Success Advice
The Ultimate Guide to Keeping Your Audience Engaged With Your Blog

According to HubSpot, 43% of all blog readers admit to skimming through blog posts. Although this is a disheartening number, what exactly is the cause for this lack of concentration? The answer lies in a very important buzzword – engagement. It’s not nearly enough to write SEO copy and use branded content to reach your target customer.
Every single bit of your content has to be engaging. It has to cause enjoyment and other pleasant emotions while people read it. If you’re struggling with engaging your audience, fear no more.
The guide below covers all the necessary steps towards engaging blog content:
1. Speak directly to them
Before you prepare to launch a campaign of branded content, it’s important to adjust your tone. Every follower of yours will register a more positive response if you speak “in familiarities” to them. To achieve this, you need to know your target audience and how they function.
For example, if your audience is made out of teenagers and young adults, you can use slang more freely. In case your followers are mainly mothers or older adults, you have to be more professional.
Older people strive for value, whereas youths tend to prioritize experiences. Look at your readers as future clients and observe them well. If you’re targeting younger, well-off individuals, don’t be afraid to get descriptive and use lavish expressions to evoke feelings. We live in an age where experiences are monetized and it’s essential that you describe your offer in detail.
This isn’t just meant for branded content. Even educational and informative blogs have to be shaped as advices to every individual. Write in second person and use concise, but developed thoughts and sentences. Mix brevity with effectiveness – that’s how to speak directly to your audience.
“What you do after you create your content is what truly counts.” – Gary Vaynerchuk
2. Keywords aren’t just for SEO
Do you know why the most popular songs are so popular? It’s because of their catchy rhythm, which allows the song to become an “earworm” and permanently stuck in the listeners’ brains.
Words are also music in their own right, which is why you need to change your view on the copy ASAP. Writing engaging blog posts is all about the right use of keywords. No, we don’t mean complying with all the demands of search engine algorithms to appear higher in search results.
Using keywords correctly is about placing them evenly around the text to evoke a feeling of repetitiveness. The reader must be constantly reminded about the point of the blog and why is that knowledge or information useful to him.
Nobody wants to read out of boredom. If you want to keep your audience engaged, you need to provide free value. To get a better effect on each and every reader, establish a consistent “rhythm” of keywords.
This includes concluding every other paragraph with the same longtail keyword. The frequency is enough to stay engraved in the minds of the readers.
At the same time, it’s also not strong enough to make the blog post unreadable. This is the whole crux of keyword use. Make it natural and your audience will feel connected to every forthcoming paragraph in the point. Better understanding equals better engagement.
3. Get visual
The next step in this guide to engaging your blog readers involves something more than copy – visual aspects of your blog. It’s important to have variety in your content. It may look tidy to have a dedicated session for text posts, infographics and images, but this becomes monotonous very quickly.
Different content doesn’t have to be targeted to different groups. Instead, all your content forms have to be fused to create the ultimate reading experience.
Add infographics under a paragraph that contains a lot of statistics. Important information and things essential to your brand have to be in visual form. Simply by glancing at this section, readers will memorize everything that’s needed.
Providing them with this easily-memorable content prepares them for the next step in engagement. This involves carefully approaching the subject to develop more detail.
Writing a blog post has to be methodical. Most marketers believe that each post is a standalone marketing tool with its only goal to maximize short-term engagement. However, this is an outdated view on the utilitarian value of blog posts as marketing tools.
4. Write posts in series
Blogs can have multiple purposes. They can either be informative, clearly promotional or, in most cases, informative with promotion in mind. If you are selling a product or service, you would want to use the blog space in the best possible way.
This indicates that promotionally informative posts are the best type of blog post for you. Their effectiveness comes in a unique ability to form chains of information, stretched out through several different posts.
The more you elaborate on important things, the more your customers will learn. Knowledge to customers means they will be better prepared for different approaches in your next blog posts. Imagine a reader learning something valuable from your digital marketing blog and thinking “Hey, this isn’t so hard after all!” This feeling of accomplishment is exactly what will engage them. They’ve learned something and now they want more.
Here is your chance to give them what they want. Have your blog posts logically connected from time to time. Once your regular readers start immersing themselves in different topics, they will be more and more confident in their knowledge.
You will be seen as someone who provides valuable knowledge. This will lead to better engagement, more conversions and increased revenue.
“The currency of blogging is authenticity and trust.” – Jason Calacanis
5. “Sprinkle” posts with CTAs
Being informative, engaging and utilizing visual content are good blogging tactics. Unfortunately, good is not good enough for you. You can share all the information you want and support it with arguments and you still won’t get maximal engagement.
There is nothing that people love more than clear and explicit directions. Failing to instruct your readers, implicitly or otherwise, is a massive hit to your engagement rates. Use cleverly placed CTAs not as means to sell, but as means to engage. Selling is only an option if your customers are engaged. The cleverness of your wording and making a point is exactly what you need to engage readers and turn them into customers.
Calls to action have to be cleverly distributed so that you can reach your goal with just some coupe de gras. Place them at the end of important sections, in no more than five words. Audiences will be 300% more engaged due to this trick, according to QuickSprout.
This is a number that you simply cannot ignore. Use the imperative voice as a way of summing up – “If X customers acquired Y information, then Z can be achieved.”
Let them know that the action they’re required to take is closely connected to their recently acquired knowledge. This increases reader’s confidence and reminds them that they can do so much with what they read in your blog posts.
Keeping your audience engaged via blog posts is an easy process, with just a few steps. All you have to do is conduct enough research, be honest about your goals and be willing to execute. With these steps we’ve covered, you will see a surge in engagement rates across the board.
Do you have a blog or want to start one? Share your ideas below on how you’d keep your audience engaged or already keep them engaged!
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How to Break the Cycles of Mediocrity and Manifest Your Greatness
There is no greatness without becoming and there is no becoming with authenticity

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.
I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.
I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.
As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.
I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.
Everything legal must come through the matrix
I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.
Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.
The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.
Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.
The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.
Every matrix has an incubation process
While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.
In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.
What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.
However, without development they will die with their dreams still in them.
Everything that has been destined for your life must be incubated and converted to become realities born to time.
“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier
You must give expression to that which is not yet born to time
When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.
The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?
First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.
In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.
For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.
For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.
Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.
You must manifest your greatness
As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.
I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.
There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.
Ultimately, your difference is how you manifest your greatness.
When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.
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