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8 Traits of an Effective Business Leader

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If you’d like to learn how to be an effective leader so you can influence and inspire others, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


If you’re leading a business, there’s no question about whether you’re a leader or not. You are a leader. The only question is what kind of leader are you? Some people think that inspirational leaders just happen—they’re a product of personality, circumstance, and talent. While some may take to leadership more easily than others, anyone can develop themselves into an inspirational leader through intentional and thoughtful work on themselves.

Your business’s success or failure relies upon you as its leader, so it is well worth doing this work. Cultivate the eight traits below so you can be an most effective leader:

1. Inspires Others

More than anything else, an effective leader must inspire others. A leader is only as good as their followers. In order to inspire others, you need a strong vision. When you have a vision you genuinely believe in, your enthusiasm will be infectious, and others will come along with you.

You must also extend love and care to your followers. People will go to the end of the earth for you if they know you care about them. 

2. Emotional Intelligence

Leaders need emotional intelligence, both internal and external. Internal emotional intelligence means you have inner awareness and self-control. If you’re triggered by a circumstance that brings up pain from the past, you’re able to identify what you’re triggered and practice self-control to keep yourself objective and calm.

External emotional intelligence means you have a sense of how to relate well interpersonally. You can practice appropriate behavior in your relationships and build others up. With internal and external emotional intelligence, leaders can not only can identify other people’s feelings, but they can identify their own feelings. 

3. Trust

Trust is huge. When businesses operate in an atmosphere of trust, communication is smoother, more productive, and more efficient. Mistakes are communicated and resolved quickly. There’s more collaboration and less fighting; as a result, business goes faster and operations are cheaper.

Low trust, on the other hand, correlates to tasks taking much longer, costing more money, and  making more mistakes. As a leader, you must work to build an atmosphere of trust by behaving in a consistent, fair manner, such that workers understand the expectations and have room to learn from mistakes. 

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.” – John Maxwell

4. Perseverance

Perseverance is a willingness to set your mind with the determination that you will accomplish what you set out to do, and you’ll do it with a positive attitude. Perseverance is the strength of character to push through when you would rather just close the door, cash it out, and go get a drink. 

Running a business is hard. You’re going to hit obstacles on a regular basis; challenges will come in all shapes and sizes. If you’re going to survive and thrive, you’re going to need to persevere. Successful business leaders push through the hard times. 

5. Decisiveness

A lack of decisiveness can cause many leaders to stumble; in fact, it’s one of the most common complaints we hear from employees during our consultations. These leaders might be afraid to make the wrong decision, so they refuse to make one, delay the decision, or conclude they simply can’t decide what to do on a given issue. This can be incredibly frustrating for employees and makes your business vulnerable.

We’re not advocating for rash decision-making, because that’s dangerous too. Strong leaders should take sufficient time to weigh evidence and arguments about what to do—then move forward with decisive action. 

6. Collaboration

A well-known proverb says, “Go fast, go alone. Go together, go far.” Empirical evidence supports the wisdom of this proverb, proving that teams go farther in business. Yet many business leaders would prefer to not deal with employees at all. Employees cost money, and they can be hard to manage. 

When you go it alone, you’re able to pivot fast, make changes, and have control over everything. Still, at some point, you may decide you want to go far, and you will then need to bring other people on board.

“The function of leadership is to produce more leaders, not more followers.” – Ralph Nader

7. Good Communication

Your communication style has the power to motivate or manipulate your employees, to establish trust or dismantle it. When you communicate, are you harsh? Are you a people pleaser? Do you yell? Do you shame and humiliate? That’s poor and reactive communication.

A strong leader communicates truthfully, in a way that honors others’ dignity. They address honestly what needs to get done and how to get there. Their communication is delivered clearly, appropriately, and in a healthy way—in other words, the communication doesn’t come in the midst of an emotional reaction.

8. Empowering and Protecting

To be a strong leader, you must empower and protect your employees. That sense of security helps your employees give you their very best work. You empower people by giving them everything they need to be successful—all the necessary resources, training, and clarity they need to do their best work. 

You protect your employees by identifying the rules and boundaries of how work is done. You clarify, “This is the way we play the game: these are the rules of how we behave.” In knowing the rules, employees can better decide what and what not to do.

Have you ever had a great boss or leader? Share with us below why they were so great!

Kathryn Redman and Michael Redman are the husband-and-wife team behind Half a Bubble Out (HaBO), a marketing and business consulting firm, and the founders of HaBO Village, a membership website which helps leaders build Passion & Provision companies, full of profit, purpose, and legacy. They are also the authors of the book Fulfilled which you can get by clicking the link.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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