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10 Marketing Tips From Jim Rohn’s Marketing Genius, Kyle Wilson

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Nearly every time management program on the market talks about creating a calendar, changing your habits, or creating to-do lists. They certainly do work, but personally, I can think of no better productivity hack than learning from experts. They know the ins and outs of their field so they know all the shortcuts and the pitfalls that so many people make.

Marketing is the lifeblood of any company, and when it comes to marketing a few names stand out. One such person is Kyle Wilson, creator of jimrohninternational.com.

Kyle was Jim Rohn’s business partner for 16 years and is also the co-author of The Chicken Soup for the Entrepreneurial Soul with Jack Canfield and Mark Victor Hansen, co-creator of Success Mastery Academy with Brian Tracy and has been involved in three Amazon best sellers, Passionistas, Little Black Book of Fitness and Mom and Dadpreneurs.

What I love about his advice is it’s not the here today, gone tomorrow type. It’s evergreen. It worked back then and it still works today.

Here are ten tips he shared with me that will help save you time in building your business:

1. The wheel

This is a concept he uses to analyze a business. Each spoke represents a product, a service or what he calls customer acquisition. To have a smooth running business you need to have a balance between all three. Just products and services make for a rocky ride.

“Either you run the day, or the day runs you.” – Jim Rohn

2. Teasers

Marketing is like dating in many ways. You want to tease people up front, rather than reveal everything. That’s why in the digital marketplace, Kyle suggests that you have teaser emails when cold pitching a company. Think of it like a trailer. You want to give people just enough to get them interested and see who raises their hands. That’s your most responsive list. You can always send another more detailed email to the others at a later time to cover all your bases.

3. Secret sauce

Every company needs to have a special feature or techniques that differentiates them from their competition. In business, they call it a “secret sauce.” Coke had their recipe. McDonald’s had their system. Apple had the Apple store which was the real key behind the iPod’s success and Apple’s meteoric rise. What is the one thing your business does better than any other? Once you have that, make sure everyone knows about it.

4. Knowing when to call it

Entrepreneurs often make the mistake of falling in love with their business. As a result, they stick with ideas longer than they should.

5. Reinvent yourself

So many people find themselves stuck in dead-end jobs struggling to make ends meet. It doesn’t have to be that way. Colonel Sanders at 62 built a multi-million dollar empire. Start today to build your better tomorrow. Which brings me to the next tip.

6. Books

Harry Truman said, “Leaders are readers.” Books are knowledge of people’s lives and experiences condensed into a few hundred pages. Here are three books Kyle recommends: Napoleon Hill’s Think and Grow Rich, Jim Rohn’s The Five Major Pieces to the Life Puzzle, and Turning Pro by Steven Pressfield.

7. Technology

If you’re ignoring tech because you think it’s too difficult, it’s a mistake. Kyle is a huge fan of Snapchat, Facebook Live, and Instagram stories. They’re all powerful tools that people should be using in their businesses today.

8. Joint ventures

This is something I’m familiar with being a Joint Venture Broker myself. Kyle would do all sorts of deals with other speakers to exchange books so that he had a variety of products to offer his list.

“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn

9. Good stuff

It’s not enough to have tons of products or services. In fact, it can actually be detrimental to your business, especially in today’s world of ultra-picky consumers. We can’t be everything to everyone. Instead, we must know what our strengths are and use them.

10. Meditation

There is so much noise in today’s social environment. Distractions abound which is why it’s so important for us to take a few minutes each day to get “grounded” as Kyle likes to call it. It might not sound like a marketing tip, but focus is critical to success. A clear mind allows you to do that.

There you have it. Ten tips from the marketing genius Kyle Wilson that will transform any business. But as G.I.Joe is famous for saying, “Knowing is half the battle.” The other half is up to you.

What is the best piece of marketing advice you have ever received? Comment below!

Adrian Shepherd started his career as an ESL teacher in Japan, but today focuses on consulting with individuals and companies on productivity. His background in education helped him develop The One-Bite Time Management System (TMS), a revolutionary new system based entirely around simplicity: small bites that people can digest easily. He is based in Osaka, Japan. Learn more about Adrian at adrianshepherd.com.

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The Entrepreneur’s Reading List That Transforms Ideas Into Empires

These must-read titles and writing insights reveal how entrepreneurs turn bold ideas into empire-level success.

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top entrepreneurship books for business growth
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Entrepreneurship is powered by stories—of accomplishment, failure, and decision moments that define businesses. Books are maps, providing insight from individuals who’ve traversed the road ahead. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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When you think of Richard Branson (Virgin Group), Bill Gates (Microsoft), Steve Jobs (Apple), Rupert Murdoch (News Corporation), and Ted Turner (CNN), one thing becomes clear: they are not just entrepreneurs, they are entrepreneurial leaders. (more…)

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Entrepreneurs

Building a Business Empire: Lessons from the World’s Boldest Entrepreneurs

Learn essential lessons, success strategies, and mindset shifts every aspiring entrepreneur needs to overcome challenges and build a thriving business.

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how to build a business empire
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Back in July 2017, I attended a business seminar on entrepreneurship in India. With my appetite for learning and meeting new people, I wanted to explore the latest developments in the entrepreneurial world. (more…)

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