Connect with us

Success Advice

(Video) How Lil Jon Makes His Millions Outside Of Music

Joel Brown (Founder of Addicted2Success.com)

Published

on

Lil Jon


Rapper-producer Jonathan “Lil Jon” Smith is best known for turning everyday words like “yeah” and “okay” into bloodcurdling sonic extravaganzas. He’s crafted hits for the likes of Usher and Ludacris. But given the state of the recording industry, he’s focusing more on a concept that doesn’t lend itself to his trademark exhortations: diversification.

Lil Jon’s non-music revenue streams include a line of Oakley sunglasses, an energy drink and a wine label. On a recent visit to the DailyFinance studios, Jon estimated that these ventures account for nearly a third of his annual earnings, which total an estimated $11 million, by Forbes’ last count. In this video Lil Jon explains why there’s no better time than now to diversify.

 

Lil Jon Explains How He Is Creating A Diversified Portfolio

Lil Jon’s most successful business venture is his Crunk!!! Energy Drink, which allowed him to tap into a familiar lifestyle niche. “Crunk is a word we’ve been using in the South forever-it basically means energy,” he explains. “Crunk is past tense for crank. Once you crank it, it’s crunk … it’s off the hook, it’s crazy.”

Jon launched the beverage in 2002 with the help of late liquor baron Sidney Frank, the father of Grey Goose vodka. The two connected while Grey Goose was sponsoring concerts for Jon’s group, Lil Jon & the Eastside Boyz. After Frank passed away in 2006, Kimberley Clark veteran Tom Mahlke came in to run Crunk, and these days the energy drink pulls in a reported $15 million per year. Jon won’t reveal how much of that sum comes his way, but given the structure of comparable celebrity ventures, his annual take may well approach seven figures.

Jon’s next venture took him to a different side of the beverage business. In 2008, he started a wine label, Little Jonathan. The idea stemmed from a small run of private label wine that he’d commissioned for a party earlier that year. When he saw how easy it was to enter the wine business on a permanent basis, he brought in Alison Crowe — a California winemaker who has worked at Chalone Vineyard, Curtis Winery, Bonny Doon Vineyards and others — to create a merlot, a cabernet and a chardonnay. Bottles can be had for $15.99 online; sales figures aren’t available. But the chardonnay won a silver medal at the 2009 Los Angeles Wine and Spirits Competition.

“People tried to act like it was Boone’s Farm or something,” Jon says. “But when people tasted it, they saw that this was real and not anything ghetto at all.”

Planning for Retirement: Lil Jon Diversifies

Jon’s other ventures include a line of Oakley sunglasses ($100 per pair) and an Apple (AAPL) iPhone application ($0.99 per download) that features recordings of all his most popular sayings. He won’t disclose how much he earns from either, but he admits they’re part of his retirement plan.

“I want to have something to fall back on, so that’s a reason you create these different business ventures,” he explains. “I don’t want to rap forever.”

For now, he’ll use music to raise the profile of his other products, even though Crunk Rock‘s singles are unlikely to enjoy the success of 2004’s smash hit, Yeah. That song spent 12 weeks atop Billboard’s Hot 100 list and ranks 11th on Billboard’s all-time list, thanks in part to Lil Jon’s unique ululations.

“If I had $20 for every time someone asked me to go ‘Yeah!’ or ‘What!’ or ‘Okay!” he says, “I wouldn’t need to [win] the Lotto.”

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Success Advice

5 Things I Learned From Pitching Top Publications

Published

on

Image Credit: Unsplash

Everyone can publish a post on Facebook, go live on Instagram, or record a Youtube video. While social media is making out to be a serious business for experts and influencers around the globe, there is nothing that says “I am the expert” as much as a feature in a top magazine.   (more…)

Continue Reading

Success Advice

The Truth About Manifestation and How to Actually Do It

Published

on

Image Credit: Unsplash

Unless you’ve been living under a rock and have not engaged in today’s popular culture, chances are, you’ve heard of manifestation. It’s all the rage in the personal development space. People who are driven to create lives of success and abundance are leaning into the idea of manifestation in order to create what they desire. (more…)

Continue Reading

Success Advice

12 of the Most Common Signs You’re Not Ready to Be a Leader

Published

on

Image Credit: Unsplash

Over the last 20 years, I have seen leaders do amazing things. A story that sticks out in my mind is a story of a missionary who served in Thailand. He went there believing that he could make a difference, yet there were obstacles that stood in his way, and he was persecuted for his faith. Thankfully, in the last 10 years, he has been able to start a radio station, build a school, write books, and serve the poor. His life has touched tens of thousands of people and he is just getting started.  (more…)

Continue Reading

Success Advice

Why You Need to Have a Meaningful Vision to Succeed

Published

on

Image Credit: Unsplash

Do you feel lazy when you wake up every morning? Do you feel stressed and lack motivation to work? If this is happening to you, you lack a meaningful vision in your career, business, and life. (more…)

Continue Reading

Trending