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Success Advice

5 Important Characteristics an Idea Needs to Last




People like to say that it’s not the idea that matters, it’s the execution. That may be true to some extent but even the best ideas will fail if they’re not executed properly. This execution takes time and resources, so if you try to execute every idea you have, you’ll probably run out of resources quickly.

Instead, it’s better to create a filter for your ideas. In other words, you should create a process to screen your ideas and determine whether a specific idea can last or whether you should leave it on the shelf and work on something else.

You see, there are certain characteristics of ideas that can last. If your idea has these certain characteristics, then it may be worth pursuing, and it may have a high potential for success.

Today, we’ll give you the 5 characteristics an idea needs to last:

1. This Idea Lights Your Fire

Your idea should get you excited. It should set you on fire. If there isn’t an aspect of the idea that gets you at least a little revved up, then it probably won’t work in the long run. Why not? Well, you probably just won’t have the stamina to keep it going. You’ll get bored with it and want to move onto something else when you hit the first bump in the road. This will be a recipe for failure and disappointment.

2. This Idea Has The Market

You can be super excited about your idea, but it won’t matter all that much if there’s nobody who wants to develop it. Not sure if there’s a market yet? Start by searching for similar products around your idea. If they don’t exist at all, or do exist and are not successful, then the market may be very small. However, if you see products thriving in the market, then that tells you this is something people want and are willing to spend money on.

“Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we’re going to win.” – Kevin O’Leary

3. This Idea Stays Simple

In the hit HBO show “Silicon Valley”, the protagonist has a great idea but it’s a little too complicated for people to fully understand. He’s convinced that if only he can teach people its power, they’ll understand the true value of it. So, he hosts seminars and focus groups to do just that, yet this only results in more confusion for people.

If people can’t easily understand your idea, then they won’t understand the problem it’ll help them solve, nor how it’ll help them solve it. If it causes so much confusion that you have to explain it to them, then you’ll lose their interest quickly. Simplicity is best, and it paves the way for an idea that can last and be adapted by more people.

4. This Idea Gets Growing

If you create a great idea in a dying industry, then naturally it can’t last long. For example, if you created a fancy new interior design for horse and buggies back in the early 1900s, it might have success for a few years, but it would eventually die hard with the increased use of automobiles. Do some research on your idea’ market. If it’s growing, it has lasting potential, but if it’s stalling out, then it already has an expiration date before you even begin.

“The secret of business is to know something that nobody else knows.” – Aristotle Onassis

5. This Idea Sets a Scale

A scalable idea can grow exponentially without having to add exponential resources. This is the ideal situation. For example, if you create an online course, you can sell thousands of courses without having to work thousands of more hours. When your idea is scalable, it has potential to last longer and grow to high heights. If it’s not, it’ll eventually stall out when it gets to a certain point, and you’ll have to add in more resources for every level of growth.

Get Your Idea Out There!

A lot of people spend time working on ideas that never had a chance to work out in the first place. If they took the time to screen their ideas, they might’ve realized their folly before putting in the time and resources to execute them.

Instead, screen your ideas by checking for characteristics like these. If it matches up with all or most of these characteristics, than it has a higher chance of success.

What is the one thing holding you back from starting your own business? Let us know in the comments so we can be of service!

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Parker Davis is the CEO of Nexa, a leader in the virtual receptionist and technology-enabled answering services industry. He believes that the application of data analytics, investment in technology, and fostering a positive company culture together create highly efficient and scalable growth companies. In 2016, Nexa achieved record revenues while also being awarded the Top Companies to Work For in Arizona award. Parker is also the Managing Partner of Annison Capital Partners, LLC, a private investment partnership. Follow him @callnexa and on Facebook and LinkedIn.

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How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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