Success Advice

Leverage These 3 Factors to Attract and Retain Loyal Customers

Published

7 years ago

Jul 5, 2018

John Ejiofor

Image Credit: Twenty20.com

In a world where consumers have become very selective and are being advertised for different products from across the globe, the founder or entrepreneur of the product must come up with marketing innovations that resonate with the consumers. It’s absolutely necessary that you acquaint yourself with the consumers’ buyer behavior and the resulting purchase decision in order to develop suitable marketing mixes to appeal to the target customer.

You should bear in mind all the time that you can also be pummeled into oblivion by the competition, so whatever you have to offer must be mouth-watering and unbeatable in order to reach the level of impact you deserve.

Factors like friends, government policies, social networking platforms, and purchasing power, have all been around for a while and affect all the products on the market. However, purchase decisions are grossly affected by emotion and reasoning which border on attitudes and priorities. It’s within your power to make customers root for your product or services despite the strong and overwhelming competition.

In order to attract customers, you need to leverage the following 3 factors:

1. Influencers

Traditional advertising proved an effective way of getting clients and potential customers to know about your brand and the product you are launching into the market at any particular point in time over the years.

Inasmuch as your customers would like to know about what they want to buy through advertising, it’s another ball game altogether to get the information from somebody they trust and can easily identify with.

Unless you have been living under a rock, there is no better way to do this than through influencers. Influencers unlike the mundane bill post or the faceless print and electronic media, amazingly register the information where, when, and how it’s needed. They resonate with the customers and can literally get your customers eating out of their hands.

Adweek reports that Activate by Gloglovin’s research has found that 67 percent of marketers think influencer marketing campaigns helped them to reach a more targeted audience. To get this working very effectively for you, the one product or event type of relationship between an influencer and a brand will not work for you. You need to build a more holistic relationship.

To safeguard both the brand and the influencer, the Federal Trade Commission (FTC), has come out with more regulations concerning the use of endorsements and testimonials. This update protects both the influencer and the brand about partnership disclosures and ensures a better playing ground which will give a big boost to the use of influencers in marketing campaigns. That means that you may be harming your brand if you fail to incorporate influencers.

“Influencers are people. People (or maybe personas) with a brand and an audience. What makes them attractive to advertisers is their ability to speak to a very defined group of fans. The way the ecosystem is maturing looks a lot like the internet in the early days” – Mike Schmidt

2. Experiential marketing campaign

No form of advertising will give you the impactful desire, drive engagement, and deliver key messaging, other than that which will enable you to relate to the senses of touch, sight, feeling, smell, and taste of your customers. This is exactly what experiential marketing campaigns will do to your brand.

A sure-fire way to bring about a phenomenal acceptance of your product in the market is to organize an event where you can get a one-on-one session with the opportunity of questions and answers from your customers, thereby giving the customers the opportunity to contribute and bond to the product. The everlasting experience garnered from such sessions by your customers is imprinted on their minds and the attendant effect is to skyrocket sales.

When customers attend events and take part in the associated interactions, they become more emotionally connected and develop stronger brand loyalty that determines their purchasing decisions. With 70 percent of the users who attend these events eventually becoming regular customers, it is a no brainer to coordinate these type of events.

Maya Angelou an author and a poet capped it all for experiential marketing when she said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

3. Micro-targeting

The game changer to your marketing approach that will remarkably create the huge ROI you crave for is micro-targeting. Micro-targeting or people-based targeting capitalizes on the consumer’s demographic, psychographic, geographic, and behavioral data to predict the buying behavior, likes, interests, and opinions of consumers. You can use the data at your disposal to influence the behavior of your consumer with the help of a hyper-targeted advertising strategy.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

You can turn the collated data into micro-targeted individual ads with predictive analytic tools and behavioral modeling. It’s also within your grasp to sort these common traits that have been identified into groups. A particular group is then recognized for traits that make the members receptive to a type of campaign.

If you are able to co-opt these 3 marketing mixes into your marketing campaigns, your clients will swallow your brand hook, line, and sinker.

How do you increase your audience for your brand? Let us know in the comments below!

Image courtesy of Twenty20.com

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John Ejiofor

John Ejiofor is an experienced digital marketer and blogger. He is a versatile web designer and digital marketer. He founded his blog Nature Torch to share his views on our impact on this world and solutions on how to make it a better place.

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Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

Learn to write clearly; clarity of thought makes you dangerous.
Read quality literature in your free time.
Nurture a strong relationship with your family.
Share your ideas publicly; your voice matters.
Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.