If only our clients had the passion of Potterheads. Remember the midnight premiers? Potterheads lined up for hours, dressed in full costume, wands a-blazin’. When the doors finally opened, they couldn’t throw their money at the ticket booth fast enough. How do you create that kind of enthusiasm for your own business?

I’m going to share five mindset shifts straight out of the movie business that you can use to fuel lifelong fanatics. Some of it is going to be tough love, but hey, nobody said getting your own fan club was easy.

1. Stay humble, stay hungry

Working actors audition an average of 67 times before booking a gig. 67 times! And that’s working actors—people who earn their entire livelihood from acting. Most entrepreneurs will hear this stat and say, “I get it. I need to accept failure 66 times.” But this isn’t about that. It’s about showing up 67.

Accepting failure is passive. You can accept failure from your couch. Showing up and trying, however, is active. When you show up, you commit to taking a step forward. And 66 times, you’ll get knocked down. It’s humbling. But on attempt 67, that step forward might finally stick.

Mindset shift: You have an insatiable appetite for success. You know that every failure is one failure down and that, soon, you’ll knock it out of the park.

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Treat your audience as kings

The box office doesn’t care what the director’s intentions were, how cool the writer is, or if the lead actor was featured in some fancy magazine, it cares about people in seats. And when thematic costumes clothe them (ala Potterheads), there are more of them.

In movies and entrepreneurship, your most critical metrics depend on your audience’s choices. So, the sooner you start treating your audience as kings and making everything about them, the sooner your metrics will start climbing.

How does the Harry Potter franchise treat Potterheads as kings? Movie premiers are 100% about the fans. They get to feel cool in costume, show off to friends, be among the first, hang out with other super-fans, and more. No matter what, putting your audience’s desire ahead of your own will always pay off in the long run.

Mindset shifts: Other entrepreneurs pursue immediate recognition. But you know that the more special you make your audience feel, the more success you’ll have down the road.

3. Depict compelling transformations

Humans have a fundamental desire for transformation. We love watching movies about redemption, growing up, settling down, overcoming adversity, underdogs, and more. Harry Potter is full of that stuff. Heck, the series even allowed a generation of readers to transform into adults alongside Harry.

This is why Before and After pictures are so incredibly persuasive. They help us to visualize the change we crave. And every single product or service on the market offers some form of transformation. All you have to do is call it out.  

Mindset shift: Bad entrepreneurs sell products. Good entrepreneurs sell solutions. Entrepreneurs who create rabid fans sell transformation.

4. Trust the fundamentals

When I took my first screenwriting class, the number of hyper-specific rules shocked me. Did you know that about 20 minutes into every movie, something dramatic changes in the protagonist’s life and propels them into a new world?

Don’t believe me? Time it. Unsurprisingly, one kid in my class completely ignored the rules. Even more unsurprisingly, his scripts sucked. When my professor called him out, the kid blubbered, “But Tarantino—” To which my professor replied, “Are you Tarantino?” No. No, he was not Tarantino.

The difference between you, me, that kid, and Tarantino is that Tarantino paid his dues. It’s extremely rare to find someone who became successful by completely ignoring the conventions of their craft. And the same is true for entrepreneurship.

Mindset shift: Nobody is “above” learning the fundamentals. You know that by appreciating the current structures and systems, you will be better poised to disrupt them in the future.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. Kill your darlings

Once upon a time, an animation studio was four years into creating a film about the ocean. They had sunk thousands of hours, hundreds of thousands of dollars, and a lot of blood, sweat, and tears into the project. Then, the unthinkable happened… Finding Nemo. You know what the studio did with their ocean movie? They scrapped it.

As entrepreneurs, once we invest a lot of time and energy into something, we’re afraid to abandon it—even if the circumstances that made it worth pursuing in the first place don’t exist anymore. It’s the sunk cost fallacy. It’s important to remember that regardless of if you keep chugging along, the investment you made is unrecoverable. On the flip side, the gains you made are still valuable. The only choice you have is how you move forward—and sometimes, that means changing course.

Mindset shift: No effort goes to waste, even if the resulting work becomes irrelevant. Instead of letting your ego rule your decisions, you choose the best course of action and move on.

Building enthusiasm for your business is a slow but crucial process. What techniques have you pulled from other fields to help connect with your audience?

Naturally, those of us who experience less stress in our lives are more likely to succeed. So, it’s important that you learn how to reduce your daily level of stress, right? Maybe not. Recent research has shown the common wisdom about stress might be dangerously inaccurate. Psychologists tracked the health of 30,000 adults in the United States over an 8-year period. Participants were asked two important questions:

1.    “How much stress have you experienced in the last year?”
2.    “Do you believe stress is harmful to your health?”

The researchers found that people who experienced high levels of stress were 43% more likely to die in the study’s 8-year period. Doesn’t that prove stress is in fact bad for your health? Not exactly, stress was only harmful to the people who believed stress was harmful.

Those people who experienced high amounts of stress but didn’t believe it was harmful to their health were less likely to die than all other groups in the study. They were even less likely to die than the people who experienced low levels of stress (but believed stress is harmful.)

Put simply, people who believe that stress is not harmful live longer lives than those who believe it is. This study showed that it might not be stress that damages our health, but our beliefs about stress that damages our health.

“The greatest mistake you can make in life is to be continually fearing you will make one.” – Elbert Hubbard

Breakthroughs In Stress Research

At first, this might be hard to believe. Kelly McGonigal elegantly explains this phenomenon in The Upside of Stress, “Stress mindsets are powerful because they affect not just how you think but also how you act. When you view stress as harmful, it is something to be avoided. Feeling stressed becomes a signal to try to escape or reduce the stress. And indeed, people who endorse a stress-is-harmful mindset are more likely to say that they cope with stress by trying to avoid it.”

People who believe stress is negative are more likely to avoid it by smoking, binge-eating, or watching too much TV. Afterwards, their physical health pays the price. Fortunately, research has shown that your beliefs about stress can be changed – and changing them has powerful benefits.

A study by Jeremy Jameson and colleagues had people endure a grueling social stress test. Participants were asked to give a 5-minute impromptu speech about their personal weaknesses to a panel of judges. To make this situation even more stressful, the judges were instructed to give negative feedback to the participant giving the speech. This study wasn’t just about sadistically putting people through social pressure, it was testing whether a mindset intervention could change how people react to stress.

Before giving the impromptu speech, participants were shown one of two videos:

• The first video opened with the message, “Most people think that stress is negative… but research shows that stress is even more debilitating than you expect.”
• The second video opened with, “Most people think that stress is negative… but actually research shows that it is enhancing.”
  

Participants who were shown the video that gave examples of how stress can be enhancing were less stressed out during the interview, felt more confident while speaking, and gave better interviews (as rated both by themselves and the judges). Even more impressively, although normally a stress response causes a person’s blood vessels to constrict, the blood vessels of participants who saw the pro-stress video remained relaxed.

“Much of the stress that people feel doesn’t come from having too much to do. It comes from not finishing what they’ve started.” – David Allen

The Power Of Your Stress Mindset

So, a 3-minute video was able to change the way people responded to a stressful situation, not just psychologically, but physiologically. When we think stress is something we must avoid, stress becomes a negative feedback loop. We experience stress, we think it’s a bad thing, and then our stress makes us even more stressed (and on and on).

But, when we think stress is just a natural part of life, or even a good thing, we are able to embrace it instead of being controlled by it. This not only allows us to perform better in stressful situations, it also enables us to make healthier decisions (because we won’t attempt to avoid stress with unhealthy coping behaviors).

How do you handle stress? Comment below!

Image courtesy of Twenty20.com

Change lies in our ability to create better decisions for ourselves, and we can only do this by establishing a healthy mindset. Learn how to create a better life for yourself by improving your state of mind. I am going to help you get a little closer to the satisfying life you deserve by giving you some simple tips that hav completely changed the way I think of life.

Here are 4 simple things you can do to change your life right now:

1. What is making you unhappy?

Go to a quiet place to sit and think about your life. Take as much time as you need to think about why your life is the way it is. What in your life is going wrong? Why are you feeling this way? If something could fix the way you are feeling, what would it be? Write down all the things that are hindering your quest to life satisfaction and be specific. Then, write down solutions to each problem. This part is critical because it shows that your pain can be solved and therefore is temporary. It also shows that it is up to you to start your journey to a better you.

“Motivation is what gets you started, habit is what keeps you going.” – Jim Rohn

2. Improve Your Self-Awareness

Intellectual dishonesty is the worst thing we can do to our psyche. It is important to move beyond that barrier to improve self-awareness, which will then improve our lives. Your self-awareness is the ability to evaluate your own actions, feeling, desires and the negative and positive impact they have had on you and your environment. Be honest with yourself and create a list of things you should improve on and work towards those goals. Your list can include things such as, less aggressiveness; more patience or being more open to other people.

3. Put Away Your Phone

It is so easy to check out because of our phones. That little device can do pretty much anything, and we are under its spell. When was the last time you were with your loved ones without your phone being present? Even when you put it away, you keep it on the table and the urge to check it continues to grow.

That is called an addiction. Addiction is not limited to drugs, they can extend to objects or people as well. This unhealthy behavior prevents you from experiencing the present. Learn how to step away from your phone and cultivate your life.

Learn a new language, read a book or indulge in some arts and crafts. Brainstorm some awesome ideas that could lead to great cash flow. You have a ton of other things that you could be doing that will help you in the long run. When you go out with friends and family, turn off your phone and put it away. If someone calls, and it is important, they can leave a voicemail. Texts are not urgent…. because it’s a text. That person could easily call and if they care, they’ll leave a voicemail too.

The bottom line is to not let your phone be you crutch. Let your mind wonder and embrace boredom. You’ll be surprised at how creative your mind can get. You can create whole worlds and destroy them all in your mind! That is fascinating on its own without the help of a device.

“For every minute you are angry you lose sixty seconds of happiness.” – Ralph Waldo Emerson

4. Give

Give something to someone at least once a day. This shifts the mindset from, “what I don’t have” to “what do I have to give?” Offer to buy your co-worker’s lunch; help someone with their computer; hold the door open for someone. Trust me, you will feel better about yourself and help others feel lighter on their feet. You could also volunteer or donate some of your belongings that are in good condition. Trust me, someone out there needs them, and they don’t care if it is out of fashion.

To live a better life, we must create a healthier way of thinking. Once our mind is healed, only then we will be able to live our best life. The goal is to create a healthy mindset, so we can make high-quality decisions that will lead to a more satisfying life.   

How are you improving your life today? Comment below!

Image courtesy of Twenty20.com

If only our clients had the passion of Potterheads. Remember the midnight premiers? Potterheads lined up for hours, dressed in full costume, wands a-blazin’. When the doors finally opened, they couldn’t throw their money at the ticket booth fast enough. How do you create that kind of enthusiasm for your own business?

I’m going to share five mindset shifts straight out of the movie business that you can use to fuel lifelong fanatics. Some of it is going to be tough love, but hey, nobody said getting your own fan club was easy.

1. Stay humble, stay hungry

Working actors audition an average of 67 times before booking a gig. 67 times! And that’s working actors—people who earn their entire livelihood from acting. Most entrepreneurs will hear this stat and say, “I get it. I need to accept failure 66 times.” But this isn’t about that. It’s about showing up 67.

Accepting failure is passive. You can accept failure from your couch. Showing up and trying, however, is active. When you show up, you commit to taking a step forward. And 66 times, you’ll get knocked down. It’s humbling. But on attempt 67, that step forward might finally stick.

Mindset shift: You have an insatiable appetite for success. You know that every failure is one failure down and that, soon, you’ll knock it out of the park.

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Treat your audience as kings

The box office doesn’t care what the director’s intentions were, how cool the writer is, or if the lead actor was featured in some fancy magazine, it cares about people in seats. And when thematic costumes clothe them (ala Potterheads), there are more of them.

In movies and entrepreneurship, your most critical metrics depend on your audience’s choices. So, the sooner you start treating your audience as kings and making everything about them, the sooner your metrics will start climbing.

How does the Harry Potter franchise treat Potterheads as kings? Movie premiers are 100% about the fans. They get to feel cool in costume, show off to friends, be among the first, hang out with other super-fans, and more. No matter what, putting your audience’s desire ahead of your own will always pay off in the long run.

Mindset shifts: Other entrepreneurs pursue immediate recognition. But you know that the more special you make your audience feel, the more success you’ll have down the road.

3. Depict compelling transformations

Humans have a fundamental desire for transformation. We love watching movies about redemption, growing up, settling down, overcoming adversity, underdogs, and more. Harry Potter is full of that stuff. Heck, the series even allowed a generation of readers to transform into adults alongside Harry.

This is why Before and After pictures are so incredibly persuasive. They help us to visualize the change we crave. And every single product or service on the market offers some form of transformation. All you have to do is call it out.  

Mindset shift: Bad entrepreneurs sell products. Good entrepreneurs sell solutions. Entrepreneurs who create rabid fans sell transformation.

4. Trust the fundamentals

When I took my first screenwriting class, the number of hyper-specific rules shocked me. Did you know that about 20 minutes into every movie, something dramatic changes in the protagonist’s life and propels them into a new world?

Don’t believe me? Time it. Unsurprisingly, one kid in my class completely ignored the rules. Even more unsurprisingly, his scripts sucked. When my professor called him out, the kid blubbered, “But Tarantino—” To which my professor replied, “Are you Tarantino?” No. No, he was not Tarantino.

The difference between you, me, that kid, and Tarantino is that Tarantino paid his dues. It’s extremely rare to find someone who became successful by completely ignoring the conventions of their craft. And the same is true for entrepreneurship.

Mindset shift: Nobody is “above” learning the fundamentals. You know that by appreciating the current structures and systems, you will be better poised to disrupt them in the future.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. Kill your darlings

Once upon a time, an animation studio was four years into creating a film about the ocean. They had sunk thousands of hours, hundreds of thousands of dollars, and a lot of blood, sweat, and tears into the project. Then, the unthinkable happened… Finding Nemo. You know what the studio did with their ocean movie? They scrapped it.

As entrepreneurs, once we invest a lot of time and energy into something, we’re afraid to abandon it—even if the circumstances that made it worth pursuing in the first place don’t exist anymore. It’s the sunk cost fallacy. It’s important to remember that regardless of if you keep chugging along, the investment you made is unrecoverable. On the flip side, the gains you made are still valuable. The only choice you have is how you move forward—and sometimes, that means changing course.

Mindset shift: No effort goes to waste, even if the resulting work becomes irrelevant. Instead of letting your ego rule your decisions, you choose the best course of action and move on.

Building enthusiasm for your business is a slow but crucial process. What techniques have you pulled from other fields to help connect with your audience?

Naturally, those of us who experience less stress in our lives are more likely to succeed. So, it’s important that you learn how to reduce your daily level of stress, right? Maybe not. Recent research has shown the common wisdom about stress might be dangerously inaccurate. Psychologists tracked the health of 30,000 adults in the United States over an 8-year period. Participants were asked two important questions:

1.    “How much stress have you experienced in the last year?”
2.    “Do you believe stress is harmful to your health?”

The researchers found that people who experienced high levels of stress were 43% more likely to die in the study’s 8-year period. Doesn’t that prove stress is in fact bad for your health? Not exactly, stress was only harmful to the people who believed stress was harmful.

Those people who experienced high amounts of stress but didn’t believe it was harmful to their health were less likely to die than all other groups in the study. They were even less likely to die than the people who experienced low levels of stress (but believed stress is harmful.)

Put simply, people who believe that stress is not harmful live longer lives than those who believe it is. This study showed that it might not be stress that damages our health, but our beliefs about stress that damages our health.

“The greatest mistake you can make in life is to be continually fearing you will make one.” – Elbert Hubbard

Breakthroughs In Stress Research

At first, this might be hard to believe. Kelly McGonigal elegantly explains this phenomenon in The Upside of Stress, “Stress mindsets are powerful because they affect not just how you think but also how you act. When you view stress as harmful, it is something to be avoided. Feeling stressed becomes a signal to try to escape or reduce the stress. And indeed, people who endorse a stress-is-harmful mindset are more likely to say that they cope with stress by trying to avoid it.”

People who believe stress is negative are more likely to avoid it by smoking, binge-eating, or watching too much TV. Afterwards, their physical health pays the price. Fortunately, research has shown that your beliefs about stress can be changed – and changing them has powerful benefits.

A study by Jeremy Jameson and colleagues had people endure a grueling social stress test. Participants were asked to give a 5-minute impromptu speech about their personal weaknesses to a panel of judges. To make this situation even more stressful, the judges were instructed to give negative feedback to the participant giving the speech. This study wasn’t just about sadistically putting people through social pressure, it was testing whether a mindset intervention could change how people react to stress.

Before giving the impromptu speech, participants were shown one of two videos:

• The first video opened with the message, “Most people think that stress is negative… but research shows that stress is even more debilitating than you expect.”
• The second video opened with, “Most people think that stress is negative… but actually research shows that it is enhancing.”
  

Participants who were shown the video that gave examples of how stress can be enhancing were less stressed out during the interview, felt more confident while speaking, and gave better interviews (as rated both by themselves and the judges). Even more impressively, although normally a stress response causes a person’s blood vessels to constrict, the blood vessels of participants who saw the pro-stress video remained relaxed.

“Much of the stress that people feel doesn’t come from having too much to do. It comes from not finishing what they’ve started.” – David Allen

The Power Of Your Stress Mindset

So, a 3-minute video was able to change the way people responded to a stressful situation, not just psychologically, but physiologically. When we think stress is something we must avoid, stress becomes a negative feedback loop. We experience stress, we think it’s a bad thing, and then our stress makes us even more stressed (and on and on).

But, when we think stress is just a natural part of life, or even a good thing, we are able to embrace it instead of being controlled by it. This not only allows us to perform better in stressful situations, it also enables us to make healthier decisions (because we won’t attempt to avoid stress with unhealthy coping behaviors).

How do you handle stress? Comment below!

Image courtesy of Twenty20.com

Change lies in our ability to create better decisions for ourselves, and we can only do this by establishing a healthy mindset. Learn how to create a better life for yourself by improving your state of mind. I am going to help you get a little closer to the satisfying life you deserve by giving you some simple tips that hav completely changed the way I think of life.

Here are 4 simple things you can do to change your life right now:

1. What is making you unhappy?

Go to a quiet place to sit and think about your life. Take as much time as you need to think about why your life is the way it is. What in your life is going wrong? Why are you feeling this way? If something could fix the way you are feeling, what would it be? Write down all the things that are hindering your quest to life satisfaction and be specific. Then, write down solutions to each problem. This part is critical because it shows that your pain can be solved and therefore is temporary. It also shows that it is up to you to start your journey to a better you.

“Motivation is what gets you started, habit is what keeps you going.” – Jim Rohn

2. Improve Your Self-Awareness

Intellectual dishonesty is the worst thing we can do to our psyche. It is important to move beyond that barrier to improve self-awareness, which will then improve our lives. Your self-awareness is the ability to evaluate your own actions, feeling, desires and the negative and positive impact they have had on you and your environment. Be honest with yourself and create a list of things you should improve on and work towards those goals. Your list can include things such as, less aggressiveness; more patience or being more open to other people.

3. Put Away Your Phone

It is so easy to check out because of our phones. That little device can do pretty much anything, and we are under its spell. When was the last time you were with your loved ones without your phone being present? Even when you put it away, you keep it on the table and the urge to check it continues to grow.

That is called an addiction. Addiction is not limited to drugs, they can extend to objects or people as well. This unhealthy behavior prevents you from experiencing the present. Learn how to step away from your phone and cultivate your life.

Learn a new language, read a book or indulge in some arts and crafts. Brainstorm some awesome ideas that could lead to great cash flow. You have a ton of other things that you could be doing that will help you in the long run. When you go out with friends and family, turn off your phone and put it away. If someone calls, and it is important, they can leave a voicemail. Texts are not urgent…. because it’s a text. That person could easily call and if they care, they’ll leave a voicemail too.

The bottom line is to not let your phone be you crutch. Let your mind wonder and embrace boredom. You’ll be surprised at how creative your mind can get. You can create whole worlds and destroy them all in your mind! That is fascinating on its own without the help of a device.

“For every minute you are angry you lose sixty seconds of happiness.” – Ralph Waldo Emerson

4. Give

Give something to someone at least once a day. This shifts the mindset from, “what I don’t have” to “what do I have to give?” Offer to buy your co-worker’s lunch; help someone with their computer; hold the door open for someone. Trust me, you will feel better about yourself and help others feel lighter on their feet. You could also volunteer or donate some of your belongings that are in good condition. Trust me, someone out there needs them, and they don’t care if it is out of fashion.

To live a better life, we must create a healthier way of thinking. Once our mind is healed, only then we will be able to live our best life. The goal is to create a healthy mindset, so we can make high-quality decisions that will lead to a more satisfying life.   

How are you improving your life today? Comment below!

Image courtesy of Twenty20.com