Connect with us

Entrepreneurs

How I Helped Businesses Overcome COVID-19 Difficulties Using Facebook Ads And Online Marketing

Published

on

Image Credit: Unsplash

If you’d like to learn how to maximize your time during the current pandemic so you can improve your productivity, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


By now, it should be clear that COVID-19 has affected businesses worldwide. The global economy has been affected and small to medium sized businesses are really suffering. Beauty salons, retail shops, gyms, and fitness centers are closing down. Business owners are struggling with cash flow issues and have no idea what to do next as most of their walk-in customers stay home. Customers are not allowed to go out due to quarantine in respective countries and some businesses are forced to shut down due to preventive measures set by the government.

You can now agree that it is a challenging period, not just for business owners but for everyone. That’s why I want to help as many people as I can. I am a digital marketing expert who has helped several businesses during these tough times. I managed to help the businesses shift from offline to online completely through webinars and zoom appointments, driving traffic to their portals using Facebook Ads and other means.

“Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain.” – Vivian Greene

I started out when I was only 17 and right now am an entrepreneur setting up my very own advertising agency to help out businesses during this tough period. Today I’d like to share with you what I’m encouraging my clients to do:

1. Make use of Advertising Portals like Facebook Ads 

Right now there are more users on Facebook than even before COVID-19 because they are stuck at home. Some see this as a trend while some see this as an opportunity to enter as an advertiser.

If you are a business owner who has not leveraged the power of Facebook Ads, I really would encourage you to do so because this will allow you to get the reach that you want and help you to get more sales even during the tough times.

I’ve used the Facebook advertising platform to reach out to at least 1 million users during the quarantine period, generating at least 6-figure results in the process. If I can do it, so can you!  If you want to help your audience without spending for Facebook Ads, I suggest you to use RecurPost which is the best buffer alternatives.

2. Resonate and Empathize With Your Audience (Especially when times are tough)

Everyone is going through tough times now and it’s not easy for everyone. I would like to suggest that you be more generous and give out offers that could help someone. For example if you are an F&B outlet, give out more promotions for those who are going through rough times now like seniors. This will help you gain more awareness in the market.

One of the reasons why this will help you more is because you are able to get the correct target audience. If you are running a fitness business and you target people who are struggling to get fit at home and empower them with the idea that they can get fit at home, they will resonate with your message. By doing so, you are able to build a connection and eventually build a thriving community by having connections with several people with similar interest.

Make use of this period of time to connect with those in need of help and you may emerge stronger than before. Look at how technologies evolved since the 2008 crisis, at that period of time Facebook only had 100 million users. Facebook now has at least 1 billion users. 

This current crisis will allow a shift in technology – a simple example is how everyone is going on Zoom and this has changed how people communicate. Instead of working from the office, they are now doing tele-commuting.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie

3. Use This Opportunity To Upgrade Yourself

If you are stuck at home because the government has told you that you cannot go out or operate your business due to quarantine, this is the best time for you to upgrade yourself and learn a new skill set. It will help you to gain a new perspective which may allow you to come out stronger and better after COVID-19.

What are some of the ways you can upgrade yourself? You can pick up a book regarding the topic that you have always wanted to master, say for example Marketing. I would recommend books like Russell Brunson Dot Com Secret for a start, as it’s one of the easiest ways for you to understand the world of Internet Marketing from there.

Another way you can upgrade yourself is by diving deep into platforms like Udemy where knowledge is abundant. You can learn about coding, gardening, or any new knowledge with a click of a button online! 

Quarantine isn’t so bad. You have the access to the internet where it’s transparent and you can learn just about anything online. Almost everyone has this chance right now so make full use of this opportunity and become a master of your subject!

How have you made sure to stay productive during the coronavirus pandemic? Share your stories with us below!

Lenney Leong is founder of Get Customers, an advertising agency based in Singapore who does guerrilla marketing methods and unconventional videos. He has been featured on several articles and he has worked with seven-figure companies and helped them drive traffic to become market leaders.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

Published

on

Bridging the gap between employees and employers
Image Credit: Midjourney

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

Continue Reading

Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

Published

on

entrepreneurial leadership skills and traits
Image Credit: Midjourney

When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

Continue Reading

Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

Published

on

how to build a business empire
Image Credit: Midjourney

Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

Continue Reading

Change Your Mindset

Why Ideas Are More Valuable Than Resources for Entrepreneurial Success

Discover why ideas, not resources, are the true driving force behind entrepreneurial success, innovation, and lasting growth.

Published

on

Power of ideas in entrepreneurship
Image Credit: Midjourney

History shows us that the greatest minds, Albert Einstein, Thomas Edison, Oprah Winfrey, Michael Jordan, Walt Disney, Stephen King, and countless others, faced failure early on. Yet, instead of seeing failure as the end, they treated it as a comma in their story, not a full stop. (more…)

Continue Reading

Trending