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3 Reasons Acting with Integrity Leads to Success

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A few years ago, a customer in my software business paid upfront for a round of changes to their custom software application. It wasn’t an issue until the customer changed their mind.

I don’t mean the customer decided to change something in the original scope. The customer chose to execute the project with another company with little warning. After 18 months, the customer said they wanted a new confidentiality agreement. The agreement would prohibit my firm for working with other companies in the same field.

We tried to negotiate a reasonable arrangement, in good faith. Unfortunately, the customer was adamant. We could not sign an agreement limiting our ability to do business.

So, we proceeded to wrap up business with the customer. We turned over credentials and documentation to the software. We tried to do the right thing; make sure the next vendor could continue the project.

But, what about their upfront deposit? The obvious answer was we should refund it. However, I cannot say it was the easiest decision to make. Honestly, it was hard. I had worked diligently with them the last year and was looking forward to the future revenue. How dare the customer try to change the terms of our business arrangement midstream?

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” – Bob Marley

It was only after wrestling with the implications of not giving the refund that I made the right decision. Even if you are “wronged”, there are consequences of not acting with integrity.

Here are 3 reasons why acting with integrity leads you to success:

1. Employees Are Watching You

The first reason I considered when making the decision was, how is this going to impact my relationship with my employees? They knew the customer had paid us a 4-figure advance.

If I was willing to short the customer, would I do the same to them? How could this influence how they viewed their job, their responsibility to customers and my responsibility to them?

In reflecting on the possible outcomes, I realized if they saw me act without integrity with a customer, it would diminish their trust in me. They might wonder if their next paycheck would be on time.

Also, it would reduce their enthusiasm for what we do. My team might cease to go the extra mile for the customer or simply spend more time on social media rather than serving. Intellectually, I knew this, but reflecting on the scenarios above helped me to get comfortable with the decision emotionally.

2. Customers Are Talking About You

The second reason I considered was, how is this going to affect what is said about us? Obviously, this customer was not going to be a customer going forward. However, they will talk to other companies.
It is common sense that referrals are the preferable form of marketing. We often think of a successful customer talking to future customers. Yet, a customer who “switches” will also tell a story.

I wanted the story they told to be a positive one. It would probably go something like, we were not able to reach an agreement on XYZ. And, they will remember concluding the relationship with integrity.

Hopefully, their story will end like this, “I think they would be a good match for you because they always treated us honestly.” The reputation that proceeds from an ending can still be a good one.

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” – Oprah Winfrey

3. You Have to Live with Yourself

The third reason I considered was, how am I going to feel about myself after this decision? If I am proud of the decision, it will strengthen my self-image. Otherwise, it will weaken it.

I might feel good for a while by making them pay. Over time, the feeling will fade, and I will be left with the voice of my conscience. If it is negative, it will haunt me. Sometimes, I do not consider the impact of a decision on myself. Whether I realize it consciously or not, it is there, and it makes a difference. Even if I tell myself I can live with it, in the long run, I cannot.

To function at my best, I need to remove any thought of acting unethically. If I do something without integrity once, it will be easier to do it again. And, it will influence my view of what success is.

The next time you are facing a challenging decision, ask yourself three questions. How will this impact my co-workers? How will it impact what customers say? And, how will it impact my view of myself?

How has acting with integrity helped you in tough situations? Please leave your thoughts below!

Kirk Bowman is the founder of Art of Value, a pricing consultancy in Dallas. He is the host of the Art of Value Show, a weekly podcast exploring the business model of value pricing for professional services. In 2010, Kirk changed the business model at his software company, MightyData, from hourly billing to value pricing and grew revenue by 55+% the first year.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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workplace stress management techniques
Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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