Entrepreneurs
5 Commandments You Need to Follow to Build Your Freelance Business
For all the freelancers reading this article right now, there are some steps to success you can take to create a profitable freelance company for yourself.
Being a freelancer comes with many perks. You get to enjoy the freedom of working from home all while setting your own schedule. You also get to pick your own clients and choose your desired rate of pay. Freelancing is a beautiful thing, especially when you’re the go-to expert in your industry.
While some freelancers can expect a feast or famine type of business model – where you’re making great money one month and not so great the next – there are certain tasks you should take upon yourself to ensure your success each month.
If you want to build your freelance business, these are the 5 commandments you should be focused on:
1. Acquire Testimonials After Every Job
What’s your most important job? It’s the one where your last customer was so happy they told people about you. Knowing this, each job should be equally important in your business. When you perform outstanding work for a client, don’t be shy, ask for a testimonial.
Have a page set up on your website where they can tell the world how great you are. If you don’t have a page specifically set up for this, you can grab these testimonials in different ways.
You already know testimonials are an important aspect of your business. However, what you may not know is how powerful word of mouth is for your company. A study done in 2014 revealed an astounding 75% of freelance jobs comes from word of mouth.
Your client has colleagues and friends they can share your greatness with. Every successful freelancer will glean these testimonials from their clients and make sure to refer their friends and co-workers back to their business.
2. Be Available As Much As Possible
You want to get the jobs you want? Be there when they come available. Aside from word of mouth and grabbing jobs from the people you know, you can also create expertise about yourself in freelance platforms like Upwork, oDesk, Freelancer, and others like this.
There are always places to go to find jobs online. Not only should you be available for more work to fill your time with, you should also remember the clients you still have and make yourself available for their needs as well. It’s important to keep your current clients happy and when they need you for a rush job, make sure you are there for them.
“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
3. Be a Communication Machine
Not only should you make yourself available, you should also make yourself accessible. It’s no fun for your clients to have to track you down in order to get an update or ask for more work to be done.
Nathan Hirsch, co-founder and CEO of the FreeeUp freelancer hiring marketplace, says one of the reasons most freelancers lose jobs is because the freelancer was nowhere to be found. It’s important to remember to share every contact detail you have with your clients so you both can work well together.
Successful freelancers have these tools in their portfolio:
- Viber
- Skype
- Phone
- Slack
- Asana
- ClearVoice
With a mix of communication tools at your disposal, even if you’re away from your desk, your client should still be able to get your attention within the span of 30 minutes or less.
4. Extend Your Expertise Through Others
While most freelancers are happy with keeping busy with the clients they have, freelancers who want to build their businesses will take advantage of every talent they come across.
For example, you may be an expert in the social marketing industry, but you keep getting stray clients from the search engine optimization industry. Just because you don’t have the expertise to complete the job doesn’t mean you have to send them away since you can use other freelancers. This is where contracting work comes into play and it can help your overall reach in your business.
Over time, you will come into contact with other freelancers who have multiple talents you do not have yourself. When a job comes your way in which you have no experience in, reach out to someone who does and split the profits.
While this is a whole different ball game for freelancers to pursue, it can become very lucrative if you understand what to do. First, build a community of freelance experts. You can do this easily by setting up a Facebook group. I personally set up a freelance writing group on Facebook and, in the span of 2 months, have added 3,000+ new writers into the space. Here we discuss best strategies, recommend our friends for freelance jobs, and make each other better through discussion.
5. Stay On Track With Taxes
I know this isn’t something you want to think about at the moment, but in April it will come up again. It’s relevant to have something in place to help you regulate the money which you have acquired over the past year with your freelance business.
99designs explains how the government will be taking a percentage of your income out in taxes. In order to prepare for this, they have wisely suggested putting back your governmental portion each month in a savings.
You have to run your freelance operations like a business. While taking care of taxes and fees aren’t something you dream of doing, it is something you need to adjust for because the time will come to pay the piper and you must be prepared.
Take some time and research other tax preparations for freelancers so you won’t be caught with any surprises at the end of the year. In fact, this part plays a huge role in building your freelance company. You want to be able to have a working budget after the government takes their part.
Are You Ready?
In order to create a profitable freelance business you need to be able to stand on the foundational principles of those freelancers who have gone before you and succeeded. This, and your own creativity and imagination can push you towards your goals of success. Don’t fall trap to the “always famine” idea of a freelancer by using these 5 commandments to nurture your business model.
What are some ways you have built your business? Let us know by commenting below!
Image courtesy of Twenty20.com
Entrepreneurs
The Leadership Shift Every Company Needs in 2025
Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”
While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.
Why This Gap Exists
Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.
What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.
Tools and Techniques to Bridge the Gap
Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.
1. Practice Mutual Empathy
Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.
2. Maintain Professional Boundaries
Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.
3. Follow the Golden Rule
Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.
4. Avoid Micromanagement
Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.
5. Empower Employees to Grow
Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.
6. Communicate in All Directions
Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.
7. Overcome Insecurities
Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.
8. Invest in Coaching and Mentorship
True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.
9. Eliminate Favoritism
Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.
10. Recognize Efforts Promptly
Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.
11. Conduct Thoughtful Exit Interviews
When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.
12. Provide Leadership Development
Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.
13. Adopt Soft Leadership Principles
Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.
The Bigger Picture: HR’s Role
Mercer’s global research highlights five key priorities for organizations:
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Build diverse talent pipelines
-
Embrace flexible work models
-
Design compelling career paths
-
Simplify HR processes
-
Redefine the value HR brings
The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.
Treat Employees Like Associates, Not Just Staff
When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.
Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.
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