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How To Build A Business Like Oprah

Joel Brown (Founder of Addicted2Success.com)

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Oprah Winfrey


Nearly 5,000 shows aired, Oprah Winfrey has made an exit at the right time closing the set down with an array of celebrities to end her final show to move on to even bigger and better things! She is one of the most successful women in daytime Television helping thousands in person and inspiring millions all over the world.

Having the utmost respect from world class celebrities such as President Obama, Tom Hanks, Beyonce’, Jamie Foxx, Will Smith and dozens more, you’d say Oprah knows her way around the business and entertainment world.

Here’s a few takeaways tips you can learn from Oprah’s international success.

1. Give back to your fans. Like any great brand, Oprah has made her fans feel valued. In her “Oprah’s Favorite Things” segment, Winfrey has given away everything from camcorders, to croissants, to cars. A good lesson to businesses that an unexpected surprise for your customers can go a long way to gaining loyalty.

2. Take risks and get attention. In 1988, Winfrey invited a group of neo-Nazis from California to Chicago to appear on her show. Although Winfrey later said she regretted the controversial decision, the move vaunted her into the national spotlight and showed her viewers that she was not afraid to take risks.

3. Find your calling. Oprah said in her final show that every day she walked on stage she felt that she was exactly where she was supposed to be.  If you have no life plan, you are most likely following someone else’s agenda for your life. Live on purpose! Don’t be one of these entrepreneurs with an endless to do list, exhausted at the end of day– getting nowhere fast and not making any money. Oprah urged us to follow our own truth. God speaks to us though visions and dreams. Pay attention to what he is showing you about your destiny and build a business around that.

4. Explore new verticals. Winfrey started her career in 1983 with a gig hosting Chicago’s low-rated WLS-TV’s half-hour morning talk show, AM Chicago. Since then, Oprah has scaled her business into new media verticals including her eponymous TV show, O: The Oprah Magazine (which launched in 2000), the OWN television network (founded in 2011), as well as apps for both her magazine and TV show.

5. Know that you are worthy of success. Often times we know what we deserve, but the thing that keeps us from truly capturing it is internalizing that we are worthy of all God has for us in our lives and businesses.

6. Reveal your personal story. Some companies put up a shield to hide the entrepreneur from the brand: not Oprah. The talk show host has made a number of very personal revelations, most notably that she was sexually assaulted when she was nine. Though not every entrepreneur needs to share their entire life story, the message is clear: transparency between you and your business offers a sense of trust to your customers.

7. People show you who they are the first time. If a prospective customer approaches you, acting like an impossible nightmare, that is exactly who they are and how they will behave if you move forward in business. Do not allow your need for money or a contract force you to tolerate someone who does not value your professional expertise. You will never be paid enough money to make it worth it.

8. Get celebrities on your side. Besides the Oscars, few events have generated the number of celebrity appearances than Oprah’s surprise farewell. Part of Oprah’s ability to generate support from celebrities has been her tell-it-like-is style of interviewing on her show. “You have given me love, support, wisdom and, most of all, the truth,” Maria Shriver told Oprah during the farewell episode.

9. Oprah owned a broad niche. Oprah targeted a demographic that was women of all ages and income levels. She developed shows that would appeal to career women, working moms, stay-at-home mothers, grandmothers, retirees, high school and college students. And her audience was loyal because she helped them be better, live better, and find a correct fitting bra.

10. Become an influencer. Time magazine talked with Craig Garthwaite, a professor at Northwestern University’s Kellogg School of Management and a bona fide Oprah expert, about Oprah’s success at marketing. And just how big is her influence? “For example, the novel Anna Karenina sold 11,648 units in the 12 weeks before inclusion in the Book Club,” Garthwaite says. “In the 12 weeks following inclusion, Anna Karenina sold 643,122 units—a staggering increase of 5,421 percent.”

11. Know when to quit. After 25 years, Oprah finally decided it was time to call it quits to focus on her television network, OWN. The message is clear enough for entrepreneurs: don’t be afraid to end on a high note.

12. OWN your mistakes. In the wake of disappointing ratings at OWN, The Oprah Winfrey Network, Oprah’s latest venture in partnership with Discovery Networks, Oprah made a change at the top.  Network head Christina Norman, abruptly left the 4-month-old cable channel at the beginning of May. How many of us wait until it’s too late to make changes in our businesses? Evaluate what is going on in your business and do not be afraid to change course if you need to.

13. Be willing to do what it takes. Oprah never missed a day of taping on her show in 25 years.  She knew that showing up was the most important element in her success equation. Are you willing to do all that it takes to make your business a success? There is no such thing as overnight success.

 

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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5 Comments

5 Comments

  1. Shana Johnson

    Nov 16, 2015 at 9:58 pm

    This was a great article. I am so addicted to success and trying to find my purpose. I don’t want to leave this earth without doing what I’m supposed to do and that is to help people like Oprah.

  2. christian osazee imadiyi

    Sep 13, 2012 at 6:15 pm

    pls oprah i realy need ur help my family need ur help.pls reply.

  3. christian osazee imadiyi

    Sep 13, 2012 at 6:04 pm

    dear oprah first i will like to thank God for your live and the life of your family and friends.may the Good lord continue to give you the strienght and the power to chenge the life of poeple in your show at the television,my family love your show,mostly my mother.I come from a family of 7 including my mother.our father is late and ever since things has being so difficult for my mother, Iam the eldest from a very poor backgrand,Iam a greduate of economics without job and my mother is a farmer and through the farm produce we all feed and pay for my junior onces school fees.everything was going well before my mother died and it all became worst for me and my junior brother and sister.pls oprah i need your help my brothers and sisters need your help and as you do these may the Good God of the poor and the rich and of mercy continue to bless you and give you longlife and prosperity.pls whosoever that is going to read this message pls i realy need help.to start a small scale bussiness in nigeria.thanks from christian.bye hope to here from you.

  4. Linda Garrett

    Aug 13, 2012 at 11:18 am

    I need to talk to Oprah directly. How can I reach her? I have a desperate situation that I hope she’d hear me out. Thanks.

  5. Reydan

    Apr 13, 2012 at 1:46 am

    Thanks Oprah… great person as always 🙂

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So I completed a Snake Handling course 6 years ago and during the final test of the course, we were asked to capture and bag 5 of Australia’s Deadliest snakes in a small confined room. The room had a Tiger Snake, Dugite, King Brown, Death Adder and a Red-Bellied Black Snake all slithering around at the same time. I couldn’t believe what I had got myself into.

Snakes were one of the biggest fears of mine. I would imagine a snake running underneath my feet from time to time and I would actually bring my feet up off the floor to avoid getting entangled or bitten by these imaginary snakes I had created in my mind. I would even have nightmares about snakes biting me and it would wake me up in sweats in the middle of the night.

I could have never imagined doing this in my life but I did it because I knew that I had to get passed this ridiculous fear I had of snakes, and I am grateful I was able to show up for it.

Checkout this podcast episode where I share how You can Master your Sub Conscious Programming around your fears in 2 Steps:

While attending this course, the subject of Fear was brought up and the presenter asked a number of people:

 

“What Are Your Top 5 Fears?”

– Public Speaking

– Cancer

– Sharks

– Snakes

– Heights

Were at the top of the list for most people.

 

The instructor carried on with a story of how he had just arrived back from a trip to the Northern Territory of Australia to visit an aboriginal community where he had met a 7-year-old boy who was absolutely scared to death of spiders and the dark.

Killer crocodile fearIt did not matter what kind of spider it is, he was scared and that was that. This boy would hunt crocodiles and lizards but was scared of even the non-venomous spiders.

All he had learned from a very young age was that spiders are dangerous and that they WILL kill you, yet the crocodiles and snakes that the boy would play with and hunt for are by far more deadly than most spiders that your everyday human would come across.

He was taught between the crucial years of 1-6 yrs old that the dark is full of evil happenings and that spiders are incredibly deadly and will kill him if he goes anywhere near them. So he was devastated to sleep in the dark and would jump on near by people just to get away from a spider nearby.

I’m not here to say that spiders aren’t dangerous, they are, and some out there have the potential to kill you. This boy was right to be cautious around spiders but where he lacked knowledge, or the right information about these creatures, eventually left him fearful of something he had never really understood.

This boy is just an example of many other people out there that are limited by their fears because of the little that they know. The less you know, the more fearful you are. This is only human and we are naturally scared of the unknown.

So the key thing here is we need more “KNOWLEDGE!” and it is in our best interest to want to understand how things work if we want to become less fearful of what the wild and wonderful world we live in has to offer.

You have to “EXPERIENCE” things to have a better understanding of the activity or whatever it is you are most scared of.

Joel Brown Snakes Fear

Joel Brown – Certified Snake Handler

When you increase your knowledge you can grow to the level where your fear is set at, so when the two meet it creates a level called “RESPECT”.

This is the perfect level to be on because you will now have a respect for what you fear which will allow you to then work with it rather than being submissive and missing out on the wonderful feeling of successfully OWNING! the outer areas of your comfort zone.

Everybody has a fear of some sort and learning more about what you fear and even voyaging through your ‘un-comfortable zone‘ will prepare you for the hard knocks in life on your road to success.

 

I have a few more fears to conquer myself and I am happy to say that I have crossed ‘Snakes’ and a number of other top things off my list. I’m sharing this story with you in hopes that you too will face at least one or two of your fears. Not to say that “you did it“, but to prove that you can outgrow your own personal limitations.

Your fears could be holding you back, they could even be the final piece you need to experience a brand new lifestyle or a brave new world of fun.

 

So get out there, learn more and grow!

 

No matter the storm, may your Faith be stronger than your Fears – Joel Brown

 

 

Feature Image Original Source: Indiana Jones – Raiders Of The Lost Ark

 

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