Connect with us

Startups

5 Ways To Nurture Your Business Idea

Published

on

An avid gardener spends ample time nurturing a garden to achieve the well-managed and beautiful landscape garden we all admire. Anyone that desires the same must be willing to go through the consistent almost painful routine to achieve similar results. A great garden needs constant soil cultivation, watering, nurturing, weeding and more to make those plants flourish.  

The same nurturing principle works for your ideas. Whether you are at the pre-start-up, start-up or business development stage, consistent idea nurturing is necessary for business growth. You cannot water your idea or dreams just when you feel like it; it must be consistent and purposeful to achieve real lasting results.   

Let us assume there has been an idea on your mind for a while. Maybe this idea has been there for two years, and you have done nothing about it, well there will be no growth. However, if you have written it down, pruning it, sought advice and conducted some research on the idea, you will surely have seen progress by now.

To grow your idea and take it to the next level, here are five requirements for effective nurturing and growth:

1. The right environment

Just like a plant, every idea needs the right environment to flourish. If you are not in the right environment that promotes growth, your idea will struggle to see the light of day – this includes the right people, habits and information. You will have to get out of your comfort zone and find people who can help you nurture your idea.

For example, you should attend networking meetings even if you have to pay an entry fee or a subscription. Take the bold step to invite one or two successful people in your industry for coffee and pick their brains. You must be willing to do what it requires to being in the right environment for growth.

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs

2. The right tools

Do you own any garden tools? What a rake can do is different from the job of a shovel. Even though you might use one for both tasks, you will not get the same results. You need the right tools to grown your ideas. Carry out an inventory of what you need right now, make a list of your requirements.

Rather than keep wishing for all of them to come to you at once, start with the first need on your list and work your way down. Even if you do not have all the funds now, you can work with the ones you can afford and keep moving forward.

 

3. The right advice

If you want advice on plant cultivation, you had better go to the garden centre rather than a petrol station. Be careful who feeds you with information about your idea. If you have toxic friends or family who rain on your parade, shield your dreams from them.

Do not allow them to kill your dreams before they bud. Find the support of a trustworthy accountability partner or coach to help you realise your dreams and keep you focused. Network with like-minded people so you can give your idea the boost it needs.

 

4. The right food

We all need food, plants and humans alike. The wrong food can lead to the death of plants or ideas. What does your mind dwell on, the route to success or fear of failure? It is important that you feed your mind with thoughts and information that promotes growth. Your mindset is one of the most important nourishments for your dreams and ideas. If you set your mind permanently on the positive dial, even when plans fail you will bounce right back.  

“Good food is healthy food. Food is supposed to sustain you so you can live better, not so you can eat more. Some people eat to live, and some people live to eat.” – Yolanda Adams

5. The right season

There is a time for everything under the sun. Some plants flourish in summer while some do best in the cold months. Knowing your seasons will enable you to apply the right action at the right time.  There will be a season when you need to plan and when to take action. Don’t mix up the seasons; give your ideas a good chance of survival in all conditions.  

Applying the right nurturing principles will ensure you grow your business ideas effectively and see consistent growth over time. You cannot afford to be stagnant with what you need to do to turn your dreams into reality. Make a commitment today to start nurturing your aspirations and make magic happen. Your business deserves it.

Which ways do you nurture your business idea? Please leave your thoughts in the comment section below!

Temi Koleowo is passionate about helping individuals, and businesses alike discover their superpowers (aka their inner strengths and uniqueness) and turn them into viable products and services. She is the author of the book many are raving about ‘Package Your Passion’ – which helps people turn their limitless potential into amazing opportunities. Temi maximizes her strengths by helping people discover, develop and deploy their passion and talent to live their best lives everyday by doing what they love.  You can find out more about her and the program at www.packagemypassion.co.uk.

Advertisement
5 Comments

5 Comments

  1. Noothan

    Feb 1, 2016 at 1:22 am

    Inspiring for all the aspiring entrepreneurs.

  2. Toño

    Jan 29, 2016 at 1:44 am

    I like the very first and very last points, never actually thought about the ‘right’ season for your ideas! I used to wait for the perfect times to do anything but then realized that moment will never come until you make it happen. However understanding the right period for a specific activity may help you a heaps to get what you desire and I love that concept. But can we re-program our brain to change seasons and be more productive?

    Another point is the right environment. How often I see it’s been mentioned in many self-motivational articles and how actually underrated I think it is. I have been looking for my right environment for quite a long time now and still wonder. What to do if you cannot reach it yet and can you trasnform your ‘wrong’ environment to make it the one & healthy? Or sometimes it’s better actually wait?

    Thank you so much for your time and passion, enjoyed this article!

    • Temi Koleowo

      Feb 2, 2016 at 6:03 am

      Thanks Tono. It hit me too when I started out and found myself struggling for a while.
      From my perspective, you can change your environment by finding the right fertilizer. This could be many things, the people around you could feed you with positive or negative vibes, a coach could give you better insight etc. From my experience, you must be willing to keep searching for what will help you achieve your goal, because one size does not fit all. I wish you good success – keep going!

  3. Addicted 2 The Grind

    Jan 28, 2016 at 3:24 pm

    Great Post , those are all key to nurturing your business. I guess the fertilizer would be the ” Hustle” . That added boost of nutrition can make or break a business.

    Without that key ingredient all the others with produces minimal results. The hustle and drive is key to success.

    Thanks for sharing

    • Temi Koleowo

      Jan 28, 2016 at 8:37 pm

      Thank you. I like your analogy about the fertilizer. Without the hustle, growth is stunted.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

The Problem Is Not Your Website Or Your Product.

Published

on

spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.

I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.

People would call their office, get put on hold, listen to the on hold message and hang up.

This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.

I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.

I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.

That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.


Your Google Reviews say you’re an piece of work.

I looked up their Google Reviews and their customers said they were assholes.

They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.

All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.


Your clients tell you every day that you suck.

I asked the plastic surgery what their clients said.

Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.

The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.

That wasn’t it.


You abuse your staff and they consistently leave.

I spoke with many staff that worked for this business.

Every single one of them hated the company and were not afraid to say what they thought of the business owner.

The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.

They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.

“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.

I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.

The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.

It was free noses and boobs in return for daily abuse.

The problem still wasn’t the website all the product.


You don’t solve real problems; you solve your own problem.

A good business solves a problem.

That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.

This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.

Only solving your own problem is not just selfish but bad business.

Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.

Solving only your problem will make you poor.

The problem still wasn’t their website or product.


Creating more problems.

Everything this business owner sold created more problems.

They’d film videos to purposely make people feel like their body wasn’t perfect.

They’d write articles suggesting that everyone needs botox to feel young.

They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.

Not only was their business not solving a real problem; it was also creating more problems every day that it existed.

If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.


The heart of the problem.

It’s the business owner.

The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.

The problem is the business has no heart because the business owner has no heart.

You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.

Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.

Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.

Being respectful, kind and valuable is the final answer to the problem with your business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Entrepreneurs

18 Must Read Business Books for Emerging Entrepreneurs and Startups

Published

on

business books

Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year. (more…)

Continue Reading

Startups

Everyone Wants Sales Leads But No One Wants To Sell

Published

on

Sales leads are the lifeblood of any business.

Without leads, your business doesn’t make money. That’s why many businesses treat leads like the most valuable resource in existence. Leads are a topic that never goes away and you can never have enough.

Sales leads are the cause of so many disputes in business.

We have it all wrong, though.

Having something to sell is the real answer.


Knowing what you’re selling.

Many companies don’t know what they are selling.

They think they’re selling products or services that magically turn into revenue and light up your accounting software with lots of green, shiny graphs.

Until you know what you’re selling, sales leads won’t help. Getting more sales leads, increasing your Adwords spend, buying more Facebook ads, doing more networking events, printing more t-shirts and producing more ‘content’ for your blog will not help.

You’re not getting enough leads or closing the leads you have because you’re not sure what you’re selling.


Are you selling to humans?

Go and Google ten company websites. Pick any ten.

You’ll notice one thing: more than half the websites don’t sound like they are selling to humans.

There’s no human language, very little content created by the people that work at the company, zero compassion and not a lot of humility.

Most websites are designed to sell to robots that can’t stop looking at their smartphone. That’s not us. We’re human despite our phones changing the way we live.

Humans look for thoughtful businesses.
Humans look for solutions to problems that are not being solved.
Humans like a business to stand for something human.


How you sell matters.

Selling like you’re in the office with The Wolf Of Wall Street Jordan Belfort will not help you sell.

How you sell matters just as much as what you sell.

The process you put a client through has to be simple, thoughtful and in their best interests (not yours).

That last point is crucial. Many businesses exist to serve the board or shareholders, but they do very little to help people like you and I live a better life and do our best work.

The values of your company and what you stand for effect the leads. Before anyone ever becomes a lead in your sales funnel they are a person or a group of persons (a business) with a problem.

Many people never make it into your sales funnel because how you sell what you do is wrong.

Paying for more leads is not nearly as powerful as changing how you sell to the leads you have.


Loving the people who do the selling.

Leads are only half the puzzle.

The bigger question is who is selling to the leads? Does your business treat those people who call your leads well? Do the people who call your leads even care or are they after nothing more than a pay cheque?

These are the unanswered questions that get lost in conversations about why your business needs more leads.

More leads won’t help if your salespeople burn them or don’t know how to convert each lead into a customer that becomes a raving fan and introduces more people (leads) for free.


Treat one lead really well.

I had a sales guy that used to work for me. He treated one lead in Queensland, Australia really well. He spoke to him every day. He knew a lot about the persons family. He even went to the leads barbecue.

That lead was so impressed that he referred several hundred (that we could track) leads to our business. Treating one lead really well is far more powerful than buying more leads who don’t care about what you do.

Digital marketing has become a drug that every business thinks they need.

If only the business world knew the power of one lead.


The good cause factor.

Your business may do something simple like mow lawns.

That may not sound like a life-changing business that can take this lead advice I’m giving onboard. “My business is simple,” you say to me.

Well, I’d challenge that. Any business can have what I call the ‘Good Cause Factor.”

Let be give you an example. The local butcher down the road from me has a BBQ every Saturday afternoon where they invite the community to come and eat some food for free. Everyone is welcome including the few homeless people in the area that never buy any meat from their business.

People stand out the front of that butcher and talk about things that are happening in the community. This Saturday ritual has become a place where business ideas have flourished, homeless issues have been discussed and people who were lonely and possibly suicidal, decided to live for a bit longer.

The last part is the most interesting. In my community here in suburban Melbourne, there is a large group of people that suffer from mental illness. When I went through my own battle with mental illness, I went to the local town hall where people gathered who suffered from the same condition.

It was that event every Wednesday that helped me become a different person.The loneliness and the isolation I felt were cured by the simple act of connecting with other people and having the guts to talk about the demons I was facing.

These same people go to our local butcher on Saturday and eat at the free BBQ. The butcher is thoughtful and they know that they are doing something far more important than selling meat; they’re selling connection to the community, and a possible solution for isolation and loneliness that leads to mental illness.

So back to the point of this post, the community butcher is selling a good cause — an X Factor as some people would call it.

What your business does with its resources to help a worthy cause that affects humans like you and I is just as important as sales funnels, lead generation and your product roadmap.

Link your business to a worthy cause no matter how simple it is.


Lead quality.

I lose my mind when people talk about lead quality.

The quality of leads comes down to the quality of people talking to those leads and what you have to offerEven the coldest lead can buy from you if you know how to find their problem — which they may not know they have — and use your product or service to enhance their life.

Quality of leads is a myth. All leads are equal.

No matter what stage of the sales funnel someone is in, they can be converted by the right business, with the right message and the right intentions to serve rather than take.


More leads are not the answer.

I know you want more leads. We all do.

I’m telling you to think much wider and deeper than that. If all we had to do was get more leads and we’d become the next Bill Gates, we’d be all billionaires.

I could go and set up a business that does nothing more than generate leads and call my business the ‘Billionaire Factory.’ One, two, lead, wham, bam and now you’re rich.

Refine your business down to helping one lead.
Make that lead believe in you.

Rinse, repeat.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Startups

5 Digital Marketing Habits Geared for Success in 2019

Published

on

digital marketing

The digital marketing landscape is in constant flux. New social platforms are born daily, while others fizzle out, and search engine algorithms are updated hundreds of times a year. What worked last year may not work this year. The reasons you need a digital marketing strategy remain similar each year, but to be successful in 2019, you should practice the 5 digital marketing habits below. (more…)

Continue Reading

Trending