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Why Smart People Think Beyond Reason to Make Powerful Decisions




decision making
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How long has it been since you’ve had a tough decision to make at work? I bet it happens regularly, if it is not on a daily basis. Sure, making decisions can be exhilarating, but it can also be draining. Sometimes dreadful.

Your pulse accelerates, you start to sweat, your mind jumps from one point to the next, hoping to settle on something. You really want to make the right decision for you, for your team, for your organization. But often times, it can be a tough call. You wish you had the perfect step-by-step recipe to get to the right decision.

Well, in fact, decision-making is quite a complex process for everyone. So much that it is a very popular topic in management research.

For decades, academics have observed and interviewed successful senior leaders to understand and model the thought process that take them to the right decision. These studies resulted in the inescapable rational process. Which we are all very aware of.But what if there was a better way to make decisions that doesn’t just rely on rational thinking?

The problem with rational thinking

rational thinking

We are trained from an early age to develop our rational abilities. We are taught to systematically gather the relevant data, to analyze it, to design options and evaluate them, until we make the final decision. It is as a slow process requiring conscious and sustained effort. Our rational thinking make progress step by step and draws a logical conclusion. And that’s great. Indispensable.

I couldn’t agree more. I hold a Bachelor of Mathematics, and a scientific Master’s degree in Management. My natural preference is rational thinking. However, I must admit that rational thinking can be wrong. Or jammed, unable to decide.

I mean, do you always have enough time to gather data, analyze, evaluate options and decide? Do you always have all the data that is necessary? Does it sometimes happen, on the contrary, that you have so much data that it is overwhelming and you can no longer distinguish the forest from the trees? What if there was another way?

Rational thinking is not your only option

rational thinking

Senior leaders realize, and researchers have found out, that all decisions are not, or are not only, based on rational thinking. Decision-making also leverages … intuitive thinking. Smart leaders consider their intuitions — in addition to their rational analysis — when making decisions.

And the truth is, leaders consider their intuitions — in addition to their rational analysis — when making decisions:

“90% of the 60 leaders who participated in a study reported using their intuition in combination with rational data analysis. They found that their decisions were accelerated, and were better.” (Burke, Miller, 1999)

“Managers at the top of every [of the 2000] organizations surveyed scored higher than middle or lower-level managers on their ability to use their intuition to guide their key decisions.” (Agor, 1986)

This is a well-kept secret, isn’t it? I bet you rarely hear someone at work trying to convince you that this decision is better because his instinct says so. We would rather emphasize the extensive research and analysis we have done to give credibility to our decision.

However, it doesn’t mean that intuition is not instrumental to the process. So, let me explain what intuition is, exactly.

How intuition helps you reach the right decisions


Neuroscience understands that the human brain thinks in two different ways. There’s the rational process, as described above, and the intuitive process. The latter is not esoteric, magical, nor is it about a premonition.

Intuitions are the conclusions that spontaneously raise to your consciousness, without you being aware of the intermediate stages — although it is often possible to justify your intuition after the fact.

Imagine meeting someone for the first time. Within a blink of the eye, you have an opinion of the person. That’s an intuition. And, contrarily to reason, intuition is incredibly fast. Intuitions are conveyed to your consciousness by your emotions. The first thing that comes to mind is the feelings you have for this person. You like or dislike, you trust or you don’t.

Rather than dissecting information, the intuitive process of the brain makes connections almost instantaneously based on your experiences. By analogy and association, it synthesizes and jumps to conclusions. Beneath the surface, when you meet this person for the first time, your brain finds similarities with people you’ve known in the past, and concludes.

Intuition is thus essentially based on the knowledge accumulated through your experiences, all too often forgotten, and on the models of the world that you have created for yourself, of which you are often not aware of. You may or may not realize that this person in front of you reminds you of the type of people you don’t trust, as an example.

In fact, because it is spontaneous and effortless, intuition is the way of thinking that drives the majority of the decisions you make in a day. If the stakes are not high, intuition will prevail, it is so much easier and efficient. Whether you are conscious of it or not. Whether you like it or not.

Here are a few examples:

  • You slow down your car in traffic, because you instinctively understand that the car on the other lane is trying to cut you off.
  • You pick clothes in your closet that feel comfortable if you don’t have an official meeting today. You don’t need to rationally think over your choice.
  • You accept an invitation without hesitation because it feels exciting and you have time. No need for some complex thinking here either.

Does that mean you should always listen to your intuition?

listen to your intuition

Now, is this to say that your intuition is always right? Sorry, it is not the case. The quality of your intuitions depends on the quality of the knowledge you hold, and thus of your learning.

In fact, as you are getting experienced in your job, as you face numerous situations and overcome challenges, you develop mental models on the appropriate ways to react. That’s called expert intuition. It explains why senior people can make decision swiftly, without hesitation, and without a long rational process.

Your expertise may not only be related to your job. You can also be an expert in human relations, for example. If you have always been fascinated by people, and an avid observer of good and not-so-good interactions, you may intuitively know how to react with difficult people or situations.

However, a word of caution. Intuition can also tap into your biases and your fears. In those occasions, intuition could be wrong, and it is really difficult to tell when this happens. Intuitions, at the end of the day, are no more no less than assumptions. That’s why engaging both rational thinking and intuitive thinking is so important.

How smart people use intuition to make the best decisions

using your intuition

Let’s say you are in a restaurant. You read the menu, and choose one food rather than another according to how you feel about it. It is then your intuitive process that intervenes, without real awareness of what leads you to that choice.

That being said, if you are following a particular diet, you may rule out your initial choice. You can be the impartial observer of your feelings. You can decide to slow down for a second and have your rational thinking intervene to choose more proper food for you. You have a veto power over your intuitions.

The same holds true for decisions made in a professional context, even for the most rational of us. You have intuitions, and you have rational thoughts.

Let me ask you a question: When you have a decision to make, how would you describe your typical thought process?

  1. You spontaneously have a feeling of what the right decision is, and then you engage your rational thinking to confirm whether or not your intuition is right. That is called strategic intuition.
  2. You first collect data, you analyze it, you evaluate your options, you make a rational decision and then you stop for a moment to perceive how you feel about the decision. That’s called conclusive intuition.

Strategic intuition and conclusive intuition are both efficient. But it speaks to your natural preference, and to the level of experience you hold. The more experience, the more mental models you developed over time, and the easiest it is for your brain to make connections and associations, and thus generate intuitions.

In both instances, integrating intuition and reason increases dramatically the potential for you to make the right decision.

Intuition is really an assumption your brain makes based on your experience. Relying solely on your intuition could be risky, unless you don’t have the time to analyze the situation rationally — for example, in the middle of a heated discussion, or a particularly stressful situation.

Depending solely on your reason is also suboptimal. Your brain has the capacity to detect information beneath the surface which could have a crucial impact on your decision. Ignoring it could lead you to the wrong conclusion.

The more you navigate between the two processes, the more knowledge you tap into, the better the decisions, and the more you can adapt to circumstances. You can decide how much you rely on one or the other — or both. It is a matter of choice, and practice.

Make the best use of your brain’s powers to make smart decisions

brain power

Imagine that going forward, you listen to the little voice inside of you, in addition to proceeding systematically, rationally.

Imagine that going forward, you navigate between your reason and your intuition. You dig deeper into your feelings, the voice of your intuition, and challenge your reason. Similarly, you observe impartially feelings that arise, take a step back, and apply your veto if you know better.

Navigating between your reason and your intuition, you tap into the knowledge you are aware of at a conscious level, and also into the wisdom you hold beneath the surface. Chances are that you will make better informed decisions, even if time is short, data is insufficient, or contradictory.

As a senior leader once told me:This will make the difference between a potential of success, and an assured failure.


This article is based on the research I performed for my Master’s thesis (2017). The full bibliography includes over 100 articles and books, of which:

BURKE, Lisa A., MILLER, Monica K., Taking the mystery out of intuitive decision-making Academy of Management Executive, Vol. 13, №4, p. 91–98, New York, Academy of Management, 1999

AGOR, Weston H., The Logic of Intuition: How Top Executives Make Important Decisions, Organizational Dynamics, Vol. 14, №3, p. 5–18, Amsterdam, Elsevier, 1986

Ginette Gagnon is a certified Team Performance Coach and holds a Masters in Management from Montreal, Canada. She works with entrepreneurs, high-potential executives and management teams around the world making her clients athletes in their respective professional discipline.

Success Advice

How Your Friends Determine Whether You Succeed or Not




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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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Success Advice

The 3 Step Process to Building a Profitable Pitch




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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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Success Advice

The 4 Pillars of Wealth and Abundance




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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show




why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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