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3 Ways You Can Master Entrepreneurship Without Breaking a Sweat




Elon Musk and Jeff Bezos are two of the biggest entrepreneurial names in the business world. But while both have had wildly successful careers and developed two of the most valuable brands to this day, Bezos’ and Musk’s leadership styles differ greatly.

It’s no surprise that being a successful entrepreneur takes the perfect storm of attributes. And while there isn’t a one-size-fits-all method to entrepreneurial success, there are comparable patterns that many successful entrepreneurs such as Bezos and Musk follow.

Whether you’re just starting your career or are looking to hone your entrepreneurial skills, cultivating the right attributes and implementing the following strategies will help you further your career without risking your sanity.

1. Learn How to Self-Promote

Self-promotion is a tricky thing. Do it too much and you run the risk of coming off as braggy, pompous, or salesy. Do it too little and you run the risk of missing out on valuable connections and opportunities.

Mastering the art of self-promotion is without a doubt tricky, but if you don’t self-promote, who will? Ultimately, self-promotion is the best way to tell your story — after all, no one else knows your story like you do. You are the expert when it comes to knowing yourself.

If you’re looking to up your self-promotion game, there’s lots you can do. From something as simple as consistently posting to your social media platforms, to fostering your social influence skills, self-promotion takes many forms. For more ideas, Bruce Kasanoff wrote a great article on 40 ways to self-promote without being a jerk and artist.

“I’ve said it before, and by gosh, I’ll say it again — don’t be afraid to toot your own horn.” – Emlyn Chand

2. Establish a Task System Early On

You know the age-old saying: “If you fail to plan, you are planning to fail.” For entrepreneurs, this statement couldn’t be truer. No matter how great your ideas, connections, and resume are, entrepreneurial success relies on proper planning. Failing to plan makes it difficult to have the laser-focus necessary to avoid trying to appeal to anyone and everyone, and can cost you sales as a result.

Unfortunately, many entrepreneurs focus on the end goal of executing their product or service more than they focus on planning because they consider planning too time consuming. While writing your business plan isn’t something you can tackle on your 30-minute lunch break, it’s important to put in the hours necessary to get it done. Realizing that planning is a must-have, not just a nice-to-have, is so important for entrepreneurial success.

With proper planning and establishing processes for all aspects of your operations, your startup can avoid losing sales, especially if you run an online business. It may take some trial and error and adjustments to your original plan to figure out the right task system for you, but it’s important to do so.

Not sure where to start? Set some time aside to read about successful businesses and the entrepreneurs who built them. During your research, be sure to take notes and outline a rough draft of your business plan along with task systems and processes that make sense for you.

In the end, taking the time to devise a plan and establish a task system will help you concentrate on your goals, track your progress, identify risks in advance, and understand failures and how to remedy them.

3. Be Open to Change

If there’s one attribute all successful entrepreneurs share it’s that they are open to change. Change isn’t always easy — especially for those who prefer to be in control — but being open to change and learning to adapt isn’t just a success skill, it’s a survival skill.

Sure, being passionate about what you do is a necessary attribute of all entrepreneurs, but being stubborn isn’t. Entrepreneurial ventures are uncertain by nature and being inflexible about client or market needs will lead to failure.

As an entrepreneur, you’ll likely find that the path you originally envisioned in your head is totally different than how your product or service is executed. As a result, you may have to change your product or service to adapt to your unique situation. Entrepreneurs who embrace change find that it’s easier to keep moving forward. It’s important to remember that change doesn’t symbolize failure, but symbolizes growth.

Of course, change can be scary, but it doesn’t have to be. Successful entrepreneurs know that their venture is not just about doing what they believe is good, but also making a thriving business out of it.

You can embrace change in lots of ways — by welcoming suggestions from others, checking your ego at the door, and learning how to fail correctly.

“The measure of intelligence is the ability to change.” – Albert Einstein

The journey to becoming a successful entrepreneur isn’t as easy as going from Point A to B. Throughout your career, you’ll be challenged, tested, and thrown curveballs. But by cultivating the right attributes like learning the art of self-promotion, planning, and being open to change, it’ll make the journey much more enjoyable.

What are some attributes you have that have helped you on your journey? Let us know by writing in the comments below!

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Mostafa El-Bermawy is a startup growth and marketing strategist. Over the past 8 years, Mostafa has helped brands such as American Express, P&G and Ford Motors refine their digital marketing strategies. Mostafa is also a regular tech contributor for Wired and BBC Arabia. He currently lives in New York and heads Marketing at Workzone, a leading project management software startup.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make



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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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