Connect with us

Success Advice

The Ultimate Guide to Keeping Your Audience Engaged With Your Blog

Avatar

Published

on

blogging
Image Credit: Unsplash

According to HubSpot, 43% of all blog readers admit to skimming through blog posts. Although this is a disheartening number, what exactly is the cause for this lack of concentration? The answer lies in a very important buzzword – engagement. It’s not nearly enough to write SEO copy and use branded content to reach your target customer.

Every single bit of your content has to be engaging. It has to cause enjoyment and other pleasant emotions while people read it. If you’re struggling with engaging your audience, fear no more.

The guide below covers all the necessary steps towards engaging blog content:

1. Speak directly to them

Before you prepare to launch a campaign of branded content, it’s important to adjust your tone. Every follower of yours will register a more positive response if you speak “in familiarities” to them. To achieve this, you need to know your target audience and how they function.

For example, if your audience is made out of teenagers and young adults, you can use slang more freely. In case your followers are mainly mothers or older adults, you have to be more professional.

Older people strive for value, whereas youths tend to prioritize experiences. Look at your readers as future clients and observe them well. If you’re targeting younger, well-off individuals, don’t be afraid to get descriptive and use lavish expressions to evoke feelings. We live in an age where experiences are monetized and it’s essential that you describe your offer in detail.

This isn’t just meant for branded content. Even educational and informative blogs have to be shaped as advices to every individual. Write in second person and use concise, but developed thoughts and sentences. Mix brevity with effectiveness – that’s how to speak directly to your audience.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

2. Keywords aren’t just for SEO

Do you know why the most popular songs are so popular? It’s because of their catchy rhythm, which allows the song to become an “earworm” and permanently stuck in the listeners’ brains.

Words are also music in their own right, which is why you need to change your view on the copy ASAP. Writing engaging blog posts is all about the right use of keywords. No, we don’t mean complying with all the demands of search engine algorithms to appear higher in search results.

Using keywords correctly is about placing them evenly around the text to evoke a feeling of repetitiveness. The reader must be constantly reminded about the point of the blog and why is that knowledge or information useful to him.

Nobody wants to read out of boredom. If you want to keep your audience engaged, you need to provide free value. To get a better effect on each and every reader, establish a consistent “rhythm” of keywords.

This includes concluding every other paragraph with the same longtail keyword. The frequency is enough to stay engraved in the minds of the readers.

At the same time, it’s also not strong enough to make the blog post unreadable. This is the whole crux of keyword use. Make it natural and your audience will feel connected to every forthcoming paragraph in the point. Better understanding equals better engagement.

3. Get visual

The next step in this guide to engaging your blog readers involves something more than copy – visual aspects of your blog. It’s important to have variety in your content. It may look tidy to have a dedicated session for text posts, infographics and images, but this becomes monotonous very quickly.

Different content doesn’t have to be targeted to different groups. Instead, all your content forms have to be fused to create the ultimate reading experience.

Add infographics under a paragraph that contains a lot of statistics. Important information and things essential to your brand have to be in visual form. Simply by glancing at this section, readers will memorize everything that’s needed.

Providing them with this easily-memorable content prepares them for the next step in engagement. This involves carefully approaching the subject to develop more detail.

Writing a blog post has to be methodical. Most marketers believe that each post is a standalone marketing tool with its only goal to maximize short-term engagement. However, this is an outdated view on the utilitarian value of blog posts as marketing tools.

4. Write posts in series

Blogs can have multiple purposes. They can either be informative, clearly promotional or, in most cases, informative with promotion in mind. If you are selling a product or service, you would want to use the blog space in the best possible way.

This indicates that promotionally informative posts are the best type of blog post for you. Their effectiveness comes in a unique ability to form chains of information, stretched out through several different posts.

The more you elaborate on important things, the more your customers will learn. Knowledge to customers means they will be better prepared for different approaches in your next blog posts. Imagine a reader learning something valuable from your digital marketing blog and thinking “Hey, this isn’t so hard after all!” This feeling of accomplishment is exactly what will engage them. They’ve learned something and now they want more.

Here is your chance to give them what they want. Have your blog posts logically connected from time to time. Once your regular readers start immersing themselves in different topics, they will be more and more confident in their knowledge.

You will be seen as someone who provides valuable knowledge. This will lead to better engagement, more conversions and increased revenue.

“The currency of blogging is authenticity and trust.” – Jason Calacanis

5. “Sprinkle” posts with CTAs

Being informative, engaging and utilizing visual content are good blogging tactics. Unfortunately, good is not good enough for you. You can share all the information you want and support it with arguments and you still won’t get maximal engagement.

There is nothing that people love more than clear and explicit directions. Failing to instruct your readers, implicitly or otherwise, is a massive hit to your engagement rates. Use cleverly placed CTAs not as means to sell, but as means to engage. Selling is only an option if your customers are engaged. The cleverness of your wording and making a point is exactly what you need to engage readers and turn them into customers.

Calls to action have to be cleverly distributed so that you can reach your goal with just some coupe de gras. Place them at the end of important sections, in no more than five words. Audiences will be 300% more engaged due to this trick, according to QuickSprout.

This is a number that you simply cannot ignore. Use the imperative voice as a way of summing up – “If X customers acquired Y information, then Z can be achieved.”

Let them know that the action they’re required to take is closely connected to their recently acquired knowledge. This increases reader’s confidence and reminds them that they can do so much with what they read in your blog posts.

Keeping your audience engaged via blog posts is an easy process, with just a few steps. All you have to do is conduct enough research, be honest about your goals and be willing to execute. With these steps we’ve covered, you will see a surge in engagement rates across the board.

Do you have a blog or want to start one? Share your ideas below on how you’d keep your audience engaged or already keep them engaged!

Lauren Adley is a writer and editor at Essay Writing , UK Assignment Holic and Assignment Masters. She is dedicated to her family, work and friends. Also she was a college paper writer for a long time. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.

Success Advice

How Your Friends Determine Whether You Succeed or Not

Avatar

Published

on

Image Credit: Unsplash

Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

Continue Reading

Success Advice

The 3 Step Process to Building a Profitable Pitch

Avatar

Published

on

Image Credit: Unsplash

As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

Continue Reading

Success Advice

The 4 Pillars of Wealth and Abundance

Avatar

Published

on

Image Credit: Unsplash

Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

Continue Reading

Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

Avatar

Published

on

why you should have a podcast
Image Credit: Unsplash

Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

Continue Reading

Trending