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4 Things You Must Know About Building Your Brand in a World Full of Noise

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building your brand

Thanks to the internet, you no longer need to come from money or a certain family to become well-known. You can create a name for yourself by simply posting a Youtube video or becoming Instagram famous.  But, why is it that some people are able to get millions of views while others seem to merely exist on the web?

A fair amount of those people who exploded to online fame weren’t even trying. Somehow, their posts spread like wildfire. The internet is still pretty unknown, but what is certain is that it has no shame. While we would like to hope the content that resonates the most is about stuff that really matters, that’s not always the case.

Let’s face it, we all need a little entertainment now and then. The real world can get a tad too serious, so we turn to the web and go to what we really want to see. Whether we need the answer to a question or want to watch a new show, it’s all right there at our fingertips.

This information overload is causing our attention spans to decrease like never before. We need a better way to navigate the through the unknown web.

Read on for a fews ways you can use the internet as a tool to tell your story:

1. Filter to What Serves You

We need the capability to filter through all of the noise, deciding what’s relevant to us. Given the opportunity to connect with others throughout the world, are we really making the most out of it? We have the ability like never before to create a name for ourselves without spending thousands of dollars on advertising. If you’re thinking about starting a blog or online business, it seems that the power is in your hands.

However, on the path to building something that matters, we get stuck scrolling through Facebook comparing ourselves to others. Given that we have the power to choose what we view online, you would think that we would just X out of sites that are actually making us depressed, but that’s easier said than done.

The problem is not that there isn’t uplifting content online, but that there is so much content in general. We have to be able to filter through it all faster than humanly possible. Yes, we can choose who we follow online, but we can’t control all the ideas and opinions that are thrown at us constantly.

The only thing we truly can control on the internet is what we put out there. It’s far too idealistic to assume that all the content you create should serve a greater purpose. But, if you are intentional about using the internet to build your brand, you can begin using it to your advantage.

“Visual content, more creative storytelling, and interactive content contribute to experiences that inform and create an emotional connection with buyers. Brands are still creating more content, but it’s held to a higher standard by customers.”Lee Odden

2. Create an Honest Brand

You can look at the internet and social media as a way to get likes or a certain number of views. If that happens, then fantastic! There are definitely tactics you can learn to better understand social media algorithms and how to better connect with your audience.  

But putting out content solely to increase your likes might eventually lead to feeling empty. The more likes we get, the happier we feel at the time. But, what about after? Can we say that we’re honestly controlling what we put out there or is the web controlling us?

What matters most is that you’re building a name for yourself that is greater than skin deep. And trust me, I don’t think everyone on the internet needs to be laser-focused on building their brand. But, if you’ve committed to using the internet as a way to further your personal brand, ask yourself how it can serve a greater purpose.

3. Build with the Future in Mind

The internet is still very undefined. We’re told to be careful what we post, because it will last forever. And yet we look back at our Facebook memories wondering why we posted completely random song lyrics back in the day.

The good thing is that if you’re not where you want to be career-wise, you have the opportunity to showcase your objectives and tailor your current status to accentuate skills that will get you to where you want to be. I suggest getting as clear as possible on your objective. Don’t let the internet pull you in ten different directions. This is where simplicity rules.

The clearer you can be on your agenda, the quicker you can filter through all the noise to what matters to you. More and more online trainings are popping up where you can master new skills for free or a more affordable rate. You can dip your toes in the water without going back to school. Just be sure that any trainings you embark on are reputable and in line with your vision.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy and inspires your hopes.” – Andrew Carnegie

4. Connect in a Purposeful Way

Most importantly, we have the ability to connect with others who are where we want to be. While it’s always great to form connections face-to-face, we can reach out to role models online eventually leading to a phone call or meeting for coffee. I’ve learned more in a 15-minute call from a business owner I met online than I have in hours spent with others.

Even if you’re just exploring different career routes, you have the power to reach out to individuals from all paths. As long as you reach out to those people in an honest and grateful manner, most people are willing to share their story. As always, take advice with a grain of salt, but it can prove to be eye-opening in a way that you never imagined.

Whether you’re where you want to be or just getting started, you have the power to use the internet to develop your personal brand. Use this power to show others online your purpose. By controlling what you put out there, you never know who you just might connect with.

How are you building your brand in the noisy online world? Share your best tips below!

Image courtesy of Twenty20.com

Jessica Brewer founded Think Train to help entrepreneurs execute an online presence through digital marketing. Her passion lies in helping companies & individuals pinpoint their purpose & further this message via online mediums. Follow her on instagram @jess_l_brewer or check out her website at www.thinktrain.io to learn more.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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