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5 Things Google, Uber, Nike & Amazon Did to Create Extraordinary Results

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Extraordinary businesses are much more about evolution than revolution. Small daily insignificant improvements lead to staggering results over time. Companies such as Google, Uber, Nike and Amazon have not made only one move to amplify their greatness but a series of steps over time. These companies have created un-parallel success due to their belief that success is an inevitable byproduct of doing the little things right. No huge action or silver bullets, instead focusing on achieving legendary business and being better human beings.

The same concept applies, whether it be to companies, or individual performance. Improvements are identified, specific changes are required for the transition and then deliberate immersion until they are automatized.

Important clues hide in the stories of world-renowned creators. Researchers use the term “The Mundanity of Excellence” to describe what makes the best isn’t natural talent or luck but character and the application of a series of simple, specific and learnable methods.

Successful growth companies don’t roll the dice once. When you improve a little each day, eventually big things happen. Invest your energy into seeking the small improvements, small wins, one day at a time and when it happens, it lasts.

Below are 5 principles that when acted upon consistently can lead you to create sustainable results in your business:

1. Played the long game

Media and many within our communities, sensationalize authority figures as overnight success. It rarely exists. Success is captured by thousands of nights in the making, practicing day in and day out and taking countless steps. Bezos attributes Amazon’s success to playing the long game.

When you accept that the journey is not a linear line and you need to work your way there, you take incremental steps to play the long game. Amazon’s first step towards creating the everything store was to focus on selling one thing and one thing only – books. They built one specific product and a strong e-commerce system around it before expanding and diversifying.

2. Thought big, started small

Great companies gather evidence about their capabilities by firing small bullets before they launch a missile. They invest in data to validate where they are heading. They don’t start firing and hope they hit or miss.

When you look back at Google, Larry Page introduced Google Books when he bought a scanner and hooked it up in his office. He began scanning pages, timed it, ran numbers and realized it would be possible to bring book’s online.

Most creators started small. Look at Richard Branson, he started the Virgin Brand with a student magazine. Other examples include Facebook which was started at Harvard and Google started at Stanford with the objective of helping people find information efficiently. Throughout the growth of Google, the company has added more services, yet they continue to focus on one thing only, finding information as quickly as possible.

Amazon dominates different lines of business having little to do with its original undertaking of selling books. Jeff Bezos insists that putting customers first, invent and be patient has been his motto since the beginning.

“Look at things as they can be, not as they are.” – David J. Schwartz

3. Accepted failure as feedback

Failure is inevitable. Humans and business are imperfect. Failure is feedback and opportunity. Fail, but fail early before you invest more than you must or before you compromise your brand. Bezos was interviewed by his brother at Los Angeles’ Summit 2017 where he stated that at the age of 30 he recognized failure was okay but trying was not.

His level of self-awareness allowed him to tap into his courage and take a risk to start an online store. He attributed his success in business due to developing self-reliance and resourcefulness growing up on a ranch. Failure was part of the process, so he mastered that.

4. Found a gap in the market

Uber disrupted the global taxi industry by finding a gap in the market and fulfilled a very real role. Uber removed all the problems associated with taxi services in one fell swoop. They tapped into putting people first by beginning the customer experience through connection of an app to create a personal experience.

They adopted technology at the core and initially focused on raising brand awareness through sponsorship of relevant major events. They harnessed the crowd in the early days with the recommend a friend tactic. They capitalized on social media to the point where the brand became instantly familiar in people’s minds. Step by step, they disrupted the global taxi industry.

“We’ve grown up with internet. We’re able to see things and gaps in markets that others may not be able to.” – Nick D’Aloisio

5. Left a lasting Imprint in people’s minds

“Just do it” is imprinted in the minds of many as is the swoosh logo. In the early days of Nike, putting customers first was paramount. The Nike Moon shoes were a classic example of not only building great products but also highlighting the health benefits of wearing the jogging shoe. The audience wasn’t looking for better running shoes but a better way to get in shape.

Like the other companies identified, Nike has taken small steps over time to significantly impact millions of people. Their brand stands alone, yet they have adapted through upgraded designs, embraced new technologies moving from print to social media platforms and adapted to the needs of their audience.

They continue to hold on to their customer-centric messaging by staying true to their sense of purpose, emphasizing benefits of their products and reinforcing the message that they help their clients be better at what they love to do.

None of these companies sold products, they spread ideas and delivered the benefits that came with it. Over time, they built trust with customers by adding immense value. A style that will never out date.

Which one of these companies is your favorite one and why? Let us know in the comments below!

Angela Kambouris used to work with high risk kids in the streets of Melbourne, now she has her own consultancy business and writes for large publications. As a leadership coach and business leader having spent over 20 years in the field of vulnerability and trauma, she has built a high-level career as an executive and transitioned into a business owner. She has spoken on stages and worked with thousands of people in self-development, leadership, mindset, human behavior and business. Love to travel, experience difference cultures and mastermind with leaders and expert authorities in personal development and business all over the world. Connect with her through her website http://angelakambouris.com/ or through her Facebook.

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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