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How to Prevent Social Media From Stunting Your Personal Growth



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Over the years, social media has taken over our lives. Our society has become so addicted to social media to where we’re not only missing out on enjoying some of life’s most precious moments, but we’re also losing valuable interpersonal skills. The introverts have become more introverted, and the extroverts are becoming more recluse.

Social media has made “Netflix & Chill” the ideal date night, replacing the traditional “dinner and a movie” where you’re getting to know each other amongst others. If people were to go out, they have a constant need to document their every move on social media instead of being truly present and enjoying themselves. What’s also worse is that I see this social media dynamic being passed on to the younger generation. More and more kids are becoming hooked on social media, causing them to place their own personal value in the hands of strangers through a “like”.

Luckily, we don’t have to allow social media to ruin our lives. Despite how addicting social media is, we have complete control on how it’s used. Here’s how I prevent social media from stunting my own personal growth.

1. Limit Your Time On Social Media

Scrolling your timeline is like diving into a black hole. Once you start scrolling on Instagram, Facebook, or even Twitter, it’s hard to stop. Even for me, I struggle putting my phone down, thus getting sucked into the “social media matrix”.

What I found to be extremely helpful is limiting my time on social media. I literally allow myself a certain amount of minutes of “scroll time” before I put my phone away to focus on something else. Because my business revolves around social media, I check my phone approximately 4 times a day, for 15 minutes at a time. During those short periods, I’m responding to any comments or DMs, and engaging with other people’s posts to keep my own personal engagement high on my profile.

“Life is what happens when you’re busy making other plans.” – John Lennon

2. Find New Hobbies

There was a period of time where I was very conscious of when and why I randomly start scrolling social media. What I discovered was that I was more prone to fall into the black hole of social media when I was bored.

I’m a part of the last generation to have experienced life without the internet and social media. I recall days being spent reading, wrestling with my dad, walking or riding bikes at the local park, playing sports outside with the neighborhood kids, or building small LEGO communities (remember those?). There was never a dull moment because our days were filled with hobbies.

If you let the demands of being an adult consume you, don’t be afraid to re-introduce your old hobbies back into your life.

3. Unplug With Family & Friends

There are more and more people who are spending time on social media in the company of their family and friends. Family dinners and time spent with your friends are now being interrupted by social media. As I mentioned earlier, this is typically a sign of boredom that comes across as rude to those in your presence. By not being in the moment, you could be missing out on valuable information and vital conversations that could strengthen your personal growth and interpersonal skills.

One thing I found to be helpful when in the presence of your friends and family is to designate one spot where everyone can dump their phones so that everyone is now forced to be in the moment and enjoy the company of those around them. At family dinner, I make everyone leave their phones in their room, and when my friends get together, I make them turn their phones off and place them in a small bag that I bring. It’s imperative that we unplug. You’ll find that the time spent was much more enjoyable when you’re focused on being mentally present.

“To live is the rarest thing in the world. Most people exist, that is all.” – Oscar Wilde

4. Don’t Go To Bed With Your Phone

We’re all guilty of going to bed and falling asleep with our phones in our hand. There were times where I literally fell asleep looking at my phone in the air, and it dropped and popped me in the face. That was a “wake-up call”, literally, that I needed to change my ways. Not to mention, I also noticed that I was experiencing weird dreams and sometimes nightmares because of what I was consuming before I went to sleep. All of which is not good for your physical, mental, and spiritual well-being.

Rather than charge my phone overnight using a power outlet close to the bed, I now charge my phone overnight on the other side of the room. The first few days of doing this was rough. I was so used to falling asleep scrolling social media that it was hard to fall asleep without it. Now, I lie down and meditate until I fall asleep. After a week of light meditation prior to sleep, I noticed that I woke up feeling energized and well rested. My mind wasn’t mentally fatigued like before, and my days were much more productive. As a result, I highly recommend everyone to go to bed without their phone by their side.


Moderation is key when it comes to social media consumption. Social media is not bad however, like anything, too much of something can have a reverse effect. Social media is a very valuable tool, one that allowed me to connect with people of all walks of life across the world and earn a living. We don’t have to let social media take over and ruin our lives. What we can do is find balance.

How do you stay balanced? Comment below!

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Patrice K. Cokley is a Marketing Consultant that specializes in brand development, social media marketing, and creative project management. Holding both a BS and MBA in Marketing, she is widely known for her work with Beyoncé & Solange’s dad/former manager Dr. Mathew Knowles. Her work has been seen on major media outlets such as Entertainment Tonight, The Insider, Billboard, Ebony, The Wendy Williams Show and more; and she has spoken on panels at Soho House Chicago, Social Media Week Chicago, LakeFX Chicago and others. You can find Patrice online at

1 Comment

1 Comment

  1. Clifford Starks

    Jul 28, 2018 at 3:30 pm

    Great read 100% agree. Social media can be valuable but moderation is definitely key. First step is the realization of such and then putting the 4 tips you have given into play. It is the same thing as being tempted with dessert. If you have them around all the time you are going to eat them. If you always have access to your phone have social media notifications popping up regularly you are going to check. Keep spreading the message, to help people unplug from time to time.

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When I hear someone using my name once in a while throughout the conversation we are having, I cannot stop myself thinking “this person must have read Dale Carnegie’s books or must have been influenced by someone who read them…” Have you just recalled a similar moment and it felt nice?

As Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and the most important sound in any language”. Why did Dale Carnegie highlight the importance of an individual’s name to that person in his “How to Win Friends and Influence People” book published in 1936?

Each and every one of us wants to feel special and unique. I guess he recommends using the person’s name in the conversation because that is one of the easiest ways to grab that person’s attention so that we can enhance the chances of getting our point across. However, I am more interested in this from the other side; hearing our names directly addresses our individuality, our need or desire to feel special and unique.  

Let’s park this one for now and we will come back. 

Categorization is essential to our survival

There is countless scientific research telling us about how our brains recognize similarities and put things into categories, which has been crucial to our survival in evolution and still helps us with a lot of things from learning new things to coping with the continuous influx of massive amounts of information through our senses. 

The continuous influx of information is mostly handled by our subconscious mind rather than conscious. It is estimated that our brains receive about 11 million bits of information every second through our senses, of which only 40-50 bits can be processed by our conscious mind. We process more information than we are aware of. The magic here is the subconscious mind.

An example is when you are at a very loud party where you hear a lot of words flying around without you recognizing each one of them, then suddenly, you immediately catch it when you hear your name. Your subconscious had been processing all of those words, without your awareness, but informed your conscious mind when your name was out there because it was relevant to you.

In order to most effectively process this much information and inform the conscious mind with only the relevant ones, our subconscious employs categorization as one of its strategies.

When our ancestors encountered some deadly predators in the African savanna, their subconscious prompted their conscious mind to immediately fight or flight by categorizing the information gathered through their senses into “predator / life threat / take action”. Most probably we are not descendants of the ones that were frozen rather than fighting or flighting! 

Although it is a completely different situation, the same strategy applied in remembering lists. Let’s look at the below two lists.

  1. lion, eagle, shark, leopard, hawk, whale, panther, falcon and dolphin 
  2. lion, leopard, panther, eagle, hawk, falcon, shark, whale and dolphin

The second list is easy to remember because it is reordered into relevant groups even though the content of the both lists are identical.

Subconsciousness is the magic and categorization is one of its key strategies. It is essential to our survival, learning new skills and processing information as well as bringing back the information we had processed and stored. 

This amazing skill has its drawbacks

As a result of our brains’ categorization strategy, we also categorize people, especially if we don’t know them as well as our closest ones.

Imagine I am sitting at the table next to yours while you are having your favorite coffee and working on your computer or reading your novel at your neighborhood coffee shop. I stand up, very calmly grab your bag, and start walking away. Your reaction might be quite different depending on my outfit. It could be much more vocal and harsh if I have a dirty T-Shirt and a pair of torn jeans on. However, if I have some navy colored, 3-piece suit and well-pressed white button up shirt on, you might even say something like “Excuse me, you might have picked up my bag by mistake”. (There is an experiment done by social psychologists which reported similar results)

Similarly, I would not be surprised to hear that my co-worker’s spouse is very skilled and knowledgeable in English grammar and literature because he is an English teacher. However, I would not expect it from my co-worker herself because she is an outstanding chemical engineer.  

This is defined as unconscious bias or stereotyping, as a result of our subconscious brain’s categorization strategy. The outfit I have at the coffee shop impacts your response to my action, because it puts me into a different category in your mind depending on my outfit. My co-worker’s and her spouse’s backgrounds make me put them into different categories, which might mislead me sometimes.

Just like we categorize things, it is very natural that we categorize people.  

The key question here for me is; how do we truly treat people as individuals so that they feel unique, just like as they would want, while we know that our brains categorize people

We can overcome unconscious bias 

Leonard Mlodinow, in his enlightening book “Subliminal”, suggests that “if we are aware of our bias and motivated to overcome it, we can.” That doesn’t mean that we need to fight our brain’s categorization strategy. We just need to employ our conscious mind more when we are working or dealing with individuals. 

Our unconscious bias might tell us scientists are bunch of technical nerds who cannot understand abstract concepts that marketers are talking about or it might say that marketers are some daydreamers who need to be grounded by scientists to the real world all the time. I am an engineer and I love thinking in abstract terms and I worked with quite a lot of marketers who thought primarily in factual and concrete terms. 

Spending some effort to learn more about individuals will help overcome unconscious bias. Gathering more information and qualities about them will make it easier for us to treat them as individuals rather than a member of the category we put them in our minds. 

The moral of the story here is to recognize the fact that our brains do categorize, and it is essential; but also, to recognize that every individual wants to feel unique. When we appreciate these two and keep reminding them to ourselves, we are one step closer to figuring out our own way to overcome unconscious bias and treat people more like individuals. 

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