Connect with us

Life

Why “What’s the Point?” Is My Favorite Question to Ask

Published

on

Image Credit: Unsplash

I went to a modern art museum once with a friend who was also an artist. We were looking at, what was for me, a particularly challenging piece of art that was just a giant white canvas with a square of black paint in the middle of it. I asked my friend, “Why would someone do this? What’s the point?” And her simple answer was, “Well, in some cases, just because they can.” In a strange way, that was a satisfying answer to my question.

What’s the point? I love asking that question. The benefits of “What’s the point?” are numerous. It’s a simple and effective way to get to the heart of every issue. It cuts out the noise and essentializes. However, I think if you ask that question of others, sometimes it can come off as somewhat rude. If you are given a task by a supervisor and you ask them “What’s the point?” you might not have that job for very long. If your partner asks you about your relationship’s future over a romantic dinner and you respond with “What’s the point?” you might get a glass of chardonnay in the face. 

No, you need to be judicious when you ask, “What’s the point?” In fact, I would suggest that the best person to ask “What’s the point?” to – repeatedly and intentionally – is you. I’m not suggesting that this question should be asked from a place of futility: you’re not throwing your hands up and saying, “Oh what’s the point?!” Instead, this question is a launching pad for self-assessment. For being honest with yourself about how you spend your time and what value you get out of what you do on a daily basis. 

Why ask this particular question? Because life is short! We have a limited time here on Earth to do what we want to do, so constantly assessing the point of it all, being honest, and then doing something about it, is critical to success and overall happiness. 

There are four places in life where I ask myself “What’s the point?” all the time. While these aren’t the only areas where you can ask this question, they are a great start. I encourage you to ask yourself:

1. What is the point… of my work?

When I started my company, I began with the simple goal of helping people to amplify their voices on social media. Giving our customers a platform to share their stories, services, and ideas is our central goal. However, I constantly need to reassess that goal and ask if we – especially me – are staying focused on that mission. In Good To Great, Jim Collins encourages business leaders to reflect on their company’s core competency and focus relentlessly on that one thing. 

To become great in that one objective is the point. Since most of us spend at least 40 hours a week at work, we should always ask ourselves, what’s the point? If it’s “to make money” or “to put food on the table,” those are valid reasons, but is that enough for you to feel fulfilled? Is work giving you what you need? Does it have a purpose beyond mere survival?

“All truths are easy to understand once they are discovered; the point is to discover them.” – Galileo Galilei

2. What is the point… of my hobbies?

While I used to dance professionally, hip-hop dance continues to be a passionate hobby of mine. What’s the point of a hobby? For me, it’s a chance to get away from it all. Dance provides me an opportunity to disconnect from the day-to-day stresses of life. It allows me to express myself and use my body in a way that sitting at a computer all day cannot. Psychologists agree that hobbies are important for a balanced, well-lived life. What is the point of your hobbies? 

Do you have a hobby? Let’s start there. If you don’t have a hobby and the reason is “because I don’t have time.” then you should return to the question above. Even if you do have a hobby, you should continue to self-assess. Does your hobby still provide you with joy? Relaxation? Or has your hobby become a habit you’re afraid to break? Only you know the answer, but you have to start by asking the question.

3. What is the point… of my relationships?

This is probably the toughest question to ask, because it obviously can affect some important connections you have in life. However, it’s always important to ask. Friendships can become stale and past their expiration date. Romantic relationships can become toxic. Is it time to Marie Kondo some of your relationships and ask if they still spark joy? Friendships/relationships that bring you joy are the ones you keep, but if you are looking at interactions with a particular person and asking repeatedly, “What’s the point?” Then perhaps it’s time to let that person leave your life. Again, I know this is challenging, but remember that the ultimate goal is to be honest with yourself about what’s important to you. 

4. What is the point… of life?

I’m a big lover of life – I can’t help it. Success to me is simply being able to do what I love every single moment of the day and helping others that I love and care about. People are more important than things. I look in the mirror at the end of every day and ask myself if I followed through on actions that allowed me to continue doing what I love. What was the point of today? That little self-assessment at the end of the day gives me the energy to get up the next morning and do it all over again. String a bunch of those little self-assessments, those “What’s the point?” mirror talks together, and you start to put together for yourself a life well lived. 

What’s the point for you?

Zach Benson is the Founder of Assistagram, an Instagram growth agency that’s helped influencers and Fortune 500 companies accrue millions of new followers on Instagram. Dubbed “the influencer’s secret weapon” by Entrepreneur Magazine, Zach founded Assistagram to empower influencers such as Yanik Silver, John Lee Dumas, Russell Brunson, and companies such as ClickFunnels to connect with their target audience and cut through the noise. Throughout his career, Zach has shared stages with powerhouse speakers such as Tony Robbins, Sylvester Stallone, Grant Cardone, Daymond John, and Gary Vee.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

The Brutal Truth About Entrepreneurship with ADHD (And Why Most Advice Is Making It Worse)

Published

on

Image Credit: Joel Brown - Addicted2success

You’re not lazy. You’re not undisciplined… and you’re definitely not broken.

You’re an entrepreneur with ADHD, and right now you’re probably sitting on 19 unfinished projects, 47 open tabs, and a brain that feels like it’s running on 12 different radio stations at once.

You’ve read the books. You’ve tried the planners, the Pomodoro timers, the accountability groups. You’ve even hired coaches who promised to “fix” your focus. Yet here you are — brilliant ideas, massive potential, and a business that still feels like it’s one step away from collapsing under the weight of your own mind.

Here’s what almost nobody in the entrepreneurial space will admit:

The real struggle isn’t your ADHD. It’s that you’ve been trying to run a neurodivergent brain inside a neurotypical business model — and then beating yourself up when it doesn’t work.

Most advice for entrepreneurs was written by people whose brains work differently. They preach consistency, routines, long-term planning, and steady execution like those things are universal truths. For the ADHD entrepreneur, those “truths” feel like trying to swim upstream in cement. You can force it for a while (and you have), but eventually your brain rebels, the burnout hits, and you’re left feeling like a failure who just needs to “try harder.”

That cycle is quietly destroying more talented founders than cash flow problems or bad hires ever could.

The deeper layer most people never reach is this: your ADHD isn’t a bug in the system. It’s a different operating system entirely. And when you stop trying to install Windows on a Mac and start building everything around macOS, the game changes completely.

The Hidden Addiction That Keeps ADHD Entrepreneurs Stuck

You already know the surface symptoms — time blindness, rejection sensitivity, starting strong and fading fast, shiny object syndrome.

But the real trap is more insidious.

It’s the addiction to chaos and novelty.

Your brain is wired for dopamine. New ideas, big visions, last-minute sprints, high-stakes pressure — these things light you up like nothing else. The boring, repetitive, systems-building work that actually scales a business? It feels like torture.

So unconsciously, you keep your business in a state of controlled chaos. You say yes to too many things. You chase the next exciting opportunity. You avoid building the boring infrastructure because “I work better under pressure anyway.”

And every time the pressure gets too high, you crash, swear you’ll get organized next quarter, and repeat the cycle.

Meanwhile, the neurotypical advice keeps telling you to “just build better habits.” As if your brain is a poorly trained dog that needs more discipline instead of a high-performance race car that needs the right fuel and track.

This isn’t a character flaw. It’s neurology.

And until you stop treating your wiring as something to overcome and start treating it as your greatest strategic advantage, you’ll stay stuck in the same exhausting loop.

The Identity Shift That Changes Everything

The entrepreneurs with ADHD who finally break through don’t “fix” their brains.

They redesign their entire business to work with their brains.

They stop trying to become the consistent, routine-loving founder the gurus talk about. Instead, they become the architect of a system that leverages their natural strengths — hyperfocus, pattern recognition, creative problem-solving, relentless drive under pressure — while outsourcing or automating everything that drains them.

This is the layer most ADHD entrepreneurs never reach because it requires something terrifying: accepting that you are never going to be “normal” at entrepreneurship… and that’s exactly why you can win bigger than most.

Your ability to see connections others miss. Your tolerance for uncertainty. Your capacity to go all-in when something lights you up. These aren’t liabilities. They’re unfair advantages in a world that rewards speed, creativity, and bold moves.

The shift is simple but brutal:

Stop trying to manage your ADHD. Start designing your business around it.

How to Actually Build a Business That Works With Your Brain

  1. Stop fighting your energy cycles — weaponize them. Most ADHD entrepreneurs try to force 8-hour focused days. That’s insane. Instead, track when your brain actually works best (for many it’s 10pm-2am or random 4-hour hyperfocus bursts). Build your schedule around those windows. Protect them like gold. Do the deep, high-leverage work then. Use the low-energy periods for admin, calls, or recovery.
  2. Build “chaos containers,” not rigid systems. Traditional project management tools feel like cages. Create loose but effective structures that give your brain freedom. Use tools like Notion with massive flexibility, or body-doubling (working alongside someone virtually), or even hiring a “chaos wrangler” — an assistant who thrives on turning your scattered ideas into executable plans.
  3. Turn your rejection sensitivity into rocket fuel. That intense fear of letting people down or looking stupid? Channel it into creating ridiculously high standards for your customer experience or product quality. Use it as fuel instead of letting it paralyze you.
  4. Outsource the parts that make you want to die. The execution, follow-through, and maintenance phases are where most ADHD entrepreneurs lose. Hire or partner with people who love the details. Your job is vision, strategy, and big swings. Let someone else own the spreadsheets.
  5. Create external pressure on your own terms. Deadlines and public commitments work wonders for the ADHD brain. Use them strategically — announce launches, create beta groups, or work with coaches who understand neurodivergence instead of fighting it.

The entrepreneurs with ADHD who are quietly crushing it right now aren’t the ones who finally became “disciplined.” They’re the ones who stopped apologizing for how their brain works and started building empires that are specifically engineered for it.

They have teams that handle the boring stuff. They have systems that flex with their energy instead of fighting it. They’ve turned their “flaws” into the exact reasons their businesses stand out.

Your ADHD brain is not the enemy. The enemy was trying to play the game by rules that were never designed for you.

The moment you accept that and start designing everything… your calendar, your team, your offers, your processes — around how you actually operate, the struggle doesn’t disappear… but it becomes manageable, even exhilarating.

You were never meant to fit the mold. You were meant to break it and build something better.

The world doesn’t need another cookie-cutter entrepreneur. It needs the chaotic, brilliant, all-in, slightly unhinged visionaries who can only operate at full power when the game is built for them.

That’s you.

Stop trying to fix yourself. Start building the business that was always meant to be run by a mind like yours.

Your next breakthrough isn’t going to come from working harder or being more consistent. It’s going to come from finally giving yourself permission to work differently.

And when you do that? Watch what happens.

The same brain that once felt like a curse becomes the exact reason your business becomes unstoppable.

You’ve got this. Not despite the ADHD. Because of it.

If you want to learn more from me or send me a personal message I’ll respond to you on Instagram at https://instagram.com/iamjoelbrown speak soon!

Continue Reading

Health & Fitness

The Health Planning Habits That Support Long-Term Success

Published

on

Image Credit: Joel Brown - Addicted2success

Most people think about health planning only when something forces them to.

A medical bill arrives unexpectedly. An insurance issue appears during treatment. A diagnosis changes how future care needs are viewed. Suddenly health planning becomes urgent instead of preventative.

The problem is that long-term health stability is usually shaped by smaller habits built quietly over time, not just by major decisions during emergencies.

That includes physical health habits, of course, but it also includes how people approach insurance coverage, preventative care, financial preparation, and long-term healthcare planning before problems become immediate.

The families who navigate healthcare stress most effectively are often not the ones avoiding every issue entirely. More often, they’re the ones who built systems early enough to make difficult situations feel more manageable later.

Consistency Matters More Than Perfection

A lot of health advice still revolves around extreme change.

Perfect diets. Aggressive routines. Complete lifestyle overhauls.

In reality, most long-term health success comes from consistency people can realistically maintain for years instead of months. Small preventative habits tend to matter more than dramatic short-term efforts that collapse under pressure.

That principle applies financially too.

People often spend more time researching investment strategies than understanding their healthcare coverage or preparing for future medical costs. But healthcare instability can disrupt long-term financial plans surprisingly quickly when households are unprepared for how expensive even routine care can become over time.

The practical side of health planning is becoming harder to separate from overall financial planning now than it used to be.

Preventative Planning Reduces More Stress Than People Realize

One overlooked benefit of health planning is emotional stability.

People who understand their coverage, maintain preventative care routines, and think ahead about healthcare decisions often describe feeling less overwhelmed when unexpected situations happen. The goal is not eliminating uncertainty entirely. That’s unrealistic.

The goal is reducing how chaotic healthcare decisions feel under pressure.

That’s one reason broader conversations tied to healthcare and health insurance have expanded significantly over the last several years. Rising costs, changing coverage structures, and increasing healthcare complexity have made long-term planning more important for average households than many people expected.

Healthcare is no longer something most families can comfortably approach reactively forever.

People Underestimate How Quickly Healthcare Costs Compound

One reason health planning habits matter so much is that healthcare costs rarely arrive in one dramatic moment alone.

More often, they build gradually:

  • recurring prescriptions
  • specialist visits
  • ongoing treatment plans
  • insurance deductible increases
  • long-term care considerations
  • unexpected procedures layered on top of existing expenses

Families often absorb these costs incrementally until they realize how much financial pressure accumulated over time.

That gradual buildup is part of what makes proactive planning valuable. People who think ahead about coverage structures, emergency savings, provider networks, and preventative care tend to adapt more smoothly when healthcare needs eventually increase later in life.

The difficult part is that many households delay these conversations because they feel healthy right now.

Healthcare Decisions Have Become More Complicated

Another challenge is that healthcare systems themselves continue evolving quickly.

Insurance structures change. Telehealth expands. Employer-sponsored benefits shift. Prescription pricing fluctuates. Patients now carry more responsibility for understanding deductibles, provider networks, and out-of-pocket exposure than previous generations often did.

That complexity creates decision fatigue.

Even relatively organized households sometimes feel uncertain about whether they’re making good healthcare choices because the systems themselves are difficult to navigate confidently. A lot of current health insurance trends discussions reflect this larger issue, healthcare planning is becoming less about isolated medical events and more about long-term sustainability across entire households.

People want predictability, but healthcare systems increasingly feel harder to predict.

The Most Effective Health Habits Usually Feel Boring

One thing people rarely admit is that good long-term planning habits are often not particularly exciting.

Scheduling preventative appointments. Reviewing insurance annually. Building emergency savings slowly. Staying physically active consistently. Maintaining realistic routines instead of dramatic cycles of burnout and reset.

None of those habits feel dramatic at the moment.

But over long periods, they create stability that becomes incredibly valuable once life gets complicated. The people who navigate healthcare stress most effectively are often the ones who built ordinary systems early instead of waiting for perfect motivation later.

That applies financially and physically at the same time.

Why Long-Term Success Depends on Adaptability

Health planning is ultimately difficult because people’s lives keep changing.

Careers shift. Families grow. Aging parents require support. Medical needs evolve. Financial priorities change over decades in ways nobody predicts perfectly in advance.

That’s why the strongest long-term health planning habits are usually flexible rather than rigid.

The goal is not building a flawless plan that never changes. It’s creating enough structure, awareness, and preparation that future adjustments become manageable instead of overwhelming.

Most people cannot control every future health outcome. They can, however, build habits that make uncertainty easier to navigate when it eventually arrives.

Continue Reading

Life

Why Moving to a New City Can Change Your Mindset

Discover how moving to a new city boosts neuroplasticity, builds resilience, and reshapes your mindset

Published

on

How relocation changes your mindset

Relocation is always a challenge. Rebuilding and restarting your life requires you to step outside of your comfort zone. (more…)

Continue Reading

Change Your Mindset

The Hidden Reason You Can’t Stay Consistent

If motivation keeps failing you, the real issue isn’t discipline. It’s the identity shaping your habits and long-term success.

Published

on

Identity-based habits

Success often looks like a time-management problem. You buy a planner, set reminders, and hope that next week will be different. For a few days, it works. Then stress hits, motivation drops, and old patterns return. (more…)

Continue Reading

Trending