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3 Reasons to Create a Private Podcast for Your Course

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Most people know about podcasts and their skyrocketing popularity. However, one unsung hero that continues to provide a useful application in many different areas of life is the private podcast. Employers, teachers, and other leaders are increasingly choosing to use private podcasts as a new way to connect with their audience to get their messages across.

It’s a modern approach, but private podcasts have proven invaluable for those who create and maintain online courses. Here’s what you need to know about the benefits of creating a private podcast for your online course and the reasons you should consider starting one today.

A Private Podcast Can Transform the Way You Engage with Your Audience

Private podcasts truly are a wonderful option for course creators to share exclusive content in a way that’s protected. They are beneficial for building an engaged, authentic audience and attract students who are dedicated to completing the course. Private podcasts can also be used by creators to answer questions and directly interact with their students. This technology is changing the landscape of how students and creators are engaging through online courses.

A Podcast Can Take Your Course to a Whole New Level

Online courses have gained quite a bit of attention in recent years, and they’re especially attractive after Covid-19. Their flexibility and low costs allow these tools to be taken advantage of by practically anyone, but there’s a lot of competition out there. 

A large number of professional organizations, small businesses, and leaders have chosen to utilize online learning opportunities to reach their students. That’s why it’s so important for your course to stand out and attract attention. Providing a relevant and reliable private podcast for your students is one way to achieve this. In fact, the effort could take your course to a level you never before thought possible. These are the top three benefits that your course might see after introducing a private podcast. 

1. A Podcast Adds More Value to Your Course

Podcasts are incredibly easy to consume. They’re conversational, engaging, and a viable alternative to video. Private podcasts can be used to build a true relationship with the members of your audience, allowing them to feel a genuine bond with your brand and connect with you on a deeper level. Podcast listeners often develop a relationship with their favorite hosts, and this helps them enjoy the course more deeply and find more fulfillment in taking it.

“You just need one person to listen, get your message and pass it on to someone else. And, you’ve double your audience.” – Robert Gerrish

2. It Can Be An Easy Way to Meet Your Audience on Mobile

People are busy. They have work, families, hobbies, and other areas of life that demand their time and attention. In today’s busy world of go-go-go, it can be difficult for people to find time to sit down and complete a course. Modules and exercises quickly find themselves on the back burner, and eventually fall off the “to-do list” altogether. One way to prevent this from happening is through a private podcast. It’s time to make the old, “I didn’t have time,” excuse a thing of the past. 

Podcasts meet people where they are. They’re portable, easy to listen to, and can be taken virtually anywhere. Podcasts can be paused, listened to at any time of the day or night, and they allow the student to digest the information at their own pace. And, because private podcasts are tied to one unique email address, you never have to worry about who’s consuming your content. It is an incredible opportunity for course creators to consistently connect with their students, wherever they are. 

3. Podcasts Make it Easier for Students to Complete the Course

Looking at a gigantic course overview can feel overwhelming. It can bring to mind all of those other life commitments that we discussed earlier and hinder the student’s likelihood of completing the course. In the end, this hurts your course rating and limits the number of success stories available to you. Take a different path for your course. 

Private podcasts offer incredible support for online courses, breaking down ideas and concepts into different “episodes”, and exploring topics through conversation. They can be used to encourage students to complete the course and generate more success stories for you and your business. 

Not all podcasts have to be free and public, and they aren’t. There is an untold number of private podcasts out there, supporting people and providing value. Yours can be one of them!

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has designed, created, and marketed services, online courses, SaaS subscriptions, coaching, and certification programs that have generated over $500M in sales. Nora's consulting and genius is trusted by global brands such as Clickfunnels, Liberty Mutual, ExactTarget (before being acquired by Salesforce), Leverage, and more. She uses her over 20 years of experience in technology, engineering psychology, and marketing to increase market share, influence, and profitability. Her genius will also be featured as a partner in the upcoming Season 2 of “Four Days to Save the World”, The Social Movement (TV Series) on Amazon Prime, Apple TV, and more.

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By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

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Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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