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3 Reasons Why Public Speaking is Essential to Growing Your Business

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Did you know that your influence at work could be one of the factors that determine the firm’s success? Think about your persona at work. How do you conduct yourself during meetings? Do you choose the right words? The proper body language?

It might seem like an irrelevant thing to you but a leader’s influence affects his organization more than you think. Whether you’re the CEO of a big firm, or the owner of a small startup, the way you stand in front of any audience has an effect on the way your employees and clients see you. But the most important part is how your public speaking skills can get you to grow your organization like you’ve never imagined.

Here are 3 reasons why public speaking is good for you business:

1. It Can Unlock Multiple Opportunities

People are generally more attracted to confident and strong-willed individuals. As a leader in your organization, you should take advantage of every opportunity you get to be onstage. You never know who might be in the audience. You could be pitching to potential investors, or have a connection with the biggest VIPs in your industry.

When they see that you’re well-versed and passionate on what you’re talking about, your trustworthiness increases and the more chances that one of your audience members will want to do business with you.

The last time I pitched to potential investors, I spoke with confidence and conviction and it ended with an investor discussing wanting to work with my team. It happened to me, and it can happen to you too. You have to express how you can help them, and make sure you deliver it in a way that suits their needs.

“A speaker should approach his preparation not by what he wants to say, but by what he wants to learn.” ― Todd Stocker

2. It Gives Inspiration to Your Employees

Have you heard that story about a NASA janitor? If not, here it is in short form: President John F. Kennedy visited the NASA space center in 1962, and while he was there, he noticed a janitor holding a broom. He walked towards that man, introduced himself, and then asked, “What are you doing?”

The janitor responded, “Well, Mr. President. I’m helping put a man on the moon.” The moral of the story is no matter how small or big we think our role is, we have to believe that it’s part of a much bigger purpose.

Now, imagine if you could tell your team and your employees something similar to this. Wouldn’t they feel inspired? The more you communicate the purpose of all that they’re doing at work, the more they will enjoy working for you.

Trust me, it feels so much lighter when everybody knows they’re working for a cause. So if you’re not doing that already, prepare your next speech right now and tell them why your organization exists. Remember, how you deliver it is also important, so make sure you get to rehearse it before facing them.

“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.” ― Winston S. Churchill

3. It Results to Personal Growth

When a leader grows, the business also grows. The more you expose yourself out there and learn how to communicate your ideas effectively, the more you will boost your self-esteem. This will give you the drive to do more and see progress within your business.

There are still times that I would get tunnel vision and a panic attack while I spoke, but I’ve learned how to deal with them on the spot. Growth doesn’t mean totally eliminating the challenges you face, but slowly learning how to handle them when they arrive.

Building a business means you have to build people first. But before building people, you must build yourself. What better way than to start with public speaking? Public Speaking is an essential skill that every entrepreneur must have in order to expand their vision.

It could grow their network, inspire their employees and boost their self-esteem even more. Imagine being the leader who people look up to because they know why you’re doing what you’re doing.

It would be much easier to work with somebody who knows their purpose for being here. You already know that person is you. So let’s get going, improve your speaking skills and grow your business today!

How has public speaking helped your business? Leave your thoughts below!

Image courtesy of Twenty20.com

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Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader

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While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

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