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The #1 Way Coaches Are Pushing Clients Away

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Congratulations! You posted your latest offer on social media (along with some other top-notch content). You’ve been working on this idea for weeks, and now the moment has arrived. You sit back and wait for the messages to pour in—only, nothing happens. No pings. No comments. Barely even a like if it weren’t for your best friend and that creepy guy who stalks your profile.

After a few days of putting your offer out there and having zip for sales, you question everything. 

“Did I say the right thing?”

“Is something wrong with my offer?”

“Do people just not want what I have?”

“Does my audience not like me or trust me?”

These are just a few of the questions that can take coaches down a dark spiral because they miss an important but simple truth.

Owning a coaching business is tough. Having an excellent service isn’t enough to drive sales. As a coach, you have to learn the business side of things so that you can do the actual coaching with real clients. That’s why you have to know what draws your people in and what pushes them away. Your messaging is the key to this.

Messaging is the most important and powerful component of your business outside of the results that you deliver. This is what separates you from every other coach, and what tells your audience that they can trust you. There’s just one problem—most coaches get this completely wrong.

Speaking to a disempowered version of your client

When you talk directly to the version of your ideal client that’s living in survival, using words that perpetuate any victim mentality they may have doesn’t allow your prospect to step into their possible future. It scares them to try to run from their present. 

If you speak to the parts of your prospect that feel like they’re in victim mode, it’s difficult to get them to make an empowered decision to change their life for the better. This pushes away sophisticated, high ticket clients. 

Instead, you want to be speaking to your prospects in an empowered state. They may have problems, but your people have a certain degree of belief that things can be different. They believe that the result they want is possible for them which is why they’re looking for help. These types of buyers make decisions in trust more than engaging in skepticism when you speak to their empowered sense of self.

“A coach is someone that sees beyond your limits and guides you to greatness.” – Michael Jordan

Unconsciously using Bro-marketing 

Bro-marketing consists of the old school rules of marketing that teach scarcity, false urgency, and codependent feelings in the prospects to drive conversions. These methods focus on the pain of the prospect and make them think, if I don’t have this I won’t be successful. The problem is this doesn’t work for the sophisticated buyers in the coaching space. Premium coaching clients need to be in a more empowered place. Bro-marketing is really victimhood snatching. It speaks to people who are in so much fear or pain, that they’re motivated by the chance of something changing for the better. These are often the people digging into the couch for quarters when things go wrong—they’re not clients who pay a premium for coaching.

However, premium coaching clients think differently. They’re aware of their problems, but they’re not motivated by fear tactics (AKA: the threat of staying where they are). Instead, you want to speak to the empowered version of your ideal client to inspire them to become more. Victimhood messaging attracts clients who struggle. Empowered messaging attracts premium clients willing to do the work and get the results.

Be consistent

If you feel like you’re repeating yourself over and over again and it almost feels boring, it’s a good sign. When you change your messaging over and over again, you don’t let your audience catch up with what you’re doing. 

What gets repeated gets remembered.

What gets remembered is what people trust. 

Repetition in your messaging creates trust and stability in your business.

Imagine if someone you were dating changed their feelings for you every week or every month. It would be hard to trust them. If you change your message every month, you break your audience’s trust. 

The more you repeat your message, even though you may feel like a broken record, the more they’ll trust you. They’ll think of you as the go to person for your area

Juliana Garcia is a Latina online entrepreneur who has created a $2.5 million dollar business helping skilled coaches clarify their marketing message to attract premium clients. She has pioneered a cutting-edge, client-centric approach that breaks the old-school marketing rules and focuses on selling through intimacy, integrity, strong mindset tools, and zero BS. Juliana’s early marketing career involved working on the launch of the movie Think & Grow Rich: The Legacy, and Napoleon Hill’s work has had a strong influence on her approach. Juliana’s company is focused on helping coaches set new standards for what’s possible in the coaching industry so they can create a rich, fulfilling, and sustainable business without the burnout. Juliana’s insights have been featured in Forbes and more.

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Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader

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mlk jr

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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