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You Can Create Whatever Life You Want So Stop Talking Yourself Out of Your Destiny



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There’s never been a time like right now in human history for entrepreneurship. We have access to virtually limitless knowledge thanks to the advent of the internet, and you can reach anyone on this planet literally at the click of a button.

However, despite the massive amount of opportunity out there, there are still time-tested principles that every wanna-be entrepreneur needs to know in order to truly succeed. Knowing these principles can spell the difference between achieving your dreams and talking yourself out of your destiny.

There is Such a Thing as Preparing Too Much

While it’s certainly necessary to prepare in life, a just as devastating problem many people face in life is being too prepared. Way too often, people believe they’re actually working by spending hours “preparing” when all they’re doing is thinking about working while their actual work goes untouched.

As Gary Vaynerchuk put it bluntly in one of his livestream Q&A videos, “There are just so many ways to build your business, but lack of action is not one of them.” Basically, we are both blessed and cursed by our access to virtually limitless knowledge. We can turn on the faucet of knowledge and grab a quick swig when we need it, but if we leave it on for too long we’ll be drowning in information and be stuck trying to process everything.

If you spend too much time processing, you’ll be more likely to talk yourself out of taking the risks necessary to build a successful business. The solution is simple: stop processing and start taking action.

A phrase I find myself repeating a lot when I get into a bind is, “How did successful people do it before the age of internet?” The answer is they did it by not talking themselves off of the ledge of destiny and instead diving into their project headfirst.

“Change your life today. Don’t gamble on the future, act now, without delay.” – Simone de Beauvoir

Our Feelings Often Lie to Us

I can’t tell you how many times I’ve felt like throwing in the towel when trying to build my web design business. I remember one day in particular I had a massive headache and was on the verge of quitting everything due to the frustration I felt while dealing with a problematic client.

I looked at my watch and realized I hadn’t eaten yet that morning, so I went and made myself breakfast. After eating a bowl of scrambled eggs and toast, my headache magically vanished along with my thoughts of wanting to quit. I quickly realized what needed to be done and fixed the client’s issue without much thought. The problem wasn’t with the client, the problem was with my stomach.

Can you imagine how ridiculous I would have looked had I fired my client all because I hadn’t eaten that day? This is why our feelings sometimes need to take a backseat when it comes to making wise, calculated decisions for our success.

Intuition is important, obviously, but it’s best utilized with years of reliable experience to back it up. So go with your gut when it’s wise to do so, but always make sure your gut is fed otherwise you may regret what it has to say.

Perfectionism Can Halt All Progress

You will never have everything figured out. Let that sink in. It’s become such a trope in our society that it’s surprising how easily we tend to forget it. There isn’t a single business out there that has all the answers on how to do things right, so why do we feel the need to stop moving forward if things aren’t perfect?

I remember a friend of mine spent years trying to compose music on his synthesizer but never released anything because it “wasn’t good enough” by his standards. I gave him the simple proposition to “put out crappy music”, since no matter what he would always think his music was crappy due to his perfectionist mindset. Within a day, he finally put something out on SoundCloud and his song “#Selfie” became a hit worldwide while his band The ChainSmokers continues to put out hits to this day.

OK, I’m kidding about that last part, but hopefully you get my point. My friend finally had a song out that he could have had out years ago but was too caught up on making everything “perfect” to do anything. He had, in effect, talked himself out of taking action. The same thing applies with business, even if you don’t have everything figured out it’s best to just start something and learn as you go.

“Imperfection is perfection.” – Flume

Whenever that annoying, perfectionist voice in your head tries to get you to quit because you’ll never have the “perfect” product or service to sell, tell it to shut up and put out your product or service anyway. As you gain experience in your field and receive valuable feedback from customers, you’ll be able to continually improve things with your business.

Had you not taken action to begin with, you would never have attained either of these two valuable assets. Never settle for mediocrity, but at the same time recognize your need to be in motion even if the thing that sets you in motion is initially subpar.

How do you push yourself and keep motivated? Let us know your thoughts below!

An SEO expert, consultant, and musician, Thomas Adams writes on his website where he teaches wanna-be entrepreneurs how to start and maintain successful online businesses involving everything from web design to eCommerce. He has worked extensively with businesses both big and small to improve their SEO since 2014. On the side, he loves playing piano and writing songs.

1 Comment

1 Comment

  1. Life Coach Tushar Vakil

    Dec 27, 2018 at 7:48 pm

    Completely agreed with the point where you mentioned that “you will never have everything figured out”. Although there are oceans of things to learn, thing, which is out of your intellectuals, just leave them and relax.

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Why Do We Have An Unconscious Bias and How Can We Manage It?



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When I hear someone using my name once in a while throughout the conversation we are having, I cannot stop myself thinking “this person must have read Dale Carnegie’s books or must have been influenced by someone who read them…” Have you just recalled a similar moment and it felt nice?

As Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and the most important sound in any language”. Why did Dale Carnegie highlight the importance of an individual’s name to that person in his “How to Win Friends and Influence People” book published in 1936?

Each and every one of us wants to feel special and unique. I guess he recommends using the person’s name in the conversation because that is one of the easiest ways to grab that person’s attention so that we can enhance the chances of getting our point across. However, I am more interested in this from the other side; hearing our names directly addresses our individuality, our need or desire to feel special and unique.  

Let’s park this one for now and we will come back. 

Categorization is essential to our survival

There is countless scientific research telling us about how our brains recognize similarities and put things into categories, which has been crucial to our survival in evolution and still helps us with a lot of things from learning new things to coping with the continuous influx of massive amounts of information through our senses. 

The continuous influx of information is mostly handled by our subconscious mind rather than conscious. It is estimated that our brains receive about 11 million bits of information every second through our senses, of which only 40-50 bits can be processed by our conscious mind. We process more information than we are aware of. The magic here is the subconscious mind.

An example is when you are at a very loud party where you hear a lot of words flying around without you recognizing each one of them, then suddenly, you immediately catch it when you hear your name. Your subconscious had been processing all of those words, without your awareness, but informed your conscious mind when your name was out there because it was relevant to you.

In order to most effectively process this much information and inform the conscious mind with only the relevant ones, our subconscious employs categorization as one of its strategies.

When our ancestors encountered some deadly predators in the African savanna, their subconscious prompted their conscious mind to immediately fight or flight by categorizing the information gathered through their senses into “predator / life threat / take action”. Most probably we are not descendants of the ones that were frozen rather than fighting or flighting! 

Although it is a completely different situation, the same strategy applied in remembering lists. Let’s look at the below two lists.

  1. lion, eagle, shark, leopard, hawk, whale, panther, falcon and dolphin 
  2. lion, leopard, panther, eagle, hawk, falcon, shark, whale and dolphin

The second list is easy to remember because it is reordered into relevant groups even though the content of the both lists are identical.

Subconsciousness is the magic and categorization is one of its key strategies. It is essential to our survival, learning new skills and processing information as well as bringing back the information we had processed and stored. 

This amazing skill has its drawbacks

As a result of our brains’ categorization strategy, we also categorize people, especially if we don’t know them as well as our closest ones.

Imagine I am sitting at the table next to yours while you are having your favorite coffee and working on your computer or reading your novel at your neighborhood coffee shop. I stand up, very calmly grab your bag, and start walking away. Your reaction might be quite different depending on my outfit. It could be much more vocal and harsh if I have a dirty T-Shirt and a pair of torn jeans on. However, if I have some navy colored, 3-piece suit and well-pressed white button up shirt on, you might even say something like “Excuse me, you might have picked up my bag by mistake”. (There is an experiment done by social psychologists which reported similar results)

Similarly, I would not be surprised to hear that my co-worker’s spouse is very skilled and knowledgeable in English grammar and literature because he is an English teacher. However, I would not expect it from my co-worker herself because she is an outstanding chemical engineer.  

This is defined as unconscious bias or stereotyping, as a result of our subconscious brain’s categorization strategy. The outfit I have at the coffee shop impacts your response to my action, because it puts me into a different category in your mind depending on my outfit. My co-worker’s and her spouse’s backgrounds make me put them into different categories, which might mislead me sometimes.

Just like we categorize things, it is very natural that we categorize people.  

The key question here for me is; how do we truly treat people as individuals so that they feel unique, just like as they would want, while we know that our brains categorize people

We can overcome unconscious bias 

Leonard Mlodinow, in his enlightening book “Subliminal”, suggests that “if we are aware of our bias and motivated to overcome it, we can.” That doesn’t mean that we need to fight our brain’s categorization strategy. We just need to employ our conscious mind more when we are working or dealing with individuals. 

Our unconscious bias might tell us scientists are bunch of technical nerds who cannot understand abstract concepts that marketers are talking about or it might say that marketers are some daydreamers who need to be grounded by scientists to the real world all the time. I am an engineer and I love thinking in abstract terms and I worked with quite a lot of marketers who thought primarily in factual and concrete terms. 

Spending some effort to learn more about individuals will help overcome unconscious bias. Gathering more information and qualities about them will make it easier for us to treat them as individuals rather than a member of the category we put them in our minds. 

The moral of the story here is to recognize the fact that our brains do categorize, and it is essential; but also, to recognize that every individual wants to feel unique. When we appreciate these two and keep reminding them to ourselves, we are one step closer to figuring out our own way to overcome unconscious bias and treat people more like individuals. 

What was the most interesting part of this article for you? Share your thoughts below!

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