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The 5 Stern Truths That Must Be Understood about Motivating Millennials

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The 5 Stern Truths That Must Be Understood about Motivating Millennials

Millennials are poised to drive the future of business and entrepreneurship. The 53.5 million-strong Millennial workforce has risen rapidly and surpassed Generation X to represent the largest share of the American workforce.

Millennials offer truly unique skills – they have fresh and innovative ideas, are extremely adaptable and tech-savvy making them quick learners, and are highly educated. Clear contrasts exist between prior generations and Millennials, and the most successful businesses know that the future of their business rests in the hands of Millennials who are reinventing what it means for a business to be successful. So how do you motivate a generation that’s been labeled lazy and entitled? It starts with a deep understanding of what drives them, and actually taking the time to figure out what they are passionate about.

I’ve been fortunate enough to hire and train thousands of young entrepreneurs and Millennials from all different walks of life, and I’ve paid very close attention to what motivates and drives them. When you hit their hot buttons, believe in them, and respect their autonomy, they will not only shock you but they will take your business or platform to a whole new level.

They’ve been misunderstood for years, but if you can provide them with the right tools and opportunities, they will go the extra mile for you because you will have provided them something they can believe in and get excited about. They want to do good work and make a difference, but will rebel if you try and control them.

Here are 5 stern truths that must be understood about motivating Millennials:

1. Stay new and relevant

How relevant are you when it comes to marketing your brand, or motivating your team? Are you bringing current and cutting edge research and tools? If you’re still trying to recruit people from Craigslist vs. LinkedIn you’re forgetting what year it is. Millennials want to express their creative genius, share their ideas, and have the latest technology at their disposal.

Google recently was swamped by a record 75,000 applications for 6,000 openings. That’s more than twice the 35,000 applications Harvard received this past year (also a record). Why? Because Google is relevant, encourages networking with other brilliant minds, has built an amazing culture, and values innovation.

Is your company relevant to the new economy? Is your company innovative? Is it considered a trendsetter or a trend follower? Do you take ideas internally from those you work with? Do you attract top talent because of your innovative workplace? If your answer is “no” to any of these questions, you are likely on your way to mediocrity, or even worse, extinction.

“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.” – Simon Mainwaring

2. Get controversial

Controversy is a necessary evil of some of the best things in life: art, change, creativity, literature, relationships, and innovation- just to name a few. If you want to attract the strongest of minds you can’t be afraid to get controversial. Too many people are scared to get controversial, because of the fear of others’ reactions. That fear is warrantless.

Controversy is not only healthy but it sparks intelligent conversation and innovation. The only way to avoid all controversy would be to consider nothing you believe important enough to articulate and defend, and no truth too costly to compromise. There are already enough people inspiring with fluff and false hope. I’ve listened to thousands of audios, videos, speeches, and invested a lot of money into numerous seminars.

A very small percent of them actually give value that can be sustained past the current moment. It’s not that difficult to inspire, and anyone can share a quote, take a line from a book, or promote a video, but actually understanding people and getting them to act is a whole different story. That’s what controversy does and I fully believe opening up to different ways of thinking increases one’s wisdom and opens new doors.

 

3. Always be authentic & genuine

Is what you’re promoting in your marketing material congruent to your hiring interview and the actual opportunity you are promoting? One of the biggest reasons for bad retention is the expectations of the team member not being met or something being falsely promoted or exaggerated.

Treat Millennials like investors in your business – you must be as transparent and honest as possible throughout the entire recruiting and hiring process. Leaders lose trust and respect quickly when they aren’t doing what they promote. If you promote being on time but show up late, credibility is lost. Millennials have acute “Bull Sh*t meters.”

Inauthenticity doesn’t set well with Millennials, and if you aren’t living fully authentically don’t expect an ounce of respect from any of them. While many Millennials will likely not be able to describe or put into words what makes a company or brand truly authentic, they know it when they see it and often have a visceral reaction when something doesn’t feel authentic and genuine.

 

4. Be different and dynamic

You want people to know with certainty how it’s going to be when they join your movement. This is only accomplished when you create a polarizing point of view that might offend others, but connects at a deep level with your target audience. This will separate your market into believers and non-believers.

It’s always better to be loved / hated than to be tolerated. It becomes easier to make this happen when you give up the need to be liked by everybody. Imperative to this point is how you communicate this message. Never under any circumstance be boring. It doesn’t matter what you say, or how powerful your content is if you’re boring. How you say something is just as important as what you’re saying.

While you must be different and dynamic, you must be honest! This is non-negotiable. Millennials have pretty much seen and heard every gimmick in the book. The more transparent and honest you can be with them while communicating your message, the more loyal they will be to you.

 

5. Make it about them

Millennials can tell if you have their best interest in mind. A lot of companies churn and burn through people, focusing on recruiting instead of developing the people they already have. Retention of young superstars starts when you genuinely show them you have their best interest in mind.

We have retained people for years by pledging to them, “This can be a catalyst to your future, and whether you’re part of our team for six months or 10 years, we want to make sure you get the best experience possible, and use this opportunity to develop yourself so you can catapult yourself into your greatest contributions.” If you want to attract the world’s most talented Millennials, you can’t be afraid to lose people.

When your good people leave, do everything you can to help them in their next venture. In turn, you will create passionate advocates who will promote your amazing company to their circle of influence. Fall in love with your people, not your company or product, because it’s the people who bring a company to excellence. Companies don’t succeed, people do.

“Being authentic means that you focus on what you bring to the table. That is what separates you from others in your industry.” – Scott Stratten

We are in an economy where information, entitlement, and intentions are at an all time high, while encouragement, confidence, and authenticity are at an all time low. Designed to inspire and educate millennials in a new, more relevant way, The “Ambition is Priceless” mixtape is here.

 

Mixtape
 

The tracks are formulated to inspire sustained motivation and create real change, and do so by catching hold of an audience’s emotional state through music. Given the limited attention span of today’s generation — and their love of podcasts — this mixtape has the potential to have a huge impact.

You can download two free tracks here.

Peter Voogd is a 2x Best Selling Author, and the founder of the prestigious Game Changers Academy.  He’s been labeled the leading authority on Gen Y leadership. He’s been featured in Forbes, Entrepreneur Magazine, inc.com, Time, HuffPost along with many other international publications.  He’s trained over  6,000 young entrepreneurs personally and his podcasts, videos, websites, and social media reaches over 1 million people monthly.  He’s known for his No BS approach to life and entrepreneurship.

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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