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The #1 Way Coaches Are Pushing Clients Away

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Congratulations! You posted your latest offer on social media (along with some other top-notch content). You’ve been working on this idea for weeks, and now the moment has arrived. You sit back and wait for the messages to pour in—only, nothing happens. No pings. No comments. Barely even a like if it weren’t for your best friend and that creepy guy who stalks your profile.

After a few days of putting your offer out there and having zip for sales, you question everything. 

“Did I say the right thing?”

“Is something wrong with my offer?”

“Do people just not want what I have?”

“Does my audience not like me or trust me?”

These are just a few of the questions that can take coaches down a dark spiral because they miss an important but simple truth.

Owning a coaching business is tough. Having an excellent service isn’t enough to drive sales. As a coach, you have to learn the business side of things so that you can do the actual coaching with real clients. That’s why you have to know what draws your people in and what pushes them away. Your messaging is the key to this.

Messaging is the most important and powerful component of your business outside of the results that you deliver. This is what separates you from every other coach, and what tells your audience that they can trust you. There’s just one problem—most coaches get this completely wrong.

Speaking to a disempowered version of your client

When you talk directly to the version of your ideal client that’s living in survival, using words that perpetuate any victim mentality they may have doesn’t allow your prospect to step into their possible future. It scares them to try to run from their present. 

If you speak to the parts of your prospect that feel like they’re in victim mode, it’s difficult to get them to make an empowered decision to change their life for the better. This pushes away sophisticated, high ticket clients. 

Instead, you want to be speaking to your prospects in an empowered state. They may have problems, but your people have a certain degree of belief that things can be different. They believe that the result they want is possible for them which is why they’re looking for help. These types of buyers make decisions in trust more than engaging in skepticism when you speak to their empowered sense of self.

“A coach is someone that sees beyond your limits and guides you to greatness.” – Michael Jordan

Unconsciously using Bro-marketing 

Bro-marketing consists of the old school rules of marketing that teach scarcity, false urgency, and codependent feelings in the prospects to drive conversions. These methods focus on the pain of the prospect and make them think, if I don’t have this I won’t be successful. The problem is this doesn’t work for the sophisticated buyers in the coaching space. Premium coaching clients need to be in a more empowered place. Bro-marketing is really victimhood snatching. It speaks to people who are in so much fear or pain, that they’re motivated by the chance of something changing for the better. These are often the people digging into the couch for quarters when things go wrong—they’re not clients who pay a premium for coaching.

However, premium coaching clients think differently. They’re aware of their problems, but they’re not motivated by fear tactics (AKA: the threat of staying where they are). Instead, you want to speak to the empowered version of your ideal client to inspire them to become more. Victimhood messaging attracts clients who struggle. Empowered messaging attracts premium clients willing to do the work and get the results.

Be consistent

If you feel like you’re repeating yourself over and over again and it almost feels boring, it’s a good sign. When you change your messaging over and over again, you don’t let your audience catch up with what you’re doing. 

What gets repeated gets remembered.

What gets remembered is what people trust. 

Repetition in your messaging creates trust and stability in your business.

Imagine if someone you were dating changed their feelings for you every week or every month. It would be hard to trust them. If you change your message every month, you break your audience’s trust. 

The more you repeat your message, even though you may feel like a broken record, the more they’ll trust you. They’ll think of you as the go to person for your area

Juliana Garcia is a Latina online entrepreneur who has created a $2.5 million dollar business helping skilled coaches clarify their marketing message to attract premium clients. She has pioneered a cutting-edge, client-centric approach that breaks the old-school marketing rules and focuses on selling through intimacy, integrity, strong mindset tools, and zero BS. Juliana’s early marketing career involved working on the launch of the movie Think & Grow Rich: The Legacy, and Napoleon Hill’s work has had a strong influence on her approach. Juliana’s company is focused on helping coaches set new standards for what’s possible in the coaching industry so they can create a rich, fulfilling, and sustainable business without the burnout. Juliana’s insights have been featured in Forbes and more.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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