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(Video) How Lil Jon Makes His Millions Outside Of Music



Lil Jon

Rapper-producer Jonathan “Lil Jon” Smith is best known for turning everyday words like “yeah” and “okay” into bloodcurdling sonic extravaganzas. He’s crafted hits for the likes of Usher and Ludacris. But given the state of the recording industry, he’s focusing more on a concept that doesn’t lend itself to his trademark exhortations: diversification.

Lil Jon’s non-music revenue streams include a line of Oakley sunglasses, an energy drink and a wine label. On a recent visit to the DailyFinance studios, Jon estimated that these ventures account for nearly a third of his annual earnings, which total an estimated $11 million, by Forbes’ last count. In this video Lil Jon explains why there’s no better time than now to diversify.


Lil Jon Explains How He Is Creating A Diversified Portfolio

Lil Jon’s most successful business venture is his Crunk!!! Energy Drink, which allowed him to tap into a familiar lifestyle niche. “Crunk is a word we’ve been using in the South forever-it basically means energy,” he explains. “Crunk is past tense for crank. Once you crank it, it’s crunk … it’s off the hook, it’s crazy.”

Jon launched the beverage in 2002 with the help of late liquor baron Sidney Frank, the father of Grey Goose vodka. The two connected while Grey Goose was sponsoring concerts for Jon’s group, Lil Jon & the Eastside Boyz. After Frank passed away in 2006, Kimberley Clark veteran Tom Mahlke came in to run Crunk, and these days the energy drink pulls in a reported $15 million per year. Jon won’t reveal how much of that sum comes his way, but given the structure of comparable celebrity ventures, his annual take may well approach seven figures.

Jon’s next venture took him to a different side of the beverage business. In 2008, he started a wine label, Little Jonathan. The idea stemmed from a small run of private label wine that he’d commissioned for a party earlier that year. When he saw how easy it was to enter the wine business on a permanent basis, he brought in Alison Crowe — a California winemaker who has worked at Chalone Vineyard, Curtis Winery, Bonny Doon Vineyards and others — to create a merlot, a cabernet and a chardonnay. Bottles can be had for $15.99 online; sales figures aren’t available. But the chardonnay won a silver medal at the 2009 Los Angeles Wine and Spirits Competition.

“People tried to act like it was Boone’s Farm or something,” Jon says. “But when people tasted it, they saw that this was real and not anything ghetto at all.”

Planning for Retirement: Lil Jon Diversifies

Jon’s other ventures include a line of Oakley sunglasses ($100 per pair) and an Apple (AAPL) iPhone application ($0.99 per download) that features recordings of all his most popular sayings. He won’t disclose how much he earns from either, but he admits they’re part of his retirement plan.

“I want to have something to fall back on, so that’s a reason you create these different business ventures,” he explains. “I don’t want to rap forever.”

For now, he’ll use music to raise the profile of his other products, even though Crunk Rock‘s singles are unlikely to enjoy the success of 2004’s smash hit, Yeah. That song spent 12 weeks atop Billboard’s Hot 100 list and ranks 11th on Billboard’s all-time list, thanks in part to Lil Jon’s unique ululations.

“If I had $20 for every time someone asked me to go ‘Yeah!’ or ‘What!’ or ‘Okay!” he says, “I wouldn’t need to [win] the Lotto.”

I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

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1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


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10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


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20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


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