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3 Reasons Why Public Speaking is Essential to Growing Your Business



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Did you know that your influence at work could be one of the factors that determine the firm’s success? Think about your persona at work. How do you conduct yourself during meetings? Do you choose the right words? The proper body language?

It might seem like an irrelevant thing to you but a leader’s influence affects his organization more than you think. Whether you’re the CEO of a big firm, or the owner of a small startup, the way you stand in front of any audience has an effect on the way your employees and clients see you. But the most important part is how your public speaking skills can get you to grow your organization like you’ve never imagined.

Here are 3 reasons why public speaking is good for you business:

1. It Can Unlock Multiple Opportunities

People are generally more attracted to confident and strong-willed individuals. As a leader in your organization, you should take advantage of every opportunity you get to be onstage. You never know who might be in the audience. You could be pitching to potential investors, or have a connection with the biggest VIPs in your industry.

When they see that you’re well-versed and passionate on what you’re talking about, your trustworthiness increases and the more chances that one of your audience members will want to do business with you.

The last time I pitched to potential investors, I spoke with confidence and conviction and it ended with an investor discussing wanting to work with my team. It happened to me, and it can happen to you too. You have to express how you can help them, and make sure you deliver it in a way that suits their needs.

“A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.” ― Todd Stocker

2. It Gives Inspiration to Your Employees

Have you heard that story about a NASA janitor? If not, here it is in short form: President John F. Kennedy visited the NASA space center in 1962, and while he was there, he noticed a janitor holding a broom. He walked towards that man, introduced himself, and then asked, “What are you doing?”

The janitor responded, “Well, Mr. President. I’m helping put a man on the moon.” The moral of the story is no matter how small or big we think our role is, we have to believe that it’s part of a much bigger purpose.

Now, imagine if you could tell your team and your employees something similar to this. Wouldn’t they feel inspired? The more you communicate the purpose of all that they’re doing at work, the more they will enjoy working for you.

Trust me, it feels so much lighter when everybody knows they’re working for a cause. So if you’re not doing that already, prepare your next speech right now and tell them why your organization exists. Remember, how you deliver it is also important, so make sure you get to rehearse it before facing them.

“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.” ― Winston S. Churchill

3. It Results to Personal Growth

When a leader grows, the business also grows. The more you expose yourself out there and learn how to communicate your ideas effectively, the more you will boost your self-esteem. This will give you the drive to do more and see progress within your business.

There are still times that I would get tunnel vision and a panic attack while I spoke, but I’ve learned how to deal with them on the spot. Growth doesn’t mean totally eliminating the challenges you face, but slowly learning how to handle them when they arrive.

Building a business means you have to build people first. But before building people, you must build yourself. What better way than to start with public speaking? Public Speaking is an essential skill that every entrepreneur must have in order to expand their vision.

It could grow their network, inspire their employees and boost their self-esteem even more. Imagine being the leader who people look up to because they know why you’re doing what you’re doing.

It would be much easier to work with somebody who knows their purpose for being here. You already know that person is you. So let’s get going, improve your speaking skills and grow your business today!

How has public speaking helped your business? Leave your thoughts below!

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

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This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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