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Multi Millionaire Penny Stock Wizard “Timothy Sykes” Shares His Advice For Success

Joel Brown (Founder of Addicted2Success.com)

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Timothy Sykes Millionaire Penny Stock Trader

American Stock trader, Entrepreneur and Penny Stock Millionaire Timothy Sykes turned his $12,000 of Bar Mitzvah money into millions while still attending University. Timothy joined me on a chat this morning to share his advice on how to achieve success in penny stock trading.

Timothy Sykes coaches thousands of people around the world with his online platform, dvd’s and webinars on how they to can become wealthy through Penny Stock trading. He has created a couple of millionaires so far and is on a mission to create hundreds to thousands more in his lifetime.

Timothy’s advice is not to be missed so read on to find out how you can become a penny stock rock star!

 

Making Millions Through Penny Stock Trading

 

Joel – Now I first heard about you a few years ago when I was scouring the net, looking for ways to make money online and I noticed an article about you and John Chow.

Timothy Sykes – Yeah John & I go way back, he’s great.

 

Joel – I remember there was an article about you both and how you where creating major success through new routes and it sparked my interest when I heard that you made such a crazy amount, from 12k of Bar Mitzvah money to a couple million dollars in such a small amount of time. So touching base with you now and seeing that you have graduated to that next level where you are teaching others how to do this as well is something truly commendable and so important.

Timothy Sykes – Thank you, I was actually on a TV show called Wall Street Warriors back in 2007 which aired in over 20 different countries and I started getting 20, 30, 50, 100 new e-mails a day with people saying “hey, I want to learn how to do what you do”, and that was pretty amazing.

So at the time I was only teaching a handful of rich snobs and I thought, “you know what, screw these guys” I want to teach the average person and that was a lot more interesting to me and there are a lot more normal, everyday people out there and what I do really works well for people with just a few thousand dollars rather than a few million dollars so I started teaching and it has been the most fulfilling activity of my life.

 

Joel – Wow, that must be a great feeling. So what would be the #1 question that you receive from your students during your courses?

Timothy Sykes – “What broker should I use and what stocks should I trade.” So basically I am giving them the tools because there are 100’s of brokers out there and this way it helps them find the best brokers and the best stocks because there are 1000’s of stock in play every day. So teach trading rules that I’ve learned on my own over 15 years of trading, and a lot of people just don’t have the rules, they want to make money, but it’s very scary for them. It’s no different than if you are driving without any rules, if you don’t pay attention to stop signs, if you don’t pay attention to lights you’ll crash your car. The same holds true with the stock market, if you don’t know the rules, you will wreck your account. So my responsibility is to give my students structure.

 

Joel – So that being said, what would you say is your process of picking the stocks? Is it an educated decision that you make solely from experience?

Timothy Sykes – Yeah, there is no 100% formula for making money, I’m right about 73 – 74% of the time. So what I try and do is buy small stocks that are trading under $5 a share because those can go up the quickest, rather than stocks like Google or Facebook, Bank of America, GE, these well-known companies, because they just don’t move that much. So I buy into small companies that ideally have really good news like they win these contracts. For example, I bought this company called Plug Power at $1.19 a share, they are a small company, but they won this contract where at first it was Wal-Mart and then FedEx later to use their fuel cells for alternative energy. So you have this small company winning contracts with these multi billion dollar companies and you know what, this could really run, and today while we are doing this interview the stock is at $7.45, so it’s up nearly 700%. I sold far too soon, I took my profits and made a few thousand dollars, but that is the type of stock everyone should focus on.

 

Joel – So you obviously set a goal and say, when it gets to a certain number I’m pulling out?

Timothy Sykes – Yeah, and I have patience problems and you know what, I’m not even the greatest trader, I just have rules and took several thousands of dollars in profits within a few hours on that stock and it probably would have been a few hundred thousand dollars if I had held for a few more days but you can’t really look back.

There are a lot of stocks that do what I want, there are a lot of stocks that don’t do what i want so I cut my losses quickly and I just try to grow my account steadily, and in the first few months of 2014 I am up 90% which is a good year for me but some people would die to make 90% in a year or 2 years or 3 years, let alone 3 months.

 

Joel – That is such a massive achievement, it’s something that is not so easy for most so you must be really proud of yourself for that.

Timothy Sykes – Thank you, it’s not just about me though, it’s about my students and in the past 2 months we have had two students who have crossed over a million dollars in trading profits so I’m far prouder of them than my own efforts.

 

Joel – Yeah and what’s great about that for you is that it shows what you are doing, is working. So let’s talk about what hasn’t worked. What has been your biggest mistake in this business?

Timothy Sykes – Before I really formulated and refined these rules which I now trade by, I would invest in hunches, I invested in my best friends dads ticketing company. They basically invented print at home ticketing nearly a decade ago, and I was right about the technology you know everyone prints airline tickets nowadays at home and stuff like that but I was wrong about the company. I didn’t realise at the time that technology isn’t necessarily the company itself. So you might be right about the technology but wrong about a specific company that provides that technology. That’s a lesson that I learned the hard way, I lost half a million dollars back then. We where talking about it over Thanksgiving dinner, and i just believe that it’s not good to invest with your friends because it can cloud your judgement.

 

Joel – Yeah I know that to be true from my experience in investing when I took a tip from someone and it tinned days later and lost nearly everything. I now know, looking at someone like Warren Buffett who stresses on investors to make educated decisions and study the company inside-out before you decide.

Warren would even sit there watching a company for a decade and won’t commit unless he knows the industry and is passionate about that particular field before he lay’s out his investment.

Timothy Sykes – Yeah exactly, you can’t just take tips. You really need to do a lot of digging when your money is on the table. It’s like “How much research do you do when you buy a car?” People spend hours upon hours comparing the Kelley Blue Book value and all sorts of things but when it’s like an investment and it’s in the stock market it’s kind of fun it’s like gambling, even at the casino you’re plunking down money and it’s almost an automatic reaction.

I just want to teach people that it is important to be meticulous.

 

Timothy Sykes Millionaire Success-Picture-Quote

 

Joel – That’s great advice. So can you tell me, why did you decide to go left? Why not go right where everybody else was heading? What where you seeing that nobody else really was? Because I know around the time when you got started with all of this there where some people dabbling in penny stocks but everybody else was going for the gold, silver and the big stocks and shares. What do you think that you saw that the others weren’t really seeing?

Timothy Sykes – Most people who trade penny stocks, they try to find the next Microsoft and they are basically investing in these stocks at $1 like Plug Power and expecting them to go up by $100’s but usually they don’t go up that much. So when I sold it for a few thousand dollars in profits that’s just my process, I do that again, and again and again. Instead of going for home runs and instead of trying to win lotto ticket type odds, I try to take the high percentage odds when the contract is first announced and the stock usually runs for 20 – 20% for the first few days so the analogy would be that I go for singles and doubles rather than home runs and I think more people need to do that.

 

Joel – You know, the word penny stocks seems to be blowing up as well, not just from you but since the movie The Wolf of Wall Street came out with Jordan Belfort. I actually remember a news channel interviewing you and Jordan to discuss the topic of greed within investing. What is your view on the subject of greed?

Timothy Sykes – Yeah, look there are a lot of opinions on greed, Jordan Belfort is definitely an expert on it with his whole journey. For me I don’t think it is just about the money and that it’s about the process and this is why I think a lot of people who win the lotto receive all of this money due to luck and they get rich very quickly but it’s wealth without meaning, so it’s not as fulfilling and you read about a lot of these lotto winners and a majority of them have problems galore versus self-made millionaires who are people like me and Jordan at the time before people realised he made his money scamming people.

If you make your money honestly and ideally create a product that helps other people, it’s so fulfilling and gratifying. So every dollar that I make, that’s nice but I’m already a Multi-Millionaire I don’t need that much more. You can’t spend that much money in this lifetime. Most people don’t realise, you don’t need a billion dollars. Several millions of dollars in a lifetime is more than enough. Once you start going on a path where you make money for yourself and you create a product or a service that helps others it’s a double threat, it’s a win-win.

 

Joel – Yes 100%. What would you say is your “Why”? What’s the biggest thing that is driving you right now and where are you heading?

Timothy Sykes – Well right now I have created two millionaires from scratch and my goal is to create thousands of millionaires. When I first started teaching people where like “Ahhh, penny stocks!, You’re flashing around your Lamborghini and your Mansion and your Watches“, and they just didn’t think that I was real, because a lot of Internet Marketers promote the lifestyle and they can’t back it up. Now that I have created 2 millionaires the question has changed from “How can you create a millionaire from scratch” to “How many millionaires can you create“. So I’m working hard creating video lessons, webinars, seminars, new websites, new tools and all in the efforts of trying to get my students earning and learning more. We’ll see how I do over the next few years or even decades, but I’m not going to stop because there needs to be more transparency in finance, especially with the kinds of stocks I trade, penny stocks. As long as I keep educating and keep showing all my trades transparently, a lot of people can say “Oh, you can make this much in 3 months, I don’t believe a word of it”, well guess what, I show every single trade, my top students show every single trade, win or lose, yesterday I lost $14,000, today (in 45 minutes) I am up about $8,000. So by being transparent and honest, I am excited about how that changes industries.

 

Joel – Yes that’s it, and it shows through your work. I can tell you are a genuine guy and people need someone like that to trust in this kind of industry. You are a leader to them and they see your transparency from the get go. It sounds like you are doing all the right things.

Timothy Sykes – Thank you. You know, my first millionaire actually doubted me to begin with. He wrote a blog post called “Tim Sykes Is Full Of BS“. We went back and forth in the comments on his blog and he said “Okay, I’ll give you a try”, and now he’s up 1.2 Million in 5 years. So if anybody doubts me, it only makes it better afterwords because it’s like “okay, I didn’t believe you at first, but now you have proven me wrong”. So I welcome the doubt, I welcome the hate. I encourage the haters.

 

Joel – Yes that’s awesome, because that makes for an even better story to tell. It just shows that the proof is in the pudding.

Timothy Sykes – Yeah exactly and we are now both good friends and he helps teach my other students and are in this kind of Jesus business model. Now I have like cardinals and priests who help me spread the gospel and that’s very useful because I work 16 – 18 hours a day, ask my girlfriend, she’s right here, and she doesn’t like it.

 

Joel – Wow, where do you get all your energy from?

Timothy Sykes – Haha, I don’t believe in taking drugs, I don’t believe in coffee. I don’t know really, I guess I have this hunger inside of me and when people don’t understand what you can do with penny stocks or whatever strategy you have, no matter what your profession is, when people don’t realise their potential it really p!sses me off!

I go without sleep sometimes and don’t eat, I just do what I can to help teach.

 

Joel – Haha, you’re a machine man, it sounds like you have the fire in your belly and you’re riding the wave, that’s how you do it.

Timothy Sykes – Haha, yeah that describes it.

 

Joel – So how do we find you and your material online?

Timothy Sykes – So everything I do is on TimothySykes.com.

Just go to my website, there are tons of free video lessons. I even give my best-selling book “An American Hedge Fund” there is a link in there for a free copy.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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7 Comments

7 Comments

  1. MoneyRunnersGroup

    Jun 29, 2014 at 11:32 pm

    Some real gems in there! Would agree 100% on having a clear process and not allowing your emotions to influence your trades. It’s about manipulating the situation so that the odds of you achieving your end goal (making profit) are more probable than not, and going for smaller but more frequent profits on the back of meticulous research is definitely the way to achieve that.

  2. Joel Mogera

    Mar 28, 2014 at 10:58 pm

    I always wanted to get into investing in stocks. I researched a lot since two years and finally penny stocks is what I am definitely investing in. Thanks Joel!

  3. Gilda

    Mar 27, 2014 at 6:56 pm

    Tim is the best. I am doing very well because of him.

  4. Torin Ellis

    Mar 27, 2014 at 10:37 am

    appreciated the “no fluff” read. No silver bullet, no “magic carpet,” just get in a position to learn and do. Action – thoughtful action – is a challenge. Good drop @addicted2success (Joel Brown)!

  5. Darius

    Mar 27, 2014 at 10:33 am

    Great post, I learned a lot trading penny stocks from Timothy Sykes.

    • Max

      Mar 30, 2014 at 9:22 pm

      The comments here look to be paid for – I am a financial professional and I cannot believe Joel sold out like this. Trading “penny stocks” is pure speculation; the risk is off the charts, you can make a lot, but you can lose a lot. Tracing “patterns” and executing trades based on historical data has been proven to not work (I can find you a citation if you like).

      In addition, he states the stocks he trades are liquid with millions of trades a day; this means that analysts and algorithms are paying attention to these companies, and any “news” such as new contracts cannot be used as a source of profit because you will always act too late. The institutional side will have taken all of that profit within 2-3 minutes.

      I hope you guys realize this Tim guy is taking you all for fools; sadly, he is one of many.

      Joel what the f#!k?

      • Joe WallStreet

        Apr 20, 2014 at 8:44 pm

        Be quiet Max, grown folks are trying to make money here!

        While I’m not a student of Timothy Sykes, nor am I a penny stock trader (I trade options), I believe him to be one of the more transparent traders out there.

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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