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Success Advice

Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown (Founder of Addicted2Success.com)

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For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

learn SEO

After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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Success Advice

The Three Fundamental Principles of Achievement

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I’m all about keeping things simple. The world is much too complex and I find that much like Vince Lombardi, we tend to complicate things. If we just focus on truly mastering the basics, we can achieve whatever we set our hearts and minds to. One of my favorite stories comes from Coach Lombardi’s best-selling book.

“He took nothing for granted. He began a tradition of starting from scratch, assuming that the players were blank slates who carried over no knowledge from the year before… He began with the most elemental statement of all. “Gentlemen,” he said, holding a pigskin in his right hand, “this is a football.”

It is the summer of 1961, and he begins training by introducing a “football” to a bunch of men who had been playing football for years, perhaps well over a decade. Was this Insulting? No, because the players obviously knew what a football was. Nonetheless, from day one Vince Lombardi was teaching them the basics. This was the secret of one of the winningest coaches in the history of football because the basic, fundamental principles never fail.

When you build a wall, the basic element is a single brick. Put enough of them together, in the right pattern and you have your wall. Concert pianists use only eight keys to create the world’s greatest masterpieces. They don’t try to come up with new notes. They work with what they have.

As fortune would have it, there are basic principles of achievement that when mastered, create success. It’s a formula you can count on, which is as predictable as the sunrise. Success doesn’t care how old you are, how much money you have or haven’t earned in the past. It doesn’t give a hoot about your skin color, background or where you grew up. Regardless of who you are, success is achieved when the basics are mastered.

Here are three of the most fundamental principles of achievement:

1. High-achievers take action

With a ready-fire-aim mentality, nothing beats taking action. You could pull out a great book about success and learn from the greats, but there is no better teacher than experience, which comes only from taking action.

The dangerous thing about the internet is the overabundance of information as we’re still a little unsure of how to handle it. Because of all this new information, many entrepreneurs can easily get caught in a comfort zone of learning because it makes them feel like they’re doing something when they’re not sure what else to do or they’re afraid to take action. By reading another book or listening to one more podcast, they delay action and don’t have to feel guilty.

Others spend too much time making a decision. They worry about making the “right” decision. A mentor of mine taught me that it’s far more powerful to “make a decision, and then make it right.” If you find out it’s wrong, make a new decision, pivot quickly and take new action. Whatever you do, avoid getting caught up in analysis paralysis. Action is the cure.

“The path to success is to take massive, determined actions.” – Tony Robbins

2. Consistent action breeds momentum

Momentum is the mitochondria of the cell; the powerhouse. When you have momentum on your side, several benefits kick in. For example, challenges shrink from overwhelming obstacles to small speed bumps and you will tend to make decisions quickly. Small annoyances become meaningless as momentum serendipitously brings with it a cousin named “confidence.”

Think back to the last time you made a lane change while driving. It was easy; you glanced over your shoulder (hopefully) to make sure there was adequate space, put on your blinker and drove into the other lane.

Compare that with your lane getting caught in a standstill. The lane next to you is cruising along, must be an accident up ahead. Naturally, you want to make the same maneuver- a lane change. You look over your shoulder and…wait. You wait for a gap sufficiently large enough to allow you to jump into the lane and speed up without cutting off oncoming traffic.

Granted, some drivers don’t seem to care much about that (ask me how I know), but you get the idea. Momentum is a mindset game changer. When you have it, everything seems easier because everything is “going your way.”

3. Habit takes over and rules it all

Once you are consistently taking action, and you’re having fun because of all this newfound momentum on your side, you’re likely to repeat it and form a habit. Firstly, this happens mentally and then physically. Mentally, a habit is a new way of thinking about things, because your expectations change. Without realizing, you begin “looking” for good things to happen because you just know they will. You become an optimist.

Your habits are the backbone to your success. Once you start the mental habit of thinking like a successful person and you start doing the things successful people do every day, your life changes. Success is inevitable. It’s the law of the harvest- you reap what you sow. Plant good seeds in the spring, water them all summer and fall will produce.

“Winners make a habit of manufacturing their own positive expectations in advance of the event.” – Brian Tracy

If you aren’t where you want to be in life, take a deeper look and you’ll notice a breakdown somewhere along the way. Be honest in your self-diagnosis and admit when you’re off track. Allow for mistakes, because perfectionism is one of the great plagues prevalent in our society.

So now that you’ve read this blog, stop learning and start earning. Get up and take action- start the cycle and see how it changes your life.

Which one of these principles will help you most this year? Let us know in the comments below!

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Success Advice

My Giant Imaginary Billboard Would Say This: The Stories You Tell Yourself Come True.

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We’ve all played the game where we try to think of a message we’d put on a metaphorical billboard that costs us nothing.

The point of the exercise is to try and find out what one message you would share with the world that could change the game for all of us.

I racked my brain trying to think of mine. There are so many messages I want to share. Finally, I figured out what mine would be.

The message I would put on a giant billboard is:

“The stories you tell yourself come true”

 

The stories you tell yourself.

The reason I chose this powerful message is that it’s the one thing that has changed the course of my life. When I began telling myself a new story, everything around me appeared differently. I genuinely believe that I am going to change the world in a big way and create positivity.

You have a recurring story running through your own brain that you’re probably unaware of. The story might be one like this:

– Life is hard, so I better relax tonight.
– I need to make more money so life will get easier.
– Why do these disasters always happen to me?
– Why is it so hard to make a living?
– Why can’t I find my passion like everyone else?

These stories are all built on a lie. These stories focus on inaction and that will get you nowhere.

 

The stories you tell start with a question.

To improve your story, you first need to start by asking better questions. Questions that limit you will destroy your success. I’ve found the best questions to ask yourself have the following elements:

– They’re big and audacious
– They mention the phrase “Changing the world”
– They’re open-ended
– They assume the best, not the worst
– They’re not of a selfish nature

Write down some questions that will help you create a new story for your life.

 

You’re going to be repeating this story a lot so it might as well be good.

These stories play over and over in our head every day. You might as well have a story that’s interesting and makes you feel good don’t you think?

I don’t want to hear nonsense playing in my head on repeat. There’s enough of that in day-to-day life already.

That’s why my story says the following:

– I will inspire millions of people
– I will be healthy so I can have energy to do what I love
– I will have a life full of challenges and no matter what I’ll find the positive
– I will be fearful and that means I’m excited
– I will help others because that’s the true wisdom of life

 

What you tell yourself over and over becomes your reality.

Your life becomes what you tell yourself over and over. Change that pattern and insert a new story, and if you’re patient enough, you’ll become that new story.

Not overnight. Not in 60 seconds. In a few years probably.

So tell yourself things that are going to inspire you to do the extraordinary. Don’t fill your head with deadbeat ideas like “I’m not enough.”

You are bloody enough and you can be a bloody ripper of a person if you put your mind to it and tell yourself clever things.

The whole “Life Hacking” sport has become everybody’s favorite TV station. The thing is you don’t need to hack anything if you tell yourself the right stories.

 

Translation of “The Stories You Tell Yourself”

This line is a bit hocus pocus when I think about it. If I were to transcribe this phrase, I’d say that the stories you tell yourself stem from one idea: YOU MUST BELIEVE IN YOURSELF!

All the stories I just shared with you that I tell myself are stories of believing in what I can achieve. If you don’t believe in yourself then how can you expect anyone else to take a chance on you? There are so many distractions nowadays so for anyone to give you their attention, they have to believe it’s going to be worth it.

Believing in yourself is centered around one idea: You’re going to back yourself even though you don’t know the outcome or the steps you necessarily need to move forward.

Believing in yourself is a belief in the reality of uncertainty.

Uncertainty takes courage and that means crushing fear. All of these fundamentals of life that I’m sharing are not new things that you’ve never heard. These pillars of life are interconnected.

“When you fall in love with uncertainty, you tell yourself that you’re confident, strong and can deal with obstacles. This creates a fortress around your mind that protects you from outside, negative forces, telling you a different story. It’s how you avoid the opinions of others and back yourself”

 

5 years ago…..

I told myself a story that I was going to crush my ridiculous fears and become somebody who focuses on the “doing” and spreading positivity.

That new story seemed so stupid at the time because of where I was but none the less I believed it. It then took everything I had to make it come true. I never let challenges bring me away from that storyline and I kept it front and center.

People told me I wasn’t good enough, rich enough, smart enough, experienced enough and I decided to tell myself the story that “Yes I am and I won’t be stopped from achieving my goal.”

I’ve told this story so many times since then that now the majority of my network and colleagues believe it. It’s no longer an idea. It’s now a reality.

“The stories you tell yourself do come true and I’m living proof of that”

 

Commit to a new story.

I never write any blog post without insisting on one action from you. The action for you right now is to commit to a new story. Sign up for a new story and put all your poker chips on the line. Throw away that old story that told you that you weren’t good enough.

Create a new story that supports the person you want to become and the goals you want to achieve. The last step is this: Tell that new story to yourself every single day and believe every word.

The stories you tell yourself do come true and that’s what I would put on a giant billboard if I were given access to one. Much respect.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

I’ll Tell You How To Be Confident Without The Self-Help BS: You Just Do It.

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One of the most popular topics on blogs right now is content about how to have more confidence. It’s driving me bonkers! I’m unsure what the fascination is with the subject.

Having gone through the whole confidence battle myself and come out the other side on top, I think I can share a few things that will help everybody.

 

Act as if.

Rather than be caught up in the foreplay of overthinking, considering and asking too many questions, just do.

“Quite simply, what has worked for me is to just get on with the task and tell myself I’m becoming an expert while being in motion”

Getting going is the part we’re all missing when it comes to confidence. You can’t be confident unless you get some experience at whatever you want to be confident at. This advice sounds simplistic because it is.

I’ve become more confident over the last five years by running up miles in the beaten-up VW Beetle that was my mind and body. Through gaining experience, I turned that VW Beetle into a Lamborghini by trying things and executing.

There’s no pretending when it comes to confidence. You only start to believe you are confident when you begin taking action. I could probably wrap it up right there and you’d be done when it comes to confidence. No more self-help secrets and private masterminds are required.

Act as if you are already confident and your mind will believe you. Your mind only believes what you tell it. Tell your mind you are confident and you will gain more confidence in the execution. That extraordinary mind will then do as you tell it.

 

Sit up and stand up straight soldier!

I always believed this one was total hocus pocus or maybe even a Jedi Mind Trick. It’s not. Confidence is also in the way you move. People feel confidence in you through your presence. If you need to perform at 110% in say a speech as an example, you have to stand up straight and physically be confident.

Now this is harder than it looks so here’s what I did: I stood on the stage with my back straight. I then rolled my shoulders back and poked my chest out slightly. Each movement on stage was acted out as if I was Arnold Schwarzenegger posing for the Mr Olympia Final (that’s hard as I look nothing like him but stay with me peeps).

Simply having a confident physical presence allowed the audience to be confident with the words and advice I was delivering. Even if each point I presented was not completely thought through, the effect was still the same. I came across as confident.

So, next time you want to be confident, try this out for yourself. Pick your own hero who’s oozing confidence, to be the person you imagine when you go into your confident pose. No matter how ridiculous this seems, it works. Don’t question, just do.

 

Self-talk is key: three words to confidence.

Okay, let’s not overdo this confidence lesson. The self-talk in my head when I need to be confident is very dumb and easy to copy. The three words I use are:

“You got this!”

Say those three words whenever you need to be confident. Say them over and over until they drown out your negative inner voice that wants to doubt your ability.

“Doubt is the disease that sabotages your confidence”

I had no idea about blogging as an example. I just believed I’d find a way and I did. My doubting brain told me that I was hopeless at English and couldn’t master grammar to save my life. That aside, I just used these three words to silence the inner critic.

Your inner critic is only right if you let it be. Back yourself. Talk to yourself like a winner (not a loser) and you’ll have more confidence. No need to buy that book on confidence anymore. No need to read another self-help, pump up blog post that gets you all warm and sweaty.

 

Disconnect from the outcome.

Confidence is about putting the outcome aside. Everything you do is a lesson and will give you confidence. Being tied to the idea of what the outcome looks like allows your doubting mind and your inner critic to come back to the main stage of your attention.

Where your energy flows to, is where your focus goes. Focusing on anything other than being confident about your daily battles will give you the results you hate. Nine times out of ten you can’t control the outcome anyway.

So focusing on doing your best and being confident will take you so much further. Like I keep saying “You got this!”

Swag it out like whatever outcome you achieve is phenomenal because you are incredible for waking up each day and just giving it a crack!

 

Say yes and learn later.

Confidence comes from saying yes and deciding to figure out the strategy later. If an offer or idea resonates with you, then say yes. You’ll find yourself gaining more experience by doing so. My superman complex used to make me carefully think about each offer I was presented with to assess whether I had the skills and capability.

Now I choose offers and proposals that bring me joy instead, and I use my newfound confidence to say yes, and know that I’ll learn what I need to execute properly along the way. Failing that, there’s someone I know in my network that can fill any blanks in regardless so I’m very unlikely to fail.

BUT even if I fail it’s all good because I still learned heaps, got experience and had fun in the meantime. All of which made me more confident. Confidence is unstoppable when it starts to compound through experience and taking action.

 

Remember that all of us have no idea including me.

This was something I learned through a podcast. If you look at your heroes and get to know them as friends, you’ll quickly realize, like I did with my own heroes, that they have no idea. Your heroes just act as if and see what sticks.

When approaching any goal with this in mind, you find an inner confidence to have a go and see what happens.

“When you realize we’re all flawed, it sets you free to try stuff and execute on a few wild goals that you may not succeed at”

I have no clue about most things and that’s where the beauty lies. Stop idolizing and be confident in your ability to get sh*t done.

 

We’re all extraordinary when we believe we are.

Belief in yourself is key to having confidence. The truth is that all of us can be extraordinary no matter where we come from, our nationality, the struggles we’ve gone through, what books we’ve read or who our current friends are.

The opportunity to be extraordinary exists for all of us. Let this very idea give you the confidence you need to change the world because you can.

You don’t need more self-help articles on confidence: You need to understand you’re already extraordinary.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

2 Ways To End Suffering Forever.

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This year I have learned so much. I’ve learned that we all suffer no matter what. No one can avoid it. That’s not what I want to share with you though. What I want to tell you is that you have the power to end suffering.

I have proven it in my own life. We don’t need to suffer. We can end it all and the silly thing is it’s so simple. I do not want you to avoid this advice any longer. I want you to use it even if you think it’s a load of mumbo-jumbo.

Here are the two ways I’ve found to end suffering forever:

 

1. Find a way to give to other people.

You only suffer when life is all about you and your success. Once you move from being all about you, into a state of mind that is focused on giving, your problems become insignificant.

I had a couple of situations this year that have nearly knocked me flat on my ass. One was my romantic life falling to pieces and the other was my career collapsing. When both these events occurred, I used giving to other people as the way out of the maze that my mind created.

The moment suffering begun, I went straight to finding ways to serve other people. I helped friends with their businesses, I spoke at events to inspire people, I did some volunteering and I doubled down on my blogging so I could inspire as many people as possible.

Shifting the focus away from what was wrong and using my focus to give to others ended the suffering.

“There wasn’t time to suffer because the purpose of my life during those months was far bigger than me and my stupid life challenges. Giving to others gave me a way to find happiness when I probably would have hidden away and suffered in silence”

Seeing the solutions to other people’s problems and sharing them, gave me a way to put my career and relationships into perspective.

Giving is the example you need when times get tough and things get complicated. You suffer the most when you get stuck in your head and repeat the pattern of telling yourself how wrong your circumstances are.

Suffering can make you depressed, feel lonely, become selfish, go into a downward spiral and take away everything that’s good in your life.

Finding ways to give on the other hand, can cure all of those problems. I know it sounds so cliché what I’m saying but it surprises me how many people never use this strategy. Like I always say: the answers we seek are right in front of our nose.

Next time you feel yourself suffering, get out of your head and try this strategy.

 

 

2. Practice gratitude.

Okay, I thought this strategy was so dumb when I discovered it. It’s so obvious and it sounds way too easy. I mean how can writing down a few things you’re grateful for really end your suffering?

I mean you could lie to yourself and pretend that you’re grateful for something when you’re not. Well, that’s exactly what I did at the beginning. When I was suffering this year, I started writing down three things each day that I was grateful for.

In the first week, I lied about things I was grateful for and found the exercise completely ridiculous. This advice is so common that I decided to persist with this ridiculous self-help hack anyway.

What I found as I kept doing it was that your brain makes a shift subconsciously. Instead of being pissed off and suffering, your brain has to work extra hard to find three things every day to be grateful for.

To make this habit work even better I forced my brain to describe in detail each thing I was grateful for and ideally why. Some days sucked so bad that I thought I would never find three things. Once the challenge became a must, I spent my days working my butt off trying to find things I was grateful for.

While doing various activities during the day, I’d find moments when I was grateful for something and stop. I’d stop and see how I felt at that moment and I would have a mini celebration because I knew I had something for my gratitude list.

Then I tried to aim for five things each day instead of three. This shifted my focus even more. I should have been suffering but because I was forcing myself to see good things that were happening to me, I was distracted.

As I said earlier, this new habit seemed so dumb at the beginning. Once you really do it for a while, you see how it has the power to end suffering. You can’t be pissed off and be grateful at the same time. So, choose gratitude and then your suffering will be sidelined, and in my case, forgotten about.

 

***Life doesn’t need to be full of low points***

The suffering that we all experience is a choice. It probably doesn’t seem like that but these two hacks will demonstrate this to you. Your decision-making power is incredible and all you need to do is select one of these hacks to end suffering.

Don’t let the quality of your life be jeopardized by your default human mode to suffer. You’ll find these two hacks will not only end your suffering; these two hacks will give you purpose.

Here’s what I learned: most people are pissed off and suffer because they have no purpose. Once you find a purpose for your life, you’ll become addicted.

Now that’s a huge win don’t you think? You can end suffering and find purpose, all by using these two hacks. That’s the best gift I can give you.

Don’t just read this advice. Try these two hacks yourself.

It’s time to end suffering forever.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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27 C.T. Fletcher Quotes to Get You Obsessed!

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CT Fletcher Quotes
Image Credit | Boxrox.com

Bodybuilder & popular motivator, CT Fletcher is probably one of the most inspiring people on Youtube.  After getting through an open heart surgery, CT was told that he would never lift weights again. He decided to take on the challenge and has become one of the most recognized bodybuilders in the world. Winning several championships and building a huge online following. After years of hard work & obsession, CT Fletcher is definitely someone you should pay attention too. (more…)

Joe Kleckner has a passion for all things motivation & self-development.  From blogs such as Addicted2Success, to the videos of Eric Thomas and Elliott Hulse, to the lectures of legends such as Tony Robbins.  This passion has landed him an internship with Addicted2Success. Follow him on Twitter & Snapchat as he journeys towards greatness, one day at a time.

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Success Advice

The Three Fundamental Principles of Achievement

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I’m all about keeping things simple. The world is much too complex and I find that much like Vince Lombardi, we tend to complicate things. If we just focus on truly mastering the basics, we can achieve whatever we set our hearts and minds to. One of my favorite stories comes from Coach Lombardi’s best-selling book.

“He took nothing for granted. He began a tradition of starting from scratch, assuming that the players were blank slates who carried over no knowledge from the year before… He began with the most elemental statement of all. “Gentlemen,” he said, holding a pigskin in his right hand, “this is a football.”

It is the summer of 1961, and he begins training by introducing a “football” to a bunch of men who had been playing football for years, perhaps well over a decade. Was this Insulting? No, because the players obviously knew what a football was. Nonetheless, from day one Vince Lombardi was teaching them the basics. This was the secret of one of the winningest coaches in the history of football because the basic, fundamental principles never fail.

When you build a wall, the basic element is a single brick. Put enough of them together, in the right pattern and you have your wall. Concert pianists use only eight keys to create the world’s greatest masterpieces. They don’t try to come up with new notes. They work with what they have.

As fortune would have it, there are basic principles of achievement that when mastered, create success. It’s a formula you can count on, which is as predictable as the sunrise. Success doesn’t care how old you are, how much money you have or haven’t earned in the past. It doesn’t give a hoot about your skin color, background or where you grew up. Regardless of who you are, success is achieved when the basics are mastered.

Here are three of the most fundamental principles of achievement:

1. High-achievers take action

With a ready-fire-aim mentality, nothing beats taking action. You could pull out a great book about success and learn from the greats, but there is no better teacher than experience, which comes only from taking action.

The dangerous thing about the internet is the overabundance of information as we’re still a little unsure of how to handle it. Because of all this new information, many entrepreneurs can easily get caught in a comfort zone of learning because it makes them feel like they’re doing something when they’re not sure what else to do or they’re afraid to take action. By reading another book or listening to one more podcast, they delay action and don’t have to feel guilty.

Others spend too much time making a decision. They worry about making the “right” decision. A mentor of mine taught me that it’s far more powerful to “make a decision, and then make it right.” If you find out it’s wrong, make a new decision, pivot quickly and take new action. Whatever you do, avoid getting caught up in analysis paralysis. Action is the cure.

“The path to success is to take massive, determined actions.” – Tony Robbins

2. Consistent action breeds momentum

Momentum is the mitochondria of the cell; the powerhouse. When you have momentum on your side, several benefits kick in. For example, challenges shrink from overwhelming obstacles to small speed bumps and you will tend to make decisions quickly. Small annoyances become meaningless as momentum serendipitously brings with it a cousin named “confidence.”

Think back to the last time you made a lane change while driving. It was easy; you glanced over your shoulder (hopefully) to make sure there was adequate space, put on your blinker and drove into the other lane.

Compare that with your lane getting caught in a standstill. The lane next to you is cruising along, must be an accident up ahead. Naturally, you want to make the same maneuver- a lane change. You look over your shoulder and…wait. You wait for a gap sufficiently large enough to allow you to jump into the lane and speed up without cutting off oncoming traffic.

Granted, some drivers don’t seem to care much about that (ask me how I know), but you get the idea. Momentum is a mindset game changer. When you have it, everything seems easier because everything is “going your way.”

3. Habit takes over and rules it all

Once you are consistently taking action, and you’re having fun because of all this newfound momentum on your side, you’re likely to repeat it and form a habit. Firstly, this happens mentally and then physically. Mentally, a habit is a new way of thinking about things, because your expectations change. Without realizing, you begin “looking” for good things to happen because you just know they will. You become an optimist.

Your habits are the backbone to your success. Once you start the mental habit of thinking like a successful person and you start doing the things successful people do every day, your life changes. Success is inevitable. It’s the law of the harvest- you reap what you sow. Plant good seeds in the spring, water them all summer and fall will produce.

“Winners make a habit of manufacturing their own positive expectations in advance of the event.” – Brian Tracy

If you aren’t where you want to be in life, take a deeper look and you’ll notice a breakdown somewhere along the way. Be honest in your self-diagnosis and admit when you’re off track. Allow for mistakes, because perfectionism is one of the great plagues prevalent in our society.

So now that you’ve read this blog, stop learning and start earning. Get up and take action- start the cycle and see how it changes your life.

Which one of these principles will help you most this year? Let us know in the comments below!

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Success Advice

My Giant Imaginary Billboard Would Say This: The Stories You Tell Yourself Come True.

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We’ve all played the game where we try to think of a message we’d put on a metaphorical billboard that costs us nothing.

The point of the exercise is to try and find out what one message you would share with the world that could change the game for all of us.

I racked my brain trying to think of mine. There are so many messages I want to share. Finally, I figured out what mine would be.

The message I would put on a giant billboard is:

“The stories you tell yourself come true”

 

The stories you tell yourself.

The reason I chose this powerful message is that it’s the one thing that has changed the course of my life. When I began telling myself a new story, everything around me appeared differently. I genuinely believe that I am going to change the world in a big way and create positivity.

You have a recurring story running through your own brain that you’re probably unaware of. The story might be one like this:

– Life is hard, so I better relax tonight.
– I need to make more money so life will get easier.
– Why do these disasters always happen to me?
– Why is it so hard to make a living?
– Why can’t I find my passion like everyone else?

These stories are all built on a lie. These stories focus on inaction and that will get you nowhere.

 

The stories you tell start with a question.

To improve your story, you first need to start by asking better questions. Questions that limit you will destroy your success. I’ve found the best questions to ask yourself have the following elements:

– They’re big and audacious
– They mention the phrase “Changing the world”
– They’re open-ended
– They assume the best, not the worst
– They’re not of a selfish nature

Write down some questions that will help you create a new story for your life.

 

You’re going to be repeating this story a lot so it might as well be good.

These stories play over and over in our head every day. You might as well have a story that’s interesting and makes you feel good don’t you think?

I don’t want to hear nonsense playing in my head on repeat. There’s enough of that in day-to-day life already.

That’s why my story says the following:

– I will inspire millions of people
– I will be healthy so I can have energy to do what I love
– I will have a life full of challenges and no matter what I’ll find the positive
– I will be fearful and that means I’m excited
– I will help others because that’s the true wisdom of life

 

What you tell yourself over and over becomes your reality.

Your life becomes what you tell yourself over and over. Change that pattern and insert a new story, and if you’re patient enough, you’ll become that new story.

Not overnight. Not in 60 seconds. In a few years probably.

So tell yourself things that are going to inspire you to do the extraordinary. Don’t fill your head with deadbeat ideas like “I’m not enough.”

You are bloody enough and you can be a bloody ripper of a person if you put your mind to it and tell yourself clever things.

The whole “Life Hacking” sport has become everybody’s favorite TV station. The thing is you don’t need to hack anything if you tell yourself the right stories.

 

Translation of “The Stories You Tell Yourself”

This line is a bit hocus pocus when I think about it. If I were to transcribe this phrase, I’d say that the stories you tell yourself stem from one idea: YOU MUST BELIEVE IN YOURSELF!

All the stories I just shared with you that I tell myself are stories of believing in what I can achieve. If you don’t believe in yourself then how can you expect anyone else to take a chance on you? There are so many distractions nowadays so for anyone to give you their attention, they have to believe it’s going to be worth it.

Believing in yourself is centered around one idea: You’re going to back yourself even though you don’t know the outcome or the steps you necessarily need to move forward.

Believing in yourself is a belief in the reality of uncertainty.

Uncertainty takes courage and that means crushing fear. All of these fundamentals of life that I’m sharing are not new things that you’ve never heard. These pillars of life are interconnected.

“When you fall in love with uncertainty, you tell yourself that you’re confident, strong and can deal with obstacles. This creates a fortress around your mind that protects you from outside, negative forces, telling you a different story. It’s how you avoid the opinions of others and back yourself”

 

5 years ago…..

I told myself a story that I was going to crush my ridiculous fears and become somebody who focuses on the “doing” and spreading positivity.

That new story seemed so stupid at the time because of where I was but none the less I believed it. It then took everything I had to make it come true. I never let challenges bring me away from that storyline and I kept it front and center.

People told me I wasn’t good enough, rich enough, smart enough, experienced enough and I decided to tell myself the story that “Yes I am and I won’t be stopped from achieving my goal.”

I’ve told this story so many times since then that now the majority of my network and colleagues believe it. It’s no longer an idea. It’s now a reality.

“The stories you tell yourself do come true and I’m living proof of that”

 

Commit to a new story.

I never write any blog post without insisting on one action from you. The action for you right now is to commit to a new story. Sign up for a new story and put all your poker chips on the line. Throw away that old story that told you that you weren’t good enough.

Create a new story that supports the person you want to become and the goals you want to achieve. The last step is this: Tell that new story to yourself every single day and believe every word.

The stories you tell yourself do come true and that’s what I would put on a giant billboard if I were given access to one. Much respect.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

I’ll Tell You How To Be Confident Without The Self-Help BS: You Just Do It.

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One of the most popular topics on blogs right now is content about how to have more confidence. It’s driving me bonkers! I’m unsure what the fascination is with the subject.

Having gone through the whole confidence battle myself and come out the other side on top, I think I can share a few things that will help everybody.

 

Act as if.

Rather than be caught up in the foreplay of overthinking, considering and asking too many questions, just do.

“Quite simply, what has worked for me is to just get on with the task and tell myself I’m becoming an expert while being in motion”

Getting going is the part we’re all missing when it comes to confidence. You can’t be confident unless you get some experience at whatever you want to be confident at. This advice sounds simplistic because it is.

I’ve become more confident over the last five years by running up miles in the beaten-up VW Beetle that was my mind and body. Through gaining experience, I turned that VW Beetle into a Lamborghini by trying things and executing.

There’s no pretending when it comes to confidence. You only start to believe you are confident when you begin taking action. I could probably wrap it up right there and you’d be done when it comes to confidence. No more self-help secrets and private masterminds are required.

Act as if you are already confident and your mind will believe you. Your mind only believes what you tell it. Tell your mind you are confident and you will gain more confidence in the execution. That extraordinary mind will then do as you tell it.

 

Sit up and stand up straight soldier!

I always believed this one was total hocus pocus or maybe even a Jedi Mind Trick. It’s not. Confidence is also in the way you move. People feel confidence in you through your presence. If you need to perform at 110% in say a speech as an example, you have to stand up straight and physically be confident.

Now this is harder than it looks so here’s what I did: I stood on the stage with my back straight. I then rolled my shoulders back and poked my chest out slightly. Each movement on stage was acted out as if I was Arnold Schwarzenegger posing for the Mr Olympia Final (that’s hard as I look nothing like him but stay with me peeps).

Simply having a confident physical presence allowed the audience to be confident with the words and advice I was delivering. Even if each point I presented was not completely thought through, the effect was still the same. I came across as confident.

So, next time you want to be confident, try this out for yourself. Pick your own hero who’s oozing confidence, to be the person you imagine when you go into your confident pose. No matter how ridiculous this seems, it works. Don’t question, just do.

 

Self-talk is key: three words to confidence.

Okay, let’s not overdo this confidence lesson. The self-talk in my head when I need to be confident is very dumb and easy to copy. The three words I use are:

“You got this!”

Say those three words whenever you need to be confident. Say them over and over until they drown out your negative inner voice that wants to doubt your ability.

“Doubt is the disease that sabotages your confidence”

I had no idea about blogging as an example. I just believed I’d find a way and I did. My doubting brain told me that I was hopeless at English and couldn’t master grammar to save my life. That aside, I just used these three words to silence the inner critic.

Your inner critic is only right if you let it be. Back yourself. Talk to yourself like a winner (not a loser) and you’ll have more confidence. No need to buy that book on confidence anymore. No need to read another self-help, pump up blog post that gets you all warm and sweaty.

 

Disconnect from the outcome.

Confidence is about putting the outcome aside. Everything you do is a lesson and will give you confidence. Being tied to the idea of what the outcome looks like allows your doubting mind and your inner critic to come back to the main stage of your attention.

Where your energy flows to, is where your focus goes. Focusing on anything other than being confident about your daily battles will give you the results you hate. Nine times out of ten you can’t control the outcome anyway.

So focusing on doing your best and being confident will take you so much further. Like I keep saying “You got this!”

Swag it out like whatever outcome you achieve is phenomenal because you are incredible for waking up each day and just giving it a crack!

 

Say yes and learn later.

Confidence comes from saying yes and deciding to figure out the strategy later. If an offer or idea resonates with you, then say yes. You’ll find yourself gaining more experience by doing so. My superman complex used to make me carefully think about each offer I was presented with to assess whether I had the skills and capability.

Now I choose offers and proposals that bring me joy instead, and I use my newfound confidence to say yes, and know that I’ll learn what I need to execute properly along the way. Failing that, there’s someone I know in my network that can fill any blanks in regardless so I’m very unlikely to fail.

BUT even if I fail it’s all good because I still learned heaps, got experience and had fun in the meantime. All of which made me more confident. Confidence is unstoppable when it starts to compound through experience and taking action.

 

Remember that all of us have no idea including me.

This was something I learned through a podcast. If you look at your heroes and get to know them as friends, you’ll quickly realize, like I did with my own heroes, that they have no idea. Your heroes just act as if and see what sticks.

When approaching any goal with this in mind, you find an inner confidence to have a go and see what happens.

“When you realize we’re all flawed, it sets you free to try stuff and execute on a few wild goals that you may not succeed at”

I have no clue about most things and that’s where the beauty lies. Stop idolizing and be confident in your ability to get sh*t done.

 

We’re all extraordinary when we believe we are.

Belief in yourself is key to having confidence. The truth is that all of us can be extraordinary no matter where we come from, our nationality, the struggles we’ve gone through, what books we’ve read or who our current friends are.

The opportunity to be extraordinary exists for all of us. Let this very idea give you the confidence you need to change the world because you can.

You don’t need more self-help articles on confidence: You need to understand you’re already extraordinary.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

2 Ways To End Suffering Forever.

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This year I have learned so much. I’ve learned that we all suffer no matter what. No one can avoid it. That’s not what I want to share with you though. What I want to tell you is that you have the power to end suffering.

I have proven it in my own life. We don’t need to suffer. We can end it all and the silly thing is it’s so simple. I do not want you to avoid this advice any longer. I want you to use it even if you think it’s a load of mumbo-jumbo.

Here are the two ways I’ve found to end suffering forever:

 

1. Find a way to give to other people.

You only suffer when life is all about you and your success. Once you move from being all about you, into a state of mind that is focused on giving, your problems become insignificant.

I had a couple of situations this year that have nearly knocked me flat on my ass. One was my romantic life falling to pieces and the other was my career collapsing. When both these events occurred, I used giving to other people as the way out of the maze that my mind created.

The moment suffering begun, I went straight to finding ways to serve other people. I helped friends with their businesses, I spoke at events to inspire people, I did some volunteering and I doubled down on my blogging so I could inspire as many people as possible.

Shifting the focus away from what was wrong and using my focus to give to others ended the suffering.

“There wasn’t time to suffer because the purpose of my life during those months was far bigger than me and my stupid life challenges. Giving to others gave me a way to find happiness when I probably would have hidden away and suffered in silence”

Seeing the solutions to other people’s problems and sharing them, gave me a way to put my career and relationships into perspective.

Giving is the example you need when times get tough and things get complicated. You suffer the most when you get stuck in your head and repeat the pattern of telling yourself how wrong your circumstances are.

Suffering can make you depressed, feel lonely, become selfish, go into a downward spiral and take away everything that’s good in your life.

Finding ways to give on the other hand, can cure all of those problems. I know it sounds so cliché what I’m saying but it surprises me how many people never use this strategy. Like I always say: the answers we seek are right in front of our nose.

Next time you feel yourself suffering, get out of your head and try this strategy.

 

 

2. Practice gratitude.

Okay, I thought this strategy was so dumb when I discovered it. It’s so obvious and it sounds way too easy. I mean how can writing down a few things you’re grateful for really end your suffering?

I mean you could lie to yourself and pretend that you’re grateful for something when you’re not. Well, that’s exactly what I did at the beginning. When I was suffering this year, I started writing down three things each day that I was grateful for.

In the first week, I lied about things I was grateful for and found the exercise completely ridiculous. This advice is so common that I decided to persist with this ridiculous self-help hack anyway.

What I found as I kept doing it was that your brain makes a shift subconsciously. Instead of being pissed off and suffering, your brain has to work extra hard to find three things every day to be grateful for.

To make this habit work even better I forced my brain to describe in detail each thing I was grateful for and ideally why. Some days sucked so bad that I thought I would never find three things. Once the challenge became a must, I spent my days working my butt off trying to find things I was grateful for.

While doing various activities during the day, I’d find moments when I was grateful for something and stop. I’d stop and see how I felt at that moment and I would have a mini celebration because I knew I had something for my gratitude list.

Then I tried to aim for five things each day instead of three. This shifted my focus even more. I should have been suffering but because I was forcing myself to see good things that were happening to me, I was distracted.

As I said earlier, this new habit seemed so dumb at the beginning. Once you really do it for a while, you see how it has the power to end suffering. You can’t be pissed off and be grateful at the same time. So, choose gratitude and then your suffering will be sidelined, and in my case, forgotten about.

 

***Life doesn’t need to be full of low points***

The suffering that we all experience is a choice. It probably doesn’t seem like that but these two hacks will demonstrate this to you. Your decision-making power is incredible and all you need to do is select one of these hacks to end suffering.

Don’t let the quality of your life be jeopardized by your default human mode to suffer. You’ll find these two hacks will not only end your suffering; these two hacks will give you purpose.

Here’s what I learned: most people are pissed off and suffer because they have no purpose. Once you find a purpose for your life, you’ll become addicted.

Now that’s a huge win don’t you think? You can end suffering and find purpose, all by using these two hacks. That’s the best gift I can give you.

Don’t just read this advice. Try these two hacks yourself.

It’s time to end suffering forever.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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