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6 Ways to Impact the World With Your Business



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It’s common to think that starting a business is a means to making money. While you can start a business to make money, strive for more than that. If the sole reason for your business is to make money, you will be more apt to give up when your business isn’t making money. Yet, if you tie a reason to why you’re starting your business, now you’re giving yourself a little extra push.

There are thousands of entrepreneurs who have started a business to not only make money, but to make an impact on the world. I like to call the entrepreneurs who also make an impact on the world while earning an income, Philanthropreneurs.

I recently had the chance to speak with Marc Angelo Coppola who is the founder behind the Superhero Academy. Marc makes an impact on others through his company in which he enables entrepreneurs and sustainable business leaders to help change the world and inspire movements of sustainability into their lifestyle!

After speaking with Marc, I asked him what he’d tell an entrepreneur who wants to start a business or already has a business and wants to make more of an impact.

Below are Marc’s 6 best actions to take when wanting to make more of an impact with your business:

1. Gain Clarity

There are a million and one businesses you can start. If you try to start too many businesses at once, you will wear yourself too thin. You’ll want to pick one business that you know more than most and one that you feel can help make an impact on others. To help gain clarity, you need to have time to yourself.

You’ll want to take a day for yourself and write potential business ideas. From there, you’ll want to research your ideas and see if there’s a viable option to starting your business or if your idea is already in a saturated market. Remember, you want the business you start to withstand the test of time and not be involved with a fad or trend.

When you pick a business idea to work with, you’ll want to make a commitment of six months to a year to allow yourself to make it through the hard times. At the end of the six months or a year, you’ll want to set an exact day where you can analyze your business which will allow you to pivot or keep going in the direction you love.

2. Understand Your Purpose

Once you have the business you want, you must determine if the business is within the realm of your purpose. Is it something you feel comfortable with? Is it something that you can see yourself doing even when times get tough?

If your business doesn’t align with your purpose, you must take another day for yourself and research your other potential business ideas. Starting a business that aligns with your purpose and makes an impact isn’t something that can be done overnight. It’s a process that can take months, even years to complete.

“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy

3. Focus On Your Audience

Just because your business aligns with your purpose and you think it’ll make an impact, you need to be sure that your potential customers would buy your product or service. Before investing your entire life’s savings, you’ll want to test if your audience will buy your product. You can create a website, but you don’t want to blow thousands.

You can run ads but don’t spend hundreds. You’ll know within six months if you’ve created a product your audience would want. You don’t have to be perfect. Within six months doesn’t mean you are making six-figures, but it means that you have had enough people who have purchased your product that you feel in your gut could become successful if you keep working on your business.

4. Align Your Impact With Your Income

If your first business fails, don’t become discouraged. Marc said that he found too many potential entrepreneurs who give up too soon or fail without ever trying to start a business again.

There are countless stories of entrepreneurs who failed, but didn’t give up. Whatever business you end up being successful with, make sure that you always align your impact with your income. It’s tempting to start a business that only makes money without aligning to your purpose, but as stated before, when the going gets tough, you will be more likely to give up.

“The purpose of our lives is to be happy.” – Dalai Lama

5. Stay Focused On Your Mission

Not everything will work right when you start your business. It’s expected that you will fail, but no matter how tough it gets, always stay focused on your mission and what you’re trying to achieve.

Because you started a business that aligns with your purpose and not just to make money, you understand that your business will push you to your limits. You will go further than you ever thought was possible and in return, you’ll make more of an impact on the world and others than you thought imaginable.

6. Be Bold

No idea is too big. There’s no reason you can’t take a moonshot. Never let others tell you that your idea is stupid or impossible because it hasn’t been done before. If you 100% believe in your heart that your idea will change the world, don’t let others bring you down.

Be BOLD in your life. The bigger you think, the bigger of an impact you have, and the more of an impact you have the greater your net worth will be. The biggest takeaway I got from Marc was never to think that you can’t do something because if you believe in yourself and your idea enough, anything can be accomplished!

It was a pleasure speaking with Marc and learning how you can impact the world by starting your business. Now, don’t wait for tomorrow or the day after to gain clarity researching your potential business ideas because time moves fast and eventually one day you’ll wish you had started that business, but there won’t be any more time left and that, is not the life someone wanting to impact the world lives.

How to try to make an impact in the world? Share your ideas with us below!

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Trevor Oldham is a 19-year-old entrepreneur who’s had eleutheromania ever since he can remember. When he’s not working or studying, you can catch him by the ocean taking photos of the world in which surrounds us. Trevor is the co-founder of Become The Lion and founder of Trevor James Products.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

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This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

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