Connect with us

Life

5 Mindset Shifts You Can Steal From the Movies to Have Blockbuster Success

Avatar

Published

on

blockbuster success
Image Credit: Unsplash

If only our clients had the passion of Potterheads. Remember the midnight premiers? Potterheads lined up for hours, dressed in full costume, wands a-blazin’. When the doors finally opened, they couldn’t throw their money at the ticket booth fast enough. How do you create that kind of enthusiasm for your own business?

I’m going to share five mindset shifts straight out of the movie business that you can use to fuel lifelong fanatics. Some of it is going to be tough love, but hey, nobody said getting your own fan club was easy.

1. Stay humble, stay hungry

Working actors audition an average of 67 times before booking a gig. 67 times! And that’s working actors—people who earn their entire livelihood from acting. Most entrepreneurs will hear this stat and say, “I get it. I need to accept failure 66 times.” But this isn’t about that. It’s about showing up 67.

Accepting failure is passive. You can accept failure from your couch. Showing up and trying, however, is active. When you show up, you commit to taking a step forward. And 66 times, you’ll get knocked down. It’s humbling. But on attempt 67, that step forward might finally stick.

Mindset shift: You have an insatiable appetite for success. You know that every failure is one failure down and that, soon, you’ll knock it out of the park.

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Treat your audience as kings

The box office doesn’t care what the director’s intentions were, how cool the writer is, or if the lead actor was featured in some fancy magazine, it cares about people in seats. And when thematic costumes clothe them (ala Potterheads), there are more of them.

In movies and entrepreneurship, your most critical metrics depend on your audience’s choices. So, the sooner you start treating your audience as kings and making everything about them, the sooner your metrics will start climbing.

How does the Harry Potter franchise treat Potterheads as kings? Movie premiers are 100% about the fans. They get to feel cool in costume, show off to friends, be among the first, hang out with other super-fans, and more. No matter what, putting your audience’s desire ahead of your own will always pay off in the long run.

Mindset shifts: Other entrepreneurs pursue immediate recognition. But you know that the more special you make your audience feel, the more success you’ll have down the road.

3. Depict compelling transformations

Humans have a fundamental desire for transformation. We love watching movies about redemption, growing up, settling down, overcoming adversity, underdogs, and more. Harry Potter is full of that stuff. Heck, the series even allowed a generation of readers to transform into adults alongside Harry.

This is why Before and After pictures are so incredibly persuasive. They help us to visualize the change we crave. And every single product or service on the market offers some form of transformation. All you have to do is call it out.  

Mindset shift: Bad entrepreneurs sell products. Good entrepreneurs sell solutions. Entrepreneurs who create rabid fans sell transformation.

4. Trust the fundamentals

When I took my first screenwriting class, the number of hyper-specific rules shocked me. Did you know that about 20 minutes into every movie, something dramatic changes in the protagonist’s life and propels them into a new world?

Don’t believe me? Time it. Unsurprisingly, one kid in my class completely ignored the rules. Even more unsurprisingly, his scripts sucked. When my professor called him out, the kid blubbered, “But Tarantino—” To which my professor replied, “Are you Tarantino?” No. No, he was not Tarantino.

The difference between you, me, that kid, and Tarantino is that Tarantino paid his dues. It’s extremely rare to find someone who became successful by completely ignoring the conventions of their craft. And the same is true for entrepreneurship.

Mindset shift: Nobody is “above” learning the fundamentals. You know that by appreciating the current structures and systems, you will be better poised to disrupt them in the future.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. Kill your darlings

Once upon a time, an animation studio was four years into creating a film about the ocean. They had sunk thousands of hours, hundreds of thousands of dollars, and a lot of blood, sweat, and tears into the project. Then, the unthinkable happened… Finding Nemo. You know what the studio did with their ocean movie? They scrapped it.

As entrepreneurs, once we invest a lot of time and energy into something, we’re afraid to abandon it—even if the circumstances that made it worth pursuing in the first place don’t exist anymore. It’s the sunk cost fallacy. It’s important to remember that regardless of if you keep chugging along, the investment you made is unrecoverable. On the flip side, the gains you made are still valuable. The only choice you have is how you move forward—and sometimes, that means changing course.

Mindset shift: No effort goes to waste, even if the resulting work becomes irrelevant. Instead of letting your ego rule your decisions, you choose the best course of action and move on.

Building enthusiasm for your business is a slow but crucial process. What techniques have you pulled from other fields to help connect with your audience?

Alexie Basil is a screenwriter-copywriter who spends way too much time with words. She founded SPACE K9, where entrepreneurs learn how to use storytelling and psychology to write copy that converts.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Life

4 Ways to Get Mentally and Emotionally Fit

Avatar

Published

on

Image Credit: Unsplash

For many years, mental health went overlooked. All over the world, countless people silently struggled with conditions like depression, anxiety, and even suicidal thoughts. In many cases feeling thoroughly alone and not knowing where to turn. Fortunately, a lot of progress has been made in recent years, with increasing levels of focus placed on mental health care and more ways for people to deal with these difficult emotions, sensations, and challenges when they arrive. (more…)

Continue Reading

Life

2 of the Best Techniques I’ve Ever Used to Remember My Top Priorities

Avatar

Published

on

Image Credit: Unsplash

Everyone starts out with the best of intentions. Yet, how often do we forget to focus on our priorities? The answer is that even top performers can have their focus yanked away. The good news is that there are some quick tricks anyone can use to stop forgetting their priorities. (more…)

Continue Reading

Life

The Key to Being the Most Productive Person You’ve Ever Been

Avatar

Published

on

Image Credit: Unsplash

Research shows that people tend to require more leisure time when they are stressed. This extra bit of relaxation is used to boost the drop in mood that can come with excess stress, and the resulting lift in mood can bring a decrease in stress and an increase in productivity and balance. So a reasonable amount of leisure time can be a good way to relieve stress and become more productive. (more…)

Continue Reading

Life

Effects of Weather on Your Study Experience

Phil Collins

Published

on

Effects of Weather on Your Study Experience

You are sound asleep when your alarm startles you from your sweet sleep. While you wake up, stretching and rubbing your eyes, you peep through your room’s window. It’s snowing or even raining. And you have to take a 20-minute walk to your class. You feel disgusted by the journey ahead of you and wonder whether it’s even worth it going to class.

Research done by the University of California, Los Angeles, shows that hot weather damages a student’s learning ability. Every temperature increase by one degree (°F) decreases student performance by 1% a year. Students can, however, use write my essay for me services to get additional help with their essays and other assignments.

Weather and Student Motivation

Studies show that weather correlates with one’s motivation level and mood. It makes sense if you face these difficulties every day you wake up throughout your college career. Who doesn’t want the motivation of going to school along the beach and if it is 85 degrees?

Most international students tend to find challenges in adjusting to the climate of their new destination of study. For instance, a Vietnamese student may find it challenging to adapt to Minnesota’s harsh winters since Vietnam experiences a tropical climate. The same applies to a Scandinavian familiar with dry weather, who will find it difficult to adjust to Indonesia’s year-round humidity.

Research shows that it is not only rising temperatures that affect the academic success of students. Spring, summer, shine, rain, cold, hot – they can all impact someone’s college practice, studies, or otherwise.

For international students, lack of knowledge on dressing during drier climates or winter only causes frustration. This frustration wrecks one’s inspiration and mood. Studies have proven that high levels of humidity can lead to college students’ loss of focus and increase sleepiness. Another study found that high humidity causes a drop in joy, vigor, and affection.

Yet, there are reports of less anxiety and skepticism with more sunshine, feeling less pessimistic about life. Childcare professionals and teachers report that children are louder than usual due to the dark, dreary weather.

They have also said that students have a sense of depression or gloom. For most teachers, this could be a dreadful experience that they might not quantify. They’re sure that particular weather causes the worst behavior in many students – for which they are correct.

Many students might come to school cold or wet during winter, causing a lack of concentration and frustration. Together with a lack of regular exercise that enables learners to generate some energy, tensions could boil.

Extreme Weather Affects Learning

Apart from the seasonal bad weather that affects students, some severe weather episodes shake classroom learning. If you walk into a classroom full of learners when thunder strikes, you will notice that everyone will stop and then converse about the noise.

It takes some minutes, and then when it strikes again, the process recurs. When a student looks out through the window and sees rain or the first snowfall of that season, it can cause every student in that classroom to peep out the window. This whole bad weather thing is very disruptive.

Also, winter blues affect many people. A diagnosable syndrome, Seasonal Affective Disorder (SAD) associates with a lack of sunlight exposure during winter. There are many theories on light therapy helping SAD patients, which evidence is hard to get. Physicians have ideas on treating SAD patients and use antidepressants for various patients.

For international students, carrying out more research on climate and climate changes throughout the year is a helpful and significant start. Speaking to former students or seniors from similar home countries will be perfect.

They would offer you first-hand information on their personal experience on how to adapt to the host country from your home country. Also, they could provide a valuable tip on how you can best adapt to such an environment.

Final Thoughts

Be aware that despite the climate’s significant effect on your experience while in college, it should not decide the college you will attend and the time to do so. Keep in mind other important concerns such as graduation rates, access to professors, and teaching quality whenever you choose your college to study abroad.

Continue Reading

Trending