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Success Advice

How To Develop an Allergy to Average

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There are many ways to define success. Entrepreneurs and business people spend years focusing on that often ever-elusive goal, continually searching for the magic solution or answer: that “thing” which will help them achieve the success they so desire. Admittedly, we all want to be successful in our lives. No matter what our career or personal aspirations may be, we all hope to attain an element of prestige, achievement, and fulfilment.

A major part of success involves never settling for less. I’d say it goes even further to include NEVER SETTLING. Great success depends on the will and drive of the person involved. No matter how much you believe luck and circumstances affect one’s chance at “making it”, this is far from the truth. I firmly believe we make our own luck, and we create our own destiny. The person most in charge of your success is YOU. Conversely, YOU are also the biggest obstacle preventing you from achieving that success.

So how does one reach the pinnacle? How can I become everything I desire in my life? How can I reach all my career and personal goals, and even go beyond my wildest dreams?

Simple. You must become allergic to the idea of being average. Mediocre “success”, satisfactory work, and substandard results CANNOT be enough for you. If they are, retrain your brain right now. You need to develop an allergy to average. Success depends on being extraordinary and outstanding. In a word full of mediocrity and “just enough” you must become exceptional. You must be and want MORE than enough.

 

Retrain Your Brain

“It’s important that you program your brain to reject negativity.”

If you’ve been accepting less than phenomenal from yourself and from your work, you must retrain your brain to reject this. Changing your brain and your ingrained habits is a difficult process, but with commitment and a focus on your new, higher standards, soon you will come to find yourself accepting only the best from yourself and others. In this way, you’ll be honing your allergy to average effort, average performance, and average results. With even the smallest tasks, invest 100% of yourself with the thought that you’ll accept nothing less than the best work of your life.

Further than becoming allergic to average, your brain also must be rewired to reject negativity. Extraordinary success cannot be obtained without real positive thinking; hard work and effort must be supported by optimism and determination. If you start looking at things in more positive terms, you will find that reaching your goals becomes easier. Your dreams seem more obtainable when you are looking through the eyes of positive self-trust and having faith in good outcomes.

 

Attracting What You Want

A major part of achieving success has to do with attracting that which you desire. A positive outlook, as I just described, will bring positive elements into your life. “As Eric Thomas said in his ‘Allergic To Average’ video, “I’m telling you to be great, because when you’re great, you attract great. When you’re average, you attract average.”  Part of becoming allergic to average means rejecting the average mindset and focusing on greatness. With the positive outlook and a determination towards greatness, you will help attract better and better things into your life—positive energy, people, and circumstances– which will set you up for success.

Becoming allergic to average will alter your behaviour and thoughts at the subconscious level, gradually changing everything you do to point you towards great success.

 

Eric Thomas – Allergic To Average

 

Really Doing the Work

Success means surmounting and overcoming obstacles and challenges. There will always be issues and problems, difficulties to be faced and dealt with. This is true not just of business, but of life itself. What you must do is fully accept that these challenges will present themselves so that you can be ready for them. Not only that, but you should actively head right toward the challenges, daring them to confront you.

“If you’re playing a video game and you’re not running towards your enemies or an obstacle, you’re running in the wrong direction.”

You can’t be afraid of hurdles that you’ll encounter. Rather, you must run towards them at full speed, holding onto the positivity you’ve incorporated into your brain, and putting in the maximum effort to leap over them with wild success. Because it isn’t only about believing you can do it, it’s about simply going forth AND DOING IT. Success comes to those who work their tails off in its pursuit.

There are ways of actively pursuing greatness. In my business, we aggressively invest in finding the best people to be part of our team as well as pursue the best software, resources, etc. We don’t settle for the best in any area of our work, and this makes us a stronger opponent to face any obstacle in our way.

 

Harder, Better, Faster, Stronger

Giving 100% effort is just enough. Giving more than that? Well, that’s success. Becoming allergic to average means never giving up, and working continuously until you’ve met (no, surpassed) your own great expectations. A song lyric comes to mind, from a great tune by Young the Giant called “My Body”: ‘my body tells me no/but I won’t quit, ‘cause I want more.’ This is how you have to feel in order to be truly successful. Even if your mind is rebelling and your body is exhausted, the truly successful person won’t stop. I find myself working crazy hours at times, but I feel great about it. Why? I know I’m helping provide my clients with services that exceed their expectations and will thrill them. I know I’m working to get them better results than they ever anticipated. This massive effort pays off and ends in total client satisfaction and continued business.

Success, to me, means never stopping, never resting on my laurels, and never being satisfied with just “okay.” A typical 9-5 schedule may be good enough, but it will only equate to results which are average. You’re allergic to that. Go above and beyond. Work the hardest of anyone you know. I tell you, those efforts will be repaid a hundredfold.

 

Don’t Be Forgotten

“What do you have to lose? You’re just going to die anyway. You may as well put in the effort to be remembered as someone who changed things and didn’t ever give up. That’s better than not being remembered.”

No one who is average is ever remembered. I mean that in a big sense. If you’re hoping to make history, you’d better be prepared to make waves in your industry and in your world. Remember that classic line “Well-behaved women seldom make history”? That can certainly be extended and moulded to be about business and success. This doesn’t necessarily mean you will overturn the status quo or change the way your industry works. But you will leave a lasting impact.

Doing work which is “good enough” or putting in effort that “gets the job done” is not a recipe for amazing success. Unless you’re okay with being average. But as we’ve learned today, average is definitely not satisfactory. If you are seeking true, real, life-changing success, you will have to retrain your brain and become allergic to that horrible word: AVERAGE.

Matthew Ozolins is an Executive Director and Co-founder of Webics, which is a rapidly expanding online marketing agency based in Australia. Matthew is passionate about using online marketing strategies to help businesses reach their full potential. This passion is matched only by his passion for instilling in people the idea that regardless of where you come from, it is possible to achieve anything you want and be anyone you want. You can follow Matthew on Twitter or Facebook

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14 Comments

14 Comments

  1. KP

    Oct 24, 2016 at 3:54 pm

    I totally love this article. Most of all, I really loved the quote: “You must become allergic to the idea of being average.”

  2. Maleeka

    Jun 4, 2014 at 9:53 pm

    Thank you. I am grateful to have read this today. I am allergic to average.

  3. daman

    May 23, 2014 at 3:10 pm

    that’s nice…. but struggle and sacrifice is must

  4. Eswar

    May 10, 2014 at 5:34 am

    This is really great, Thanks!

  5. Tom Leonard

    May 9, 2014 at 7:16 pm

    Great article. Especially the part about hard work. Positive thinking can only get you so far. Need to take action to get the results. Thanks for posting.

  6. James Simwanza

    May 8, 2014 at 11:52 am

    great article here,and with a video-makes it a bomb,very motivating.

  7. Koko

    May 8, 2014 at 10:18 am

    It’s better to suck at something than to stagnate at being average at it. At least if you suck, you know that’s definitely not for you, but if you go in a quicksand in your working place, there is something wrong.

  8. Wan Muhammad Zulfikri Wan Yusoff

    May 7, 2014 at 8:47 pm

    Average – the most insulting word in the world.

  9. John

    May 6, 2014 at 10:42 pm

    This is great. Thank you.

  10. Sergio Rodrigues

    May 6, 2014 at 5:19 pm

    “No one in average is ever remembered” – that speaks for itself!

  11. Jay

    May 6, 2014 at 4:33 pm

    I needed this. I have a notebook full of ideas to escape my current situation. I feel like this: writing the ideas and closing the book. Acting on and testing the ideas is above average, maybe superior.

  12. Theshef (@TheShef)

    May 6, 2014 at 12:02 pm

    Average means being the best of the worst, and worst of the best. Who wants that?

    • Matthew Ozolins

      May 6, 2014 at 12:18 pm

      We all have greatness within us. It’s always time for it show.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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Success Advice

4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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Success Advice

The 7 Secrets of High Achievers Revealed

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We all have goals in life, but very few of us ever learn to consciously set, work on and see our goals through. In our naturalness bias, we marvel at those who have set and reached their goals thinking they have some esoteric abilities that we don’t. We overlook that the final product is the result of a series of mistake-ridden, unrecorded pains. What if we could learn from the process, the habits and rituals of the high achievers? (more…)

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