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6 Ways to Impact the World With Your Business

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business success

It’s common to think that starting a business is a means to making money. While you can start a business to make money, strive for more than that. If the sole reason for your business is to make money, you will be more apt to give up when your business isn’t making money. Yet, if you tie a reason to why you’re starting your business, now you’re giving yourself a little extra push.

There are thousands of entrepreneurs who have started a business to not only make money, but to make an impact on the world. I like to call the entrepreneurs who also make an impact on the world while earning an income, Philanthropreneurs.

I recently had the chance to speak with Marc Angelo Coppola who is the founder behind the Superhero Academy. Marc makes an impact on others through his company in which he enables entrepreneurs and sustainable business leaders to help change the world and inspire movements of sustainability into their lifestyle!

After speaking with Marc, I asked him what he’d tell an entrepreneur who wants to start a business or already has a business and wants to make more of an impact.

Below are Marc’s 6 best actions to take when wanting to make more of an impact with your business:

1. Gain Clarity

There are a million and one businesses you can start. If you try to start too many businesses at once, you will wear yourself too thin. You’ll want to pick one business that you know more than most and one that you feel can help make an impact on others. To help gain clarity, you need to have time to yourself.

You’ll want to take a day for yourself and write potential business ideas. From there, you’ll want to research your ideas and see if there’s a viable option to starting your business or if your idea is already in a saturated market. Remember, you want the business you start to withstand the test of time and not be involved with a fad or trend.

When you pick a business idea to work with, you’ll want to make a commitment of six months to a year to allow yourself to make it through the hard times. At the end of the six months or a year, you’ll want to set an exact day where you can analyze your business which will allow you to pivot or keep going in the direction you love.

2. Understand Your Purpose

Once you have the business you want, you must determine if the business is within the realm of your purpose. Is it something you feel comfortable with? Is it something that you can see yourself doing even when times get tough?

If your business doesn’t align with your purpose, you must take another day for yourself and research your other potential business ideas. Starting a business that aligns with your purpose and makes an impact isn’t something that can be done overnight. It’s a process that can take months, even years to complete.

“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy

3. Focus On Your Audience

Just because your business aligns with your purpose and you think it’ll make an impact, you need to be sure that your potential customers would buy your product or service. Before investing your entire life’s savings, you’ll want to test if your audience will buy your product. You can create a website, but you don’t want to blow thousands.

You can run ads but don’t spend hundreds. You’ll know within six months if you’ve created a product your audience would want. You don’t have to be perfect. Within six months doesn’t mean you are making six-figures, but it means that you have had enough people who have purchased your product that you feel in your gut could become successful if you keep working on your business.

4. Align Your Impact With Your Income

If your first business fails, don’t become discouraged. Marc said that he found too many potential entrepreneurs who give up too soon or fail without ever trying to start a business again.

There are countless stories of entrepreneurs who failed, but didn’t give up. Whatever business you end up being successful with, make sure that you always align your impact with your income. It’s tempting to start a business that only makes money without aligning to your purpose, but as stated before, when the going gets tough, you will be more likely to give up.

“The purpose of our lives is to be happy.” – Dalai Lama

5. Stay Focused On Your Mission

Not everything will work right when you start your business. It’s expected that you will fail, but no matter how tough it gets, always stay focused on your mission and what you’re trying to achieve.

Because you started a business that aligns with your purpose and not just to make money, you understand that your business will push you to your limits. You will go further than you ever thought was possible and in return, you’ll make more of an impact on the world and others than you thought imaginable.

6. Be Bold

No idea is too big. There’s no reason you can’t take a moonshot. Never let others tell you that your idea is stupid or impossible because it hasn’t been done before. If you 100% believe in your heart that your idea will change the world, don’t let others bring you down.

Be BOLD in your life. The bigger you think, the bigger of an impact you have, and the more of an impact you have the greater your net worth will be. The biggest takeaway I got from Marc was never to think that you can’t do something because if you believe in yourself and your idea enough, anything can be accomplished!

It was a pleasure speaking with Marc and learning how you can impact the world by starting your business. Now, don’t wait for tomorrow or the day after to gain clarity researching your potential business ideas because time moves fast and eventually one day you’ll wish you had started that business, but there won’t be any more time left and that, is not the life someone wanting to impact the world lives.

How to try to make an impact in the world? Share your ideas with us below!

Image courtesy of Twenty20.com

Trevor Oldham is a 19-year-old entrepreneur who’s had eleutheromania ever since he can remember. When he’s not working or studying, you can catch him by the ocean taking photos of the world in which surrounds us. Trevor is the co-founder of Become The Lion and founder of Trevor James Products.

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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to sca.auction.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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Entrepreneurs

How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Entrepreneurs

Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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