Connect with us

Entrepreneurs

How to Know When to Move on From a Business Idea

Published

on

business idea
Image Credit: Unsplash

We all have “lightbulb” moments from time to time. As an entrepreneur, you’ve made your living off of turning these moments into business practices. Whatever the case, every idea has a lifespan. At some point, it’ll either work for you or it won’t. If it’s not working, then you need to know the right time to move on. Otherwise, you’ll pour your time and resources into a bottomless pit.

Sure, there’s something to be said for persistence, but sometimes persistence can just lead you further down the wrong path and cause you to bang your head against the wall. We’d like to help you prevent that!

Here are 4 signs that you should move on from a business idea:

1. You’ve Completely Lost Your Passion for It

You no longer have the fire you used to have for the idea. What started out as a passion has quickly dwindled to the point where everything about it feels like a chore. You can’t see yourself working in the industry or on the idea for much longer – and certainly not for the amount of time it’ll take for it to become a lasting success.

You can keep plowing forward and ignore this lost passion, but it’ll chip away at your happiness and start to sap your energy, even if it has the potential to become profitable.

“Do what you love. Know your own bone; gnaw at it, bury it, unearth it, and gnaw it still.” – Henry David Thoreau

2. The Profit Margin is Too Low

Low profit margins create low margins for error. This becomes even more problematic when you’re dealing with tough competition in a potential “race to the bottom” of pricing. If the profit margin will be too low and you can’t figure out a way to increase it, perhaps through negotiation with potential vendors or cutting out some other part of the cost, then the idea may no longer be worth pursuing.

When calculating profit margin, make sure to calculate the net profit margin. This takes total sales and subtracts it by business expenses. Keep in mind that profit margins will vary from industry to industry.

3. You Can’t Validate It

If you struggle to validate your idea, it’s a sign that people probably don’t want or need it. For example, if you run Facebook ads to a landing page with an email opt-in to learn more about your idea, and it generates hardly any clicks, then people may not be interested.

You can try other mediums for testing and validating your idea. You can even try to “pre-sell” it, so that you get sales before you even move forward with creating it. But if all of your attempts see lackluster results, then listen to what the market is telling you. They don’t want your idea in its current state. You can either pivot and tweak your idea, or move on to something else. Because if you start pouring your resources into an idea like this, you’re bound to lose on that investment.

4. It’s Confusing

Can you easily explain your idea to potential customers and others in few sentences? If not, then it’s probably a little too confusing. Confusing ideas struggle to achieve large customer bases, because they struggle to invoke desire in customers. How can somebody want a product or service if they don’t understand what problem it solves, or what it actually does?

If your idea is confusing, you should work to simplify it and create an “elevator pitch”, then test it out by explaining it to people. If that still doesn’t work, then it may be time to move on to something else.

“Don’t find customers for your products, find products for your customers.” – David Ogilvy

You shouldn’t take every idea and use it. Instead, you should realize when it’s time to move on from one idea so you can devote more resources to your next endeavor.  It’s hard to move on, especially if you’ve invested a lot into your idea. But if you see any of the signs we’ve listed here, then it’s time to move forward.

Have you ever had an idea you thought would be successful but you had to move on from it? Let us know in the comments below so we can all help each other push forward and succeed.

Parker Davis is the CEO of Nexa, a leader in the virtual receptionist and technology-enabled answering services industry. He believes that the application of data analytics, investment in technology, and fostering a positive company culture together create highly efficient and scalable growth companies. In 2016, Nexa achieved record revenues while also being awarded the Top Companies to Work For in Arizona award. Parker is also the Managing Partner of Annison Capital Partners, LLC, a private investment partnership. Follow him @callnexa and on Facebook and LinkedIn.

Advertisement
1 Comment

1 Comment

  1. AK

    Jul 10, 2018 at 6:17 pm

    very impressive quotes !!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

Tai Lopez’s 6 Tips for Managing Stress and Anxiety as an Entrepreneur

Published

on

tai lopez
Image Credit: Tai Lopez

Life as an entrepreneur will put every aspect of your personality under the microscope. Your strengths will be magnified, however, so will your weaknesses. Knowing who you are and what to do about that will make a world of difference in the way you conduct yourself as an entrepreneur. (more…)

Continue Reading

Entrepreneurs

Why Entrepreneurs Should Eliminate the Word ‘Manager’ From Their Vocabulary

Published

on

why you need to stop using the word manager
Image Credit: Unsplash

There aren’t many words that I actively dislike, but “manager” is definitely one of them. In the business world, it’s a title meant to carry a weight of importance. The problem is that it neither accurately describes what people in that role do nor does it signal the empowering qualities crucial for overseeing a team. Let me break it down for you. (more…)

Continue Reading

Entrepreneurs

How Entrepreneurs Can Stay Productive During the Holidays

Published

on

staying productive during the holidays
Image Credit: Unsplash

With the holidays coming up, it feels impossible to keep your focus, especially as an entrepreneur. While you might have struggled in the past, this year can be different!  (more…)

Continue Reading

Entrepreneurs

3 Ways Entrepreneurs Can Slow Things Down for Greater Success

Published

on

how entrepreneurs can slow things down for greater success
Image Credit: Unsplash

Entrepreneurs understand that their world is accelerating. Growth is exponential. Technologies are converging. Business lifecycles are collapsing. Communication is instantaneous. But consider this, in a race between a 1920 Model T Ford, whose top speed is 45 miles per hour, and a new Mercedes-Benz sedan going 100 miles per hour, the Mercedes will win. There’s no question that the Mercedes can travel more quickly. Yet, which driver is more comfortable, more in control?  Which driver is sipping a latte and listening to Enya? (more…)

Continue Reading

Trending