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11 Ways To Stand Out And Radically Increase Profit Margins Even In A Crowded Market

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11 Ways To Stand Out And Radically Increase Profit Margins Even In A Crowded Market
McDonald’s, Burger King, Wendy’s…kind of all the same thing, aren’t they? As far as quality goes I would have to rule with either Burger King or Wendy’s over McDonald’s any day of the week.
But who has more business? McDonald’s does. They were around first. And now, even though they’re not the best (in my opinion at least), they’re still the richest.

Unfortunately for Burger King and Wendy’s, they are not going to get ahead by doing the same old thing, but just being a little bit better at it. In a world with massive competition, businesses need to stand out from the crowd.

They need to un-commoditize. That’s what Burger King and Wendy’s are missing. Next to McDonald’s they’re just commodities, even if they are a little better. So if you can’t be McDonald’s, be Taco Bell or Starbucks instead. Don’t be Wendy’s or Burger King.

The beauty about un-commoditizing your business is that it puts you in a category of your own. When you are in your own category, there’s nothing to compare you with. When there’s nothing to compare you with, then there’s no set expectations for how much you should cost.

When that happens, guess who gets to set the expectations? You do, which means you can set your prices drastically higher and radically increase your profit margins. If you can effectively bring in and keep customers without having to compete on price, then you’re probably going to be rich. Does that sound okay with you?

To help you do that, I’ve included a list of 11 strategies that you can use to un-commoditize your business.

 

1. Go with a different look

Marketing expert, Perry Belcher tells of a company he worked with that imported heat sealers from China. “Everybody in the world brings in these little heat sealers from one company in China. They’re an aqua blue color and… just scream, I’m a Chinese heat sealer!

Belcher was able to command a higher price for the exact same heat sealer simply by making it look different. He had the heat sealers painted red instead of blue (which probably didn’t cost him any extra) and sold them through a company with an American sounding name.

Apple does something similar with their shiny white computers that sell for three times the price of a PC. Going with a different look is probably not the only way that you’ll want to stand out, but it might be a great way to start.

 “Be the one to stand out in the crowd.” – Joel Osteen

2. Be aggressively devoted to premium quality

Speaking of Apple, how many times have you heard that one of their products just bombed? Answer: Not recently. In fact, it was reported that preorders for their watch sold out in a matter of hours. Compare that with their main competitor, Microsoft, who has had significant problems with two out of the last four Windows updates.

No wonder Apple products cost so much more. And it’s not just Apple. Think of names like:

  • Rolls-Royce
  • Gucci
  • The Four Seasons
  • Disney
  • Tiffany’s

These are companies that do not compete on price. They get rich competing on quality.

 

3. Bundle physical products with your information products

Thanks to the Internet, selling information products is easier than ever. As a result, everybody is selling information products. After all, why not? The profit margin can be up to nearly 100%. The downside of this is that it becomes very hard to stand out.

With all this competition we’re seeing much lower prices for certain information products than you would have seen only a few years ago. But, if you’re interested in getting rich, then competing on price is a bad idea. Instead, find a way to stand out and charge even higher prices.

A great way to do this is to bundle information products with physical products. For example: A company that sells a course on how to be a better skier could bundle the course with a set of skis and charge a much higher price.

 

4. Bundle information with your physical goods

This is the reverse of what I was just talking about. The Internet has created massive competition for sellers of information and physical goods alike. By bundling information products with your physical goods you can drastically increase profit margins.

Using the same type of example as before: Instead of just selling a set of skis, you could sell them along with a course on how to be an expert skier. By using this strategy you can raise the price significantly, without increasing costs very much.

Luckily, information products are not too hard to come by. You can partner with someone who sells information products. You can offer to publish an information product that someone has created or wants to create. Or, if you have the expertise, the time and the interest, you can create your own information products.  (Note: Just make sure that the information products you use are always top notch.)

 

5. Create a subcategory

Charles Lindbergh was the first person to fly the Atlantic solo. That’s fairly common knowledge. Do you happen to know who the second person was? Nobody knows, even though Bert Hinkler actually did a better job. He made the trip in less time and with less fuel.

But, in business poor Bert would have been nothing more than a me-too product that people ignore. The dominating spot in his market had already been taken, and sometimes people just don’t care if you can do the job better. There’s already a name that they trust.

If you’re new to a market that already has a leader, then you need to create your own subcategory that nobody has claimed yet. You’ve possibly heard of the third person who flew the Atlantic solo. Her name was Amelia Earhart. But no one remembers her as the third person to get the job done. She was the first woman to get the job done. She had her own subcategory.

Want an example? Between Apple and Microsoft the personal computer market is pretty competitive. But what if a company came along and created its own computers with an operating system that is designed specifically and exclusively for gamers?

Between Microsoft having had way too many problems in the last few years and Apple not really focusing on the videogame market, a company who did a great job creating and marketing a computer exclusively for gamers might be very successful.

“Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.”  – Jarod Kintz

6. Create a better guarantee

With so many swindlers out there your customers obviously need to know that they’re not stepping into a trap they can’t get out of. Hopefully that’s not news to you. Unfortunately, in many markets having a 60 day 100% money back guarantee is more of a given than a bonus these days.

Just about everyone has some type of guarantee. If you want to stand out, why not try offering something much better than everyone else. For example you could try offering to refund 110% of your price to any unsatisfied customer. Obviously your risk is slightly higher with such a guarantee.

But your likelihood of losing money instead of gaining much more money with this kind of guarantee is extremely low, assuming you’re offering a quality product or service. What type of superior guarantee could you offer in your business?

 

7. Be a contrarian brand

Whether it be corporate giants, big government, the media or even some charity organizations, people just don’t trust the mainstream establishment anymore. There’s been one too many stories about corporate deception, political bribes and media coverups.

Sometimes to be successful, you can’t just be a little different than everyone else. You have to be the opposite. In The 22 Immutable Laws Of Marketing Al Ries and Jack Trout write:

A good No. 2 [brand] can’t afford to be timid. Burger King’s most successful years came when it was on the attack. It opened with “Have it your way,” which twitted McDonald’s mass-manufacturing approach to hamburgers. Then for some unknown reason Burger King got timid and stopped attacking McDonald’s. It even started a program to attract little kids, the mainstay of McDonald’s strength. Burger King’s sales per unit declined and have never returned to the level they were when it was on the attack.”

How could you attack the status quo and make your business an opposite brand? Remember: What you’re offering doesn’t have to be the exact opposite or even necessarily very different. What has to be opposite is your message and how you position yourself.(Note: After all, Burger King was never really that different from McDonald’s.)

Stand Out

8. Create an outstanding acquisition offer

Thanks to the Internet creating a global marketplace, small businesses can reach more customers than ever before. But the Internet is a mixed blessing. Yes, you can reach a vastly increased pool of potential customers. But, you are also placed next to a vastly increased number of competitors.

Add this to the fact that today’s buyers are more skeptical than ever, and you may have a real problem on your hands. The good news is that all your competitors face that same dilemma, which gives you a chance to get ahead of them… if you use smart strategies.

Today’s buyers are so skeptical, they tend to stick with brands that they know and trust. But, how are they ever going to trust you if they never give you a chance? The trick is getting that first sale which allows you to knock their socks off and prove that your brand is the one that deserves their business.

A great way to do this is with an acquisition offer. An acquisition offer is a high-value, low priced offer that allows you to acquire a new customer and prove to them the quality of your brand. If you can prove to them that your brand offers great quality and service, then they’ll probably keep on buying from you in the future.

Cable/Internet companies have a tendency to do this by offering a deeply discounted rate for a limited time. During that discounted phase they’re hoping to prove how great their service is, so that you’ll stay with them long-term.

An example of a similar strategy is McDonald’s dollar menu. Maybe you go there just to buy that one dollar burger. But what do they do once you’re there? They ask “Would you like fries and coke with that?” I guarantee you, they’re not getting rich off the sale of one dollar burgers. They’re getting rich off the sale of side dishes and soft drinks.

 

9. Focus on a benefit your competitors don’t talk about

Sometimes what you sell doesn’t actually have to be different. Sometimes what is different is what you say and who you say it to. Let’s say there are five different companies that buy the same type of soap from the same manufacturer.

One company emphasizes how good their soap is for dry skin. One company emphasizes the powerful germ killing effect of their soap. Another company tells people that they offer THE soap to use if you want to smell and feel like an attractive lady. One company emphasizes how refreshed and clean their customers will feel after they get out of a shower with this soap. The last company emphasizes how effective their soap is at eliminating body odor.

Now, these companies might have asked for a bit of customization. Maybe they each have their logos on the bars of soap. Maybe one company asked for their soap to be colored blue while another asked for pink, but they are all selling the same exact soap!

None of them are lying. All the soap being sold by these companies is good for dry skin, eliminating B.O., killing germs and so on. Yet these five companies are able to sell the exact same product to different target markets simply by emphasizing different benefits.

The beauty is that all five might end up being very successful even if they charge high prices, because they’re just selling next to each other. They’re not competing with each other.

 

10. Describe your process and why it’s good (even if it’s not unique)

Let’s take that last soap example a little bit further. Let’s say that there is a sixth company that starts buying some of the same soap from the soap manufacturer. They’re just passionate about the germ killing effects of this soap and they don’t want to come up with a different angle to use to sell to a different target market.

Their problem is that there is already another company, with an established brand, selling that same product to that same market. The new company will want to find a way to differentiate itself. This can actually be as simple as telling their customers why their product works so well.

Instead of just saying: “Our soap is THE soap to use to kill germs.” They can say: “Our soap is THE soap to use to kill germs because we include powerful, state-of-the-art antibiotics in our formula. The germs won’t stand a chance.”

By saying this, they are able to differentiate themselves and sell the exact same product to the exact same market for the exact same reason. If they sell their product using this message they may be able to get a serious advantage over the company that was already selling to the germ killing market.

Because they sell it as a product using state-of-the-art science, they could likely charge an even higher price than the already established company. It doesn’t matter that the first company has those antibiotics too, because the customer doesn’t know that.

And the first company can’t suddenly start talking about the powerful antibiotics in their formula, because they will then look like the me-too company. They’ll have to come up with a new reason why they are still the best germ killing soap company.

 

11. Offer out of this world customer service

Am I the only one who hates having to call help or customer support at companies? First you have to wait forever to actually talk to a person. You never know if they’re actually going to know what they’re doing and be helpful or if they will be ignorant, stubborn or rude.

So why not be the company that blows their customers away with how good they are treated? Try these:

  • Try guaranteeing to answer the phone by the third ring.
  • Try offering to have someone come out to your customer’s home or office to help them assemble your product and/or teach them how to use it.
  • Follow up after a purchase with a friendly phone call and make sure everything is alright. Ask if they have any questions or anything else you can help them with.
  • Be relentlessly helpful, friendly and generous every step of the way.

 

Conclusion

Un-commoditizing your business is not only possible. It’s essential if you want to compete and win in a competitive global marketplace.

Once you un-commoditize your business, you’ll have the power to drastically raise prices and increase profit margins without getting compared to cheaper alternatives. If you truly and successfully un-commoditize your business then there are no alternatives.

These 11 strategies can help you stand out in business. So, which un-commoditizing strategy are you going to try first?

Seth Coyne is a copywriter and branding consultant. Click here to download his Innovation Cheatsheet with 9 hacks to creating an endless stream of brilliant ideas for entrepreneurship, business growth and career advancement. You can follow him here on Twitter.

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4 Comments

4 Comments

  1. Alice Dartnell

    Jul 28, 2015 at 7:11 am

    Fab article! Some really useful, but most importantly applicable, ideas.

  2. web development minneapolis

    Jun 14, 2015 at 3:48 am

    This website definitely has all of the info
    I wanted concerning this subject and didn’t know who to ask.

    • Seth

      Jun 19, 2015 at 2:15 pm

      Glad you found this helpful!

  3. Stefanie

    Jun 11, 2015 at 8:11 am

    Hey Seth,
    thank you for this awesome article, offering a lot of high quality content!
    I find it kind of difficult to pick up that one strategy to start with first, since I think it’s important to have them all working together. However, as I am in the information business, strategy no. 3, Bundle physical products with your information products, is the strategy that made me think first. I noticed that at least here in Germany, people often give a higher value to physical than to a digital product. A combination would definitely increase the perceived value.
    Cheers
    Stefanie

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Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

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Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

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3 Ways to Make Your Startup Feel Like a Booming Business

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Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

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4 Rules I Learned From Watching My First Business Go Up in Flames

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95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

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Why You Should Use Pinterest to Grow Your Business

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Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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Success Advice

The 3 P’s of Irresistible Leadership: Passion, Persistence, and Panache

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leadership
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If any of you reading this have ever studied the theoretical underpinnings of leadership, you will have come across several theories such as the great man theory and charismatic leadership theory. Over the decades, leadership has evolved more from an art of telling people what to do to that of subtle influence, suggestion, and rendering by example. (more…)

Biagio Sciacca, known to his friends as Bill, was a lifelong resident of Pittston, PA. He is the owner of Intelligent Motivation, Inc. a global consulting and training firm specializing in management and leadership training as well as psychological assessment for hiring and staff development. He is the author of several books relating to goal setting, and his third book, Provocative Leadership, is publishing soon. Now residing in Tamarindo, Costa Rica, he divides his time between his international coaching and training clients, writing his next book and wandering aimlessly on the beach. Feel free to contact Bill at bill@intelligentmotivationinc.com or schedule a call with him by going to www.intelligentmotivationinc.com and clicking on the “set up a call” tab.

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4 Comments

4 Comments

  1. Alice Dartnell

    Jul 28, 2015 at 7:11 am

    Fab article! Some really useful, but most importantly applicable, ideas.

  2. web development minneapolis

    Jun 14, 2015 at 3:48 am

    This website definitely has all of the info
    I wanted concerning this subject and didn’t know who to ask.

    • Seth

      Jun 19, 2015 at 2:15 pm

      Glad you found this helpful!

  3. Stefanie

    Jun 11, 2015 at 8:11 am

    Hey Seth,
    thank you for this awesome article, offering a lot of high quality content!
    I find it kind of difficult to pick up that one strategy to start with first, since I think it’s important to have them all working together. However, as I am in the information business, strategy no. 3, Bundle physical products with your information products, is the strategy that made me think first. I noticed that at least here in Germany, people often give a higher value to physical than to a digital product. A combination would definitely increase the perceived value.
    Cheers
    Stefanie

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Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

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Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

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3 Ways to Make Your Startup Feel Like a Booming Business

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Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

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4 Rules I Learned From Watching My First Business Go Up in Flames

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95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

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Why You Should Use Pinterest to Grow Your Business

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Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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