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The 4 D’s to Guaranteed Success From Maglite Founder Anthony Maglica



Anthony Maglica
Image Credit: Alchetron

I caught an inspiring story online recently about an incredible gentleman with a unstoppable work ethic. His name is Anthony (Tony) Maglica and he’s the inventor of the famous Maglite, i.e. a flashlight that revolutionized the industry. With it’s variable-focus beam light, varying sizes to fit the job and an array of accessories, the Maglite has been at the top of the heap for a long time. And widely preferred by law enforcement. Talk about servicing a large, niche market!

Tony, an 87-year-old entrepreneur, came from humble Croatian beginnings to build a thriving, worldwide business in America. He insists his success is due to using only quality American labor and resources in a time when most people outsource to improve their bottom lines. But that’s not the story. The story is Tony’s mantra. Tony Maglica lives by the 4 D’s: Desire, Determination, Dedication and  Discipline.

So let’s dissect that and see how much of Tony’s 4 D’s principle you live by in your life and business:

1. Desire

What are your talents, interests, capabilities? The dictionary says desire is: “a strong feeling of wanting to have something or wishing for something to happen”. Are you in a career or business that you enjoy? Do you take your ideas to fruition or teeter off distracted by your next venture or a shiny object? Perhaps you’ve gone to school, learned a profession, only to figure along the way it’s not really what you want.

Without a strong desire to do something, you may have created for yourself just a “job”. So whether you have a strong desire in a particular field or knowing the money makes it all worthwhile, what gets you pumped and jumping out of bed in the morning? In other words, what’s your “why”?

“If you have a burning ambition and desire, absolutely anything can be achieved.” – Jahangir Khan

2. Determination

Tony’s staff says when he has an idea for a product to enhance his line, he stops at nothing to create it. Even if he has to create the machinery to create that extra component, he’s all in. Determination is what drives him. At 87, most think of retirement. Not Tony. He lives for this business he built from scratch.

The dictionary says determination is “firmness of purpose; resoluteness”. So what are you resolved in doing? Are you resolved to be successful? Are you resolved to do whatever needs to be done? To have a standard of excellence?

Are you determined to win? To get training; to stop at nothing; to course correct when needed? Have you thought of a mission statement? What kind of “company” culture would you like to build? Even solo-preneurs benefit from mission statements and company cultures just as much as a Fortune 500 corp.

3. Dedication

How committed are you to your success? And how does that commitment show up? The dictionary says dedication is: “the quality of being dedicated or committed to a task or purpose”. If you’re on a deadline but it’s a beautiful day to surf, which would you choose? Honestly, the answer could be both. Figure out the time that the surf is best and do whatever you have to do to work around that to meet your deadline. With deadlines, i.e., commitments, taking priority, of course.

Dedication often goes hand-in-hand with passion. It’s easy to be committed to something when you’re passionate about it. In contrast, if you’re heart’s not in it, you may not be happy. Master marketer Seth Godin, committed to write a blog post each day. And he’s done so, religiously, for something like the past couple of decades. He also says he never commits to a project unless he’s determined to complete it. He’s very cautious of where he puts his time and effort. His motto: “Ship or it doesn’t count”.

“I have not idols. I admire work, dedication and competence.” – Ayrton Senna

4. Discipline

Tony Maglica starts each day at 5:00 a.m. and doesn’t stop until his body tells him to. Similarly,  “Rambo” star Sly Stallone, says he wakes up at 4:00 a.m., readies himself for his daily morning regimen of writing (from 5:00 a.m. to 8:00 a.m.) before jumping into other endeavors. He says he approaches writing with the same discipline as working out.

Even Shark Tank’s Daymond John, boasts he starts his day at around 6:00 a.m., gets in some form of exercise, and keeps his calendar booked with meetings and shows until evening.

Tony Maglica, inventor, entrepreneur, employer and success role-model maintains: “If you have that (the 4 D’s), you have everything you want to succeed. Doesn’t matter if you use it in your job, your home, your family. Anything you want to achieve. Use this recipe for anything in life and you will make it. Guaranteed!”

  • So I wonder: what’s your success regimen look like?
  • What time do you hop out of bed? (And in what condition?)
  • What are your convictions? Are your actions true to your dreams?

Success isn’t created in a vacuum, it comes from motion. Forward-motion gets us closer to our goals. Stagnation causes atrophy – in our body, and in our business. So whatever you’re going through, whatever level of “stuck” you may be at at any given moment, take a deep breath, maybe a walk to clear the cobwebs in the brain and recall Tony’s Four D’s: Desire, Determination, Dedication and Discipline.

Renée Stern is a business and personal development strategist who teaches intuitive “tools” to heal the past and leap into the future of both business and life. Get the free download, “Prosperity is Freedom,” a visualization for financial transformation strategies. Please reach out to Renee If this has been helpful to you or if you have questions or to share thoughts.

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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