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6 Secrets of Super-Productive Female Entrepreneurs

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female entrepreneurship

More than ever before we are seeing motivated, intelligent and capable female leaders carving out the way in new, established and underdeveloped industries. Why are we seeing this new trend of women coming out of the wings to really show us what they are made of and how they can change the face of business? And even more fascinating than this, what are their secrets and how do they do it?

Here are the 6 ways in which we believe these super women are stepping into entrepreneurship and what we can learn from them:

1. Drive and Determination

Entrepreneurs such as Janine Allis who started with Boost Juice are full of drive and determination, as if they have something to prove, not to others but themselves. The up and coming women of this new generation as well as the female entrepreneurs from the last two decades have incredible talent, creativity and drive.

We see their companies and vision have depth, purpose and global initiatives. We see this in Janine Allis as her company growth then lead to her expansion into other passions and pursuits including nutrition, the environment and sustainability. No longer just being driven by material needs and values, leaders such as Janine want to make an imprint on the planet.

Instead of small minded success, they have planetary change and global domination in their business plans which makes for a very exciting time to be alive and be the outside witnesses of this change and progress in the world.

“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” – Colin Powell

2. Work/Life Balance

Entrepreneur Lesley Gillespie from Bakers Delight shows us the innate capacity to balance work and life. Aware of the building blocks to success, such as nutrition, sleep, relaxation and support, these women are plugging in and investing support teams and infrastructure around them.

No longer is the ‘work harder and faster’ mode being adopted, instead these leaders are quick to plug in, out source and use technology to help them map out and create the work life balance that they know they need to keep going. Lesley’s choice of the franchising model to scale her business shows us diversity and balance is required to get to the top.

Moving into franchising proved to be a winning move for her business, with revenue increasing from $585 million to $619 million last year. This is inspiring to both us as observers and also those on the inside as they are creating company culture that has longevity and support for others in their workforce.

 

3. Seeing the Big Picture

These female leaders have the capacity to see the big picture. Often they have come from extensive and exhaustive careers in the corporate sector and are now drawing on these experiences to create change and new models to solve the same problems.

This capacity to think big, perform big and deliver big visions brings dynamic and fluid change to environments that have become stale and unproductive. Not becoming burdened down with details and quick to delegate, these leaders are leading with a ‘go big or go home’ attitude which, we see is transforming industry and innovation left and right!

 

4. Early Mornings

Much like Xerox CEO Ursula Burns and First Lady Michelle Obama,to maintain their energy and health, these women wake up in the morning and practice an hour of power. This time is used to reflect, set goals, exercise and engage in personal development. This new generation of leaders are committed to self improvement and as such make time to work on themselves along side their businesses.

With the increased availability and trend of personal development there are many ways in which these women engage during this daily hour of power. Many write in gratitude journals, many listen to audios and podcasts as well as read an array of self development books.

 

5. Tech Savvy and Productivity Hungry

Technology and innovation becomes a big indicator and promoter of flow for these entrepreneurs. With the latest technological devices, programs and systems in play for their work and life efficiency, they master the use of leveraging technology to gain more productivity.

Whether it be through coordinating project management and team members, through the use apps or using virtual assistance and virtual meeting platforms, these women have access to everything at their fingertips to ensure their time is utilised to the max! With greater advancements in technology and organisational software it’s never been easier to become organised, productive and efficient in all aspects of their lives.

 

6. Meditation and Exercise

Entrepreneurs like Lorna Jane Clarkson have taught us about the importance or exercise and meditation as essential stress release. Through her brand Lorna Jane she leads the way modelling weekly preplanned and determines mediation and exercise regimes.

Female entrepreneurs know what it takes to play at the top of their game they are committed to putting in the time and exertion to perform at their best. Whether it be working out with a trainer, setting personal goals with group exercise classes or walking, running and swimming, these entrepreneurs make time for this as part of their lifestyle.

Many often engage in weekly yoga and daily meditation practices alongside their exercise regimes as a way of promoting wellness and maintaining a healthy and stress free lifestyle.

“Meditate, Visualize and Create your own reality and the universe will simply reflect back to you”. – Amit Ray

One thing is for sure, these female entrepreneurs and hungry leaders, are changing the way business looks and appears to us all and we have a lot to learn about the productivity, consistency and tenacity they display in their careers.

It’s wonderful to see female entrepreneurship becoming normalised, promoted and encouraged by all industries as women harness their drive, motivation and innovation, creating impact in the world.

Which female entrepreneurs have inspired you? Please leave your thoughts below!

Entrepreneurial Babes Nic and Ali are business coaches and personal mentors. Together they bring coaching and leadership to women assisting them to identify their limiting beliefs and reclaim their self worth. Nic and Ali have created The Action Hours, a movement of friendship and success for women all over the world. Through their educational programs and coaching tools they educate women through personal and professional development about the importance of an assertive mindset and the power of intention. Nic and Ali facilitate women to grow and transform through solution focused practical tools that deliver consistent results. Their message is process driven, systematic and practical showing women how to do the work and get their own results. Check out the Entrepreneurial Babes website to learn more: http://www.entrepreneurialbabes.com/

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2 Comments

2 Comments

  1. Safety Just 4 U

    May 5, 2017 at 3:16 pm

    I think work life balance is extremely important. Balance is key. You have to know yourself and when to detach from work and when to detach from social to produce the best results.

  2. Pearl

    Sep 26, 2016 at 11:23 am

    Thank you this was very helpful keep up the good work I love it!

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Your email address will not be published. Required fields are marked *

Entrepreneurs

5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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business skills

Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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10 Things You Can Do to Build a Great Brand in the Digital World

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Great brands are created by the love and affection of the people. When you care for your customers, it is reflected in your products and services. The most memorable and iconic brands are emotionally connected with their customers. Today, the internet is probably the biggest influence on how brands are built in the digital age.

Here are 10 things you can do to build a great brand in today’s digital world:

1. Stellar designs

The best brands are expressed by the most fluid designs. Attractive designs are important to woo and catch the attention of the users. Design is one of the most important facets of building a brand. It expresses your brand & influences the way consumers think about your company. It is also an effective way to stand out from the competition. Successful brands like Apple, Rolex, & Louis Vuitton, use designs to create a feeling of pride and exclusivity for their customers.

2. Delightful user experience for products & services

What makes top companies like Apple, Harley Davidson, & Rolex sell their products at top premium? It is a great user experience. When products and services are built with users in mind, it creates a delightful experience for users. It puts your brand on a higher pedestal, improves adoption, and commands user respect. The cost of delighting a customer is negligible compared with the price you pay when you disappoint them.

3. Communicate your higher purpose

The internet has made it easier for brands to communicate with the world. However, the ease of communication has also led to lot of noise. Great brands are able to tell stories that connect with people. They stand out from the crowd. They articulate who they are, what makes them different, their aspirations, why they exist and what they do for your customers. For brands like Nike, it was about honouring the athletes. Apple sparked great curiosity with the ‘Think different’ campaign.

“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

4. Customer service anytime anywhere

Customer Interactions and feedback are invaluable for shaping products and services. Today, the companies that use digital tools for improving customer service are surging ahead of their competitors. The idea is to provide interactive, fast and ubiquitous service across channels for customers. The customers expect a seamless transition between platforms and devices.

5. Be Social & build your tribe

Social media and the web have created a level playing field for companies around the world. The brands that are creating valuable content are growing their followers and reach. Content that is created to genuinely help the customers resonates with the users.

The best brands are not only building social communities, but also engaging with people in real world. The face to face communication strengthens the bonding and builds a loyal community that endorses products/services to others. How brands combine the digital and physical space is now shaping their fortunes. People want to be part of a meaningful community and the top brands are building them.

6. Personalized interactions with customers

Digitization is a great boon when it comes to customer interactions. Every interaction with your customer can be tracked and personalised. The ease with which the customers can interact with your company and get things done matters a lot. These seamless interactions are important across all customer touch points. Every interaction with the customer is a chance to build a relationship and a loyal army for the brand.

7. The right talent and teams

To build innovative products & services, it is important to attract and retain talent. It is important to build great teams. When teams are aligned to a long term vision of the company, the results are visible in the quality of the offerings. Your talent pool and teams represent their quality and commitment defines your identity. When teams are aligned to a common goal and purpose, they give their best and create amazing stuff that makes companies iconic.

“To live a creative life, we must lose our fear of being wrong.” – Joseph Chilton Pearce

8. Digitized solutions & services

Reimagine the consumer experience when dealing with your brand. Digitization of services makes things easier for customers. For example, leading banks around the world have introduced digitised systems for getting customer feedback. Airports around the globe are using digital solutions to reduce customer’s time to clear immigrations and procedures. Several industries are now looking at digitization to make things easier for their consumers.

9. Improved outreach with digital media

With the rise of digitisation, it is easier for brands to reach out to their target users. The demographics of their target users like age, location, income levels, interests, can be specified to reach them. The campaigns can be designed to improve the outreach and have meaningful engagement with the prospects. How creatively a brand can spread its message to the target users can distinguish it from its competition. With digital media, brands can get global exposure and sales.

10. Thrive on value economy

In a crowded marketplace, it is easier to build credibility with value. The successful brands have deep rooted understanding of their customers pain points and goals. They offer solutions to these problems that are critical to their customers. For example, brands like Amazon have been so successful, because they have been able to provide incredible value to their customers by offering great discounts and seamless delivery of the goods.

Conclusion

Brands need to constantly ask themselves how their business will change and adapt quickly to serve their customers proactively. The consumer needs are changing fast. Brand loyalty is a thing of the past. Businesses need to evolve constantly to meet the needs of their customers. Brands are now leveraging digitization to take an integrated view of things, evaluate and take necessary actions for driving the changes to meet the consumer needs.

What are some other ways to build a brand online? Comment below!

Image courtesy of Twenty20.com

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The 5 Most Common Myths Associated With Starting a Business

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We live in a world of opportunities. I can remember growing up and always dreaming of wearing a suit and tie to work. It was my absolute dream. I was maybe 14 years old at the time and my grades in school were awful and I didn’t exactly have the brightest future ahead of me. I always had these misconceptions about success and what it took to achieve it. (more…)

Copywriter, persuasion enthusiast, published author, public speaker, and travel lover is the best way to describe Cole VanDeWoestyne. Cole’s fascination with persuasion started almost a decade ago where he first began selling Cutco Knives. It didn’t take long for Cole to move his way to Beverly Hills where he was the marketing director for the McLaren dealership for a short time before branching off and starting his writing agency where he has networked with the world’s top copywriters, content writers, marketing experts, and storytellers. He’s the writer behind many 8 and 9 figure entrepreneurs and has even ghostwritten in a handful of best-selling books. Cole has one goal: Make the world a better place by helping others tell their story. You can follow Cole on social media @Colevandee or on his website Colevandee.com.

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2 Comments

2 Comments

  1. Safety Just 4 U

    May 5, 2017 at 3:16 pm

    I think work life balance is extremely important. Balance is key. You have to know yourself and when to detach from work and when to detach from social to produce the best results.

  2. Pearl

    Sep 26, 2016 at 11:23 am

    Thank you this was very helpful keep up the good work I love it!

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5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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business skills

Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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10 Things You Can Do to Build a Great Brand in the Digital World

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Great brands are created by the love and affection of the people. When you care for your customers, it is reflected in your products and services. The most memorable and iconic brands are emotionally connected with their customers. Today, the internet is probably the biggest influence on how brands are built in the digital age.

Here are 10 things you can do to build a great brand in today’s digital world:

1. Stellar designs

The best brands are expressed by the most fluid designs. Attractive designs are important to woo and catch the attention of the users. Design is one of the most important facets of building a brand. It expresses your brand & influences the way consumers think about your company. It is also an effective way to stand out from the competition. Successful brands like Apple, Rolex, & Louis Vuitton, use designs to create a feeling of pride and exclusivity for their customers.

2. Delightful user experience for products & services

What makes top companies like Apple, Harley Davidson, & Rolex sell their products at top premium? It is a great user experience. When products and services are built with users in mind, it creates a delightful experience for users. It puts your brand on a higher pedestal, improves adoption, and commands user respect. The cost of delighting a customer is negligible compared with the price you pay when you disappoint them.

3. Communicate your higher purpose

The internet has made it easier for brands to communicate with the world. However, the ease of communication has also led to lot of noise. Great brands are able to tell stories that connect with people. They stand out from the crowd. They articulate who they are, what makes them different, their aspirations, why they exist and what they do for your customers. For brands like Nike, it was about honouring the athletes. Apple sparked great curiosity with the ‘Think different’ campaign.

“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

4. Customer service anytime anywhere

Customer Interactions and feedback are invaluable for shaping products and services. Today, the companies that use digital tools for improving customer service are surging ahead of their competitors. The idea is to provide interactive, fast and ubiquitous service across channels for customers. The customers expect a seamless transition between platforms and devices.

5. Be Social & build your tribe

Social media and the web have created a level playing field for companies around the world. The brands that are creating valuable content are growing their followers and reach. Content that is created to genuinely help the customers resonates with the users.

The best brands are not only building social communities, but also engaging with people in real world. The face to face communication strengthens the bonding and builds a loyal community that endorses products/services to others. How brands combine the digital and physical space is now shaping their fortunes. People want to be part of a meaningful community and the top brands are building them.

6. Personalized interactions with customers

Digitization is a great boon when it comes to customer interactions. Every interaction with your customer can be tracked and personalised. The ease with which the customers can interact with your company and get things done matters a lot. These seamless interactions are important across all customer touch points. Every interaction with the customer is a chance to build a relationship and a loyal army for the brand.

7. The right talent and teams

To build innovative products & services, it is important to attract and retain talent. It is important to build great teams. When teams are aligned to a long term vision of the company, the results are visible in the quality of the offerings. Your talent pool and teams represent their quality and commitment defines your identity. When teams are aligned to a common goal and purpose, they give their best and create amazing stuff that makes companies iconic.

“To live a creative life, we must lose our fear of being wrong.” – Joseph Chilton Pearce

8. Digitized solutions & services

Reimagine the consumer experience when dealing with your brand. Digitization of services makes things easier for customers. For example, leading banks around the world have introduced digitised systems for getting customer feedback. Airports around the globe are using digital solutions to reduce customer’s time to clear immigrations and procedures. Several industries are now looking at digitization to make things easier for their consumers.

9. Improved outreach with digital media

With the rise of digitisation, it is easier for brands to reach out to their target users. The demographics of their target users like age, location, income levels, interests, can be specified to reach them. The campaigns can be designed to improve the outreach and have meaningful engagement with the prospects. How creatively a brand can spread its message to the target users can distinguish it from its competition. With digital media, brands can get global exposure and sales.

10. Thrive on value economy

In a crowded marketplace, it is easier to build credibility with value. The successful brands have deep rooted understanding of their customers pain points and goals. They offer solutions to these problems that are critical to their customers. For example, brands like Amazon have been so successful, because they have been able to provide incredible value to their customers by offering great discounts and seamless delivery of the goods.

Conclusion

Brands need to constantly ask themselves how their business will change and adapt quickly to serve their customers proactively. The consumer needs are changing fast. Brand loyalty is a thing of the past. Businesses need to evolve constantly to meet the needs of their customers. Brands are now leveraging digitization to take an integrated view of things, evaluate and take necessary actions for driving the changes to meet the consumer needs.

What are some other ways to build a brand online? Comment below!

Image courtesy of Twenty20.com

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