Connect with us

Startups

5 Reasons Why Switching Off the Internet Can Help You Build a Better Online Business

Published

on

online business

If you’re reading this, chances are that you’ve considered starting an online business at some point in the past. Perhaps you’ve even started one already. It could be as straightforward as joining an affiliate network program or starting an eBay store. It can also be as complicated as designing and manufacturing an entirely new product or starting a software company.

No matter what path you’re currently on, you’ve likely spent many hours on the Internet researching the competition, looking for the right suppliers, buying your domain and tweaking your website design. You’ve also probably spent hours being distracted by online advertisements, irrelevant articles, social media and mindless videos.

While online connectivity may be exciting and appear crucial to planning out and growing your business, I would argue that being so attached to this global network actually diminishes the overall quality of your work and reduces the likelihood of your success.

In fact, in the early stages of business planning and development, there are at least five reasons why turning off the Internet and sitting down with an old fashioned pen and paper will actually lead to better business results.

Below I’ve outlined five of the most important reasons why disconnecting can lead to better business in the long run:

1. It jump-starts your creative side

The Internet is an amazing tool. It let’s us connect with people and things and ideas in an instant, from anywhere in the world. The creation of this interconnected information-sharing network has become one of our greatest accomplishments as a species, but it has also become one of our biggest weaknesses. The ability to find out the answer to any question with one Google search, or to distract ourselves from boredom with the push of a button, makes working out creative solutions to challenging problems unnecessary.

By turning off the Internet for an hour, or an afternoon, you will immediately start to regain control of your creative side. You will become aware of how much time you used to spend surfing the Internet to alleviate boredom or find the easiest solutions to your problems. You will then look for ways to fill that time.

I urge you not to go back online, but to see how productive ways can channel that energy. Meditate. Write down daily goals. Plan for the week ahead. Go for a run. Whatever you do, make it your own, and don’t rehash the thoughts and feelings you see being overshared online.

“To live a creative life, we must lose our fear of being wrong.” – Joseph Chilton Pearce

2. It lets you connect with your customer

Another huge benefit to turning off the Internet and stepping away from the hive of like-minded people you find online is that it lets you connect with new potential customers in the real world.

Sure, conducting market research for your next project by creating a Leadpage or Launchrock site will help you gauge interest of potential customers online within a certain group, but by speaking with real people “in the street” about what inspires them or what problems they are facing on a day-to-day basis will help you build a deeper understanding of your target audience and develop a better service for your customers.

You may even be able to get ideas from people outside of your target demographic by speaking with people “adjacent demographics” – people you would normally never interact with online. This might seem obvious to some of you that read this, but I’m constantly shocked by how many people I see going through life unaware of what is going on right in front of their noses.

I see them walking from place to place with their headphones in and their smartphones out, oblivious to the amazing opportunities to connect with people and provide real value to those around them. Unhook, unplug, and ask one person a day about something that matters to them.

3. It makes you plan ahead

If you have the intention of starting an online business, unplugging from the Internet is perhaps the best way to start to develop a successful plan for starting and launching one profitably. More than 9 of 10 startups fail in their first year of business.

When you unplug from the Internet, either by turning off your wifi router (as I did just now to finish this post), or sit down with a pen and a pad of paper, you immediately cut off distractions and pop-ups that get in the way of doing deep work.

Setting aside a block of time of at least 2-3 hours of “deep work” per week (at the very least) that is focused on completing one strategic task or goal is crucial to the successful development of any business, online or in an office. The more frequently you are able to cut out distractions, the more you will be able to produce quality results for your business.

4. It forces you to start small

In business, you are either selling a product or delivering a service. You typically sell that product or service to another business (B2B) or to a consumer (B2C). The basics for every business are the same, but it is how you use the tools at your disposal that determines whether you will be successful or not.

Often, entrepreneurs face what is called “analysis paralysis” when attempting to build a new online product or service. The Internet marketplace is so large that they don’t know where to go first. Whose problem will I solve? How will my product be better than my competitions’? What industry trends will I capitalize on?

Stepping away from the Internet simplifies things, and it makes you think hard about what you do best and how you can deliver that to someone, anyone, who is willing to pay for it.

“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

5. It drives you to take action

More important than anything else, unplugging from the Internet will force you to flex your action muscle. When you take a step back from the continuous stimulation of social media, online advertisements and entertainment, you will realize that the only thing that will help you get what you want is immediate action.

How has unplugging from the online world helped you with your business? Leave your thoughts below!

Image courtesy of Twenty20.com

McVal is the author of How to Make $2,000 a Month Online and Start Up your Life: Why we don’t know what we want, and how to set goals that really matter. McVal writes about motivation, decision making, and strategic thinking. He graduated from UC Santa Barbara in 2011 with a degree in Spanish, and has since worked as a market researcher and business consultant in Washington D.C., New York City and London. You can reach him on Twitter @mcval or on IG @mcvaliant.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

Published

on

starting a business
Image Credit: Unsplash

Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

Continue Reading

Startups

3 Ways to Make Your Startup Feel Like a Booming Business

Published

on

startup success
Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

Continue Reading

Startups

4 Rules I Learned From Watching My First Business Go Up in Flames

Published

on

business failure
Image Credit: Unsplash

95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

Continue Reading

Startups

Why You Should Use Pinterest to Grow Your Business

Published

on

pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

Continue Reading

Trending

Quotes

19 of Galileo Galilei’s Most Influential Quotes

Published

on

Image Credit | Newsela.com

Galileo Galilei was an Italian renaissance man who made significant contributions to the sciences of motion, astronomy, and to the development of the scientific method. He is best known for improving the telescope to gain better knowledge of the planets and stars. (more…)

Armando Quintana III is a current master’s student and one of his main goals is to be a physician. He mentors high school and college students along with giving them speeches on alternative ways to reach success, and aims to educate people as a future physician on the natural healing powers of the body. He can be reached through social media at @armandoq3 or his website at mfmanifesto.com.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

4 Tips to Overcome Your Toughest Hardships When Starting a Business

Published

on

starting a business
Image Credit: Unsplash

Successful entrepreneurs have long been known to embody specific traits that can be very useful in many aspects of life. Some of these traits include hard work, devotion and continuous solid effort. The different skills that entrepreneurs naturally gain through years and years of professional experience, have equipped them to effectively manage and continuously expand their business.

Nonetheless, if we backtrack to the beginning of most entrepreneurs journeys, we see that the majority of them almost always faced professional or personal challenges when first starting a new venture.

Entrepreneurs usually endure professional trials better than anyone else because they were prepared during the early stages of their careers. Yet, the power of perseverance, devotion and quality performance is truly tested when faced with powerful hardships at a personal level.

To provide some context in regards to these hardships, let me ask this question. Would you effectively run your newly established business if within the first three months, you were faced with the fact that a family member was admitted to the hospital, another got divorced after 20 years of marriage, and you were left by the woman you had decided to spend the rest of your life with?

New entrepreneurs can ensure their way to success when involuntarily having overcome personal challenges life has thrown at them. After all, the true measure of an entrepreneur’s character and ability, is in how they handle themselves in the face of adversity or failure.

Below are 4 tips to overcome life hardships when starting a business:

1. Focus on your business

Hard work is an important technique that can help you forget. Focus on your business and daily tasks and you will find yourself momentarily forgetting about the personal issues that may be troubling you.

In other words, all kinds of activities including office work, home chores or small errands will help your mind break the loop you may find yourself in. Not only you will be doing something productive, but you will also get the opportunity to improve your business during this unexpected situation.

“The way to get started is to quit talking and start doing.” – Walt Disney

2. Welcome the support of your friends and family

Being dealt with a bad hand doesn’t mean that there are no people willing to help and support you. Your family and friends are still here and willing to provide you with the emotional comfort and empowerment you need to go through this.

Make sure to contact them on a daily basis and let them know of your thoughts and issues, by becoming a part of their lives and engage in activities together. Participating in social events is a great way to keep your mind busy, meet new people and experience new things.

3. Practice acceptance and let it go

We sometimes find ourselves creating the perfect fantasy where all aspects of our lives are perfect, thus, it may be so difficult to let go of or accept a sudden turn of events. Focus on accepting the situation as is by reflecting on it.

Try meditating, take deep breaths and appreciate the people and things you still have in your life. One day you may find your own explanation as to why these events may have happened.

“In the process of letting go, you will lose many things from the past, but you will find yourself.” – Deepak Chopra

4. Read on a daily basis

Reading can provide an abundance of mental health benefits including stress relief, anxiety reduction, knowledge increase, and improved focus and concentration. Similarly to focusing on your business, reading can help you to briefly forget about personal issues while learning something new.

With reading, you will be able to develop different perspectives which can help you better evaluate life, self-reflect and even perceive everything from a different viewpoint.

Regardless of the techniques you choose to follow when life throws personal hardships at you, it’s important to remember that this is not an overnight achievement. Nevertheless, you can focus all your efforts on getting on with your life and continuously improving yourself.

How have you overcome hardships in your life? Let us know your thoughts in the comments below!

Continue Reading

Startups

3 Ways to Make Your Startup Feel Like a Booming Business

Published

on

startup success
Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

Continue Reading

Startups

4 Rules I Learned From Watching My First Business Go Up in Flames

Published

on

business failure
Image Credit: Unsplash

95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

Continue Reading

Startups

Why You Should Use Pinterest to Grow Your Business

Published

on

pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

Continue Reading

Trending