Success Advice
The 5 Stern Truths That Must Be Understood about Motivating Millennials

Millennials are poised to drive the future of business and entrepreneurship. The 53.5 million-strong Millennial workforce has risen rapidly and surpassed Generation X to represent the largest share of the American workforce.
Millennials offer truly unique skills – they have fresh and innovative ideas, are extremely adaptable and tech-savvy making them quick learners, and are highly educated. Clear contrasts exist between prior generations and Millennials, and the most successful businesses know that the future of their business rests in the hands of Millennials who are reinventing what it means for a business to be successful. So how do you motivate a generation that’s been labeled lazy and entitled? It starts with a deep understanding of what drives them, and actually taking the time to figure out what they are passionate about.
I’ve been fortunate enough to hire and train thousands of young entrepreneurs and Millennials from all different walks of life, and I’ve paid very close attention to what motivates and drives them. When you hit their hot buttons, believe in them, and respect their autonomy, they will not only shock you but they will take your business or platform to a whole new level.
They’ve been misunderstood for years, but if you can provide them with the right tools and opportunities, they will go the extra mile for you because you will have provided them something they can believe in and get excited about. They want to do good work and make a difference, but will rebel if you try and control them.
Here are 5 stern truths that must be understood about motivating Millennials:
1. Stay new and relevant
How relevant are you when it comes to marketing your brand, or motivating your team? Are you bringing current and cutting edge research and tools? If you’re still trying to recruit people from Craigslist vs. LinkedIn you’re forgetting what year it is. Millennials want to express their creative genius, share their ideas, and have the latest technology at their disposal.
Google recently was swamped by a record 75,000 applications for 6,000 openings. That’s more than twice the 35,000 applications Harvard received this past year (also a record). Why? Because Google is relevant, encourages networking with other brilliant minds, has built an amazing culture, and values innovation.
Is your company relevant to the new economy? Is your company innovative? Is it considered a trendsetter or a trend follower? Do you take ideas internally from those you work with? Do you attract top talent because of your innovative workplace? If your answer is “no” to any of these questions, you are likely on your way to mediocrity, or even worse, extinction.
“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.” – Simon Mainwaring
2. Get controversial
Controversy is a necessary evil of some of the best things in life: art, change, creativity, literature, relationships, and innovation- just to name a few. If you want to attract the strongest of minds you can’t be afraid to get controversial. Too many people are scared to get controversial, because of the fear of others’ reactions. That fear is warrantless.
Controversy is not only healthy but it sparks intelligent conversation and innovation. The only way to avoid all controversy would be to consider nothing you believe important enough to articulate and defend, and no truth too costly to compromise. There are already enough people inspiring with fluff and false hope. I’ve listened to thousands of audios, videos, speeches, and invested a lot of money into numerous seminars.
A very small percent of them actually give value that can be sustained past the current moment. It’s not that difficult to inspire, and anyone can share a quote, take a line from a book, or promote a video, but actually understanding people and getting them to act is a whole different story. That’s what controversy does and I fully believe opening up to different ways of thinking increases one’s wisdom and opens new doors.
3. Always be authentic & genuine
Is what you’re promoting in your marketing material congruent to your hiring interview and the actual opportunity you are promoting? One of the biggest reasons for bad retention is the expectations of the team member not being met or something being falsely promoted or exaggerated.
Treat Millennials like investors in your business – you must be as transparent and honest as possible throughout the entire recruiting and hiring process. Leaders lose trust and respect quickly when they aren’t doing what they promote. If you promote being on time but show up late, credibility is lost. Millennials have acute “Bull Sh*t meters.”
Inauthenticity doesn’t set well with Millennials, and if you aren’t living fully authentically don’t expect an ounce of respect from any of them. While many Millennials will likely not be able to describe or put into words what makes a company or brand truly authentic, they know it when they see it and often have a visceral reaction when something doesn’t feel authentic and genuine.
4. Be different and dynamic
You want people to know with certainty how it’s going to be when they join your movement. This is only accomplished when you create a polarizing point of view that might offend others, but connects at a deep level with your target audience. This will separate your market into believers and non-believers.
It’s always better to be loved / hated than to be tolerated. It becomes easier to make this happen when you give up the need to be liked by everybody. Imperative to this point is how you communicate this message. Never under any circumstance be boring. It doesn’t matter what you say, or how powerful your content is if you’re boring. How you say something is just as important as what you’re saying.
While you must be different and dynamic, you must be honest! This is non-negotiable. Millennials have pretty much seen and heard every gimmick in the book. The more transparent and honest you can be with them while communicating your message, the more loyal they will be to you.
5. Make it about them
Millennials can tell if you have their best interest in mind. A lot of companies churn and burn through people, focusing on recruiting instead of developing the people they already have. Retention of young superstars starts when you genuinely show them you have their best interest in mind.
We have retained people for years by pledging to them, “This can be a catalyst to your future, and whether you’re part of our team for six months or 10 years, we want to make sure you get the best experience possible, and use this opportunity to develop yourself so you can catapult yourself into your greatest contributions.” If you want to attract the world’s most talented Millennials, you can’t be afraid to lose people.
When your good people leave, do everything you can to help them in their next venture. In turn, you will create passionate advocates who will promote your amazing company to their circle of influence. Fall in love with your people, not your company or product, because it’s the people who bring a company to excellence. Companies don’t succeed, people do.
“Being authentic means that you focus on what you bring to the table. That is what separates you from others in your industry.” – Scott Stratten
We are in an economy where information, entitlement, and intentions are at an all time high, while encouragement, confidence, and authenticity are at an all time low. Designed to inspire and educate millennials in a new, more relevant way, The “Ambition is Priceless” mixtape is here.

The tracks are formulated to inspire sustained motivation and create real change, and do so by catching hold of an audience’s emotional state through music. Given the limited attention span of today’s generation — and their love of podcasts — this mixtape has the potential to have a huge impact.
You can download two free tracks here.
Success Advice
How Your Beliefs Can Supercharge or Sabotage Your Success
Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Success Advice
How to Break the Cycles of Mediocrity and Manifest Your Greatness
There is no greatness without becoming and there is no becoming with authenticity

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.
I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.
I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.
As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.
I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.
Everything legal must come through the matrix
I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.
Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.
The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.
Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.
The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.
Every matrix has an incubation process
While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.
In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.
What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.
However, without development they will die with their dreams still in them.
Everything that has been destined for your life must be incubated and converted to become realities born to time.
“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier
You must give expression to that which is not yet born to time
When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.
The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?
First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.
In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.
For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.
For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.
Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.
You must manifest your greatness
As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.
I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.
There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.
Ultimately, your difference is how you manifest your greatness.
When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.
Success Advice
Here’s a Young Man’s Antidote for the Uncertainty of the Modern World
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Success Advice
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