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Do You Have To Be Ruthless To Be Unbelievably Successful?

Joel Brown (Founder of Addicted2Success.com)

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I had  a discussion a couple of weeks ago with a group of friends, where the question of “Do you have to be ruthless to be successful?” was raised.

Just before writing this article I personally believed that you don’t have to be ruthless at all, but you may have to step over or around some people along the way to get to your end goal. It just depends on what you do in the process to get there. I also thought about it a little deeper and began to think, well, what does it really mean to be ruthless? And do successful people who have faced the battles and adversities in the business world see this definition in a different light?

Let’s check it out…..

The definition of Ruthless is:

ruth·less
ˈro͞oTHləs/
adjective
  1. Having or showing no pity or compassion for others.

Some synonyms of ruthless are “cold-hearted”, “merciless”, “pitiless” or “manipulator”. Do successful people look at manipulation differently to those who are unsuccessful?

In a survey run by “Business Brilliant” author Lewis Schiff, 9 out of 10 self-made millionaires agreed that “it’s important in negotiations to exploit the weaknesses in others.” Only 1 in 4 middle-class people took the same view.

What about being taken advantage of?

1 in 3 middle-class people agreed that “in negotiations, I expect people to try and take advantage of me.” 2 out of 3 self-made millionaires, on the other hand, expect others to try taking advantage.

This extends to their behavior, too. Half of the middle-class people in one survey agreed that “when making business decisions, it’s important to consider how the other side will view me.” On the other hand, only 2 in 10 self-made millionaires agreed with the same proposition.

Now, here’s the interesting thing. This same survey also broke down respondents by how rich they were. After all, there’s a difference multimillionaires and simple millionaires in their bank accounts — and it also looks like there’s a difference in their thinking.

97 percent of self-made multimillionaires believe that “in business dealings, it’s not my responsibility to ‘look out’ for the other person’s interest.” On the other hand, only 85 percent of self-made millionaires agree… and among the middle class? A mere 25 percent.

Now, we could go on and on with this. Questions about Machiavellianism, gaining advantages over others, and the like all produced similar results. This does not, however, mean that successful people are actively out to screw others. They understand better than anyone that reciprocation and sticking to their word is key to building trust and long-term relationships — the most profitable kind, after all.

Still, it is possible to be successful without being ruthless. After all, even among multimillionaires, there were a few percent (very few) who did not agree with ruthlessness in business dealings. Looking at some well-known examples, we can see there’s clearly a range of personalities at work. The degree to which ruthlessness is necessary for success varies.

Donald Trump Ruthless To Be SuccessfulBusinessmen like Donald Trump occupy one side of the scale. They make careers — and images — out of their ruthlessness. “Be brutal,” Trump has said:

“Be tough, and just go get them.”

Why is this? For one thing, real estate is a notoriously ruthless business. There is a finite supply of valuable land. Indeed, the limited supply of land is what allows men like Trump to make their millions. With the “you must lose for me to win” aspect so clearly visible, it’s no surprise that a Trump attitude rises to the top.

 

Richard Branson smile to be successful entrepreneurThen we have the Richard Branson’s of the world. In a column for Entrepreneur Magazine titled “Nice Guys Can Finish First,” Branson explains he finds it counterproductive to be ruthless. When people feel they’ve done well dealing with you, they tend to come back, and give you more business later.

Sure, some people have observed that even Branson has a ruthless streak, which he chalks up to having to make “tough calls.” But just as important is a look at what Branson does — his Virgin empire is highly innovative, and customer service- and image-oriented. Branson makes his money by creating a positive atmosphere where creativity thrives… a far cry from Trump’s land deals.

 

But…. there is one thing to keep in mind..

Even when looking at ‘nice guys‘ like Branson. While Branson is less aggressive at the negotiating table, he’s still competitive, and highly determined. Where he ‘looks out’ for the other person’s interest, he’s still doing it to help himself. He wants the other person to come back and do business again in the future.

Therefore, rather than saying you have to be ruthless to be successful, it might be more accurate to say you have to be energetic and extremely determined. Unless you’re in real estate, it seems like the ruthlessness (which is indeed a very common component of success) isn’t about aggression or ‘screwing over’ the other guy. Rather, it’s a by-product of going after your business goals with single-minded determination.

People who are ruthless for the sake of being ruthless tend to leave behind a trail of burned bridges, and sometimes end up in court (or even in prison). Both Trump and Branson have survived dozens, probably hundreds of lawsuits against them.

On the other hand, there are plenty of successful people who make the “tough calls” without necessarily hurting others. That’s what Netflix Chief Talent Officer Patty McCord did when she fired a third of the company’s 120 employees so the company could keep going — yet she still hears from many of them, and considers them good friends.

What is your opinion on being ruthless to get to the top? Please share your views in the comment section below.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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