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Success Advice

Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown (Founder of Addicted2Success.com)

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For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

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After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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Success Advice

3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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Success Advice

One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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5 Counterintuitive Ways to Make the Most Out of Your Time

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Do you think you’ll accomplish everything you want to before you die? Do you sometimes worry you won’t reach your goals? Do you have a plan to get what you want? If you’re like most people, you often have trouble squeezing in everything you want to do during the day, week or month, let alone everything you might want to accomplish in a lifetime. Updates from friends on Facebook, Instagram and Snapchat come in to your phone at all hours of the day and night. Invites to activities, events, festivals, etc. blow up your phone on a regular basis. (more…)

McVal Osborne is the author of Start Up your Life: Why we don’t know what we want, and how to set goals that really matter. McVal writes about motivation, decision making, and strategic thinking. He graduated from UC Santa Barbara in 2011 with a degree in Spanish, and has since worked as a market researcher and business consultant in Washington D.C., New York City and London. You can reach him on Twitter @mcval or on IG @mcvaliant.

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Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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