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The 5 Stern Truths That Must Be Understood about Motivating Millennials

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The 5 Stern Truths That Must Be Understood about Motivating Millennials

Millennials are poised to drive the future of business and entrepreneurship. The 53.5 million-strong Millennial workforce has risen rapidly and surpassed Generation X to represent the largest share of the American workforce.

Millennials offer truly unique skills – they have fresh and innovative ideas, are extremely adaptable and tech-savvy making them quick learners, and are highly educated. Clear contrasts exist between prior generations and Millennials, and the most successful businesses know that the future of their business rests in the hands of Millennials who are reinventing what it means for a business to be successful. So how do you motivate a generation that’s been labeled lazy and entitled? It starts with a deep understanding of what drives them, and actually taking the time to figure out what they are passionate about.

I’ve been fortunate enough to hire and train thousands of young entrepreneurs and Millennials from all different walks of life, and I’ve paid very close attention to what motivates and drives them. When you hit their hot buttons, believe in them, and respect their autonomy, they will not only shock you but they will take your business or platform to a whole new level.

They’ve been misunderstood for years, but if you can provide them with the right tools and opportunities, they will go the extra mile for you because you will have provided them something they can believe in and get excited about. They want to do good work and make a difference, but will rebel if you try and control them.

Here are 5 stern truths that must be understood about motivating Millennials:

1. Stay new and relevant

How relevant are you when it comes to marketing your brand, or motivating your team? Are you bringing current and cutting edge research and tools? If you’re still trying to recruit people from Craigslist vs. LinkedIn you’re forgetting what year it is. Millennials want to express their creative genius, share their ideas, and have the latest technology at their disposal.

Google recently was swamped by a record 75,000 applications for 6,000 openings. That’s more than twice the 35,000 applications Harvard received this past year (also a record). Why? Because Google is relevant, encourages networking with other brilliant minds, has built an amazing culture, and values innovation.

Is your company relevant to the new economy? Is your company innovative? Is it considered a trendsetter or a trend follower? Do you take ideas internally from those you work with? Do you attract top talent because of your innovative workplace? If your answer is “no” to any of these questions, you are likely on your way to mediocrity, or even worse, extinction.

“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.” – Simon Mainwaring

2. Get controversial

Controversy is a necessary evil of some of the best things in life: art, change, creativity, literature, relationships, and innovation- just to name a few. If you want to attract the strongest of minds you can’t be afraid to get controversial. Too many people are scared to get controversial, because of the fear of others’ reactions. That fear is warrantless.

Controversy is not only healthy but it sparks intelligent conversation and innovation. The only way to avoid all controversy would be to consider nothing you believe important enough to articulate and defend, and no truth too costly to compromise. There are already enough people inspiring with fluff and false hope. I’ve listened to thousands of audios, videos, speeches, and invested a lot of money into numerous seminars.

A very small percent of them actually give value that can be sustained past the current moment. It’s not that difficult to inspire, and anyone can share a quote, take a line from a book, or promote a video, but actually understanding people and getting them to act is a whole different story. That’s what controversy does and I fully believe opening up to different ways of thinking increases one’s wisdom and opens new doors.

 

3. Always be authentic & genuine

Is what you’re promoting in your marketing material congruent to your hiring interview and the actual opportunity you are promoting? One of the biggest reasons for bad retention is the expectations of the team member not being met or something being falsely promoted or exaggerated.

Treat Millennials like investors in your business – you must be as transparent and honest as possible throughout the entire recruiting and hiring process. Leaders lose trust and respect quickly when they aren’t doing what they promote. If you promote being on time but show up late, credibility is lost. Millennials have acute “Bull Sh*t meters.”

Inauthenticity doesn’t set well with Millennials, and if you aren’t living fully authentically don’t expect an ounce of respect from any of them. While many Millennials will likely not be able to describe or put into words what makes a company or brand truly authentic, they know it when they see it and often have a visceral reaction when something doesn’t feel authentic and genuine.

 

4. Be different and dynamic

You want people to know with certainty how it’s going to be when they join your movement. This is only accomplished when you create a polarizing point of view that might offend others, but connects at a deep level with your target audience. This will separate your market into believers and non-believers.

It’s always better to be loved / hated than to be tolerated. It becomes easier to make this happen when you give up the need to be liked by everybody. Imperative to this point is how you communicate this message. Never under any circumstance be boring. It doesn’t matter what you say, or how powerful your content is if you’re boring. How you say something is just as important as what you’re saying.

While you must be different and dynamic, you must be honest! This is non-negotiable. Millennials have pretty much seen and heard every gimmick in the book. The more transparent and honest you can be with them while communicating your message, the more loyal they will be to you.

 

5. Make it about them

Millennials can tell if you have their best interest in mind. A lot of companies churn and burn through people, focusing on recruiting instead of developing the people they already have. Retention of young superstars starts when you genuinely show them you have their best interest in mind.

We have retained people for years by pledging to them, “This can be a catalyst to your future, and whether you’re part of our team for six months or 10 years, we want to make sure you get the best experience possible, and use this opportunity to develop yourself so you can catapult yourself into your greatest contributions.” If you want to attract the world’s most talented Millennials, you can’t be afraid to lose people.

When your good people leave, do everything you can to help them in their next venture. In turn, you will create passionate advocates who will promote your amazing company to their circle of influence. Fall in love with your people, not your company or product, because it’s the people who bring a company to excellence. Companies don’t succeed, people do.

“Being authentic means that you focus on what you bring to the table. That is what separates you from others in your industry.” – Scott Stratten

We are in an economy where information, entitlement, and intentions are at an all time high, while encouragement, confidence, and authenticity are at an all time low. Designed to inspire and educate millennials in a new, more relevant way, The “Ambition is Priceless” mixtape is here.

 

Mixtape
 

The tracks are formulated to inspire sustained motivation and create real change, and do so by catching hold of an audience’s emotional state through music. Given the limited attention span of today’s generation — and their love of podcasts — this mixtape has the potential to have a huge impact.

You can download two free tracks here.

Peter Voogd is a 2x Best Selling Author, and the founder of the prestigious Game Changers Academy.  He’s been labeled the leading authority on Gen Y leadership. He’s been featured in Forbes, Entrepreneur Magazine, inc.com, Time, HuffPost along with many other international publications.  He’s trained over  6,000 young entrepreneurs personally and his podcasts, videos, websites, and social media reaches over 1 million people monthly.  He’s known for his No BS approach to life and entrepreneurship.

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3 Comments

3 Comments

  1. Evan

    Mar 21, 2016 at 10:47 am

    Peter,

    Thanks for the awesome article. Seems we’ve got many similar goals to change the generation of millennials and shift the trajectory to higher planes of success.

    This is the perfect generation to do it.

    I really enjoy your point about being controversial, because many times people want to not stand up for anything specific, which of course brings no audience. This is because they’re trying to please everyone at the same time and not ready to say exactly who they want on the team.

    Keep up your awesome work!

    – Evan

  2. Charlene Rhinehart

    Jan 7, 2016 at 4:07 am

    Thanks for sharing! “If you want to attract the world’s most talented Millennials, you can’t be afraid to love people”. Great quote! Companies should not only focus on recruiting employees but creating brand ambassadors who will speak highly of the company after their employment has ended.

  3. Addicted 2 The Grind

    Jan 6, 2016 at 9:29 pm

    Great Article

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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5 Easy Ways to Apply the Law of Attraction in Your Business

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law of attraction
Image Credit: Unsplash

Are you a great fan of The Secret? Then you must absolutely be a great believer in the underlying principle of the Law of Attraction. We can attract all that we desire right into our lives. You may be familiar with applying these principles in your personal life, to your health, wealth and relationships. Have you ever wondered about applying this to your business as well? Can business success be a consequence of applying the law of attraction? We say Yes!

Here are 5 easy ways to apply the Law of Attraction to your business:

1. Imagine how you want your day to go down to the last detail

This is the most critical step. You know what is lined up for the day, now it is up to you to imagine with great detail and enormous positivity how you want to see each element playing out. Say, you have 3 meetings lined up for today. The first one is a morning meeting to negotiate the pricing terms of a contract. It is not enough if you have only visualized the how’s and what’s of the contract. Think and plan to excruciating levels of detailing.

Imagine yourself, what you are wearing, how you will arrive at the meeting, the time when you will be going, how your body language will be during the discussion. Preempt their moves and visualize your responses well ahead. Then imagine how you will commute to the next meeting and carry forward your victorious attitude from this one.

“Greater self-esteem produces greater success, and greater success produces more high self-esteem, so it keeps on spiralling up.” – Jack Canfield

2. Visualize clinching the deal

Once you have planned down to the last detail, visualize your victory. Try to imagine beforehand the moments just before finalizing the deal. How do you imagine it? What are your words going to be? What is the spirit of your counterpart’s response then? Imagine the actual deal signing. Think of this like a wedding rehearsal and plan accordingly.

3. Conjure the ideal client

It is not enough to just visualize the business transactions and negotiations, you have to conjure the client you want as well. All clients are not the same. There is no one who is a perfect client. You have to convert all clients into the ideal client. Think of each client listing their positives and ending with what you would like to change about them. For example, say to yourself that I love this client for their clear briefs and great team spirit, however, it would be much better if only they would pay on time.

Now visualize them paying you on time. What is happening that is making them pay on time? Perhaps you have visualized sending invoices earlier or sending a friendly reminder their way by way of a personal chat or a quick call. Visualizing the ideal client and then your own set of actions that can help convert every client into the ideal client is the way of applying the law of attraction principle to client relationships.

4. Dream up the perfect team

Great business ideas, amazing discussions and the ideal client still do not make for great success. The dream team is what creates success. We all know this. Just like perfect clients, there are no perfect employees, however, the good news is that you can shape your team into the ideal team.

Say you have a great team with skills in Strategy, Distributor relationships, Retail merchandising but lacking in Marketing skills. Visualize as having a great team with all skills except an acquirable skill of Marketing. Visualize every smaller team being equipped with Marketing skills.

How do you see this happening? Are you going to be employing a marketing skill set equipped person in each team? Are you going to train team members who have the aptitude for it to perform marketing tasks as well? It could also be a mix of both approaches. Whatever it is, you need to visualize it to the last detail, even to the degree of what kind of training you would be providing to them.  

“Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” – Mark Cuban

5. Count your highs at the end of the day

This is the only part where future oriented visualization has no place. You have to go over the entire business day and religiously note down all the positives. Sometimes the positives may not be tangible acquisitions such as a contract or a payment or project completion. There would be intangible acquisitions such as the realization of what was needed to improve your team, or the first steps taken towards visualizing your negotiation.

It doesn’t matter, you have to count the positives that today has brought. Celebrate the key notes of the day with your team and verbalize why you are celebrating. This brings the entire team to apply the law of attraction in their own business days as well.

Successful entrepreneurs apply these skills with great mastery. Follow these easy ways and apply the Law of Attraction to your business as well. Your success is certain and imminent. Are you ready for it?

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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3 Comments

3 Comments

  1. Evan

    Mar 21, 2016 at 10:47 am

    Peter,

    Thanks for the awesome article. Seems we’ve got many similar goals to change the generation of millennials and shift the trajectory to higher planes of success.

    This is the perfect generation to do it.

    I really enjoy your point about being controversial, because many times people want to not stand up for anything specific, which of course brings no audience. This is because they’re trying to please everyone at the same time and not ready to say exactly who they want on the team.

    Keep up your awesome work!

    – Evan

  2. Charlene Rhinehart

    Jan 7, 2016 at 4:07 am

    Thanks for sharing! “If you want to attract the world’s most talented Millennials, you can’t be afraid to love people”. Great quote! Companies should not only focus on recruiting employees but creating brand ambassadors who will speak highly of the company after their employment has ended.

  3. Addicted 2 The Grind

    Jan 6, 2016 at 9:29 pm

    Great Article

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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Image Credit: Unsplash / Gold Chain

When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

3 Things We Can Learn About Success From a 13 Year Old Girls School Project

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Dog Do or Dog Don’t
Image Credit: Aiden Horwitz

Success comes in all shapes and sizes. So, when I read about a 13 year old that was solving a major problem in the dog adoption industry, I was intrigued. It turns out that many families often choose the wrong dog for their family and end up giving them up to a shelter.

When a school project came up, this young girl decided she would try to tackle the problem. First, she created a survey that would help potential dog foster parents determine which dog would be a good fit for them. Then, she teamed up with a local shelter who gave her information on the dogs. Finally, she added the survey to a website she built called Dog Do or Dog Don’t. So far, it’s seen success in just a few months by pairing 5 dogs with the perfect home.

Here are 3 important points we can learn about success from this little girl’s innovation:

1. Focus on your why

No matter what we do in life, we need to know why we are doing it. This girl didn’t care about the end result of making money or getting attention from local news channels. She wanted to solve a problem and her why was clearly defined. “I wanted to come up with a way to help get dogs adopted or help people get the right dog for them and their family,” she says on her website. That was her why and it drove her to the success of what she eventually created.

When we have a goal in life, we need to focus on why we want to achieve it. It doesn’t matter if it’s being successful in business, raising our family or traveling the world, we need to clarify why. Without passion behind what we are doing, the dedication required to achieve success is hard to come by. Only when we focus on our why will we really be on the path to success.

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

2. Define what success looks like

It sounds simple when I say to define success, but oftentimes we don’t. We set goals of working out more or making more money or even adopting more dogs. However, if we don’t define what that actually means, it’s really hard to know when we have hit the success we are working toward.

Success can quickly become like a bully on the playground that draws a line and when you cross it, he draws another line. When that happens, it’s hard to understand what we have achieved and keep moving onto the next goal.

When this survey for the dog adoption was built out, the goal was to adopt a dog to the perfect home. Now that the goal has been achieved, it’s time to set another goal and keep moving forward. By defining success clearly, we can make sure that when we work our plan and hit our goal, we will know it. Then, we can define another goal and work toward that.

3. Do the important work

What I didn’t mention earlier was that this was actually called the “Passion Project” and they were given an hour and a half each week to work on something they were passionate about. She found her topic through research and discovered that about half the dogs at shelters were there because they were the wrong type for the family.

This girl didn’t do this for accolades or attention as she was focused on doing the important work on something she was passionate about. It was only then that she found the problem she could solve and decided it was important to do so.

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

Real world problems are all around us from financial issues to poverty to famine and much more. Often, we look at a problem and think to ourselves that it’s too big for us to solve or there’s nothing that can be done about it anyway.

This young girl has a lot to teach us about looking at a problem and finding a solution for it. We need to pay attention to the things she has taught us about achieving success by doing the important work which is close to our heart.

What do you think is the most important aspect to success? Let us know in the comments below!

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Success Advice

How to 10X the Likelihood of Completing Your Next Big Project

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project management
Image Credit: Unsplash

According to Bob Proctor, you have a 95% chance of making personal change happen if you make a plan and set a specific time to share your progress with someone. At the opposite end of the spectrum, you only have a 10% chance of making a change if you say “that’s a good idea” to your next inspirational brain wave without doing anything else.

Now think about it, how many times have you thought “that’s a good idea” and been inspired to do something without actually pulling the trigger to take one single, simple step towards doing something? This is one of the biggest challenges standing in the way of people from achieving their fullest potential.

Here are 6 steps to help you jump-start your next project and take action right away:

1. Identify which ideas are actually good

Not all ideas are created equal, and not all ideas are worth pursuing. In fact, some ideas and goals should be actively avoided. Warren Buffett tells a story about having someone write out their top 25 career goals on a piece of paper. After looking at the list, he asks the individual to circle the top 5 goals on their list. After that, he tells the person that the 20 remaining goals should be “avoided at all costs” until the first 5 goals are met.

It is a mistake to think that you can split your energy in multiple directions and succeed at anything. Instead, focus on the top 2 or 3 things that are most important to you, and actively avoid anything that takes you away from pursuing those goals or ideas.

2. Tell yourself you will do something with this new idea

Once you’ve decided that something is important enough to pursue, make a point of telling yourself you will do something to further explore the idea. This doesn’t mean making a commitment to quit your day job to pursue a vague idea for a startup. Nor does it mean dropping everything to travel the world for 6 months. Rather, it means that you commit to looking into something to get a better idea of what’s involved before taking the leap on a project.

“Ideas are commodity. Execution of them is not.” – Michael Dell

3. Choose a deadline or create a window of time to get something shipped

Outline a specific window of time to accomplish something, and then write out that plan in a calendar. The most important thing is to make sure the deadline is reasonable and that you are realistic. If you make a goal to double your income and launch a new business in the next 12 months, you may find yourself becoming disheartened when things aren’t working out after 3 weeks. I typically choose to work on tasks and projects in 1-3 month sprints, at which point I check in and reevaluate my progress.

4. Outline a specific plan of action on how to do it based on the timeline you have created

I use a variety of tools to help plan out my tasks and remind myself what I’m supposed to be working on, but at the end of the day, the best tool I use to schedule activities is a simple Excel spreadsheet to track tasks on a day by day basis. Check out the book “12 Week Year” for some ideas on how to choose specific action items and tasks which will help you move the needle on your work.

“Ideas are easy. Implementation is hard.” – Guy Kawasaki

5. Make a commitment to accomplish something specific based on the timeline and plan

Now that you have spent the time to research your idea, develop a timeline for the idea and structured a plan with specific tasks to accomplish this idea. You must make a commitment to yourself to carry out the tasks on your list and to strive to complete everything on time.

This task is incredibly important because it requires that you tap into a deeper level of motivation that goes beyond acceptance by the group or fear of failure. Instead, you need to reach deep down and make a commitment based on a deep need to accomplish the task that goes beyond recognition.

6. Set a specific time to review and be accountable for your plan and progress with someone else

We all know that even the most powerful source of internal motivation may not be enough to keep you going when times get tough. This is why you should make a habit of meeting up with a friend, mentor or colleague to review your progress on a certain project and to get ideas on how best to proceed. Make this meeting at a time that you both agree on well in advance, be clear on the feedback you want, and then don’t miss your deadlines!

At the end of the day, taking action is perhaps the biggest deciding factor that will directly contribute to your success and your ability to achieve your goals. If you don’t act, you’re dead in the water. So make a commitment to yourself today to give this a shot.

Think this system would work for you? Let us know!

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Success Advice

5 Easy Ways to Apply the Law of Attraction in Your Business

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law of attraction
Image Credit: Unsplash

Are you a great fan of The Secret? Then you must absolutely be a great believer in the underlying principle of the Law of Attraction. We can attract all that we desire right into our lives. You may be familiar with applying these principles in your personal life, to your health, wealth and relationships. Have you ever wondered about applying this to your business as well? Can business success be a consequence of applying the law of attraction? We say Yes!

Here are 5 easy ways to apply the Law of Attraction to your business:

1. Imagine how you want your day to go down to the last detail

This is the most critical step. You know what is lined up for the day, now it is up to you to imagine with great detail and enormous positivity how you want to see each element playing out. Say, you have 3 meetings lined up for today. The first one is a morning meeting to negotiate the pricing terms of a contract. It is not enough if you have only visualized the how’s and what’s of the contract. Think and plan to excruciating levels of detailing.

Imagine yourself, what you are wearing, how you will arrive at the meeting, the time when you will be going, how your body language will be during the discussion. Preempt their moves and visualize your responses well ahead. Then imagine how you will commute to the next meeting and carry forward your victorious attitude from this one.

“Greater self-esteem produces greater success, and greater success produces more high self-esteem, so it keeps on spiralling up.” – Jack Canfield

2. Visualize clinching the deal

Once you have planned down to the last detail, visualize your victory. Try to imagine beforehand the moments just before finalizing the deal. How do you imagine it? What are your words going to be? What is the spirit of your counterpart’s response then? Imagine the actual deal signing. Think of this like a wedding rehearsal and plan accordingly.

3. Conjure the ideal client

It is not enough to just visualize the business transactions and negotiations, you have to conjure the client you want as well. All clients are not the same. There is no one who is a perfect client. You have to convert all clients into the ideal client. Think of each client listing their positives and ending with what you would like to change about them. For example, say to yourself that I love this client for their clear briefs and great team spirit, however, it would be much better if only they would pay on time.

Now visualize them paying you on time. What is happening that is making them pay on time? Perhaps you have visualized sending invoices earlier or sending a friendly reminder their way by way of a personal chat or a quick call. Visualizing the ideal client and then your own set of actions that can help convert every client into the ideal client is the way of applying the law of attraction principle to client relationships.

4. Dream up the perfect team

Great business ideas, amazing discussions and the ideal client still do not make for great success. The dream team is what creates success. We all know this. Just like perfect clients, there are no perfect employees, however, the good news is that you can shape your team into the ideal team.

Say you have a great team with skills in Strategy, Distributor relationships, Retail merchandising but lacking in Marketing skills. Visualize as having a great team with all skills except an acquirable skill of Marketing. Visualize every smaller team being equipped with Marketing skills.

How do you see this happening? Are you going to be employing a marketing skill set equipped person in each team? Are you going to train team members who have the aptitude for it to perform marketing tasks as well? It could also be a mix of both approaches. Whatever it is, you need to visualize it to the last detail, even to the degree of what kind of training you would be providing to them.  

“Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.” – Mark Cuban

5. Count your highs at the end of the day

This is the only part where future oriented visualization has no place. You have to go over the entire business day and religiously note down all the positives. Sometimes the positives may not be tangible acquisitions such as a contract or a payment or project completion. There would be intangible acquisitions such as the realization of what was needed to improve your team, or the first steps taken towards visualizing your negotiation.

It doesn’t matter, you have to count the positives that today has brought. Celebrate the key notes of the day with your team and verbalize why you are celebrating. This brings the entire team to apply the law of attraction in their own business days as well.

Successful entrepreneurs apply these skills with great mastery. Follow these easy ways and apply the Law of Attraction to your business as well. Your success is certain and imminent. Are you ready for it?

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