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The Perfect Guide to Show How Colors Influence Your Audience

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Have you ever thought about how different colors affect your mood? No? Don’t worry, you’re not alone. Most people don’t know about this, but the colors you see all around you in the brands of various small and medium-sized businesses are not there by chance.

Colors can greatly affect the way we feel and behave, and many people have been using them, from interior designers to digital marketers, in order to produce certain wanted effects for brands.

Let’s take, as an example, the color palette in the McDonald’s logo:

McDonalds Logo

Red and yellow, as everyone knows. These colors have not been chosen by chance. Teams of marketers and researchers worked on this to come up with the best colors for the brand. This is all because both red and yellow are warm colors, and they are both associated with stimulation and activity. More importantly, red is a color that increases your heart rate, which actually jumpstarts your appetite (yes, believe it or not), and yellow is a color that’s usually associated with warm happy days, but it’s also easy to spot in daylight and at night, which is why it’s so easy to see a McDonald’s sign.

This means that, in logo design, for example, one of the most important steps designers take is choosing the perfect color or color palette. But, how do colors really influence our mood? Keep on reading to understand the psychology behind colors!

Colors Make Us Feel A Certain Way

Have you ever walked into a blue room and felt completely relaxed? Or into a red room and instantly felt a bit anxious? That’s because these colors play on our perception of the world, our heart rate, and our feelings and emotions. Just like words, colors are a strong and powerful communication tool that can be used for many purposes, from influencing someone’s moods and decisions to give you physiological reactions.

The Psychological Effect Of Colors

Colors are so powerful that they have real effects on our minds and bodies. From raising your blood pressure to making you feel content or enthusiastic, there is nothing colors can’t do. The question here, though, is why? And how?

Sure, color perception can be subjective, we all have preferences, but some colors affect us all the same, and there is nothing we can do about it. Notice how people wearing red suddenly look more attractive? Yes, that’s just one example of the effects of the color red on our brains.

Different colors evoke different emotions in the color spectrum. In the graphic below, the top area reflects warm color where red and orange tones echo warmth and optimism. For example: Red-orange logos in the below example exude friendliness, cheerfulness, and passion.

On the other end of the color spectrum in logo design, we have cool colors, the ones on the blue-purple side. Colors such as green, blue, and purple are part of cool and they tend to convey a feeling of calm, mother nature, and sophistication.

Tips On How To Use Color To Influence Buying Behavior

Now that we’ve talked about different colors and the influence they have on people; let’s talk about how you can use this color psychology to influence buying behavior of their target audience:

Use Red to Create a Sense of Urgency

Red is a color that excites the senses, raises appetite, heart rate and blood pressure and creates a sense of urgency. This is the reason why brands use red frequently in clearance sales, fast food restaurants, etc.

red

You can use red if you’re just starting out and announcing your new store’s opening; when you’re hosting a sale or if you’re a restaurant that wants to entice your hungry customers.

Use Green to Focus on Healing and Relaxation

As mentioned above, green creates harmony, relaxation and tranquility in people; therefore, if you’re a brand which focuses on healing, relaxation and tranquility, use green. An example here would be of Starbucks—even though they’re the coffee connoisseurs, instead of using red to encourage appetite, their logo features a mermaid in rich green color which evokes a sense of relaxation, warmth and calmness, which is what they want their customers to feel as they take a coffee break in their store during a hectic workday.

Green

Therefore, if you’re a brand that wants their customers to have a relaxing shopping experience in your store, bringing a little foliage inside the room can make a huge difference.

Use Blue to Build Trust and Inspire Calm

If you’re a brand that wants to evoke trust and reliance in their customers, go for blue. Even having the walls of your store painted blue, or your website in hues of blue will benefit you. 

blue

Moreover, since blue promotes productivity, having your designers, creators, writers or other employees working in a blue room will help in boosting their productivity. 

Use Yellow and Orange for Drawing in Impulsive Buyers

Just like red, yellow and orange are also used for encouraging shoppers to buy from your store.

yellow/orange

Yellow is also used in many fashion stores to evoke a sense of cheerfulness and optimism, hence, attracting customers.

Use Purple for promoting Lavish Beauty Brands 

If you’re a beauty brand that targets women of all ages, different hues of purple will be beneficial for you. Moreover, luxury brands can also benefit from this color as it creates a sense of power and luxury.

purple

Purple—especially in pastel—is associated with nostalgia. Therefore, if your brand is bringing in designs or concepts from the past, you can use purple in pastel to evoke nostalgia in your customers.

Use Black to showcase Authority, Power and Luxury

Black—just like purple—is also used for showcasing power and luxury.

black

Therefore, if yours is a statement brand, use of black in your logo or other marketing elements with plenty of negative space will resonate with your brand and evoke feelings of authority and class.

Use White to Be Creative and Convey Originality

Do you own a yoga or design studio? Then white is the color for you!

white

White is pure, clean and safe. Therefore, someone which showcases all these elements should use this color in their marketing elements. Moreover, if your business or the company you work for focuses on creativity, design, etc. using white can boost creativity as it is perceived as a clean and unaltered state.

Color psychology is one of the most interesting ones around, and it certainly explains a lot of our behavior. So, keep this in mind next time you’re hosting a sale or launching a new product because colors are an important factor that influences your audience’s buying behavior.

Have you ever given thought to how brands use colors to influence your behavior? Share your thoughts with us below!

Evan Brown is a Graphic Designer, Blogger, and Marketing Strategist. He currently works at Design Mantic and has run several successful campaigns to accelerate marketing for the DIY logo maker tool. He has been working in the social media space since 2008, with a focus on design services, user interface planning, branding and others in the graphic design niche.

Success Advice

5 Smart Goals to Make This Year Your Most Successful Ever

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Setting goals at the start of the year means you will know exactly what you need to do throughout the year to be successful. By setting goals, it forces you to build a plan about how you intend to achieve those goals. By having a plan in place, you will wake up every morning with a clear idea of what it is you need to do each day. Just by writing down your goals, there is a 42% greater chance you will achieve those goals than if they just stayed in your head. It may seem like a small thing but actually creating goals every year and then writing them down significantly improves your chances of success. (more…)

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Adversity is an inevitable part of our lives, and it is an important and defining factor of our personal story. The stories we build for ourselves in the face of adversity will either empower or discourage us emotionally, help us move forward or remain stuck in the past, allow us to grow or to decline. (more…)

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Even if you produce amazing results at your job or in other areas of your life, others may still not see you as being competent if you lack the confidence to back it up. If you are good at your job, exuding confidence will ensure others also recognize your competence in your area of expertise. And research backs this up. (more…)

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5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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