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The Four Ps That Influence Effective Negotiation



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If you’d like to learn how to effectively negotiate so you can come out on top in life, sign up for the free 90-Day Master Class hosted by the founder of, Joel Brown.

Business negotiations often feel like a seesaw of wins and losses. One day, you feel competent and on top of the world, and the next, you feel like you’ve missed something crucial. That cycle can feel brutal, especially because not a day goes by without negotiation. Every goal you set, every conversation you have—they are all forms of negotiating, and without them, the work wouldn’t get done.

Instead of focusing on the seesaw, I suggest that you shift your thinking. Negotiation isn’t about winning or losing. It’s about building long-term relationships that are good for both parties. When your mindset is focused on the long-term rather than immediate gains, it becomes much easier to find the right negotiation strategies.

Successful long-term strategies revolve around four principal factors, or “four Ps”: problem, process, people, and parameter. These influence every aspect of negotiation, from defining the business problem to reaching an agreement. 

Read on to learn about these four Ps plus two bonus Ps that make negotiation easier. Find out how, taken together with the right mindset, they can help you build lasting business relationships through negotiation. 

1. Problem

Problem refers to the situation that warrants negotiation. What is the central conflict, and what does each side need in order to resolve it? The problem has to be defined with the solution in mind. That can only happen once you truly understand what’s causing the problem for both sides. In order to maintain a long-term relationship, you will have to focus on resolving the problem at hand. Don’t worry about who is at fault or who will come out ahead in the negotiation.

Many negotiation training programs concentrate on strategies to win. They are outward-focused, looking at how to make trade-offs, resolve conflicts, or predict the outcomes of specific scenarios. A negotiator intimately knows their own perspective, but they often don’t stop to take the time to understand what’s at stake for the other person. 

Most problems are multi-faceted. Take the time to understand all those sides before you enter a negotiation. It becomes much easier to find common ground and establish solutions once you know what’s really at stake. 

“The most important trip you may take in life is meeting people half way.” – Henry Boyle

2. Process

Process is a set of sequential steps that begins with defining the problem and concludes with agreeing. This P is what commands the most attention in typical negotiation training—how is a phone negotiation different from an in-person one? What should you do if someone seems unreasonable? How do you make sure that your needs get enough attention in the conversation? 

These are all important considerations, but it ignores a vital part of the negotiation process: the fact that it is a relationship-driven process. There are two sides (or more) to this negotiation, and the best negotiators take that into account. The process is interactive, and it will inevitably shift. You cannot use the same tools and techniques for every negotiation. There is no approach that works every time.  

3. People

People includes everyone involved in the negotiation, either directly or indirectly, from start to finish. Negotiating is an interactive process where people matter and what influences them matters. A person’s work environment exerts a critical influence on his or her negotiation style. 

Most teachings on tools, techniques, and tips overlook differences in people. Work experience and cultural backgrounds are critical factors that influence one’s approach to negotiation. Behaviors and communication styles vary around the globe, and people need to know of the differences and learn to adapt their negotiation styles to each country. 

If people try to negotiate in a style that does not fit them, or if they are unaware of essential differences in the culture they are negotiating with, their negotiations can hit potholes. 

“So much of life is a negotiation – so even if you’re not in business, you have opportunities to practice all around you.” – Kevin O’Leary

4. Parameter

Parameters are the boundaries that affect decisions. These are often more straightforward than the other three Ps, but they are no less impactful. A budget is an excellent example of a limiting parameter.

Sometimes parameters are clear-cut, but that doesn’t mean that people will react to them in a direct manner. The desire to win an argument can cloud a person’s judgment, and even the most reasonable parameters can become the target of negative emotions. 

Two Bonus Ps

Politeness and being productive are two additional attributes that come into play along with the Four Ps in influencing negotiation strategies.

Being polite or courteous paves the way for smooth discussions. It keeps the topic on track and minimizes distractions. Additionally, there is no alternative to productivity, which means producing results. No matter how good your business relations are with the client, until you show productivity, no business relationship will be sustainable. Your performance, an outcome of your productivity, gives you credibility and offers leverage to present your options with confidence—we have done it, you know it, and you can trust us. 

The Four Ps Keep You Flexible

Negotiators are accustomed to learning useful tactics and one-size-fits-all maxims, but depending on the cultural context or particularities of the situation, those tactics may not work. 

Instead of accumulating a playbook of tips and tricks, negotiators would be better served by thinking of negotiation as a flexible, long-term process focused on success. Long-term relationships and results are true measures of success. The four Ps offer a framework for understanding effective negotiation in precisely those terms. 

The four Ps govern negotiation strategies, regardless of context. If there is a breakdown in the process, you might have a different solution than if the breakdown has to do with people or parameters. This framework is more inward-focused, helping negotiators develop an intuitive sense of their surroundings and the situations at hand. 

With the right mindset, the four Ps give you an opportunity to maintain a balance between pleasing the client and doing what is right for everyone at the table in a negotiation. 

What do you think is the most important thing to remember during a negotiation? Share your thoughts with us below!

Mala Subramaniam is a corporate speaker, executive coach, and cross-cultural trainer who offers a blend of Eastern and Western philosophies for negotiations. She spent over twenty years in influential marketing and strategy roles at global companies such as IBM, GE Healthcare, and Dun & Bradstreet. Mala has led webinars and onsite courses, and provided coaching for Cognizant and Meltwater, among others. Her cross-cultural talks have reached Lincoln Financial, The Hartford, Comcast, and more across the US and India. For more advice on negotiation tactics, you can find Beyond Wins on Amazon or learn more at

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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