For all the freelancers reading this article right now, there are some steps to success you can take to create a profitable freelance company for yourself.
Being a freelancer comes with many perks. You get to enjoy the freedom of working from home all while setting your own schedule. You also get to pick your own clients and choose your desired rate of pay. Freelancing is a beautiful thing, especially when you’re the go-to expert in your industry.
While some freelancers can expect a feast or famine type of business model – where you’re making great money one month and not so great the next – there are certain tasks you should take upon yourself to ensure your success each month.
If you want to build your freelance business, these are the 5 commandments you should be focused on:
1. Acquire Testimonials After Every Job
What’s your most important job? It’s the one where your last customer was so happy they told people about you. Knowing this, each job should be equally important in your business. When you perform outstanding work for a client, don’t be shy, ask for a testimonial.
Have a page set up on your website where they can tell the world how great you are. If you don’t have a page specifically set up for this, you can grab these testimonials in different ways.
You already know testimonials are an important aspect of your business. However, what you may not know is how powerful word of mouth is for your company. A study done in 2014 revealed an astounding 75% of freelance jobs comes from word of mouth.
Your client has colleagues and friends they can share your greatness with. Every successful freelancer will glean these testimonials from their clients and make sure to refer their friends and co-workers back to their business.
2. Be Available As Much As Possible
You want to get the jobs you want? Be there when they come available. Aside from word of mouth and grabbing jobs from the people you know, you can also create expertise about yourself in freelance platforms like Upwork, oDesk, Freelancer, and others like this.
There are always places to go to find jobs online. Not only should you be available for more work to fill your time with, you should also remember the clients you still have and make yourself available for their needs as well. It’s important to keep your current clients happy and when they need you for a rush job, make sure you are there for them.
“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
3. Be a Communication Machine
Not only should you make yourself available, you should also make yourself accessible. It’s no fun for your clients to have to track you down in order to get an update or ask for more work to be done.
Nathan Hirsch, co-founder and CEO of the FreeeUp freelancer hiring marketplace, says one of the reasons most freelancers lose jobs is because the freelancer was nowhere to be found. It’s important to remember to share every contact detail you have with your clients so you both can work well together.
Successful freelancers have these tools in their portfolio:
With a mix of communication tools at your disposal, even if you’re away from your desk, your client should still be able to get your attention within the span of 30 minutes or less.
4. Extend Your Expertise Through Others
While most freelancers are happy with keeping busy with the clients they have, freelancers who want to build their businesses will take advantage of every talent they come across.
For example, you may be an expert in the social marketing industry, but you keep getting stray clients from the search engine optimization industry. Just because you don’t have the expertise to complete the job doesn’t mean you have to send them away since you can use other freelancers. This is where contracting work comes into play and it can help your overall reach in your business.
Over time, you will come into contact with other freelancers who have multiple talents you do not have yourself. When a job comes your way in which you have no experience in, reach out to someone who does and split the profits.
While this is a whole different ball game for freelancers to pursue, it can become very lucrative if you understand what to do. First, build a community of freelance experts. You can do this easily by setting up a Facebook group. I personally set up a freelance writing group on Facebook and, in the span of 2 months, have added 3,000+ new writers into the space. Here we discuss best strategies, recommend our friends for freelance jobs, and make each other better through discussion.
5. Stay On Track With Taxes
I know this isn’t something you want to think about at the moment, but in April it will come up again. It’s relevant to have something in place to help you regulate the money which you have acquired over the past year with your freelance business.
99designs explains how the government will be taking a percentage of your income out in taxes. In order to prepare for this, they have wisely suggested putting back your governmental portion each month in a savings.
You have to run your freelance operations like a business. While taking care of taxes and fees aren’t something you dream of doing, it is something you need to adjust for because the time will come to pay the piper and you must be prepared.
Take some time and research other tax preparations for freelancers so you won’t be caught with any surprises at the end of the year. In fact, this part plays a huge role in building your freelance company. You want to be able to have a working budget after the government takes their part.
Are You Ready?
In order to create a profitable freelance business you need to be able to stand on the foundational principles of those freelancers who have gone before you and succeeded. This, and your own creativity and imagination can push you towards your goals of success. Don’t fall trap to the “always famine” idea of a freelancer by using these 5 commandments to nurture your business model.
What are some ways you have built your business? Let us know by commenting below!
Image courtesy of Twenty20.com
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By investing your time and effort in networking, you will gain more business through the relationships you make
Are you completely new to networking?
Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.
It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?
Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.
Rock up with confidence
If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.
Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!
Where to go networking
If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.
For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!
If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.
Get more leads and referrals
This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.
Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.
When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!
Grow your business
By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.
We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.
2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.
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