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All The Strategizing You’re Doing Is Sabotaging Your Success



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Strategizing is severely overrated. When you’re strategizing, you are paving a path of the best intentions. When you are deep in strategizing mode, everything feels exciting and doable and filled with possibility. But actually starting and following through with your best laid plans is often a completely different story. Unfortunately, far too many dreams and good intentions never proceed beyond the initial strategy stage. And for ambitious people like you and I, that is simply not good enough.

Here are 3 insidious ways that all that strategizing you’re doing is actually sabotaging your success, and most importantly, what to do instead:

1. It keeps you on the wrong side of the starting line.

We’ve been conditioned to be perfectionists. And as perfectionists, we like to wait until we have an entire plan mapped out before we get started to ensure our efforts will succeed right out of the gate. This is why shopping around for a proven strategy for what we want to accomplish is so enticing. If someone has already figured out how to do the thing, then all we have to do is copy their strategy, and voila! Success.

I once heard Mel Robbins say that perfectionism is not really the pursuit to be perfect, but rather “the desire to be immune from criticism.” (Doesn’t that just hit you right between the eyeballs?) You’re not spending all this time in strategy mode just because you think it’s the smart thing to do. You are lingering here because it’s far more comfortable on this side of the starting line. It’s safer here. You can’t fail or get rejected or make a mistake before you cross the proverbial starting line. So the longer you avoid crossing that starting line, the longer you get to remain “immune from criticism.” If you want to achieve anything that matters to you, you have to get into implementation mode even before you have everything ready and “just so.” The truth is, it’s never going to be perfect. You just have to go for it.

2. It gives you a false sense of accomplishment.

Building out a fancy-pants strategy can give you a false sense of accomplishment. You can spend countless hours creating whimsical mind maps and spreadsheets filled with brilliant ideas and logical steps connected by arrows and timelines. You can spend loads of time talking through business models or process ideas with other strategy junkies, exploring endless possibilities. Or you can find yourself endlessly shopping for someone else’s step-by-step strategy for making things happen instead of actually making things happen. 

When it comes to goals, it’s all about taking action. At the end of the day, you can have the best laid plans in your hand, but if you haven’t taken any steps toward their execution, you’re still no closer. In fact, you’ve lost yet another day to strategizing when you could have been implementing all along.

3. It promises more than it can deliver.

By definition, choosing a strategy assumes that if you follow a series of steps, you are guaranteed a desired outcome. So if you can just find and adopt the right strategy (whatever that means) and then follow the outlined steps with fidelity, you should expect to get the same results. 

It totally makes sense that you want to find a solid strategy for your next big endeavor. Why reinvent the wheel when someone else out there has already made mistakes, course corrected, and lived to tell the tale? If you can get your hands on someone else’s recipe for success, shouldn’t you shorten your learning curve by benefiting from their lessons learned? 

Right? Yeah, not so much. Not in my experience, anyway.

Internet marketers everywhere are hip to the fact that we crave clever shortcuts to success. They craft carefully worded sales pages promising to share the secrets to their success path in a tight, eight module package of videos and workbooks. If you act now and just adhere to their roadmap, you too can be as rich and famous as they are by next Tuesday. 

I get it. That sounds really good on paper. I’ve bought plenty of that same infocrack myself, much of which is currently collecting cyber-dust on my desktop right now. But none of those prepackaged strategies can take into account our unique needs, strengths, and goals. All these programs tend to do is cost us more time, money, and confidence than we can afford.

For ambitious people who want to do great things in this world as soon as humanly possible, following someone else’s step-by-step is never going to cut it. Your success path is uniquely yours. So borrow some of those great ideas, sure, but ultimately, you’ve got to blaze your own path. 

“Strategy is a fancy word for coming up with a long-term plan and putting it into action.” – Ellie Pidot

So now what?

You know that the quicker you implement, the faster you will move the needle toward what you want to accomplish. Ultimately, what really matters is the final outcome, not a six-month process of coming up with a plan. But implementation only happens after you let go of the perfectionism of take that big, scary step off the starting line paint. So how on earth can you move past the safety of strategizing mode and starting making things happen?

Approach everything as an experiment

But what if instead of waiting until you feel “ready,” you went ahead and started doing the thing? What if instead of just planning, or waiting until everything is just so, or until the stars align in a way that’s convenient for you, you jumped into implementation mode? Instead of spending another day strategizing (or shopping for someone else’s prepackaged strategy), consider approaching your next big thing as an experiment. And be clear: I’m not talking about some super sophisticated A/B split testing sort of project; I suggest tackling your next big thing as you would a fourth grade science experiment. 

A strategy requires you to map out all the steps and predict all the possible challenges before you get started to achieve a specific end. But by contrast, our fourth grade experiment sets out to test an educated guess. Identify or predict what you think might happen (your hypothesis), even though you can’t be sure how things will actually go down. But now you can get started, try some things out, collect a little data, and see what happens. 

When you approach your goals as experiments, all that self-sabotaging perfectionism and procrastination is instantly squashed. You can start immediately – even before you have everything figured out – because you’ve given yourself permission to just start and trust that you’ll figure things out along the way. Each day in your experiment, you experience a much richer sense of accomplishment, because you’re learning whilst taking bold, imperfect action. You’ll stop looking to gurus to have all the answers and trust yourself to find your path, your way. And most importantly, you’ll get much farther, faster than you ever did strategizing.

Jennie Mustafa-Julock is the sought after coach, speaker, and author for people who have impatient ambition. These are amazing humans who have done some great things, but want more - and it’s just not happening fast enough. Coach Jennie’s work has been the catalyst for her clients to launch new businesses, publish first books, negotiate career leaps, adventure the world, and more. Her genius has been featured by SXSW, Alt Summit, Huffington Post, NYU, Reinvention Radio, and more. She runs her growing empire with her wife and CEO from inside their Airstream trailer. If you’re ready to stop squandering your potential so that you can get farther, faster than you ever thought possible, start by downloading her free Tackle Your Fears Workbook ( and/or join her Make It Happen community at

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With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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