Connect with us


4 Underrated Skills You Can Leverage to Reach New Clients



Image Credit: Unsplash

As a sales pro, it probably comes as no surprise to you that you are just as much a sales tool as the product or service you’re choosing to sell. When speaking with your audience or following a new lead, you are the face and voice of the product, and you make a subconscious impression on your customer that will ultimately impact their response to your pitch.

That’s all well and good, but what if the wells run dry? It happens – people get burnt out, worn down, and just plain tired. It happens to the best of us, and while it’s tough, it’s anything but insurmountable.

Whether you feel like you’re struggling and are looking for new tools to add to your sales pro toolkit, or you’re seeking to unlock some hidden potential you didn’t even know you had, keep reading to discover the four underrated skills you can leverage to reach new clients.

1. Have You Been Listening?

The best skill in today’s world is being able to listen, and it’s one that so many sales professionals fail at. It doesn’t matter who you are, where you are or what you’re doing: customers are sick of salespeople who keep trying to sell them their perspectives, solutions or points of view. 

Some sales pros have technically grasped this skill, but haven’t mastered it; they listen because they know it’s the right thing to do, but they have an answer prepared in their mind long before the customer has finished talking. A customer who feels truly heard will buy not only your solution, but also a partner they can trust. That trust? Priceless.

Everyone wants to feel heard and seen, and by giving that to your customer, you’re not only building a potential lead, but you’re building a bond as well. That tiny moment of human connection can mean everything, and can carry on long past the initial interaction.

2. Cultivate Empathy

The act of stepping into someone’s shoes is an act of humility and service, two things that are great in theory but can be tough to practice. While it’s vital to be proud of your job and the work you do every day, don’t let that pride blind you to the customer’s point of view – that’s what matters most, after all!

Think about your customer’s perspective when approaching each lead. What are their hopes and dreams? What is a big win for them, and how can you make that happen? What gaps in service or in the marketplace they’re in can you help fill or solve? If you don’t know the answers, ask! 

At the end of the day, you’re in this business to work with customers to fill their needs. In order to do that effectively, think about what they must be feeling on the other side of their problem. Your approach will change, and customers will pick up on it and reap the benefits.

Empathy is the ability to step outside of your own bubble and into the bubbles of other people.” – C. Joybell

3. Curiosity is Needed

Curiosity may have killed the cat, but it won’t kill the sales deal. In fact, your natural curiosity – or what your mother may have called nosiness – may make the difference between a big commission and a zero-sum bottom line.

Curiosity goes hand-in-hand with both listening and empathy; you put those three together and you’re golden. Curiosity is all about asking the right questions to suss out your customer’s needs. Prompt them to think about where they’re at, where they want to go, and what you can do to help get them there. Not only will you be able to gain a clearer understanding of your client’s needs, but you’ll also show them that you are ready, willing, and able to help – and that you care enough to do so.

4. Ability to Make People Smile

If you love cracking jokes or just have a demeanor about you that makes everyone want to spend time with you at parties, channel that energy each time you meet with a customer. People will smile when they feel comfortable and at ease, but many times a potential client will put walls up to not seem overly eager or gullible. The ability to crack those defenses a bit will go a long way.

There are several ways to do this depending on your personality and style. If you happen to fumble a pen or accidentally mute yourself on a video call, a small crack at your own expense can drastically lighten the mood. If you notice your client has a photograph of their children or family on their desk, wall or phone, ask them about the image and listen to the answer. This process allows you to humanize yourself to the customer and ensure they will be more open and willing to hear what you have to share.

If you see yourself reflected in these four underrated skills or have realized there’s a skill you never knew you had, now is the time to take advantage of these action items and grow your commission as a result. By approaching customers with listening skills, empathy, curiosity, and the ability to make them smile, you will ensure positive interactions that keep customers happy and coming back for more – which means more success for you!

Bill Murphy is an 8-figure business owner and Founder of Cheat Codes for Sales Pros. He has helped over 1,300 businesses exponentially grow through his proven Cheat Code System. Bill has been featured on the Solarpreneur Podcast, as well as in Future Sharks and Influencive. For more information, please visit

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics



Image Credit: Unsplash

Innovation is a topic often discussed in software applications, app development, and the world of tech. However; you don’t hear it as much in the online business space, particularly among service providers. But innovation is the lifeblood of market leadership.  (more…)

Continue Reading


How to Lose a Team in 10 Days: Are You a True Leader?

The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.



Image Credit: Unsplash

“If you don’t like working here, I’m not going to force any of you to stay. Put in your transfer or resignation papers and I will sign them today and you can go work someplace else.” (more…)

Continue Reading


How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make



Image Credit: Unsplash

Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

Continue Reading


5 Keys to Building a Valuable Business

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing.



Image Credit: Unsplash

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing. Or the chance to make money doing something you truly love and the ability to be your own boss and set your own hours.  (more…)

Continue Reading