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2 Shifts In Thinking That Can Change Your Life Forever



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During the first two years of building my previous company, my income was less than that of a McDonald’s employee. I was regularly discouraged by family members to “get a real job” and “pursue a different direction”.

Fortunately, I ignored this advice. It wasn’t until my company’s third year that we exploded in revenue and grossed millions of dollars in sales. So… what kept me going? Two major shifts in my thinking. Both of which come from Darren Hardy’s books (publisher of SUCCESS Magazine) The Entrepreneur Roller Coaster and The Compound Effect.

Thought shift #1: Imagine a hand-pumped water well, which uses a lever and a pipe to extract water from beneath the ground using suction.

To successfully bring the water to the surface, you have to pump the lever consistently. If you only pump the lever for a few minutes and stop, you won’t see any water. On the contrary, if you continue to pump the lever, you’ll eventually begin to see small drops of water.

Unfortunately, despite realizing some progress, this is the point where most wantrepreneurs give-up and exclaim: “Only a few drops of water!? You’ve got to be kidding me! Why did I put in so much hard work for so long for this tiny amount of progress?

But as Darren explains, wise people persist. The wise person who persists by continuing to pump the water lever , in spite of only seeing a few drops of water , eventually break through and get a steady stream of water (results).

“Don’t follow your dreams. Chase them down with aggressive pursuit.” – Darren Hardy

Don’t be the person who starts a business, works hard for a few months (aggressively pumping the water lever) and quits after seeing little-to-no progress (small drops of water). Don’t be the blogger who writes a few posts and quits after only two people read your amazing content.

Don’t be the unhealthy person who gives up on their weight-loss program after not seeing immediate results by the end of five workouts. The bottom line is this: You must persist and remain consistent. It takes time for meaningful progress to materialize. Rome wasn’t built in a day.

Thought Shift #2: The “Life, Growth, and Achievement Pendulum.”

The second major thought shift that changed the trajectory of my life forever is the concept of the Life, Growth, and Achievement Pendulum.

Here’s how it works:

On one side of the life pendulum, you have failure, rejection, defeat, pain, and sadness. And on the other side of the life pendulum, you have success, victory, joy, and happiness. With this pendulum, you can’t directly control the positive side.

“The difference between average people and achieving people is their reception and response to failure” – John C. Maxwell

But what you can fully control is the pushing of the pendulum to the side of failure, rejection, sadness, and all the other painful things that are required to be endured for success to be achieved. Only pushing the pendulum to the side of great pain is what will yield great success.

No wonder why average people (who only allow their life pendulum to swing a small distance into the side of pain) experience the equivalent small degree of success! Extraordinary success requires extraordinary pain.

Just like exercising at the gym, big muscles aren’t built by enduring small levels of pain. There isn’t a single bodybuilder on planet earth who didn’t first go through massive amounts of pain to build their physique. Not one!

What are your plans for integrating these concepts in your life? Let me know in the comments below.

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Alex Edson is a 19-year-old entrepreneur from Phoenix Arizona who has scaled two multi-million dollar companies from nothing. Alex began his entrepreneurial journey during his sophomore year of high school, founding a YouTube talent management agency from his apartment that would later grow to over 10 billion annual views. Today, Alex is the Founder and CEO of, a startup that helps sales and business people track their emails in real-time, for free. You can connect with Alex on his company’s blog or by email

1 Comment

1 Comment

  1. Judy Helm Wright

    Dec 6, 2017 at 5:27 am

    Hello from beautiful Montana, USA

    Thanks so much for caring and sharing your ideas and concepts. It is good to connect with like-minded folks from all over the world.

    Judy Helm Wright–Author/Blogger/Intuitive Wise Woman

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Don’t Want To Feel Like A Failure Anymore? Stop Doing These 6 Things



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It’s pretty annoying isn’t it? All those great and accomplished people telling you that FAILURE is a necessity on your way to success. Yeah, that’s easy for them to say; they’re already ‘on the other side’! You on the other hand, are still struggling all day everyday to get your business lifted off the ground and are really not that sure if you’re indeed going to make it.

There’s that little voice in your head that keeps telling you that you don’t have the stuff to make it all happen. Not now and not ever. You feel like a failure…it’s holding you back and you don’t know how to deal with it. Well you could do yourself a favor and start dealing with it by doing the following things:

1. Stop Denying You Feel Like A Failure

Telling yourself things are going great when they’re not is one of the biggest, though most useless, coping mechanisms human beings deploy in rough times. Common denial signals among entrepreneurs: trying to regain more control by working even more hours and on the other side compensating this by letting go of all this control by partying and drinking way too hard.

What you’re doing is denying yourself the opportunity to actually feel what’s going on and acknowledge the problem; that both you and your business are in a bad place. Without acknowledging it, it’ll be pretty difficult to actually STOP feeling it. And remember, just because you feel like a failure, this does not mean that you indeed ARE a failure!

2. Stop Making It Bigger Than it Really Is

This is one of those other ‘fun’ things human beings do; we blow things way out of proportion in our heads! In business, when you lose that big client you’ve been working on for weeks, it feels like it’s the end of the world. You start doubting yourself, your strategy, your entire business model right up to the point where you barely sleep because you’re working on pivoting the whole thing.

But what if that customer simply didn’t have the money to go for your service anyway? Or what if they just decided to go for someone who is cheaper but who offers less quality? Does that mean there’s something wrong with YOU? Or that this was the ONLY customer out there and that you’re now doomed forever?

Of course not, it simply means that THIS CUSTOMER wasn’t a match. It’s a bit like dating actually…So if you take this into consideration, could it be that you just feel like a failure instead of really not succeeding in that what you want to at this point in time?

3. Stop Thinking You’re The Only One Who Feels Like This

You’re not! With the possible exception of the true sociopaths, that feeling you’re feeling is very normal to EVERYONE. It might not seem like it on the outside – because people don’t like to acknowledge this remember – but I can guarantee you that it’s true. But unlike 99% of the world’s population, YOU’RE not going to let this feeling stop you in your tracks. Are you?

4. Stop Thinking You’re Supposed To Be Superhuman

In fact, it’s very likely that you’re already doing, learning and succeeding at WAY more than most other people are. But for entrepreneurs, somehow, that never seems to be enough. You don’t just want to be successful after a few years of hard work (which is normal). You want to be successful after only a few months. Because you’re special…or at least you think you are…

Well, here’s the truth: you ARE special! But…it’s just not very likely that you’re one of those – very very rare – entrepreneurial superstars that – seemingly – just added some hot water and got instant business success as a result.

5. Stop Being So Incredibly Stubborn

Entrepreneurs are stubborn…almost by default. It’s what makes them push forward in the hardest of times. But…if you’re not doing the right things right you might just be hammering a square peg through a round hole. Which will only add to that frustrated feeling you’re already having. So why not stop being so stubborn for a moment, stop hammering away on that what obviously is not working and ask for help?

No matter who you ask – a business mentor or coach, a befriended entrepreneur – someone with a neutral perspective on you and our business will be very likely to see what’s going on with a lot more clarity than you can and can guide you to a place that will feel a whole lot more comfortable.

6. Stop Being Afraid Of Failure

I know, I know, you’ve heard this a million times before and you wouldn’t be in this pickle if you could do this. Right? I’m right there with ya!

But, if you get really rational about it, what’s the worst that could happen?

  • You might have to get a ‘real’ job for a while and start over on the side;
  • You might not be able to afford your rent anymore…but with Airbnb on the 1 hand and couchsurfing on the other, you should be able to work it out somehow;
  • You’ll have all the more experience to start over a whole lot faster;
  • You’ll be no less respected by anyone because it’s clear you gave it your all;
  • In a few years, when you’re an established and supersuccessful entrepreneur you’ll also have a cool failure story to tell;
  • None of your limbs will fall off;

Now that’s not too bad for a plan B is it? Failure is such a negative word. And the associated feeling is terrible and numbing. But really…how is giving it your all and not succeeding really the same as failing? Shouldn’t the definition of failure not be along the lines of ‘not even trying’ or ‘giving up when it gets hard’?

In other words: stop beating yourself up over this!

There’s really no need to feel like a failure at all because you’re sticking your neck out, you’re trying to make a difference and you’re still moving upward on that treacherous entrepreneurial mountain.

And that…is what success REALLY is.

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Quotes To Live By:

“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

“If you don’t try at anything, you can’t fail… it takes back bone to lead the life you want” – Richard Yates

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison

“We are all failures – at least the best of us are.” – J.M. Barrie

“Success is stumbling form failure to failure with no loss of enthusiasm” – Winston Churchill

“Don’t let success go to your head and failure to your heart” – Will Smith

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