send your business soaring or send it reeling. Choose your words carefully. Let them be an asset every day to ensure prosperity, abundance, and success.
How has your writing affected your business? Leave your thoughts below!
Image courtesy of Twenty20.com
Startups
How an LLC Can Help Shield Your Personal Assets
You are a freelance designer, and your client sued you over a trademark mistake. If you believe that your personal savings are safe, then you may be wrong. You are operating as a default sole proprietor. You and your business are the exact same person. As a result, your personal bank account, your car, and even your home are legally up for grabs.
However, if you start an LLC, you can build a legal shield between your business liabilities and your personal life. These days, you can easily form an LLC online.
How Does This Legal Shield Work
When you start an LLC, your business gets a distinct legal identity. Now, your LLC can open its own bank accounts, sign contracts, take out loans, buy equipment, and be held responsible for its own actions. You are not liable. This boundary between you and your business is called the “corporate veil.”
Visualizing the Separation
Inside the Shield (Business Assets)
Everything your company owns is included in this shield. If your business faces a debt collector or a lawsuit, only your business assets are at risk, such as:
- Money in the business bank account
- Inventory and raw materials
- Office equipment, computers, and company vehicles
- Business intellectual property
Outside the Shield (Your Personal Assets)
You don’t have to worry about your personal assets, such as:
- Your personal checking and savings accounts
- Your home and personal real estate
- Your family vehicles
- Your retirement funds (401k, IRA) and personal investments
What LLC Protection Covers
Business Debts and Contracts
When your LLC signs a commercial lease, hires a contractor, or buys inventory on credit, these are the obligations of the LLC. Your creditors will come after the assets of the LLC if your business can’t pay.
Lawsuits
If your business is sued over a contract dispute, faulty service, or an operational issue, lawsuits will be filed against your business. All your personal assets are safe.
What LLC Protection Does Not Cover
Personal Torts
The term “tort” refers to an act that causes harm or injury to someone else. The LLC shields you from the mistakes of your employees and general business liabilities. However, it never protects you from your own personal actions. For example, if you personally commit fraud, you can be sued personally.
Personal Guarantees
Vendors often hesitate to lend money to new, growing businesses. Such businesses don’t have long credit histories. Lenders often require you to sign a personal guarantee.
How Owners Accidentally Destroy Their Protection
The legal shield provided by forming an LLC only works when you run your business properly. The corporate veil can be pierced when a court decides that your LLC is not legitimate and strips away your protection in a lawsuit. This usually happens when you make one of the following three mistakes.
Commingling Funds
Many small business owners often mix their personal money with their business money. You are commingling funds when you use your business debit card to buy your personal groceries or you deposit a client’s payment directly into your personal checking account. The legal wall crumbles when you don’t treat your business and personal finances as completely separate.
Missing an Operating Agreement
An operating agreement is the legal document that outlines:
- How your LLC is run
- Who owns what percentage
- How profits are handled
If the creditor’s lawyer finds out that an operating agreement is missing, they may argue that your LLC is just a shell.
Falling Out of “Good Standing”
When you start an LLC, you must file annual reports and pay franchise taxes to keep it active. The state will place your business in “Administrative Dissolution” or bad standing if you miss any of these deadlines. You could lose your limited liability protection if you operate a business under an inactive or dissolved LLC.
Startups
Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups
Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.
For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.
Why Minimum Viable Should Never Mean Minimally Safe
A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.
Set Safety Rules Before the Build
The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.
Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.
Test How People Really Use It
A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.
Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.
How Design and Manufacturing Risks Differ
Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.
Design Problems Start with the Plan
A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.
Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.
Manufacturing Problems Break the Plan
A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.
Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.
When Customer Feedback Signals More Than Dissatisfaction
Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.
Treat Complaints as Safety Data
One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.
Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.
Preserve the Product and the Record
After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.
Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.
Why Warnings Must Reflect Real Use
A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.
Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.
How Founders Can Preserve Speed without Cutting Safeguards
A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.
When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.
Startups
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