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5 Things Every Female Entrepreneur Should Consider



female entrepreneurs

Becoming an entrepreneur is one of the most inspiring, freeing, and empowering ventures I’ve experienced in my life so far. But after spending too many days glued to my laptop for 8+ hours wearing somewhat questionable boxer shorts and not brushing my hair, I started to forget what it felt like to be a woman. And when I talk to my female clients, they tell me the same thing.

Running your own business requires a lot of logic, thought, reason, strength, and ACTION. Aka, masculine energy. And of course, there’s room for creativity and feminine flow, but if you’re a driven woman doing this all by yourself, I’m sure you’re spending more of your time hanging out in your masculine energy. And while you might be “getting a lot done,” you might be feeling a little off inside.

Because as strong and capable as women are, we do require a little more flow and femininity in our lives. That’s just the way we’re made. So how can we work with mother nature while building successful businesses?

Here’s a few things to consider:

1. You’re Never Going to Get There

Any successful entrepreneur will tell you there is a point where you feel like you’ve arrived. There’s always another mountain to climb. So, if you’re running your business in the mindset “Once I hit X revenue, I’ll slow down.” I’d ask you to reconsider. Building a business requires sacrifice, yes. But, don’t sacrifice your womanhood or your well-being to get there. Because “there” doesn’t exist. And you don’t want to wake up at 43 years old single with bags under your eyes wondering when was the last time you went on a date.

“The top of one mountain is always the bottom of another.” – Marianne Williamson

2. Set Emotion-Based Goals

Instead of setting hard number goals or milestones, try setting goals based on the emotions you want to feel. Ask yourself “How do I want to feel 30/60/90 days from now and how do I want my business to reflect that?” You’d be surprised how much more fulfilling it is to set goals this way. Not to mention, it keeps you in tune with your softer side every time you internally check in to ask how you’re feeling.

3. Set Up Your Space

Just because you’re working from home doesn’t mean you shouldn’t take pride in creating a beautiful office space. Buy yourself some fresh flowers, light candles, keep some essential oils nearby, setup pretty decorations or picture frames. Bonus points for getting dressed up and maybe even putting on perfume some days.

4. Schedule Goddess Evenings

If you’re working full-time while building up your business on the side or just burning midnight oil because you’re insanely driven, it’s likely you need a night off to reconnect to your womanhood. I know you’re thinking “HA! I wish I had that time!” But trust me, if you give yourself just one evening a week, you will return to your work in a more creative and inspired state.

So, one night THIS week, take a long hot bath with that lavender vanilla body wash you only use on special occasions. Light some candles, give yourself a coconut oil massage, put on some slow jams, and dance around your living room. Reconnect with your inner goddess and do NOT feel bad for it.

“Love yourself. It is important to stay positive because beauty comes from the inside out.” – Jenn Proske

5. Don’t Neglect the Power of the Feminine

Most women associate thinking and action with results. But, don’t forget the power of embodiment and receiving. The masculine thinks the thought, but the feminine embodies it. Have you ever found a flow in your work where you feel incredibly creative, inspired, and light? That was your feminine energy. Just because you’re not pumped full of anxiety while pushing out effort doesn’t mean you’re not being productive. Set a reminder on your phone to remind yourself to take a deep breath and allow abundance to flow to you.

At the end of the day, women entrepreneurs want to feel successful and sexy. So, let’s start giving a little more energy to the latter. Because you deserve it!

As a female entrepreneur how do you continue to take care of yourself? Leave your thoughts below!

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Caty Pasternak is a speaker, writer, empowerment coach, and spiritual mentor for conscious-seekers looking to transform their lives from the inside out. Her specialty is helping others retrain their subconscious programming to support their soul’s highest vision. She hosts "The Spiritual Gangster Podcast" on Itunes and posts daily inspirational videos on Instagram @CatyPasternak. You can reach her at

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